26 Jul

More Wrinkles, More Money with Anti-Aging Affiliate Programs

Who would ever want to talk about wrinkles? This is probably one of the most love-to-hate beauty topics since no one ever wants to have them (no, not anytime soon!) but plenty of people talk about them — if only to complain that they exist!

The first time I noticed several lines forming under my eyes, I completely freaked out! My heart immediately sank at the thought of me earning those ugly wrinkles at a young age. Ugh!

But I am not here to discuss my wrinkles and how I just love to despise them. Since we are all marketers here, I will say that you might love to have wrinkles — not on your face, but as your niche 🙂

Yep! There’s money in wrinkles. According to The Dermatologist website, a study from Stanford Center for Longevity reveals that by 2050 and beyond, approximately 21% of the US population will be 65 years and older.

Even non-experts can understand what that means. As we grow older, the need to fight or at least slow down the aging process becomes (very) strong. But I promise you, the people who are worried about wrinkles aren’t waiting until they’re 65 to start doing something about it.

When it comes to internet marketing, a niche that is in demand is a good niche to promote. In the anti-aging niche, more wrinkles means more money.

Deconstructing the Anti-Aging Niche

The anti-aging niche is not really hard to promote. You just have to understand that it’s not just about helping people look good, but also helping them feel good inside.

Promoting an anti-aging affiliate programs calls for information, and lots of it. Your readers are going to be curious, and they’re going to want to be informed. You have to carefully construct your content by spending time on research, backing up your claims with valid information from authorities and experts in the field.

Generally, the websites for this niche should at least have one of these elements in their content:

  • Product testimonials from real people.
  • Research from established authorities.
  • Articles written to resonate with readers.

To have a better understanding of how websites should be constructed in this niche, let’s check the two website samples below:

1. Best Anti-Aging

This is a 2-year-old website focused on anti-aging product reviews (mostly over-the-counter creams) but the site also provides news articles and tips on anti-aging. Overall, this is a typical review site and blog about fighting the signs of age (e.g., those darn wrinkles).

2. Anti Aging Beauty Zone

This 3-year-old website has a more targeted audience than the first site. It caters to women ages 40 and over, who are looking for broad assortment of anti-aging solutions. The articles and products promoted on the site vary from anti-aging creams to cosmetic treatments (both surgical and non-surgical). Unlike the first site, this website is managed by an author and has a more personal tone in its articles.

 

Traffic Overview And Comparison

Best Anti-Aging Traffic Overview

Anti Aging Beauty Zone Traffic Overview

 

Traffic Comparison

I obtained the traffic overview for these websites from SimilarWeb.Com. Based on the data above, you can see both websites perform well in terms of daily and monthly traffic.

You can also see that both sites’ main traffic source is organic search, which tells us that the site owners probably spend most of their time on SEO or/and content marketing campaigns.

Another important data to look at is the direct traffic percentage. The higher the percentage of the direct traffic, the better.

It is not surprising that both websites are gaining high traffic per month since both are heavy on content. They provide their audiences with a lot of useful information related to skincare and anti-aging from from how-to’s and beauty advice to product reviews.

 

Niche Popularity

What Does Google Trends Say?

Based on the Google Trends graph above, interest in the anti-aging niche continues to grow every year (though you’ll see that it’s a little bit cyclical, probably related to seasonal changes). The complete report here also shows the top countries where people are searching for the term anti-aging, along with several related keyword searches, which gives us an idea on where to find the target market and what keywords to promote for the anti-aging niche.

Niche Standing on Instagram

 

Using Websta Analytics, we can see the content engagement on Instagram, based on the number of hashtags for anti-aging. The engagement numbers are pretty good with more than 1 million hits for #antiaging alone. You can also see popular hashtags that relate to our main keyword. You can check out the complete report here.

 

More Social Data on BuzzSumo

 

BuzzSumo is one of my favorite websites for checking the trending topics on social media. I use this site to get an idea of what types of content are most liked and shared for a specific niche.

Above, BuzzSumo has compiled the most-shared articles across social media sites (Facebook, Linkedin, Twitter, Pinterest, Google+) for the term “anti-aging.”

You can see a common trend here — the most-shared articles are about non-surgical solutions, specifically anti-aging products.

