28 Mar

How to Make Money Online – The Formula for Success!

I can guess that like me when you first started your journey to making money online you came across ebooks/courses/gurus who promised fast money with little effort!

Hopefuly you quickly moved past those without wasting much money and realized they were all bull shit!

So is there really a “secret” or “blueprint” or “formula” to succeeding at making money online?

I do believe there is a formula for online success and it is NOT a secret!

In this post I am going to share…

  1. My journey to discover this “formula”
  2. The Formula for Online Business Success
  3. Testing the formula against several hypothetical people and predicting their eventual success.

My journey to discover this “formula”

I have shared a lot of details about my LONG journey from 2007 to now with my online business.

When I first got started there was many very high ticket courses that seemed to be promoted everywhere and promised to have the secret to making millions online. Butterfly Marketing, Product Launch Formula, Mass Control to just name a few of these blockbuster internet marketing course releases.

On top of these there were thousands of EBooks and smaller courses which made similar promises.

Fast forward 9 years and not a lot has changed in the world of selling high ticket courses online and questionable eBooks. However, I do believe today there are a lot more people sharing free useful actionable information!

My journey to finding what I believe is the formula for online success was not direct. In hindsight even though I never purchased any course/ebook I was guilty of chasing shiny objects and believing people when they talked about how easy strategy (blank) was.

The formula, like most things in life, is a little messier than the often quoted motivational sayings.

These statements although partially true are WAY to simple…

  • Content is king
  • The money is in the list
  • You just need 1 great idea
  • Work hard and the rest will take care of itself
  • Always add value
  • Its not what you know but who you know
  • It takes money to make money
  • Recurring revenue is the only way to build a profitable business
  • You need to build funnels
  • Focus on your mindset and everything else will take care of itself
  • Just follow your passion

Many of these have some truth but their simplicity is dangerously misleading and induce a mild gag reflux!

So what is the formula to build a successful online business?

The formula for online success as I like to think about it is the following…

This is the way I like to think about my online business.

If I am improving my knowledge and skills using the resources(money/team) I have with the connection I have built up and working my ass off on an important/substantial problem/good idea I will achieve success!

What Does This Formula Mean for You? Will You Succeed Building an Online Business?

When you thinking through your online business how are you doing at maximizing your rate of achieving success?

  • Knowledge – Do you have knowledge that you can bring to your business that puts you in a unique situation? For example are you a sourcing agent and looking to move into the FBA business model? There are a ton of possibilities of what knowledge you can bring to your online business.
  • Skills – Do you have or are you gaining a skill that you can be one of the best at in the world? Are you an expert or becoming an expert at SEO, conversion rate optimization, Facebook advertising, driving traffic from pinterest, guest posting etc (thousands of possibilities)
  • Resources – Are you bringing resources to your business? Whether that is capital, a team or something else.
  • Work Effort – Are you busting your ass? Are you pushing through the pain and working on your business consistently?
  • Size of Problem / Quality of the Idea – Do you have a good idea for solving a meaningful problem for a large number of people. The bigger the problem you are solving the fewer people you need to reach and vice-versa… the smaller the problem you are solving for people the more you will need to reach.


Will Carl Succeed?

Meet fictional person Carl… Carl is an experienced corporate manager who is looking to exit his corporate job and pursue an online business to spend more time with his family.

Will Carl achieve his goals? Is he achieving success?

(Knowledge (little relevant knowledge) + Skills (very capable manager) + Resources (has funds to deploy) + Connections (building connections to leverage))


(Work Effort (working everyday on his business))


(Size of Problem/Idea (tackling businesses with a large potential))


Rate of Achieving Success

Based on this assessment he is deploying his captial in a well managed way working on his business everday and tackling a large potential business. I would be confident that his rate of success will result in him achieving his goals of replacing his day job income!

Will Steve Succeed?

Steve works in an office and is very interested in online business. Has been reading and gaining a lot of knowledge. His goal is to quit his day job, travel the world and work from his laptop.

So will Steve succeed?

(Knowledge (very knowledgeable about all facets of internet marketing) + Skills (has not focused the development of any skill to a world class level) + Resources (does not have any capital to deploy) + Connections (friends with others online but no strategic connections))


(Work Effort (does not work consistently, works for a few nights and then takes a weak off))


(Size of Problem/Idea (focusing on “passive income” sites and micro niche sitesl))


Rate of Achieving Success

Based on this I am confident that UNLESS Steve does a few things he will NOT achieve success!

  1. Steve doesn’t have connections or resources so he NEEDS to develop a Skill to a world class level!
  2. Spotty and inconsistent work effort is a guaranteed way to not succeed!
  3. Trying to nibble on small problems/ideas without truly helping anyone is a guaranteed way to ensure the rate of business success will remain small.

The key takeaways I wish I had known when I was getting started…

  1. It is ok if you don’t have resources but you need to bring something to the table. If you don’t have connections, money or knowledge than you better develop a skill to a world class level!
  2. Nothing happens without hard work. All the knowledge/skills/resources and connections mean nothing if you don’t work hard.
  3. Your idea doesn’t have to be “great” it just can’t be terrible. Especially if you are getting started the opportunity cost of not getting started while you wait for a “great” idea is a bad decision. Everyone shifts direction as they go through their business and getting started is the only way to know which direction to shift. If you have a decent idea just get started.

If you liked this post than the post about an idea being a multiplier of success is great and the book The Millionaire Fastlane(shady sounding title but awesome book) would interest you.

I talk a lot about developing a skill, the only way to do this is with deliberate practise. A great book about the importance of deliberate practise is Talent is Overrated.

Tackling big project with massive effort can be daunting… a great book to get people in the right mindset for this kind of effort is 10X rule by Grant Cardone (his style is not for everyone and took me a bit but I really like the message)

My Final Thoughts

This post was written out of frustration for the massive discrepancy I see out of people who contact me. Some very obviously are setting themselves up to be successful and it is just a matter of time, while other are violating so many parts of this formula that I simply know unless they change they will fail!

Making a business successful online is not complicated but it is HARD!

I encourage you to honestly test where you are at on this formula and identify which blocks you can increase to increase the rate you are achieving success.

