22 Dec

11 Reasons You’ll Continue To Fail at Niche Marketing in 2016 (and Beyond)

So we’re approaching the end of another year.

Time really is flying.

Exactly 1 year ago, I predicted here on NicheHacks that you (yes, YOU) will continue to fail at niche marketing in 2015 (just like 2014).

And guess what, I was absolutely right.

But here’s the bad news – 2016 is going to be no different.

Lots of new marketers will come and conquer new niches. They’ll take advantage from Stuart’s hard work, download his report on 1781 niches, take action and change their lives.

But you’ll continue to fail.

Don’t get me wrong, I have nothing personal against you. But I can’t give you a false sense of hope just because it makes you feel good.

I’m not a fortune teller.

But I can see where you’re going (Hint: nowhere!)

Here’s why 2016 is going to be another year of failure and frustration for you as a niche marketer (unless you do something about it).

(Learn how to create a review website here)

 


1. You Still Don’t Use Lead Magnets for List Building

I must admit – you have learned from your mistakes.

Last year, you were not collecting emails at all (not a good idea).

This year, though, you’re all pumped up about list building since you’ve realized you can’t build a profitable and sustainable niche marketing business without an email list.

But there’s a small problem.

Not many people would find the “Get Free Email Updates” offer on your blog convincing enough to join your email list.

Smart marketers use highly targeted, well researched and tempting lead magnets or email list bribes to lure visitors to join their list. They use entry and exit intent popups, welcome screen opt-in boxes, post specific content upgrades and many other forms of lead magnets to attract subscribers.

You, however, just can’t find the time to create a list magnet (lame excuse).

So don’t be surprised if your email list remains in double digits throughout 2016.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


2. You Don’t Follow Routines for Success

One of the biggest myths about the internet lifestyle, which attracts lazy people looking for ways to avoid hard work, is that it frees you from routines, and demands no discipline or hard work.

I know this is one of the reasons why you gave niche marketing a shot.

I have bad news for you.

Most of the successful bloggers and online entrepreneurs follow set routines when it comes to work. In fact, they work harder than most people do in 9-5 jobs.

They have a strong work ethic and consider their work as serious business (not just a shortcut to party lifestyle).

They do take advantage of the flexibility that the internet lifestyle offers. But they realize very well that without developing consistent routines, they can’t achieve much.

For example, Buffer, a hugely successful startup, encourages online entrepreneurs to develop routines.

 

design-a-routine

Source: Buffer Blog

But I know this is all a bit too heartbreaking for you.

Because you only work when you feel inspired (no wonder you haven’t achieved much).

 

 

 

Aristotle“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

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3. You Have No Plans of Creating Your Own Product

You’re a niche marketer but you’re afraid to create your own product. You think creating your own product requires a huge mailing list, strong technical knowledge and LOTS of time.

And of course, you think everyone else already offers digital products so who’d buy from you?

James Johnson answered most of these questions (and some more) in his recent myth busting post about product creation for niche marketers.

Selz, a leading eCommerce app for selling digital products, conducted a detailed study on the different behaviors of aspiring entrepreneurs in Australia, the U.S. and the U.K. The study reveals some surprising stats. For example, just 11% of people use digital products to make money online. The rest are more interested in offering services and physical products.

 

selzstudy1Source: The Side Business Phenomenon

Clearly, the competition isn’t as stiff as you think.

Even if you have a small, but engaged, email list you can make money by selling digital products like eBooks, courses, training programs etc. It not only generates additional cash but also strengthens your brand image.

You don’t even need to be a technical expert to set up a digital product for sale on your blog. You can use tools like Selz and create attractive product widgets, fully integrated with mainstream payment processors (PayPal, Visa, Master Card etc.) and email marketing tools like MailChimp, AWeber and GetResponse.

Many others are already doing it.

 

tara1

 

But you’re happy just promoting other people’s products.

I don’t have a problem with this.

But just look at Stuart for inspiration. On top of his affiliate income, he has made more than $42,000 by selling his own products.

But I know you won’t listen.

 

 

 

jerry west“You can’t get much done in life if you only work on the days when you feel good.” – Jerry West

Click here to Tweet this!

 

 

 

 


4. Your Blog Has SEO Loopholes

You’re a smart marketer so you know SEO is important for your business.

But going into 2016, your blog till has several SEO loopholes. And unless you fix them, you’re inviting Google’s wrath.

I even created a complete SEO checklist for you to use every time you publish a piece of content.

But you’re taking it a bit too lightly.

SEO is a lot more than just keywords and title tags.

For example, your site still doesn’t support mobile visitors. You’re not using a responsive website design, which is really a crime from a user experience point of view. More than 50% of all Google searches originate from mobile devices but you’re still ignoring mobile visitors.