Furthermore, the data gives us some insights into how to write the articles, especially if you’ll include social media marketing on your campaign. There are three lists and two recipes in the top results, plus news articles.

Additionally, BuzzSumo makes it possible to check for specific anti-aging products mentioned within the articles, which you can consider promoting on your website as well. You can also use the trending articles feature to come up with keyword ideas for the website, which we’ll take a look at next.

 

Keyword Research

Before doing your keyword research, ALWAYS make sure that you already have a specific niche or sub-niche in mind. The more specific your topic is, the easier and less confusing for you to do the keyword research task.

For the anti-aging niche, I have chosen to promote anti-aging creams only. My target market is both men and women, no specified age. So let us run the keyword “anti aging creams” in AffiloTools:

I got 6 keywords for the keyword match (results for exact keywords). All of them are very competitive keywords (marked by the red line graph under the Competition column).

So I checked out the related keywords tab (results for similar keywords), which showed me 50 more results. The top 5 keywords are also very competitive:

So what I did is check the medium-competition keywords (marked by a yellow line graph) and the low-competition keywords (marked by a green line graph) under the Related Keywords tab. I found several keywords that I would likely use for the site (as marked below):

Overall, I have 4 medium-low competition keywords. That’s not enough keywords to build a good website, so it’s time to check out the keywords under the high competition section and select the most suitable keywords for my niche.

Aside from my initial keyword search in AffiloTools, I will conduct another search in another search tool, and this time to get more keyword ideas for my niche. This extra step is very useful if you have more competitive keywords on the list.

You can use the keywords gathered by Google Trends, Websta Analytics, and BuzzSumo for this step. Additionally, you can also get more seed keywords from ÜberSuggest.

Anti-Aging Affiliate Programs

Again, my sub-niche is anti-aging creams. Based on this niche, I have narrowed down my choice of products to the following anti-aging affiliate programs. These are only my top 3 products, but you can always add more if you find quality options that fit your niche.

1. SellHealth.com Anti-Aging Products

About Sell Health:

SellHealth.com is the leading affiliate program for general health and anti-aging products.

How much can I make?

SellHealth pays top commissions on all of its products, starting at 30% and going up to 50% or more for some. The site also pays 5% commission on every sale from an affiliate referral.

How do I apply?

You can sign-up as an affiliate through SellHealth’s website here.

2. Murad

About Murad:

Howard Murad, M.D, is one of the greatest authorities on skincare in the US and has developed a line of skin care products to address a variety of needs, which are available through Murad.com.

How much can I make?

Murad pays affiliates an 11% referral fee. Additionally, all the fulfillment details are taken care by the company, which means no overhead costs for affiliates.

How do I apply?

You can sign-up through CJ Affiliate here.

3. Juice Beauty

About Juice Beauty:

Juice Beauty is a Northern California-based skincare company, which offers organic beauty products and a luxurious customer experience.

How much can I make?

Juice Beauty pays 8-10% commission on all sales generated.

How do I apply?

You can sign-up as an affiliate through Rakuten LinkShare here.

 

Marketing Campaigns for the Anti-Aging Niche

Based on the niche popularity and keyword research that I have done above, you may have already figured out that this is quite a challenging niche. There’s just a lot of competition.

But this is not surprising, since anti-aging falls under the beauty niche, which is evergreen — people will always have an interest in the topic. Most affiliate marketers say that promoting an evergreen niche can be quite challenging because the market is already saturated — though some might say these niches are “oversaturated.”

While the whole concept to me is a bit of fluff, some niches certainly are much more competitive than others. But that doesn’t mean there’s no place for a new marketer to join the ranks. Giving up is not an option, especially when the demand is greater than the supply. There might be a lot of other marketers to contend with, but there are still more buyers than all those other people can actually sell to.

If you commit to your goal and apply these strategic marketing techniques for competitive niches, you can do well, no matter how tough the competition is.

Here are ways to effectively promote the niche:

1. Build Up Your Content

“Content is king.” While the phrase is overused, it never gets old because it’s just as true today as it was last year, or the year before, or the year before…. A website that is always updated with quality content attracts many more visitors over time. I have personally seen a lot of content-based websites (even those that are not fully optimized for SEO), rank well on SERPs. It’s no secret that Google loves websites that provides users with good information based on the keywords they’re using to search.