You may have noticed that I wrote “rate” of success multiple times in this post. I don’t believe success is a static point in time. Someone who has been wildly successful but is now falling apart (drugs/selling out etc) is no longer a “success” while someone who is achieving success at a rapid rate but is early on their journey is a “success”.

This is paraphrased from Earl Nightengale…

Earl Nightingale

Success is the progressive realization of a worthy goal or ideal.



If you are on the journey to being successful and you based on the formula above you are checking most of the boxes congrats!

If you don’t think you are checking enough of the boxes in the formula that it may be time to really consider why you are building an online business and if the sacrificies necessary to be able to check enough of the boxes is worth it!

I would be very interested to hear what you guys think of this formula both the good and the bad!


Source: affiliate4

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25 Mar

[Case Study] How I Made $9,954.79 In 5 Days, From An Affiliate Product, Using Fill In The Blank Email Templates

Struggling with affiliate marketing?

Can’t make many, if any, commissions?

I know how that feels as it was exactly the problem I faced for years.

But now I have affiliate marketing mastered.

And I just made $9,954.79 in 5 days from a single affiliate product (a digital one at that).

All by using fill in the blank email templates that YOU can download and use for yourself.

Yep, these work for ANYONE in ANY niche.

Sounds too good to be true, right?

Well don’t worry I will prove it to you.

You just need to keep reading this post from start to finish to find out how…


What You’ll Learn:

  • The strategy needed to create a profitable affiliate campaign like this one.
  • Why DIGITAL affiliate products make for the most profitable ones to promote.
  • The fill in the blank templates I use in all of my affiliate promotions and how they work for anyone in ANY niche promoting ANY product.
  • The emails you need to send BEFORE the promotion starts that no one else is sending.
  • The ‘secret’ trick to build up curiosity and get people interested in the product.



The Product In Question

Now if you’re on the email list or in the Facebook group (and if not, why not? You’re missing out) you’ll have seen the buzz for this product.

It was Michael Cheney’s ‘Commission Black Ops’.

A ‘top secret’ military style themed product launch about affiliate marketing.

Love or hate the military theme or Michael’s style (he’s a controversial figure) this launch was a popular one selling over 4,000 copies in the 5 day launch period.

One of Michael’s earlier training’s The Commission Machine is partly responsible for my current affiliate marketing success.

Before I went through that training I was doing just OK with affiliate marketing and able to make a few hundred dollars per promotion and occasionally land in the bottom 5 of an affiliate contest leader board.

But it was all very hit and miss and I couldn’t replicate it every time.

My affiliate marketing promotions had no strategy or structure.

And my promotion emails were very repetitive.

I’d just write whatever came into my head and often end up talking about the same thing over and over again in my emails.

Then I completed The Commission Machine training and things changed.

I learned from Michael how to structure an affiliate promotion to be the most effective.

And how to write emails basically using formulas and styles that worked EVERY time.

He also showed me some new email types I’d never used before like the FAQ, story and checklist email

Immediately after implementing the training I went from making a few hundred dollars per promo and occasional spots at the bottom of the leader board….

…to making THOUSANDS of dollars per promo and WINNING affiliate contests.

So when I heard about Commission Black Ops I knew I had to get advanced access to it and check it out.

So that’s what I did.

Michael hooked me up with an advanced copy and it blew my mind.

He is talking about things no one else is talking about.

Affiliate marketing strategies and techniques that other people aren’t teaching or doing.

Yet they work like crazy.

I know because I used some of them during my promo for Commission Black Ops to make that $9,954.79 in 5 days I mentioned earlier. 😉

I’d just like to say quickly…

Thanks very much for trusting me enough to invest in this course through my link, I really appreciate that.

I know that you likely are on multiple marketers lists and heard about this from other people too.

I’m glad I was able to give you enough value to make a decision on this and help you make a purchase.

So now you know what the product in question was.

And WHY I choose to recommend it to you.

Let’s take a look at the results…


(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)


Conversions, Sales and Cash

So in total during the 5 day launch period I sold 380 copies of Commission Black Ops plus a further 91 of the upgrades. (Thanks for investing through my link, appreciated and wise move!)

This is the most front end sales I’ve ever made of a single affiliate product on JVZOO and by a considerable amount (Over 80 ahead of my second biggest seller “The Launch Bible 2.0 by Alex Jeffreys) though not the most in terms of income.

The front end offer was converting steadily at around 9% for me throughout most of the launch (which is a bit higher than my usual 7% average conversion)

But rose up to 11.65% in the final 48hrs when I introduced my bonus offer and the scarcity of the launch coming to and end came into play.

The first upgrade (done for you emails) converted at a steady 12.98% thanks to how awesome this offer was.

Michael was paying 100% commission right across the funnel to affiliates so I made a cool $7,954.79 in commissions for selling 380 front end and 91 one time offer products.


commission Black ops sales for blog


I also made an extra $2,000 in bonus cash for being the third top affiliate seller in the competition (I was gunning for at least 2nd in this one so sadly I fell short but the competition was fierce so I can’t complain).


#3 on Commission Black Ops


You’ll likely recognize some of those names in the screenshot above.

Some seriously big hitter affiliates and tough competition.

So I appreciate everyone who invested through my link as I know you are likely on multiple lists and I wasn’t the only one mailing you about this one.

A quick look through my stats show that I had about 4% of people who bought via my link refund, not too abnormal but higher than I’d like to see especially on such an incredible product.


If you’re wondering how he makes any money when he’s giving away 100% commission then here’s how it works…

These affiliate launches are merely a way to generate leads (customers) at break even (or perhaps even a loss to begin with).

And then once the customer is into the sales funnel you can make money off them on the ‘back end’ by promoting your own or affiliate products further down the line.

It’s a classic marketing technique and works well but you need to know your numbers first.

Before you can pull off a launch like this you have to know EXACTLY what a customer is worth to you over their life time value so you know how much you can spend (on the launch) to acquire new ones.

It’s no use giving away 100% commissions and lots of bonus cash to affiliates if you can’t make money back off your new customers on the back end…you’ll go broke quick. 