Then your site has performance issues and security loopholes. Your page load speed is too slow and you haven’t strengthened your site’s technical SEO.

Google is tightening the screw on low quality blogs that offer poor user experience. And your blog might not be too far away from a Google penalty.

 

 


5. You Rely Completely on Google for Traffic

Yea I know you can’t build a niche marketing business without consistent search engine traffic.

But you’re taking it a bit too far.

More than 80% of all your traffic comes from Google, the majority of which never returns to your site after the first time.

You have no other sustainable traffic sources since you haven’t diversified your traffic channels. Your social media profiles aren’t active, you hardly ever guest blog and your email list isn’t big enough to send you any traffic.

You’re building your online empire on rented land. As a result, you’re at the mercy of Google and just one algorithm update away from disaster.

 


6. You’re Always Looking for Free Tools and Solutions

Ah! This one’s my favorite.

A few days back Stuart shared this funny update on the NicheHacks Facebook Mastermind group.

 

freebies1

 

I know you’re one of them.

You’re looking for free stuff all the time, and not prepared to spend money on your business.

Ask any successful niche marketer and they’ll tell you that premium tools with proven success are worth every penny. That’s why smart marketers spend money on premium tools and make 100x more money than freebie hunters like you.

 

 

 

e3AkMVul_400x400“If you’re serious about building your marketing engine you need to invest in the right tools” – Ian Cleary (Razor Social)

Click here to Tweet this!

 

 

 

 


7. You’re Not Willing to Invest in Yourself

Have you ever seen a real world business consultant offer advice to conventional businesses with a physical presence for just $9.99?

Sound impossible, right? Those guys charge millions of dollars.

Then why do you find it so expensive when an online business consultant offers you his proven success strategy for just $7?

Does that make sense? Shouldn’t you be happy?

But no, you just want free advice because you’re not willing to invest in yourself. You don’t realize that, just like real world, you need certain skills to take your niche marketing business to the next level.

The people who’ve made money before you, have proven and tested methods that work every time. Those are genuine money making strategies.

Why do you expect them to tell you everything for free?

Grow up, and start valuing other people’s time. Invest in yourself by learning new skills and methods for success.

 

 


8. You Don’t Believe in Branding Your Niche Marketing Business

One of the secrets to successful niche marketing is careful and strong branding. Look at any leading niche site and you’d see the conscious effort they’ve put in to present a strong brand image.

A strong brand Image communicates trust, credibility, consistency and quality in every aspect of your business. When you focus on building a brand around your business, your blog visitors and customers are always sure about the value they’ll get from your content and your products.

And that is why Google loves brands as well.

 

brand1

Source: QuickSprout

 

You, unfortunately, haven’t focused on brand building at all. There’s nothing consistent about your blog, the products you promote and the content you create. Your brand signals are weak, and hardly anyone in your niche knows your blog by name.

 


9. You Don’t Spend Money on Marketing and Advertising

Effective content promotion and marketing is often the difference between successful and not so successful niche marketers. The top guys spend just 20% of their time creating content and 80% actually promoting it at the right places.

Just a couple of years back, you could just post an update on Facebook and, if it had the right ingredients, see it go viral. That’s how million dollar blogs like Viral Nova got their initial break.

But that doesn’t happen anymore.

Now you need to spend money on paid advertising channels to promote your content and products. Free marketing channels just don’t have that kind of reach any more.

That is why some of the top niche marketers strongly advocate using Facebook advertisements for content promotion.

But you’re still not ready to spend money on marketing. You think if your content is good enough, Google will promote you and people will find you themselves.

Keep dreaming.

 

 


10. You Still Write Thin, Short and Opinion Based Content

You know why no one ever shares your content? Because they don’t trust what you say. They don’t think you’re a liar, but they’re also not convinced you’re 100% right.

Why? Because your content is just your opinion. It’s not backed by research, it’s not deep enough and offers no proof of its credibility.

And it’s not just your readers who think like that. Google agrees with them. With every algorithm update, Google is tightening the screw on thin and low quality content.

 

serpiq

Source: SerpIQ

The average length of the top ranked content in search results is more than 2000 words. Which means that thorough, deep and authentic content ranks higher.

Google loves what its users, and your readers, love.

Readers love content that is actionable, detailed, authentic and answers their questions.

Writing opinion based posts with no actionable insights or credible data references used to work a few years back.

But not anymore.

 

 

 

gYTAct4i_400x400“Instead of asking ourselves “is this content thin?” we should be asking ourselves “does it answer the question?” – Stephen Kenwright (SEW)

Click here to Tweet this!