2. Optimize Your Pages for SEO

Surprisingly, some marketers still don’t spend a lot of time on their onsite optimization. Instead, they are more focused on building links to their websites. While building backlinks is also important in SEO, did you know that a properly optimized website is more than enough to get your site to rank? You should spend more time optimizing your pages for SEO than building backlinks to your website. Make sure that your website can be crawled by search engines or all of your backlinks will be put to waste.

3. Create Your Own Email List

Having your own list of subscribers saves you a lot of time, money, and effort in marketing. Why? The list already contains your interested market. The autoresponder’s purpose is to separate those who are really interested in what you offer from those who are just lurking on your website.

4. Generate Some Buzz on Social Media

The anti-aging niche can easily be promoted on social media, since this niche provides you with a lot of images you can use for marketing. Marketing with photos and other graphics on social media is one way to create a buzz about your website or your products. A successful campaign on social media can attract as much traffic as what you get from search engines.

 

Let’s Recap!

So far, this is what we have learned about anti-aging as an affiliate niche:

  It is an evergreen niche.

  The demand for anti-aging products is increasing and is expected to continue growing.

  There are many sub-niches to tackle, allowing you to differentiate yourself from others.

  Competition is high.

  The affiliate payout is good

  There are a lot of ways to market your products and reach audiences through organic methods and social media.

Would I recommend this niche to affiliate marketers? Absolutely! Even though the competition is high, there are a lot of sub-topics that you can choose to explore. In addition to this, there’s a great selection of products — both digital and physical. I can see many ways of monetizing a website for this niche. You could easily set up an eCommerce store, or simply build a content-based site to promote your affiliate links.

For more ideas on how you can monetize and promote an affiliate website, enroll in our AffiloBlueprint course now!

Source: affilate6

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26 Jul

Amazon Affiliate Site to FBA Business

Today’s post I get into the weeds of how to analyze an affiliate site you either own or are considering buying to convert to an Amazon FBA model.

Big Disclaimer – I have not fully verified this model… I have one successful win under my belt with this strategy and another business which is struggling a little with this conversion. So although I have successfully done this once and watched others do it there is risk(like all business)!

 

Basic Strategy – What is the heck am I talking about?

This strategy is the basic strategy I followed to build and sell an Amazon Affiliate Site and Amazon (Fulfilled By Amazon / Private Label Product) business in 8 months with a 530% return and made $334k including sales price and net earnings.  See the full case study here – how to sell Amazon FBA business.

  • Step 1 – Build or buy an affiliate site that is generating sales of a product you believe you can source and private label yoruself
  • Step 2 – Start an Amazon FBA business leveraging your affiliate website to drive traffic to your sales page.

What if you own  an affiliate site and are considering using it to build an FBA Business? Although a lot of the details in this post gets talked about as if you are looking to buy a website. If you own an affiliate site and are considering following this approach the same analysis below is valid to estimate the potential opportunity.

phase1

What I Will Share in This Post:

  1. How to analyze the potential of an affiliate site for an FBA business
    • A – 10 Point Checklist Weighted Average Matrix to evaluate if the site could work
    • B – How to get and analyze the data to estimate potential sales driven by affiliate site
    • C – Assumptions to use to based on my experience to gauge the impact Amazon organic sales will have
  2. Run the numbers (what is the expected net profit for the FBA business?)
  3. Spreadsheet I use to do this analysis – Free Download (Completed for One fake Site)
  4. A clever/slight twist on the Affiliate to FBA conversion model

 

ONE – How to analyze the potential of an affiliate site for an FBA business

A – 10 Point Checklist and Weighted Average Matrix To Evaluate Multiple Opportunities

Whether you own the affiliate site or are looking to buy one here are 10 key questions including their weighting in order of importance(from my perspective) to help evaluate the potential opportunity.

  1. Product can be easily sourced
  2. Not a restricted product (weapon, ecig, liquor, uranium)
  3. Similar Private Label Product Selling on Amazon
  4. Website Focused on a specific product
  5. Price point of product $20min to $40+ ideal
  6. Target $3k/month minimum amazon associate income
  7. Product is small/light (not oversized & cheaper shipping)
  8. Traffic Growing
  9. Industry Growing (easy to check with Google Trends)
  10. Backlink Profile & Risk

question

B – How to get and analyze the data to estimate sales

In order to determine the size of an opportunity, there is some critical data that is needed.