The Winning Affiliate Strategy You Need To Deploy To Make More Affiliate Commissions

Usually when promoting an affiliate launch I would just steam straight in on day 1 when the product launched and send the first email out at launch time.

But I took a slightly different approach this time….

I’d been going through a product called Commission Accelerator by Jason Parker and Richard Legg previous to writing my Commission Black Ops promo emails.

And they shared a strategy they’d been using with great effect to build up anticipation for product launches and increase sales.

I decided to take this strategy and alter it slightly to suit affiliate promotions.

So a full week BEFORE Commission Black Ops launched I went to work.


Warm Up & Pre-Sell Emails To Grab Peoples Attention

I started off gently warming the email list up to the topic by sending them to the Niche Reaper Case Study post which shared some of my previous affiliate marketing results from last month.

Then to an older post on the blog that shares some lessons I learned from being a top affiliate on JVZOO.

This was just to set the scene and get on topic.

Then followed were 2 straight up content emails designed to get peoples attention and focusing on the topic of affiliate marketing done in the way super affiliates (like Michael Cheney) does it.

As I know many of the NicheHacks tribe are focusing on being an Amazon affiliate, which is fine but in my experience a very limiting business model, I had to warm them up to the idea of promoting digital products and doing affiliate promotions via email.

So I sent out a controversial email titled “The Case AGAINST Niche Marketing” and in it I talked about how most niche marketers are doing affiliate marketing ‘wrong’ as it’s not the way most super affiliates are doing it (and who doesn’t want to be a super affiliate, right?).

But without going into any details of how the super affiliates ARE doing it and promising to reveal that in the next email.

Then the next day an email was sent called “The Case FOR Niche Marketing (When Done Correctly)” and in this email I shared what most of the super affiliates ARE doing i.e. promoting digital products, building email lists, not relying on 4% Amazon commissions or SEO traffic.

This set the scene and got everyone thinking about the same thing and geared towards learning how a super affiliate operates.

In “The Case FOR Niche Marketing” email I dropped in a little nugget about how I knew of an eccentric British guy making $39,041.46 every month from affiliate marketing and how I’d share some of what I’d learned from him in the following days email.

This is where things got interesting…


Using Mystery & Curiosity To Keep People Interested

From here in I spent the next 3 days BEFORE the launch started talking about the “eccentric British guy who made $39K per month from affiliate marketing” and how he was “recruiting special affiliate operatives if they could meet 4 requirements”.

But without saying exactly who he was or revealing too much.

This all tied in nicely with the ‘top secret military’ theme of the product and launch.

This is actually something I learned from my advanced copy of Commission Black Ops.

Michael talks about using mystery and intrigue to get people hooked rather than straight out telling them exactly the WHO, WHAT, WHERE and WHY.

I usually am quite to the point in my promo emails and would usually just tell you “Michael Cheney, the legend that he is who makes $39K per month, has a new product called Commission Black Ops out next week and here’s why I’m going to recommend it” so this was a whole new strategy for me.

In these 3 pre-launch emails I had my affiliate link in the emails to click even though the launch hadn’t started.

When clicked you were taken to an email opt in page and told you could register interest in becoming an “affiliate special operative” and await further instructions.

This built up a real hype and intrigue for everyone involved and kept them guessing and interested.

And because they had clicked my affiliate link they were instantly ‘cookied’ with my affiliate ID meaning I’d got the jump on most other affiliates who wouldn’t be promoting until launch day.

You’ll learn later in the post just how effective this strategy was ;-).


The Launch Finally Arrived

Then finally a week AFTER I started warming up the email list to Commission Black Ops the launch arrived.

By this time everyone on the list was warmed up to the subject and intrigued about what was going to be revealed thanks to the warm up and pre-launch emails.

Their curiosity had been peaked and they wanted to know more about this eccentric British super affiliate making $39K per month.

Now as I’ve mentioned I use fill in the blank templates on ALL my promotions (and if you bought Commission Black Ops from my link you have those as a bonus, check inside JVZOO)

If you didn’t buy Commission Black Ops from me you can still get these.

They are an optional upgrade after you purchase 101 Digital Affiliate Hacks.

I will talk more below about the individual email types and the results they had.

In this section I just want to share the strategy you need to follow if you want to sell a LOT of affiliate products during a launch.

You must mail DAILY and this keeps the product fresh in your audiences mind.

And each email must be different from the last.

You cannot just say the same thing over and over every email (I used to do this before going through The Commission Machine training and people got so bored and stop reading).

Many people need to be exposed to a product multiple times before they buy.

And you have to mail especially hard on the launch and final days as this is when most people take action (early adopters and fence sitters)

I always mail 3 times on the launch day:

  • Email 1 @ launch time
  • Email 2 @ 3PM EST
  • Email 3 @ 9PM EST

(You’ll be astonished when you see later in the post how many of my overall sales came on the first day of the launch)

Usually just once each other day of the launch.

Then 3 times on the final day again:

8AM, 3PM, 9PM usually.

Final day sales accounted for another huge amount of all my sales (again this is revealed later in the post)

I share more of my strategies in 101 Digital Affiliate Hacks.


(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)


Re-Sending Emails To People Who Didn’t Click

On the days I was only sending 1 email I would re-send it to anyone who did not CLICK the link 12 hours after I’d originally sent it.

(This is easy in Aweber just go to the ‘stats’ section of a sent email click the ‘CLICKS’ tab then you can save a segment of people who did NOT click and send only to them)

This was resulting in a doubling of opens, clicks and conversions from those emails in some cases.

Re-sending emails resulted in an extra 50 sales which is a huge 12.72% of total front end sales.

It would be a huge mistake NOT to do this.

People miss emails, they end up in spam folders, they are busy and distracted, or they operate on different time zones.

Give them the best chance to see it.


Do You Need To Offer Bonuses?

Now this is an interesting thing…

If you read my last case study on the NicheReaper launch I talk about, not for the first time, how bonuses aren’t essential for a launch and how I often don’t use them (usually leave my promos to the last minute and don’t have time!).

That if your audience trusts you enough and you give them value they’ll buy regardless.

Well that is true to an extent…I won the NicheReaper contest after all without them.