 

 

 

 


11. You’re Too Shy to Sell to Your Email List

You think sending too many emails to your list will offend them, right? You’re basically afraid of being labelled as a sales guy by your subscribers.

Well, I’ve got news for you.

You’re not running a charity. Niche marketing is a business, and every business needs sales.

I’m not asking you to send a dozen sales emails every day.

But once you’ve established your authority through high value content and freebies, there’s absolutely nothing wrong in sending 6,7 or even 10 promotional emails spread across.

Your subscribers know that you promote products.

They’ll be fine with promotional emails as long as you promote the right products.

Just look at Stuart email marketing strategy. He sends multiple sales emails on every product launch.

Your subscribers need that push.

If you keep shying away from it, you’ll continue to lose money making opportunities.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Are You Ready To Turn Things Around in 2016?

The purpose of this rant was not to demotivate or ridicule you – not at all!

But there are times when a straight forward and honest reality check helps you wake up from your slumber and take advantage of the opportunities that are on offer.

The only thing that is stopping you from becoming the next niche marketing sensation is your own mind.

Instead of running after experts and looking for that one secret strategy that’ll make you a millionaire, start acting on the knowledge that you already have.

The more you try, the more you fail and the more you learn, the closer to success you’ll get.

So get your act together and prove me wrong.

The post 11 Reasons You’ll Continue To Fail at Niche Marketing in 2016 (and Beyond) appeared first on NicheHacks.

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21 Dec

How To Increase Your Niche Site Earnings By 83% Using This Opt-In Strategy

There’s no better sales generation channel than email marketing – not SEO, not social media, not paid advertisements.

SEO is great for traffic generation, but when it comes to conversions, email marketing is ahead of everything else.

According to Sikich, consumers spend almost 83% more when targeted via email marketing.

As a niche marketer, your objective is to build a business, not a one-time sales channel. And you can’t build an online business  without an email list.

According to Statista, the number of active email users around the world will reach 2.8 billion by the end of 2016.

(Learn how to create a review website here)

 

email users

 

In the U.S alone, nearly 66% of email users older than 15 years made a purchase in the last year because of an email. Even more staggering, 91% of users check their email at least once a day!

 

email users 1

Source: Sikich

 

Email usage and engagement rates have also increased dramatically because of the increase in smartphone users. According to emailMonday, almost 67% users check email on their smartphones, while 42% on tablets.

 

devices-to-check-email

Source: emailMonday

 

In short, email marketing is not going anywhere. In fact, its importance is only increasing with time.

But what exactly are YOU doing to build your list?

Don’t tell me you have a cute little opt-in box in your sidebar with a tempting headline “Get Free Email Updates”. People don’t subscribe to such ‘generous’ offers anymore (unless you’re Seth Godin)

If you’re a slightly advanced niche marketer, you might be using a lead magnet to get subscribers.

I did a very detailed post here on NicheHacks on the different types of lead magnets you can create.

But even a lead magnet isn’t enough.

It might get you subscribers, but are those subscribers really interested in your offer? Or are you just building a list of freebie hunters who have no intention to spend money even if you make the most insane offer possible?

 

 

“Consumers who recieve email marketing campaigns spend 83% more on online shopping, and email is 20 times more effective than other marketing channels” – Sikich

Click here to Tweet this!

 

(P.S. If you’d like to download a free list of 34 ways to grow your email list click here or the image below)

 


What You’ll Learn in this Post

  • Why many niche marketers fail to sell anything to their email subscribers
  • Why most of your subscribers might be completely useless
  • What you actually need to do to attract the right subscribers who’re willing to pay
  • How to find ideas for your perfect lead magnet
  • How to hook your subscribers for future sales

 


Why Email Subscribers Are Useless (Most of Them Anyway)

Yes, I actually said that – most of your email subscribers are useless.

Why?

Because they don’t have any intention to buy from you. They’re freebie hunters who can add no value to your business.

This happens to most niche marketers when they start building an email list. They focus so much on getting subscribers that they lose sight of their ultimate business objective, which is to make sales.

Lead magnets do attract subscribers, but you need relevant subscribers. And for that, you need to create a relevant lead magnet.

For example, I’ve actually seen health and fitness blogs use SEO checklists as their lead magnets. That freebie will get you subscribers, but those subscribers won’t be interested in health and fitness offers that you’ll make in future.

As a result, they’ll just download the freebie and go away.

To create a list of subscribers who’re actually interested in what you have to offer, you need to create a lead magnet that is relevant to your business and in line with your future paid offers.

Your whole thought process should be different.

Don’t attract random subscribers using unrelated freebies and then try to come up with a product for them. It’s much harder to find a common need that way.

Instead, research your target audience and create a freebie that is closely related your core offer.