The key question we are trying to answer with this step in the process is saying…

“How many sales of a similar product to the one we could source does this website drive per month?”

This is a key piece of the equation when working on the next step.

So here are the detailed step-step instructions.

  1. Get the data – Login to Amazon associates account, go to reports, click on download reports, select max relevant date range and all associate tags attached to one website, download report
  2. Slice the data up using some excel tricks – Open the spreadsheet in Excel, sort all the orders by the date, create a pivot table with (filter on for relevant categories, row label = names, values = sum of items shipped). This pivot table will now show you how much of every product the site has sold. The next step is to copy that pivot table into a new tab and paste it as text then filter on the quantity so you can see the number of each unit that has been shipped starting with the most.
  3. Group the data based on the type of product your could replace – Based on looking at this table make some assumptions on the number of a similar product

Simplified Example – Download the template at the bottom of this post

category

The result for this step is that we can say in our fake example that our website sells around 500 3D Printing Pens in the given time period (for the purposes of this example assume 1 month)

C – Assumptions to use to based on my experience

Back when I first launched my affiliate site to FBA case study I shared several assumptions I made well before I knew if they would be true. Some held and some didn’t, however based on a very small sample size here are the assumptions I am using to evaluate a sites potential…

item

salessplit

 

TWO – Run the Numbers – What is The Potential Profit?

For this section we just punch the numbers we have collected into the summary tab on the spreadsheet and it provides a very rough approximation of what kind of volume and net profit the business is going to do.

YES – I know this is simplistic and there are many ways to get into more detail (which I do in the template) but when evaluating any potential opportunity this is great way to start!

product

So after this analysis a Printing Pen (no I didn’t check if any of these numbers were reasonable) would be able to generate an additional $4k/month net profit if the little affiliate site added an FBA arm to it.

THREE – Spreadsheet I use to do this analysis – Free Download (Completed for One Site)

To get the same template I used to do my analysis on this “fake” site for the post or many other potential acquisitions simply click on the link below…

Download Template

 

FOUR – What About Buying Both an FBA Business and Complimentary Affiliate Website

Slight Twist – Eric from DigitalStrats made the interesting suggestion that flipping the model would deal with a few of the downsides of my suggested model… meaning buy an FBA business and then add on acquiring Amazon Affiliate sites in the space. This would result in a much faster return on the investment since you would see the increase in earnings immediately. There are 3 main downsides to this model I currently see…

Upside:

  1. The time until you realize your return is higher… as soon as you point a related affiliate site at your FBA business you will see the benefit.
  2. If you can acquire both your probability of success for the overall investment goes up vs acquiring just one. This is mainly due to there being fewer unknowns that could derail the business.

Downside:

  1. Total investment required would be more substantial
  2. The ability to find complimentary affiliate sites and FBA sites all willing to sell is tricky
  3. The return on your investment is lower than if you completely added the FBA side potentially

 

Wrap Up

I hope me sharing this method and spreadsheet for quickly evaluating the potential is helpful to some of you. Although one of my recent migrations is not going as planned I still strongly believe in this model and am looking forward to continuing to

If you are doing anything cool in this space please let me know I always like connecting and learning.

Source: affiliate4

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21 Jul

3 Key Positions Required For a Successful Team and Online Business

We Are Hiring – If you are interested in a 2 month internship(paid) working at our office please see this job description and apply!

APPLY HERE

This post is to try and share what I have learned building multiple teams online and a recent review of my business teams revealed some of my failings (which I share below).

There is a common question I get about how do I manage to get so much done…. The fact is “I” don’t.

In reality within my business I don’t do many of the day to day tasks. The majority of my day is reviewing reports, weekly one on one meetings with my managers, writing these posts, talking with clients, strategy for clients and coming up with new business ideas is the majority of my non-email work week.

For every new project I look to setup a team, sometimes this isn’t possible and I do most of the activities myself (IE my initial FBA business). But for the most part the benefit I have seen from using a team has been huge and one of my key questions when evaluating new projects is who am I going to work with on that project.

This post is going to focus on how I go about building and setting up a team for a new project whether it is existing team members or new people I am partnering with.

In addition, I will go into examples of some of my teams and the failures I have recently identified in my business.