However there’s no doubt a well thought out bonus that compliments the main product can tip a lot of people on the fence over to become buyers.

I decided I would create a bonus for this one and had a good idea.

There were 3 things I thought Commission Black Ops could use to make it a super product.

  1. A guide on how to build an email list (as I know many of my tribe don’t have one yet).
  2. The fill in the blank email templates I use on every affiliate promo so they could use them straight away
  3. An analysis of a top affiliates emails so they learn WHY they work and copy them for their own promos.

So I gave away as a bonus:

  • A checklist and report on how to build an email list
  • The fill in the blank email templates
  • An analysis of my #1 contest win for NicheReaper plus analysis of a series of other emails from some of my best selling affiliate promos.

As a whole the tribe loved them.

And the 2 bonus emails I sent out resulted in a huge chunk of ALL my sales which is huge (I’ll reveal how much later in the post).

I made sure not to announce the bonuses until day 3 of the launch.

This was to push anyone on the fence over and it worked well.


The list of bonuses (not including the surprise bonuses ;) )

The list of bonuses (not including the surprise bonuses 😉 )


To Promote To Your Social Media Groups or Not?

Usually I don’t really promote much to the social media group preferring to leave it as a truly social place.

And I assume anyone who’s really interested in NicheHacks is on the email list.

That might have been a big mistake….

In the first 2 days of the launch we had endless posts in the Facebook Mastermind Group from different posters asking about the launch or saying they’d bought.

So with all the buzz surrounding it I decided I would post some promos to the group and posted one per day for the rest of the launch.

And I’m VERY glad I did as when you see the results the Facebook promos bought below you’ll be shocked.


Lessons to Learn About Affiliate Promotion Strategy:

  • Warm your audience up to a launch before it goes live. If you get them thinking about the topic / product before it’s even on sale there’s a much better chance they’ll be receptive to buying it when it’s released.
  • The mystery and intrigue angle works well. If you tell people EXACTLY what something is and spill out all the details why would they even bother clicking your link most of the time?
  • Also if you tell someone TOO much it’s easy for them just to decide “this isn’t for me” and not give it a chance and shut off instantly.
  • Most affiliates will not promote until launch day so get the jump on them and send your audience down your affiliate link in advance to get them cookied.
  • Mail EVERY day and give people multiple chances to buy. People need to be exposed to a product multiple times before they will buy.
  • Mail HARD on the first and final days as these are always when the bulk of sales come in.
  • Re-send to anyone who doesn’t CLICK 12hrs after the original email goes out. Just because they didn’t click first time doesn’t mean they won’t the second.
  • Bonuses whilst not essential certainly help when well thought out. People LOVED them and resulted in a massive amount of all sales which you’ll find more about below.
  • Don’t forget about your social media groups – not ALL are on your email list and it DOES convert.


The Fill In The Blank Email Templates I Used To Make $9,954.79 In 5 Days

So you know by now I use fill in the blank email templates on every promo.

They are a mix of classic copywriting techniques adapted to email.

Sales email templates I found online from the likes of Digital Marketer here.

Some email formulas I learned from Michael Cheney.

And templates I created based on my own best performing affiliate emails.

I won’t talk too much about them as if you invested in Commission Black Ops through my link you already have these.

If you didn’t you can get them when you purchase 101 Digital Affiliate Hacks + the first upgrade order.

Below I will share exactly how many sales each email type made and examine the best performers.


Emails Used & Percentage of Total Sales:

  • Presell:  6.8% (Send before launch for 3 days) *
  • LIVE: 10.8% (Day 1 @ Launch time)  *
  • Results: 12.72% (Day 1 @ 3PM)
  • Gain: 4.83% (Day 1 @ 9PM)
  • 60 Seconds: 8.91% (Day 2 @ 8AM + Resend 12hrs later to no clicks)
  • Logic: 3.31% (Day 2 @ 8AM + Resend 12hrs later)
  • Bonus: 12.47% (Day 3 @8AM + Resend 12hrs later)
  • Final Bonus: 5.60% (Day 4 @ 8AM + Resend 12hrs later)
  • PAS: 2.04% (Day 4 @ 9PM)
  • Fear: 9.16% (Final Day @ 8AM)
  • FAQ: 4.83% (Final Day @ 3PM)
  • Final Warning: 2.54% (Final Day @ 9PM)
  • Facebook Posts: 16% (4 posts over 3 days. From here on I’ll do every day)

*There’s 2 templates up there you won’t have

And that’s because they don’t exist yet they were created for this promo for the first time.

They are:

  • Presell
  • LIVE

As I mentioned this was the first launch I decided to do a pre-sell warm up for.

Those are the emails I talked about at the start of the post building up interest and curiosity.

And the LIVE email was simply an email to announce the launch had gone live.

It was simple and to the point announcing the product had launched, nothing fancy, no template needed.

Because I’d warmed everyone up to the launch I felt there was no need in the first email to say too much.

People were expecting something and had been given enough details to know there was a launch on so I simply said it was live rather than the usual email trying to tell WHY you needed to get this training.


Analysis of the Best Performers & Important Emails:

Here’s I will analyse both the most important and best performing emails of the campaign so you get an idea of WHY they work.


The Presell Emails Accounted For 6.8% of ALL My Sales 

The pre-sell emails accounted for 6.8% of all sales.

Not as much as I’d hoped but considering this was the first time I used them impressive all the same.

“Cookie-ing” people earlier with your affiliate ID and getting the jump on other affiliates works and I will do this on EVERY launch now.

Warm your audience up BEFORE the launch even if it’s only for a day or two.

Use mystery and intrigue to get people curious without giving too much away. It builds excitement and anticipation.


The LIVE Email Gets 10.08% of All Sales

If you’ve warmed up your audience before the launch in the way I laid out above this is the simplest email in the world to do.

A short, to the point, email telling them it’s launched.

Nothing fancy needed.

And it worked as 10.08% of all my sales came from this email.


The Results Email Really Does Get Results

As always this email, which is one of my own original template creations, gets results every time.

Most affiliates are promoting things they’ve never used.

If you can show actual results from the product you’re promoting, or even from previous products from the vendor or from doing something similar, people will pay attention.