Here’s a mind map I made explaining this (click on the image to see the enlarged version)

 

 

email marketing

 

There are three main activities for email list building in this mind map

 

  • Product Aligned Freebie: A lead magnet that complements your core product or service. This is your primary tool for attracting subscribers. I’ve listed some of the types of lead magnets you can create. You can read about them in much more detail in this post.

 

  • Autoresponder Sequence: This is a series of emails that your subscribers will get once they sign up to your list. It will help you qualify leads and convince them to buy from you.

 

  • List Engagement Activities: This is how you keep your subscribers engaged, even when you’re not directly selling something, so that they don’t forget you.

 

 

peep lajaThe bigger the positive impact of your lead magnet, the better push you have given the prospect down your sales funnel – Peep Laja (ConversionXL)

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Create a Lead Magnet That Attracts Leads Not Just Subscribers

So how exactly do you create a relevant and effective lead magnet that attracts subscribers who’re willing to buy from you?

For starters, your lead magnet needs to grab attention, and for that, it needs to be different from the usual “7 Ways To Do XYZ” kind of eBooks that every other blogger is giving away.

Here are some of the other qualities your lead magnet should have.

 


  • It Needs To Offers Immediate Value

You want your subscribers to become fans and advocates of your expertise. So your freebie really needs to give them a few “aha” moments and get them hooked immediately.

You also need to make this value pretty clear when you’re inviting visitors to subscribe to your list. For example, here’s a lead magnet by Bryan Harris with a very clear and immediate value proposition. There’s nothing confusing about it.

 

value1

 

The moment you look at it, you know the value that’s on offer – 100+ proven landing page templates for FREE. The bullet points further elaborate the value of the freebie

And this approach isn’t new either.

It’s a proven method that online businesses have been using to drive different actions on their sites. Smart internet marketers have just applied the same to list building. For example, here’s how AreaVibes, a portal for finding accommodation in the US, uses a similar format on its homepage.

 

areasvibes1

 

The formula is simple, communicate the value of your offer in clear terms without confusing your prospective subscribers.

 


  • It’s a Sample of Your Paid Offer

I’m stating this point again just to make it stick to your mind. If you want to build an email list of qualified leads, not just subscribers, your freebie needs to create the buying intention in your subscribers from the first day.

That happens when your subscribers,

– Trust you

– Consider you a niche expert

– Believe that your paid offer will have value based on the knowledge shared in the freebie

To achieve that, create a lead magnet that aligns closely with your paid product. Even if you don’t have a product yet, you should have a good idea of the kind of products your target audience wants (based on your research). So make sure it gives them a taste of your paid product.

For example, if you’re a content marketer and your target is to sell video trainings on different content marketing topics, you can share a strategy blueprint or a strategy guide as your freebie.

Jon Morrow does that on his site GuestBlogging.com where he sells training courses to writers and bloggers who want to feature on high traffic blogs as guest bloggers.

 

value2

 

Another super effective freebie that Jon shared with his subscribers was a comprehensive list of the editorial contact details of hundreds of high traffic blogs.

 

value3

 

Visitors downloaded it immediately and signed up as subscribers.

They had the contact details of their target editors, but they didn’t know how to create guest posts that matched the editorial requirements of their target blogs.

The result? Jon had a list of hundreds of potential students for his premium GuestBlogging training classes, most of whom had the buying intention.

 

 


  • It Targets a Single Pain Point of Your Subscribers

Your lead magnet needs to be super targeted to get your visitors’ attention. Don’t try to create an “Ultimate Guide of Ultimate Guides to Creating Ultimate Guides”……you got the point, right?

Focus on one problem and deliver a tangible, specific and clear solution to it.

The free report on 1781 profitable niches, that Stuart offers, is a great example.

 

value4

 

He’s not promising you traffic, not teaching you how to boost website performance or design a conversion optimized site, and not even telling you how to write great content for your niche site, no.

He’s just giving you a ready to use report that has 1781 profitable niches researched and done for you – just download and use.

That’s how you target a pain point of your audience.

 


  • It Doesn’t Consume Much Time

And finally, your lead magnet shouldn’t be so long that it takes months for your subscribers to just go through it.

That is why short guides, checklists, strategy blueprints and ready-to-use tools are some of the most effective lead magnets. They deliver quick value in a short time.

Aim to make your freebie similar.

 

 

Bryan Harris

“Instead of having one universal toolkit or eBook, create a very specific bonus each time you write a post.” – Bryan Harris (VideoFruit)

Click Here to Tweet This!

 

 

 

 


Creating Your Lead Magnet and Setting It Up for Success….1, 2, 3

You know what a great lead magnet looks like. Now it’s time to create your own.