Plus I will wrap up with 5 steps anyone can take to get their business setup with an efficiently functioning team!

 

The #1 Book The Shaped My Thinking Around Team Structure for Businesses

The most important book that changed the trajectory of my business was E-Myth revisited.

This book was significant enough that it was the audiobook I chose to re-listen to on my final drive from where I (used to) work to my families hometown.

A central theme of that book is that for every business(or project) there are 3 key “people” involved in the business…

  1. Entrepreneur
  2. Manager
  3. Technician

In many businesses the same person wears multiple hats but in most businesses that have a large amount of success these positions are held by specialists.

For my own businesses/projects when I review the team structure for each key project it clearly shows which businesses are setup in this way and which businesses are not.

What is most telling is that the businesses that are not are the ones that are having more challenges than the others.

A Hidden Benefit of Playing the Entrepreneur Game as Part of a Team

The hidden benefit of tackling projects in a team structure is the desire to not let people down.  When I am working with a team structure and I know that me completing a task is holding someone else up I feel more responsibility to get it done. This team structure helps fight the often death of any new project… the owner getting very interested and then once the interest starts to drop off people often let projects die. Having a team is one of the systems I like to put in place to ensure a project has the best chance of success given the eventual dip or loss of enthusiasm.

build an online team

Examples Of How I Setup My Teams:

Below is several of the online projects I have and how well they fit into the structure (Entrepreneur / Manager / Technician) discussed above and in E-Myth Revisited.

 

ListingEagle.com:

ListingEagle.com is a software as a service web app for amazon FBA sellers wanting to monitor their listings for any hijacker activity.

Here is how the team is setup for this business…

  • Entrepreneur – Jon
    • Identified the idea, assembled the key team members/partners/affiliates and funded the development and responsible for overall direction of the business (with input from the team).
    • Runs the weekly one on one meeting with the manager of the business to review metrics and direction.
  • Manager – Ian
    • Responsible for the metrics of the business completing (or assigning to a technician) the various day-day operational activities (support tickets, paid traffic, outreach, social etc).
    • Reviews business metrics (with an awesome SAAS dashboard he built) at a weekly 1:1 1hr meeting
  • Technician – Shane / Ian
    • The absolutely critical technical role for this project was Shane who developed the tool which continues to perform extremely well!
    • In addition there are many other “technician” type activities that Ian is responsible for managing and handling only as long as necessary to develop an SOP to get it off of his plate.

This setup is one of the best examples and the most clear demonstrations of how I like to build a team.

So far it has been working extremely well with everyone focused on their core strengths and appreciative of having someone else taking care of the tasks that they are both not as good at or enjoy as much.

The structure of this team has helped it beat out competitors and start working its way to be the default tool for Amazon FBA Sellers wanting to monitor their listings for hijackers.

 

New Authority Site:

This project involves working with my key team lead to develop a site she is a partial stakeholder in.

For people looking to build an authority sites this setup could be instructive

  • Entrepreneur – Kelley / Jon
    • This project is a little unique where Kelley (project manager at LightningRank) is setting the plan with me only advising and tweaking the vision and strategy.
  • Manager – Kelley
    • Kellley is responsible for all metrics of this business and it gets reviewed with myself at our weekly one on one call.
  • Technician – Distributed team
    • For all the different tasks the jobs are assigned to the appropriate technician on our team. Content to the writers, content publishing to those technicians and much of the higher touch outreach work is being done by Kelley herself.

Most times authority sites are being executed by one person with only a little support from specialised technicians. This model with the manager reporting to the entrepreneur to provide direction and accountability seems to be working very well.

Another way to achieve a similar benefit is to work with a coach or mastermind group to help hold each other accountable.

I am currently consulting with one client and we are definitely seeing both the benefit of the accountability and separation of the manager and the technician working well.

 

LightningRank.com SEO and Backlink Services

LightningRank.com is my main services arm of my online business where we provide world class PBN site creation at unbeatable prices and links from my own very high powered PBN.

This business has a lot of customer contact with each order being handled by Kelley.

  • Entrepreneur – Jon
    • Setting vision and testing out all strategies on personal sites.
  • Manager – Kelley
    • Handling all customer order fulfillment and order completion tracking.
    • Managing all team leads
  • Technician – Distributed Team
    • There is a team lead for each functional task that reports to Kelley and under each of those team leads they have the authority to hire/fire as needed to hit their metrics and a QC team in place that reports to Kelley independent of the team leads.
    • Key sales functions in this business are also performed by myself when appropriate.