If you don’t have any of that (and that might be reason to question why you’re promoting the product in the first place) then find results OTHER people have had using the product,

The vendor, his students, testimonials, people in social media groups or forums. If you look you will find.

Very few are doing this result sharing type emails.

In this promo I shared my results from my last affiliate promotion of NicheReaper where I won the affiliate contest.

I talked, truly, about how strategies I used on that launch were some of the stuff Michael had taught me in the past.

This email resulted in 12.72% of all my sales.

Use this email template!


The Bonus Email Brought In A Nice Bonus

As you can see above the bonus emails (there were 2 one announcing the bonus and another giving a final warning that they would be removed) brought in 18.07% of all sales.

The trick is not to announce these bonuses until at least half way into the launch and use it as a means to get anyone on the fence to take action.

And to make it clear why your bonuses will make the main product better.

Show how it addresses any issues the product has like if it has something not included which you feel should be.

Or how it will speed up the end result the main product offers.

That’s exactly what I did with this offer.

I said Commission Black Ops was great but there was 3 things not included that I thought would make it even better and those were my bonuses.

They don’t need to be difficult or expensive. Often simple reports and checklists work really well.


F – E – A – R

The ‘FEAR’ email is one of my favorite emails and always very effective.

It’s a Digital Marketer email template and you simply use fear of missing out to get people to take action.

You always use this one on the final day to hammer home the point this product is about to go offline or up in price and that they’ll lost out.

And also talk up the wider issues that will result from NOT taking action.

For example…

In the online marketing niche people are involved because they are struggling for money and need more.

So you show them how not buying this product NOW not only means missing out / paying more

But will mean nothing changes in their lives, same financial situation, still working 50+ hours a week, same stresses and worries.

That their money worries will likely get worse (it’s true).

And that the chance of a better life, the one they came looking for when they joined your email list, has been lost.

(This works best when you know your audience inside out. If you don’t already create a customer avatar and get to know them)

This might sound over the top or fearmongering.

But it’s NOT.

The fact is people came to you because they have a BIG problem in their lives (e.g. whether that’s lack of money & freedom, being overweight and unhealthy or unable to find a girl…whatever).

And they believe you have the solution to it.

It’s your DUTY to get the products which solve their problems into their hands and do the job you’re supposed to do as a marketer.

So if you don’t remind them WHY they came to you and what the consequences are if they DO NOT take action you’re not doing your job properly.

People forget and become complacent. I know I do all the time.

Sometimes we need a kick in the ass to get us back on track.

Don’t make sh*t up just to scare them, be realistic, but be sure to lay it all out and be brutally honest about it.

If you don’t they might never take action and their problems will never get solved. Help them!


FEAR + Zig Ziglar Technique….

In this email I also used a neat sales techniques I recently learned from reading “Secrets of Closing The Sale” by Zig Ziglar.

The book was written before I was born and meant for person to person sales people (Zig himself sold Cookware door to door for years).

But the lesson in it is still valuable…

Zig shows that how if after all your best pitches you still haven’t closed the sale (which is exactly the case by the final day of a launch when the FEAR email goes out)…

…then you have to address the fact that you yourself have failed as the prospects (your audience members) mentor to show them fully the benefits of this product and why they need it and you’re sorry for that.

This shuts down their defenses (that in many cases have wrongly been built up or over something they misunderstood) and allows you to give one final pitch.

In your final pitch you must be sure to empathize with their situation, remind them WHY they came to you for help and that you have the solution and clearly show how investing in this product will give them the desired end solution they are looking for.

And of course explaining how it must be done NOW as it’s about to go offline.

The FEAR email always performs well but this one did extra well at over 9% because it used Zig’s technique.


60 Seconds To What Now?

You might have seen the ’60 seconds’ template mentioned above and be wondering what it is.

It’s the easiest way to tell a story and make a sale I know.

It’s a copywriting formula by Kevin Rogers called The 60 Seconds Sales Hook

You can download it for free here: 60 Second Sales Hook

Which allows you to write simple, but powerful, stories that hook your reader in and make them buy.

I use it on EVERY promo and it’s consistently a top performer.

It accounted for 8.91% of ALL sales on this promo.

You simply tell your audience about a problem you used to have (that they relate to).

Highlight how bad things got because of this problem (again empathizing with their situation)

Talk about a discovery which turned things around for you (the thing which solved your problem)

And then talk up up much things have changed for the better now (showing the benefit they are looking for in their lives)

And then share the discovery with them so they can try it for themselves.

BOOM, sale is made!

Works every time.


People Buy Stuff From Facebook Posts?

As I’ve mentioned a couple times now…

I don’t usually do promos in the Facebook Group.

But the buzz in there about the product was high with lots of questions and topics on it.

Some were questioning how legit it was and whether Michael was the real deal.

Others were talking about how awesome Michael and the product was.

And some had no idea what we were talking about as they aren’t on the email list.

But people were excited.

So I decided that because of that, and the fact there’s 15,000 members in there, I had to do some sort of promo.

So I took some of the best performing emails.

Pasted them into a real basic WordPress page (sales page style with no distractions or ways to click off)

And then I shared part of the email in the Facebook page and urged people to read the full post on the page

And of course at the bottom was my affiliate link leading to the sales page.

I’m glad I did because the 4 posts I did to the Facebook group accounted for 16% of my overall sales on this promotion.

I will do promo posts to the Facebook group from here on in using this style of sending them from Facebook to a page then onto the sales page.


(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)


Lessons to Be Learned From The Email Templates:

  • If you’re not using fill in the blank email templates yet then you’re wasting time and losing out on affiliate commissions – use them! (They are available as an upgrade AFTER you buy 101 Digital Affiliate Hacks here)
  • You absolutely have to warm your audience up before hand and use pre-sell emails to get them curious about the launch before it’s even happened, this will increase your sales.
  • Share results (your own or others if you don’t have them) in promos and you will be rewarded with big conversions and affiliate commissions, people love to see results.
  • Whilst bonuses are not 100% essential to do well in a promo (my NicherReaper contest win being proof of that) in big launches with a ton of competition they can certainly do serious damage and bring in lots of sales, so consider a good valuable bonus that complements or enhances the main product
  • Don’t be scared to scare your audience into taking action, that’s why they joined your audience, the FEAR email template works.
  • Learn basic copywriting formulas like the 60 Seconds Sales Hook. They are easy to implement and they work every time bringing in tons of sales (8.91% in this case)
  • The FEAR template especially works when you hook it up with the Zig Ziglar secret I shared – try it!
  • Don’t forget about your social media audiences, in this promo they accounted for 16% of my overall sales and usually I don’t even promote to them!