 


1. Find Out the Answers Your Audience is Looking For

There are a ton of places where you can start researching ideas for your lead magnet. The more research you do, the better.

But I want to save your time.

 

a) Look at Your Competitor’s Best Products

The easiest way find out freebie ideas that your visitors will download like crazy, is to search for the best performing paid products in your niche. People are already spending money on those products. They’d love it when you offer something similar for free.

Start your research from your closest competitors. Most of the high traffic blogs in your niche already have a huge audience. And in all likelihood, they’re selling products as well (look for the page Store, Products or Shop on their site)

 

shop1

 

You can get a fair idea for your lead magnet by looking at your competitor’s best performing and entry level products.

If replicating or creating a freebie similar to their best performing product demands too much work, you can tone it down and create a smaller version.

In short, when people are buying from someone else, they’re likely to grab it free from you as well.

 

b) Get Ideas from the Best Performing Content in Your Niche

Another great way to find ideas for your lead magnet is to look at the best performing content in your niche.

BuzzSumo and Ahrefs are both great tools to do that. Search your main topic on these tools and they’ll give you the list of content that has performed best on social media.

 

buzzsumo1

 

You can even use BuzzSumo to search specifically for giveaways.

 

buzzsumo2

 

You might not find all the results relevant to your site, but it’ll give you pretty good idea of the kind of content you can create for your lead magnet to attract subscribers.

 

c) Look for the Top Performing eBooks on the Kindle Marketplace

There are thousands of eBooks on the Amazon Kindle marketplace. You can literally find dozens of great and proven ideas for your lead magnet by looking at the best performing eBooks related to your niche.

Just head over to the Kindle marketplace and search with one of your primary keywords.

 

amazonkindle1

 

Sort the results by average customer reviews so that you can see the best performing eBooks first.

Dive in, and find inspiration.

 

d) Take Inspiration from the Best Performing Udemy Courses

Udemy is one of the world’s largest portals for video courses and trainings. Thousands of trainers have uploaded video courses on all sorts of topics, and people pay for them happily.

 

udemy1

 

You can find courses in the relevant categories and then sort them by popularity or the number of reviews.

You can also click on any course and see its complete outline along with a few preview videos. This can give you a pretty good idea for the content of your lead magnet.

 

e) Ask Your Target Audience

The most obvious way to find great ideas for your lead magnet is to directly ask your audience. And you know what, people actually do respond when you ask them to help.

Just tell your blog readers that you want to create an awesome resource for them, and need their feedback to decide what they’re most interested in.

If you’re just starting out, and don’t have an audience yet, just go to your competitor’s blog and study the comments on their most popular posts. You can head over to Quora, LinkedIn Groups and Reddit as well. Try finding relevant discussions and see what people are looking for. Or create your own thread and directly ask for ideas.

 

 

ramsay“Offering a free eBook to email subscribers still converts better than offering nothing” – Ramsay (BlogTyrant)

Click here to Tweet this!

 

 

 

 


2. Make It Easy for Visitors To Download Your Freebie

Creating a lead magnet is one thing, but in order to attract signups, you also need to place your lead magnet intelligently.

Just putting it in the sidebar doesn’t work that well.

Proactively take it to your audience and tell them why they need it.

Here are a few ways you can do it.

 

  • Use Pop-ups, Sign Up Bars and Sign Up Screens

NicheHacks uses all three of these techniques to promote lead magnets and collect emails. My personal favorite tool for doing this, is SumoMe. It has some awesome paid features, but even the free version gives you all the tools you need to build an email list.

 

Sumome1

 

You can use Hello Bar to add the welcome sign up bar to your site.

Both these tools integrate with your email service and provide you detailed subscriber stats as well.

 

  • Use Content Upgrades in Combination with Your Lead Magnet

Content upgrades are post specific lead magnets that provide additional content to the readers in exchange for their email address.

Stuart uses them here on NicheHacks regularly.

 

contentupgrade

 

Many other leading marketers like Neil Patel, Brian Dean, Bryan Harris etc. also use them in all their posts. In fact, Bryan Harris reports sign up rates of 20-30% on his content upgrades. But even if you achieve an opt-in rate of around 7-8%, you should be pretty happy (you can always improve, of course)

Content upgrades are so effective because they’re closely related to the content of the post. For example, in the snapshot above, the lead magnet “Instantly discover 101 high paying affiliate niches” is closely related to the topic of the post “Lessons Learned from Making $44,775 in Affiliate Sales”.

The reader is already interested in the post and wants to know how Stuart made that much money  how he came up with the right niche to promote his products. The content upgrade provides exactly what they’re looking for.