All of the projects above are moving along well and if I contrast with a few of my projects that are having challenges it is because I have not clearly defined the appropriate team and team roles.

 

BrandBuilders.io Website Creation for Amazon FBA Branded and Amazon Affiliate Sites

BrandBuilders build world class websites for Amazon FBA sellers who want an off Amazon presence and Done For You Amazon Affiliate sites.

  • Entrepreneur – Jon / Andrew
    • Identified the opportunity, setup the key team member with serious skills (Andrew) to run the business as an entrepreneur not just manager along with establishing key relationships/marketing opportunities.
  • Manager – Andrew
    • Handles all orders and manages the fulfillment of customers
  • Technician – Distributed Team
    • Multiple people work on Andrew’s team

 

My team structure which is not performing as well…

 

FBA Businesses

My two main FBA businesses that I have a unique setup with are moving in the right direction but the momentum is shaky and it is not flowing as well as I would like.

  • Entrepreneur – Jon/Investors or Jon/Partner
  • Manager – Jon or Partner or Hired Expert
  • Technician – Jon or VA or wife or daughter of partner or hired expert

When I contrast the businesses above which are churning away seamlessly right now with the FBA businesses which I am still battling with to get up to the operational capabilities I want to see.

Although these businesses have had both bright and not so bright spots the challenge is that progress is continually a struggle without the right structure.

 

Key Takeaway for My Business

The way I need to continue to advance my business is establish a well functioning team for each of my businesses.

 

How To Get Your Online Team Setup for Success…

If you find you might have fallen into what Michael Gerber in the E-Myth revisted calls the entrepreneurial trap and are a technician working in your business and not on it or you don’t have a team functioning as well as you would like here is a 5 step plan to get it setup for success…

  1. Document the activities that need to get completed in the business
  2. Document the procedure to complete those activities
  3. Create an org chart and document which position is responsible for which task
  4. Assign people to each position (it is ok and likely necessary to assign the same person to multiple positions)
  5. In the end make sure it is clear that the three roles in the business are understood and it is clear who is fulfilling that roll…
    • Entrepreneur
    • Manager
    • Technician

 

Final Comment

Re-listening to e-myth revisited and having an honest look at my business projects was very revealing! It was a great reminder than whenever I am setting up a team to execute a business I need to make sure the 5 steps above are completed and at a minimum there is very clear definition of who is fulfilling the Entrepreneur, Manager and Technician!

For those of you that have built online businesses have you fallen into a similar trap?

REMINDER – We Are Hiring – If you are interested in a 1.5-2 month internship(paid) working at our office please see this job description and apply!

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Source: affiliate4

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19 Jul

Food Crisis Affiliate Programs: Can you make it through?

It’s been 4 years since we started publishing Niche of the Week posts, highlighting one affiliate marketing niche (or sub-niche) at a time. I have looked at each and every one of these niches, and none of them are as boring as this one: the Survival niche.

That probably sounds unfair to all of you who find the concept intriguing, and to fans of reality survival shows like the ones listed here. But here's the thing: “Survivor” makes for great TV (an average of 20 million viewers each season), but I am highly skeptical it would make for a great affiliate niche.

The Survival niche is also a huge niche — much like the weight loss niche — and has several sub-niches under it. Which one do I start with?

I decided to go take a peek at the food crisis niche because 1. food is the first thing we need to survive, so in theory it would be more in-demand than other sub-niches. Two, it’s the least boring (maybe even most interesting) option to me.

Viewers Equal Buyers…Not!

Does a large following translate to great sales? Not always, particularly if there is no solid statistical evidence showing it.

Food crisis programs, and the survival niche as a whole, may not be interesting to me. But it is challenging.

The first hurdle is trying to find a solid statistic showing an interest in this niche. There are some big authority sites like OffGridSurvival.com and SecretsofSurvival.com, so it stands to reason there must be a number of people who are preparing for the worst. It's just not easy to tell exactly (or even roughly) how many.  

If there is anything “solid” in this niche, it is that a food crisis is imminent. UNWater.org predicts that 9 billion people need food and water by 2050. Given how we’re slowly eating away the planet’s natural resources, the increasing temperatures and the recent droughts, then a food crisis is not too far-fetched.

