11 Feb

A Little Known Secret to Easily Ranking for Profitable Amazon Keywords

secret amzHow many times have you heard that the easiest way to make money as an Amazon affiliate is to build and rank so-called review sites?

If you ask me, most of the people telling you this are likely to never have made a single cent as an Amazon affiliate.

They’re just repeating what others have told them, often a variation of this basic formula:

  • Find a few products in the same category, usually some sort of gadget, tool or electronic device
  • Build a targeted site around these products and “review” them
  • Try to rank pages for “<product name>” and “<product name review>”, and the main page for “best <category>” and “<category> reviews”


Here’s What You’ll Learn:
  • How to rank high converting Amazon keywords that most marketers are ignoring.
  • How to find profitable products to promote that people are buying so you can make easy commissions.
  • An alternative to the typical Amazon review site that converts into sales like crazy.


(P.S. If you’d like to download a free list of 1244 expensive Amazon products click here or the image below)



Seen this before? I’m not surprised…



All following this exact formula. Not only are they competing with each other, but also with huge retailers and real, authoritative review sites.

No doubt some of these sites could potentially make good money.

I know for a fact there are people still raking it in building sites like this, but they’re growing increasingly rare.

The challenge is ranking high enough to actually get some decent traffic, and then staying there, avoiding getting knocked down by another copycat review site, or being flushed out from the results completely due to low quality content or links.

The reality Amazon affiliates have to face is that the barrier to entry is ultra-low and competition is fierce.

To be successful in the long term you need to innovate and separate yourself from the hordes of “me-too” affiliates signing up on Amazon on a daily basis.

Now, in a moment I want to talk about an alternative to these formulaic sites, but first I want you to consider why they work so well.

If you ask me, it boils down to one thing: people searching for review keywords are ready to buy something.

If not the product they’re currently looking at, then another, similar product rated higher by reviewers.

All they need is a push in the right direction and they’re likely to pull up their credit card and put in an order.

The good news is this “commercial intent” is a trait shared with another group of keywords.

One that is usually easier to rank for, and converts like crazy: coupon keywords.


Using coupon keywords to promote Amazon products

First of all, let’s establish what a “coupon keyword” is.

It’s simple really; it’s a keyword that follows the pattern of “<brand> coupon(s)” or “<product> coupon(s)”.

These keywords are usually searched for by users at the very last moments before purchasing something.

They’re just trying to get the best possible deal by looking around for coupons.

So how can this be used to promote Amazon products? Here’s how:

  • Find a product, or brand, on Amazon that has a matching coupon keyword with decent search volume
  • Build a page or site targeting those coupon keywords
  • Tell visitors that the lowest possible price is from Amazon and provide a helpful affiliate link – no coupon required

You don’t actually have to offer any coupons unless you want to (and there are any available).

It works just as well to, for example, write a small article talking about how visitors could theoretically go about finding some coupons, then mentioning how there are currently none available and that they should just buy from Amazon instead.

That’s the short-term, churn & burn strategy though.

Since you wouldn’t really be providing any value, the site may not last long (then again, I’ve got pages still ranking after 4 years using this technique).

You could also decide to go all-in and build a real, niched down coupon site. It’s up to you.

It’s not terribly difficult these days thanks to WordPress and plugins like CouponPress and Couponize.

This type of site should last much longer, especially if you really try to provide real value to the visitors and keep the coupons updated.

Don’t lose sight of the end goal though – the idea isn’t to make money from the coupons themselves, but to strongly urge the visitor to instead click on through to Amazon and buy from there.

The recommendation to buy from Amazon should be highly visible, in a position above the fold on the landing page.

It also doesn’t hurt to mention it again at the bottom too.


Finding the right products and keywords

This is the trickiest part of this technique.

There are few obvious candidates and you’re going to have to spend some time manually digging through Amazon and looking up search volumes.

Usually the best method is just writing down a ton of brands and products, entering them into the Adwords Keyword Planner and looking for coupon keywords among the results.