Wrapping Things Up

In this post I shared how I made $9,954.79 in 5 days, from an single digital affiliate product, using fill in the blank email templates.

But I also went beyond that in sharing my strategy and some insights in to WHY this stuff works.

So that you get a better understanding of it and can adapt it to your own affiliate promos.

Knowing the strategy AND having the email templates is how you’ll succeed with this information. (See how to write emails that win affiliate competitions)

I hope you enjoyed getting inside my mind and seeing how a successful affiliate promo is run.

And that you’ll start using these techniques and strategies on your own affiliate promos…

…as they work for ANY person, promoting ANY product, in ANY niche.

And it doesn’t matter whether you’re promoting digital or physical products, this works!

But ONLY if you put it into action and you will won’t you?

For now though….

I want you to do just ONE quick thing for me, OK?

Tell me in the comments section below your biggest takeaway from this post…

I will reply to all comments.



The post [Case Study] How I Made $9,954.79 In 5 Days, From An Affiliate Product, Using Fill In The Blank Email Templates appeared first on NicheHacks.

Source: affiliate9

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10 Mar

[Case Study] How I Made $6,711.50 In Just 5 Days From A Single Affiliate Product (Plus 9 Affiliate Marketing Lessons)

Interested in getting an inside look at to how a top affiliate sells 216 copies of a digital product (plus an extra 45 upsells), wins an affiliate contest and makes $6,711.50 in just 5 days?

And how YOU can emulate this success and increase your own affiliate commissions?

Then you need to read every last bit of this post

Whether you’re a digital product affiliate on the likes of Clickbank or JVZOO

Or you’re creating Amazon affiliate sites. (Check out how to make your own coupon website)

The insights in this post will increase the amount of affiliate products you sell.

So read on…


What You’ll Learn:

  • How to structure an affiliate promo and maximize your sales
  • How to craft commission sucking emails that make your customers buy from YOU
  • Whether you really need to offer bonuses or not as an incentive to buy (the results might surprise you)
  • How the only thing you need to do doing on affiliate promos is using fill in the blank templates.
  • 9 affiliate marketing lessons I learned from this promotion that you’ll find useful for your own promos.



The Product In Question

There’s no better way to quickly generate affiliate commissions than product launches.

The launch in question was for NicheReaper (thanks to everyone who purchased through my links) and there was a lot of tough competition from big name affiliates who were also promoting it.

(If you haven’t heard of NicheReaper, it’s a great tool that automatically gives you profitable niche and keywords that people are searching for on Google, Amazon, Ebay and more)

It’s a great tool (I was given advanced access to it) and I wanted as many people as possible to get their hands on it and be able to use it to find profitable niches and keywords.

So let’s delve into this case study and show how you copy my affiliate marketing success…


(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)


Conversions And Sales

I sent a total of 3,382 clicks and 2,469 unique clicks to the main sales page.

  • 216 people bought the main offer for a conversion rate of 8.75%.
  • 34 people bought OTO 1 converting at 15.67%
  • And 11 bought OTO 2 converting at 33.33%

In total on the launch JVZOO shows 1,500+ copies of the main product were sold overall

Meaning I made approx 14% of all sales on the launch if my maths are correct? (I am terrible with numbers when it comes to anything other than adding or subtracting lol)


I Won The Affiliate Contest!

Yep, 216 front end sales was enough to land me 1st place on the leaderboard for which I get an additional $1,000 cash prize + I won another contest for most sales in the final 2 days netting me another $500.

That’s on top of the commission for the sales of which the total was $5,211.50.

So that’s $6,711.50

Not bad for a 5 day promo that I almost didn’t make time for (I had been travelling for a week before hand and didn’t have much time)

Just glad I played around with it some more and remembered how useful it was.

Win win all round IMO.

I didn’t provide any bonuses on this launch (as I often don’t) because I didn’t have time to create any.

I just showed you how to use the 220 buyers keyword list on the blog to make this tool even more useful.

Which I think shares an important lesson…

Bonuses aren’t essential.

People buy because they TRUST you and believe in what you’re recommending. Not because you simply offered a bonus.


affiliate board

First place on the affiliate leaderboard


What I Did To Win (And How You Can Copy Me)

All the emails I sent during the NicheReaper launch are fill in the blank templates.

I use these same templates on EVERY single launch or promotion I do.

All were using the email templates I talk about in 101 Digital Affiliate Hacks and the actual templates are available when you buy the upgrades for that product if anyone wants them.

I sent 11 emails over the 5 day launch period.

  • 3 on launch day as always
  • 1 on the second day
  • 2 on day 3 and 4 (it was only intended to be 1 on those days but a discount was announced)
  • 3 on closing day as always

The #1 performing email was the “Results” template email making 25% of all sales from the first one I sent and another 8% from a second one (learn about it in 101 Digital Affiliate Hacks)

It’s one of my own template creations and is mentioned several time in 101 Digital Affiliate Hacks.

So 33%, a third, of all sales on this promo came from sharing results. This email formula works.

Then there was the discount email (this was simply an email with the discount code) was the second highest performing at 19%.

And then the GAIN email (Digital Marketer email template I talk about it in 101 Digital Affiliate Hacks, so simple but effective) at 12.79%.

Nothing else came close.

I also talk a bit about them here:

How To Write Emails That Win Product Launch Competitions, Beat Super Affiliates, And Make $8,320.24 In Just 6 Days

It’s that simple.

Use proven to work templates and fill in the blanks.

This is how I win affiliate contests and make $6,711.50 in 5 days from a few emails.

You can fill in the blanks too, right?