But none of that is hard evidence that you could succeed in this niche. 

Limited Keywords

Challenge number 2: There’s a keyword shortage in the food crisis niche.

When you're vetting a new potential affiliate marketing niche, data is everything. If you can’t find a solid following in the statistics, then move on to keyword research. Specifically, you should look at the monthly searches. How many are there? How’s the competition? What do the related keywords look like? 

Surprisingly, the keyword “food crisis” is not highly competitive. But it also doesn’t have a lot of monthly searches, and the results for related keywords aren't always relevant. 

 

Anything that has to do with “survival” has more monthly searches, but is extremely competitive.

 

At this point, I am comfortable saying there’s not much on the food crisis niche, in terms of data or keywords. There’s a lot on its umbrella niche, survival, however. If you do decide to pursue this option, I would target some of those survival keywords and mix them with the food crisis ones. I would also go into sites like KeywordSpy to find more related keywords to target.

Food Crisis Affiliate Programs

Not much for a list. There are not a lot of food crisis affiliate programs out there. Good thing you can always mix these with other survival-related products.

Food crisis affiliate programs are scarce. They are not so rare as to put you in a pickle, but you will need to dig around online like I did. AffiloJetpack members are lucky because they have an affiliate product list to refer to. There are probably others out there, but these are the only ones that stood out to me as far as commissions are concerned.

When looking at affiliate programs, I check out the vendor’s website for the product, particularly the sales page. If it looks outdated, or the sales page is not convincing enough for me to buy, then I move along and look around for other programs. You want a product with a sales page that can convert the traffic you send over into actual sales, after all.

Now without further ado, here are the four food crisis affiliate programs I found acceptable, two of which are results of my online hunt :

FoodCrisisNoProblem.com - Food Crisis Affiliate Program

1. FoodCrisisNoProblem.com

About FoodCrisisNoProblem.com
We start off with the first food crisis affiliate program from the AffiloJetpack Survival niche: FoodCrisisNoProblem.com arms you with knowledge on how to survive a food crisis with a variety of methods, including aquaponics, worm farming, and organic cooking.

How much can I make?
Affiliates get 75% of the sale.

How do I apply?
You can go to the Affiliates Page on the site or check it out in the ClickBank Marketplace.

Food4Wealth.com - Food Crisis Affiliate Program

2. Food4Wealth.com

About Food4Wealth.com
Another off the AffiloJetpack’s Survival niche list of products is Food4Wealth.com. Unlike FoodCrisisNoProblem.com, Food4Wealth.com is exclusively about growing food. This is a product that you can promote in the gardening niche too.

How much can I make?
Affiliates get 75% per sale, same as FoodCrisisNoProblem.com.

How do I apply?
The site has its own Affiliates Page you can visit, or you can check out the ClickBank Marketplace.

SurviveFoodCrisis.org - Food Crisis Affiliate Program

3. SurviveFoodCrisis.org

About SurviveFoodCrisis.org
SurviveFoodCrisis.org helps you get through food shortage by giving you information on the key items you need to have.

How much can I make?
The commission is 69% per sale.

How do I apply?
SurviveFoodCrisis.org’s affiliate program is under VigLink.

SurvivalFood.com - Food Crisis Affiliate Program

4. SurvivalFood.com

About SurvivalFood.com
SurvivalFood.com is an online shop for survival and camping enthusiasts who want to stock up on food packs, drink mixes and other things you need to survive a food crisis, or even just a camping trip to the wilds.

How much can I make?
As an affiliate, you get 5% commission on every sale.

How do I apply?
Visit the Affiliate Page or go to ShareASale.

Get People to Pay Attention: The Food Scare is Real

The affiliate programs for the food crisis sub-niche may be scarce, but thankfully, the ways to promote your website on food crises and survival are not.

There are several methods you can use to promote your website, paid and otherwise. It’s a good idea to draw up a list of which marketing and SEO methods you’ll try first. You can do this in the early stages of niche research so you can transition smoothly from site building to marketing once the website is up.

Here’s a few SEO and inbound marketing methods to try for websites in this niche :

Infographics

One way to convince people of a need is to show them the numbers. Give them the statistics: Is it really likely food will be scarce in the future? Why? How?