 

(P.S. If you’d like to download a free list of 34 ways to grow your email list click here or the image below)

 


Ready To Create a High Converting Lead Magnet That Boosts Sales By 83%?

So really that’s all there is to creating a laser focused and super effective lead magnet that attracts subscribers who’re willing to pay for your product (not just freebie hunters).

But the success of your lead magnet depends on the amount of research and effort you’re willing to put into it. It requires some old-fashioned elbow grease.

Find out the problems of your readers and the topics they’re interested in. Then create something that resolves those problems in a quick and easy way.

And finally, take your lead magnet to your website visitors (don’t wait for them to find it)

As I said earlier according to Sikich, consumers spend almost 83% more when targeted via email marketing so you’d be crazy not to be building a list for your niche site.

(Learn how to create a review website here)

So just get to work!

I’m waiting to hear your success stories in the comments below.

The post How To Increase Your Niche Site Earnings By 83% Using This Opt-In Strategy appeared first on NicheHacks.

Source: affiliate9

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08 Dec

How To Find And Dominate Profitable Niches in 6 Easy Steps [Infographic]

The money is in the problems…

Isn’t it true?

Finding a niche is easy but when it comes down to understanding your niche, inside and out, including what your audience needs, wants and desires, it can either break or make your online business.

It’s easy to get lost into the world wide web of information when you search for a profitable niche but fortunately for you, we’ve created this infographic for you to take advantage of so you can fully understand what your readers want from your online business.

 


Check it out:

 

Nichhacksfinished2

 


To Embed This Infographic to Your Website:

Highlight the text below and press CTRL+C (or right click +copy) then go to your website and paste it into where you want with CTRL+P (or right click and paste).

<img src=”http://nichehacks.com/wp-content/uploads/2015/12/Nichhacksfinished217.png” alt=”How To Find And Dominate Profitable Niches in 6 Easy Steps [Infographic] – An Infographic from NicheHacks” width=”100%” class=”infographic_embedder” /><p class=”infographic_attr”>Embedded from <a href=”http://nichehacks.com/infographic-niches/” target=”_blank”>NicheHacks</a></p>

 


Was that too easy? Maybe too effective to be useful?

This is it.

You’ve gone this far and you’ve consumed a very meaty infographic that has all you need to know about finding profitable niches (like this hugely profitable drone niche we’ve covered).

Maybe now you know how to enter that profitable niche you’ve been debating on using for many days or maybe even months.

There are no excuses now.

You’ve got what it takes and you’ve gone the extra mile by getting this far. There’s no turning back.

What are you going to do over the next 30 days for your online business?

Your action plan could look like this “I’ll find a persisting problem that my ideal visitor has, and I’ll solve it by… (products, services, content, affiliate programs etc.)”

What’s your plan?

 

The post How To Find And Dominate Profitable Niches in 6 Easy Steps [Infographic] appeared first on NicheHacks.

Source: affiliate7

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02 Dec

7 One Hour or Less Niche Site Upgrades to Increase Your Passive Income Overnight

I’m sure most of you remember October’s post where we published on case study on how NicheHacks community member Dom Wells took his site, LuxuryShaves.com from $50 per month to $1,000+ per month in passive income as an Amazon affiliate.

After he’d upped his traffic and rankings, he did a simple upgrade on his 10 most popular blog posts that did in fact skyrocket his passive income overnight. (The niche marketer’s dream come true.)

Talking with him and inspired by that success, I knew there had to be some other simple conversion hacks that would take an hour or less to implement per page.

So I did some research into what those profit-growing hacks are, and wanted to share what I found.

I mean, after all, you guys work hard enough on your niche sites, I think it’s only fair that you’re able to optimize them for what income you can get out of them.

 


What You’ll Learn

  • The $59 investment Dom made to earn $950 extra each month.
  • Where to place on-site ads for the greatest click through rates.
  • A simple upgrade for an email autoresponder series to maximize its profitability.
  • Two display hacks for your website that’ll have people contact you, asking if they can pay you money.
  • One display hack that sells more products without needing any more customers to sell them to.

 


1. Add a Call-Out Box to Show Readers What They Need to Buy

I’m starting with the trick Dom shared in his case study, because it’s just too good not to be number one.

The idea was to simply find his 10 blog posts that got the most traffic and add one large call-out box to each page that featured just one of the products he was talking about during the post.

By making the call to action so obvious and easy to follow, he got more clicks, and therefore made way more sales on Amazon.

 

This call to action appears near the top of the post, just a few paragraphs in.

This call to action appears near the top of one of Dom’s posts, just a few paragraphs in.

 

The tool he used, which made adding these call-out boxes so easy and quick was Thrive Content Builder.