Now you know what I did to win this content and how you can copy me.

But I’d also like to share 9 affiliate marketing lessons you can learn from this launch…


9 Affiliate Marketing Lessons You Can Learn From This Launch


1. You Just Need A Handful Of Good Affiliates To Promote

As I appear to have made 14% of the overall sales it suggests that if you’re a product owner looking to make sales you don’t need 100s of affiliates you just need a handful of good ones who can “bring the heat” as they like to say/

I would wager that the top 5 to 10 affiliates sent the bulk of the sales on this launch.


2. Bonuses Are Not Required

As I said I didn’t offer any bonuses on this one, as I often don’t, due to not having time.

Didn’t seem to affect my sales.

I often see affiliates swear by bonuses as a way to make you increase sales but I think if the product is good and I can show you how it’ll benefit you (and that I’ve used it myself) you don’t need the bonuses.

I may have been the only affiliate not offering anything?


3. Use Fill In The Blank Email Templates In Every Single Email Promotion You Ever Do Ever.

You’ll thank them and me later.

I use them in every single email promo I do.

I literally just fill in the blanks and watch the money roll in.

They are quick to write and they work.

The templates are talked about in 101 Digital Affiliate Hacks. 


4. Share Your RESULTS And People Will Bite Your Hand Off To Buy.

People like to see the stuff you recommend actually works AND that you’ve used it and not just hustling for commissions.

In my 2 result based emails I showed buyer keywords I’d found by combining NicheReaper with the 220 buyer keywords on the blog and some other juicy ones it just automatically gave me.

It shows it works, I use it, and there’s ways to ‘hack’ it to give you even better keywords.

People love results – like I said 25% of all sales came just from the first results email and another 8% from the second results one I sent on the final day.


4. Learn Some Basic Copywriting Techniques And Formulas – That’s All My Emails Are.

I’ve never really studied copywriting, I’d never cut it as a paid copywriter, and never practiced it outside of writing promo emails usually on the day a launch starts

I just Googled “copywriting formulas” once a long time ago and download stuff like 60 Second Sales Hook worksheet and read about the PAS formula and then filled in the blanks / followed the formula and they work and work every time.

That combined with some email templates I can sell loads of stuff. So can you, just fill in the blanks….


5. Mail Hard And Mail Often – Sending Once Or Twice Doesn’t Work

You have to mail continually throughout a promo – every day it’s on.

People need reminded, they miss emails, they get distracted, they stay on the fence till the last minute.

Some are made to buy through showing what they can GAIN, others need LOGIC, some need FEAR of missing out.

Certain people won’t budget until a discount code comes out or there’s 3 seconds left to buy before it goes offline / up in price just to be sure.

Some like stories, other need results, others need reminded of their problems and why it’s important they take action (PAS).

These are all templates and copywriting formulas (101 Digital Affiliate Hacks) and Digital Marketer (Fear, Gain, Logic series) and 60 Second Sales Hook etc.


6. Most Sales Come On Day 1 And The Final Day – Always

Some people want to be first in or get the best price before it goes up.

Other procrastinate or need time to decide then only take action on the final day when their hand is forced.

About 44% of sales came on day 1 for me and 17% on the final day. It would usually be much more on the final day

it’s often up to 40% on closing day but I guess so many people seeing the good results email on day 1 had steamed right in.

Which means about 40% of people bought in between.


7. The More You Know About Your Audience The More You’ll Sell

If you know what makes them tick (as I do about you), their situation (demographics, finances, pain points, joys) and what they want in life you can sprinkle it into your emails and use it to make them take action.

Create a datasheet on your audience.

Survey, poll, ask questions and analyze.

Especially your customers..especially your best customers.


8. Find Great Products That Your Audience Want And You Don’t Have To SELL Anything

When you have a product that solves a core problem your audience has and solve it well with little work…you don’t have to do any SELLING.

You just tell them about it, show how awesome it is and people buy it.

I know finding niches and keyword research is a big problem for most people in the NicheHacks tribe.

This tool made it so stupidly simple (you don’t have to do anything but open it) that it was as they say “a no brainer” to purchase.

And the price was awesome for a lifetime license too considering this has been a $67 p/m tool for the past 2 years and is going back to that price now the launch is over (congrats for those who got a bargain!)


9. Price Hikes, Scarcity And Countdown Timers Work Like Gangbusters (There’s another one of those horrible IM phrases)

This started at $27, went up to $37 on day 2 and was up to $47 or maybe even $57 by the final day and it’s going up again to $67 PER MONTH for new customers now the launch is over.

You have to mention this and mention it often.

People want things for the best price.

You’re doing them a favor and they’ll do you a favor by buying.

There was a countdown timer ticking away at all times reminding people of the next price rise.

It flat out urges people to take action.

Just make sure you only use it when there are really price rises or scarcity or people get pissed off, obviously, when they find out it was false.


(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)


Final Words

NicheReaper is awesome and you’re awesome for buying it through my link.

Enjoy it and these affiliate marketing lessons and please put it to good use.

It goes to show that some things work even against conventional wisdom (like the belief that you need to offer bonuses or to be a great writer or seller to make affiliate sales).

I hit the first place despite not having bonuses and I use fill in the blank templates on all my promotions.

If you apply what I’ve shared in this case study and the lessons learned from the launch you can sell more affiliate products and maybe even win product launch competitions.

Use the email templates, understand your audience and what makes them tick, and show them awesome products that they want and need.

It’s that simple.

(Learn how to create a review website here)

So what do you plan to takeaway with these lessons?

Share with us below now…

The post [Case Study] How I Made $6,711.50 In Just 5 Days From A Single Affiliate Product (Plus 9 Affiliate Marketing Lessons) appeared first on NicheHacks.

Source: affiliate9

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05 Mar

[Step by Step Guide] How to Use ClickBank to Find a Profitable Niche in 10 Minutes or Less

ClickBank was the first affiliate marketing program I ever head of.

It was after my my university graduation in 2010 and I was desperately looking for a way to make money online since the job market for new journalists was horrible.

It was fascinating to me that so many digital products existed, and that people could just write about these products on their websites and earn loads of money from their living rooms.