Sooner or later you’ll stumble upon something suitable.



Here’s how I usually go about it:

First I head over to Amazon and pick a random department. For this example, let’s go with “Beauty”.

I then look for the list of brands within that category (sometimes you have to drill down into a subcategory to find it).

Here’s how the list of top brands looks in the Beauty department:


Amazon top brands


Let’s take this list and see if we can find any good coupon keywords among them.

Just select the whole list with your mouse and copy it into a text editor (Notepad will do just fine). Clean it up so only the brand names remain.

Next up we’re going to add suffixes to these brand names.

Paste them into TextMechanic (excellent tool) and in the suffix field add “ coupon” (don’t forget the space). Copy the results into a new Notepad window. Then repeat the process but this time add “ coupons” and copy those too into the same new Notepad window.

So by now you should have a list of coupon/coupons keywords.

Let’s pull up the Adwords Keyword Planner and see if any of them are worth pursuing.

Choose the “Get search volume for a list of keywords” option, put in your list of keywords and click “Get search volume”.

These are the results I got:


Adwords Keywords


Looks promising!

Right off the bat, one keyword stands out to me: “fitbit coupon”.

I know this is a popular product (activity tracker) that’s selling well right now.

I also like it because it is indeed a product, and the intent behind the keyword is clear.

A person searching for “maybelline coupons” could be looking for mascara, lipstick, anti-aging creams, who knows… Someone searching for “fitbit coupon”, though, is definitely looking to buy a FitBit activity tracker, and when presented with a great deal they will probably jump on it.



What I like to do next is just search for the term in Google and look at the results:


Fitbit SERP


Well look at that… Those two ranking at the top look suspiciously like affiliate sites.

A closer look actually has me suspecting they’re owned by the same individual, since they’re quite similar in monetization and content.

Personally I love this.

If this guy (sorry for outing if you’re reading this!) can rank, so can I. And so can you.

If I hadn’t seen any affiliate sites in the SERPs, I’d instead look at the overall quality of the results. What we’re ideally looking for is a keyword where there aren’t many real, useful results in the top 10.

A couple of big coupon sites is practically inevitable to see, but you don’t want the whole top 20 taken up by giants you couldn’t ever beat in rankings.

The worse the results are the better, actually.

Especially if there aren’t any actual coupons available among them, as that will make visitors more open to buying from Amazon.

I know a lot of people like to use tools to determine the strength of the competition, but I’ve never found them to be very accurate. I just look at the results themselves. If they’re bad I know there’s opportunity for me to do better.




Another example

Here’s another example for you: “furminator coupon”.

This is a very popular product for pet owners, called the Furminator.

As you can see if you Google this term, the competition isn’t exactly hard to beat:




In fact, I challenge anyone who’s reading this to take a stab at this keyword right now!

I happen to know for certain that it’s capable of making at least a couple of hundred dollars per month during the spring-summer seasons, even though it’s a low-cost product (people who say you should only promote products costing $100 or more or wrong, plain and simple, as they fail to take volume and total order value into account).




(Actual earnings from when I was promoting this…)

Looking at the actual search volume in Keyword Planner you’ll see that it is decent too for this keyword – around 700 per month on average with more in the peak season.

You’re often not going to get much higher than that for keywords that are this specific, but of course there are exceptions.

Ranking for one or two of them is probably not going to make you rich, but ranking for 10 or 20 of them… that’s another story.


(P.S. If you’d like to download a free list of 1244 expensive Amazon products click here or the image below)



Ready to take action?

Hopefully these examples have inspired you to start search around for other opportunities on Amazon. There are plenty, I assure you.

And the crazy thing is almost no one else is doing this!

There are heaps of poorly monetized coupon keywords out there waiting to be dominated by savvy marketers.

Are you going to grab the opportunity or go build another review site?

The post A Little Known Secret to Easily Ranking for Profitable Amazon Keywords appeared first on NicheHacks.

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