To use on a single site for one year, the cost is $59. For multiple sites, $87. (prices at the time of publication)

Considering the kind of potential there is to increase your earnings like Dom did (1,800%!!!), even the $87 license seems like a no-brainer investment.

What’s more, the interface of Thrive Content Builder is pretty self-explanatory, and it’s a drag-and-drop feature, so any time you want to change something, you can click directly on that thing for options, without having to do annoying backend HTML while holding your breath and praying that it works.

So, even the most artistically challenged among us (me, 100%) can manage to make something that looks good in little time.

Beyond the product call-out CTAs, Thrive Content Builder also has other easy-to-add features that can help you optimize the profitability of your traffic like social proof, pop-ins, and countdowns. (And all will take you less than an hour to add to your page.)

 

Show your followers how they can monetize their most popular blog posts, too. Tweet this tip.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


2. Adjust AdSense Placements For More Views (& More Clicks)

According to Google’s guidelines, you can have up to EIGHT AdSense sections on a single page.

(Not that I’d suggest getting spammy and adding all eight, but the point is, they give you lots to work with, so optimizing your passive AdSense earnings is possible, even if those earnings aren’t your main money-maker.)

Darren Rowse (the guy behind ProBlogger, a super popular niche site) got a hunch back in 2008 that he’d be able to increase his AdSense earnings if he just played around with the placement of his ads.

 

darrenrowse“I began to think about where on my page my readers would give their full attention and decided that at the top left hand side of the content area would probably be the most logical position for people to look at a web page (as that’s where they start reading),” said Darren.

 

This was before AdSense revealed their heat map, but once they did put it out, it confirmed his hypothesis that the upper left corner is in fact where most site visitors place most of their attention.

He decided to test out the new placement of his ads for a few days, since a few days’ worth of earnings lost wouldn’t be that big of a deal to him.

When he logged in to check his results, he saw that he had a 40% increase in AdSense-based earnings, just because he took the small amount of time required to move his ads around to ‘hotter’ areas on his site.

 

adsense heatmap

When I ran AdSense ads on my niche site, I put them in the bottom right side bar… clearly one of the worst places for them. Red areas are the best, followed by orange, followed by yellow, followed by white.

 

To change your AdSense placements, all you need to do is log into your AdSense account, grab the HTML code for the type of ad you want to insert, and paste it into the text editor of the place where you want it to go. (And if you’re deleting some old ads, then delete that HTML too, of course.)

It does take a little back end knowledge, but nothing even a newbie niche site owner can’t handle.

Bonus? If you don’t use AdSense, you can use this placement trick for Amazon affiliate ads or other types of ads, too.

 

Make your followers happy. Show them this tip so they can make the most out of their site layout, too. Tweet this tip.

 


3. Add an ‘Ad Space’ Advertisement in Your Sidebar for People to Purchase

Especially if you’ve got a fair amount of regular traffic on your site, letting a sponsor buy out a section of your side bar for a month at a time is an easy way increase your site’s income by at least a few hundred dollars per month, with less than an hour of work from you.

All you need to do?

Add a widget in your advertised space. If you want, you can include relevant traffic numbers about views and average click through rates, put the dimensions, and tell your visitors that they can buy the space from you.

Especially if it’s a good deal, it would make a great investment for someone in a relevant niche.

 

mums in jersey

Before they found a business to pay for advertising space in their header, Mums in Jersey put a clickable link there for interested business to click on.

 

Show off how easy an extra few hundred (or thousand) dollars per month can be. Tweet this tip.

 

 


4. Pepper Affiliate Links Throughout Your Email Autoresponders to Boost Income on Recommendations You’re Already Making

If you’ve got an email autoresponder series, you know that those things are no joke and that they take some serious time to plan out and set up.

It probably is getting some kind of ROI for you, but why not up its potential?

Take a look at the text of each of your emails that goes out, and figure out the highest-emotion parts of the message, and add one to two affiliate links to each message.

All you need is a hyperlink at the right places and interested readers will click through to see what it is you’re talking about.

If you’re feeling really ambitious, you can even choose a couple emails out of the series to add product-call outs. This is particularly helpful if the emails are instructional in nature and you’re suggesting resources that will help make the readers’ jobs easier.

The important thing is to add value here, not just random links to products. The more value you provide, the more successful you’ll be in selling.

 

Share this email-based passive income tip a lot of affiliate marketers miss out on. Tweet this tip.

 


5. Add a Consulting Tab For Easy Cash When Your Readers Want Direct Access to Your Expertise

This is a particular gold mine for those of you with business-related niches. (Or health-related niches, or personal development.)

The point is, if you serve a niche community that has a problem that they want solved now, you can start charging for your advice and people will pay you for it.