ClickBank had been going strong a long time before I discovered it, though. And it’s still going strong today… six years later.

We’ve already talked about how you can use Amazon to discover a profitable niche that you’re interested in… but what if you’re after commission shares a bit higher than the pennies Amazon hands out?

If it seems more your style to promote fewer products in a bigger way than a typical Amazon affiliate site, looking though ClickBank’s offerings for an idea of digital products that sell well is a great place to start.

Before we start this article I want YOU to go to Clickbank.com and follow through with me step by step as you read through the article and see what niches you find in the next 5-10 minutes.

(See more niche research posts here)


OK let’s go…


(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


What You’ll Learn:

  • The two numbers you need to look at to find out if a ClickBank product is worth promoting.
  • How to sort products in sub-niches to get to the information you need faster.
  • What factors to assess to see if a particular sub-niche would make a profitable niche site idea.


1. Choose a Broad Category from The Marketplace

From ClickBank.com’s home page, click on “Affiliate Marketplace” in the top center of the page.


cb home


Then choose one of the broad categories from the category list on the left-hand side.




When the menu drops down, choose a sub-category you’d like to explore. For this example, I’m going with Self Help > Marriage & Relationships.




2. Sort Your Product Results to See Whether This Niche is Worth Your Time

By default, ClickBank sorts the products listed under your chosen sub-category by popularity.

Keeping your results sorted by popularity may work depending on your niche, but since we’re going to be concerned with the gravity score next, try sorting the product results by gravity (high to low) instead.


sort results


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3. Look at Commission Rates & Gravity Scores to Get an Idea of Profit Potential

The “Avg $/sale” amount is how much you earn on the product as an affiliate each time someone buys from one of your links.

“Grav.” is the gravity score, and it shows how many affiliates have earned money by promoting that product over the last 12 weeks.

The numbers are represented in decimals because each affiliate is assigned a number, the maximum of which can be 1.0, based on how recently within that eight weeks they made the sale. It also takes refunds into consideration.

So, theoretically, the higher the commission and the gravity score, the better.

This is what we’re working with in the Marriage & Relationships niche:




Within the top 10 gravity-based listing, commissions range from $30.52 to $88.43, and the gravity scores from 34.19 to 114.69.

And while a higher gravity score may mean higher competition to sell this product within your niche, it also means that the landing page does a great job at conversion.

What gravity score you want to go for depends on you and your marketing preferences: Affilorama suggests a gravity score between 6 and 25, while Karen Huang suggests going for products that are higher than 100.

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4. Make Sure the Landing Pages Don’t Feel Scammy

Some ClickBank landing pages tend to have, shall we say, a bit of a scummier feel to them than others.

Not all, of course.

But those forced pop-ups that you have to close just to get out of the tab are definitely more commonplace than on marketplaces like ShareASale.

If a niche looks promising, like this relationships sub-niche does, you’ll want to double-check all the products that fit within your commission and gravity score range.

While looking through them, ask yourself these questions:

  • Is this a page I’d be happy to land on if I were someone in my target audience?
  • Do I feel like the page author is trying to pull one over on me?
  • Is the pricing fair for the perceived value?
  • Is this something you think your audience would actually buy?

If the answers are in your favor, wonderful. If not, keep looking. Just because one or two products don’t work for you doesn’t mean others won’t.

For example, the 5th item on the Marriage & Relationships list is a product called “Obsession Phrases.”

It sounded interesting, but when I clicked through, there was nothing but a video that I was forced to watch… no text, nothing telling me what this product was actually about.

And no way to find out if this product would be for me or if I’d just be wasting my time watching the video.

As a web surfer and a marketer, this pisses me off like crazy, so that’s one I’d scratch off of my list of possibilities.



Fortunately, there are plenty of other items that have a good commission rate and gravity score I could sell if I wanted to start a site in the marriage and relationship niche.


5. Make Sure You’ve Got More than One Product to Work With

“One of the biggest mistakes that many people who are new to ClickBank make is that they focus on a particular product or set of products to sell before they focus on a particular niche,” suggests Blogpress.

Of course, the more options of products to promote that would relate to your new niche site, the better, but Affiliorama suggests making sure there are at least five.

Because beyond having more than one product to promote, the fact that multiple profitable products exist within a sub-niche tells you that this is a profitable niche you’ll be able to generate substantial income from whether you work solely with ClickBank products or items from other sites as well.

Let’s say that my requirements were at least $25 in commission per sale and a gravity score of 20 or higher.

At the time of writing this article, I’d have 14 products on ClickBank to choose from, so it’d be a good decision.

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6. Repeat Steps 1-5 to Find Your Best Niche

Even if you uncover a decent niche on your first try, it doesn’t mean that there aren’t better ones out there.

Try to find 3-5 decent niches that meet your criteria to compare the possibilities of profitability within each one before making your decision.


7. Do More Niche Research to Discover More About Your Audience

After you find a profitable niche on ClickBank, you’ll know that this is information people are both actively searching for and paying for.

But before you start a site, it’ll also be helpful to do a little more research into the people that make up that niche and their other online and buying habits based on their interest in what you’ll be writing about.

For example, even though you know ClickBank has some good products to sell, you might want to find out more on how profitable it is across the internet.

(Check out Chapter 6 in The Ultimate Guide to Finding a Niche Market for detailed instructions on working out whether or not your chosen niche is profitable.)


(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


Getting Started & Factors to Consider

ClickBank is an easy platform to find digital products to sell on because of the fact that everything is digital.

(See this start here page if you’re just starting out)

The seller doesn’t have to worry about running out of supply, and they can deliver to as many people as you sell to. (So, in theory, there’s a limitless commission amount you can earn.)

And even if you decide to make ClickBank products the main money-maker on your site, it’s always nice to have ways of rounding out your affiliate earnings with product listings from other sites.

What was some of the research you did to decide whether or not your nice was profitable enough to pursue after you discovered that it had been profitable for other people?

Did you try this process and what niches did you find?

Let us know in the comments….

The post [Step by Step Guide] How to Use ClickBank to Find a Profitable Niche in 10 Minutes or Less appeared first on NicheHacks.

Source: affiliate7

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