You might not get a million bites per day (or any in the first month), but if you’ve got a site that’s growing, having that consulting option is a great way for your readers who want to go deeper with you to do just that.

And when you do get a bite?

You can get paid $100/hour or more just to talk and give advice on the phone.

Or… you can get more specialized (and therefore increase your chances of sales) by offering services that are easy for you to create, yet easily customizable for the person on the other end.

Maybe you offer a one-month weight loss diet plan. Or a muscle-building workout plan to get your readers beach-ready and specialized towards their body type. Or a combination of both.

It doesn’t take much time to write out the copy for a simple landing page you can put in your navigation, and if things go well, that hour spent could pay off into the thousands on a monthly basis.

 

This health coach added a 1:1 Consulting tab for her readers who wanted more direct access to her expertise.

This health coach added a 1:1 Consulting tab for her readers who wanted more direct access to her expertise.

 

Tell your followers how is it is for them to offer their expertise at a high hourly rate. Tweet this tip.

 


6. Install & Activate an Up-Sell Plugin to Make More Affiliate Income Without Upping Traffic

I recently bought a set of dishes online as a wedding gift, and that site’s up-sell plugin offered to add a set of silverware for 25% off if I bought it with the dishes, and I thought it was such a good idea that I bought in. And I felt great about it, not cheated in the slightest.

And when you’re an affiliate marketer, particularly with Amazon, you can do the same thing.

As Dom mentioned in his case study, he noticed that a lot of the sales he was making on Amazon weren’t even items he was advertising on his site… and it was because Amazon does a wonderful job of up-selling and cross-selling people via offering discounted product bundles or suggesting similar products on their site.

Here, Amazon suggests titles similar to the book "Book Yourself Solid" in case that isn't exactly the title you're looking for.

Here, Amazon suggests titles similar to the book “Book Yourself Solid” in case that isn’t exactly the title you’re looking for.

 

In another strategy, if a shopper is looking at one item, Amazon will suggest an item that goes nicely along with it, hoping to boost sales.

 

But rather than depending on Amazon to do all the work for you, you can install a plugin like Amazon Related Products to do the up-selling and cross-selling directly from within your landing pages or blog posts.

It lets you insert a product you’re already featuring so it can display similar products for readers who might be interested in what you’re saying, but might not want the exact product you’ve decided to feature… helping you salvage the sale and the affiliate income.

Though the concept of Amazon Related products is super cool, it seems the developers haven’t touched it in two years… so if you do opt into it, just know there might be some bugs.

Other options that might work well – would you try them and let us know? – are UpsellAzon (paid, but with a 30-day money back guarantee) and Azon Upsell Ninja (same deal).

 

Share how site owners can increase their affiliate sales without worrying about increasing traffic. Tweet this tip.

 

 


7. Turn Already-Written Blog Posts Into a Profitable Ebook

If you’ve been blogging for a while, especially if you’ve been heavily focused on the quality of your content, chances are you’ve got series and series of posts that if strung together, would constitute a full-fledged ebook.

And even though all the information is already free on your site, new fans that haven’t read it all before are usually willing to pay a small convenience charge to have you present everything that’s relevant on a topic to them in an easy-to-read, downloadable format.

It’s so handy and such an easy and quick money maker, even Stuart does it with NicheHacks content.

 

Stuart Walker Referee“Some of my products are just various posts meshed together with a bit of additional content and a fancy design,” said Stuart. “Easy to do and people still love to buy them.”

 

Admittedly, depending on how organized your content is already, this may take a little over an hour.

But if you’re just copying and pasting your posts into a pre-made ebook template with some buffer transition material in between, there shouldn’t be any reason it would take you more than half a day to put it together and add it to your set of info products for sale.

For example, one of my favorite niche sites, Her Packing List, took a 30-day blog post series on learning how to pack lighter and smaller and made it into an ebook. (I actually remember reading these blog posts as they came out.)

To boost value even more, they’ve added bonus tips and checklists (which could have very well come from other blog posts outside of this 30-day series), and offer access to special discounts on travel products.

 

hpl ebook

They charge just under $25 for the ebook, and it’s something travelers frustrated with packing are more than willing to buy.

 

Show others how their writing can start making them a profit. Tweet this tip.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Make Quick, Profit-Turning on Your Niche Site

Of course, traffic is essential to any of these upgrades actually working, but if you’ve got a decent amount of traffic in place, there’s no reason why any of these quick upgrades wouldn’t increase your profits.

Have you ever tried any of the above tactics? How did they affect your site’s profits?

The post 7 One Hour or Less Niche Site Upgrades to Increase Your Passive Income Overnight appeared first on NicheHacks.

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