Infographics are a creative, colorful way of delivering the statistics without boring your readers. It requires research but it pays off because all websites you note in your infographics can be further used as places to promote your infographic in. Send the website owners an email and let them know you’ve used their site as a source. Some will probably not reply, but some might, and they'll usually post a link to your infographic on their website.

Don’t worry if you don’t have an idea on how to create infographics. There are tutorials online and free tools you can use.

YouTube Marketing

Creating videos aren’t that difficult anymore, now that there are a myriad tools you can use. The challenge here is how you will present your content in an engaging manner, particularly with a subject matter like food crisis.

One type of video you can create for this niche is a whiteboard video showing how the current global situation can evolve into a food shortage. You can also create an infomercial-type videos on what to do during a food crisis. All these videos need to contain either your affiliate link or a link to a page on your website promoting a food crisis product.

Content Strategy

With all the content you need to be making to fill and promote the website, you need a solid content strategy. Start on this early and consider building up a backlog of articles and other content, so you'll have enough time to research and create the content for your website on a regular basis, and have something to post even when you wind up being short on time. 

Not familiar with content strategy? Don’t worry. There are plenty of tutorials online, like this one from the Affilorama Blog: How to: Create a Content Strategy for your Niche Site.

Food Crisis Affiliate Programs: Great Start or Point of No Return?

There are other niches out there, equally challenging, but more rewarding to start with.


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75%

Commission
75%

Commission
69%

Commission
5%

Commission

I wouldn’t recommend the food crisis niche to anyone who is just starting out. It’s one challenge after another, and the commission aren’t all that great. You can get the same commission, maybe even more, from a much easier niche to break into.

You want a product that you’re interested in AND can make you money. It sounds like a tall order, but there are plenty of niches to choose from. Be sure to check out at least 5 potential niches before settling into one for sure. You might find one idea leads to another and suddenly you've found an idea even better than you expected. 

I hope you find this week’s Niche of the Week helpful and engaging. Do you have any niches you want featured? Would you go with the food crisis niche? Leave a comment and let us know!

Don’t know how to start your affiliate marketing website? AffiloBlueprint will show you, one step at a time.

Source: affilate6

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12 Jul

How Many Backlinks Do I Need to Rank in Google? Full Analysis and Free Template

In this post I am going to demystify the confusing question and provide you with a template and system to answer a key question…

“How many backlinks do I need to get to the first page in Google?”

Want My Team to Complete a Backlink Competitive Analysis For You?

I show you everything we do to analyze a websites competitive position in terms of links in this monster of a post!

If you want my team to complete this analysis for a REALLY low price simply sign up below… 

How Does This Quick Valuable Service Work?

  1. Order by clicking on the link below
  2. Enter your URL and email into a short form
  3. Receive a custom report prepared by me and my team in under 1 week!

From the report you will know…

  • ​What keywords you are currently ranking for
  • Who your competitors are
  • How many quality links they have
  • How many quality links you have
  • Suggested strategy to close the gap between you and your competitors!

The Confusion!

People often email me with some variation of the above question and I can definitely understand the frustration!

  • “I have done everything the gurus say to do and done great keyword research and created great content but I get so little traffic and am not ranking anywhere near the first page!”
  • “I built a website, it doesn’t get the rankings it deserves and when I search for answers I end up in paralysis by analysis”
  • “I know I need backlinks but I don’t have any clue as to how many I need 5, 10, 100, 1000? How can I tell”

This frustration is completely understandable…I shared it as well.

The Case for Backlinks

If you do 3 things well when it comes to building a website it is going to get traffic…

  1. Solid Keyword Research 
  2. Create better content than anything else out there
  3. Get more quality backlinks than your competition

If you do those 3 things over time it will be rare you don’t have success!

The first 2 (keyword research and content) are well documented but how many and how to get links is definitely not simple!

Brian DeanBacklinko.com July 5, 2016

Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor

MozRanking Factors

The 2 most important factors are links “1. Domain Level Link Features” and “2. Page-Level Link Features”

What If There Was a Systematic Way to Know the Answer!

What I am going to share with you today is a systematic way to break down the questions above and truly understand how many links you should be prepared to get to compete with your competition.

We will simplify this question way down to 4 steps and include a template for you to follow!

Whether you are thinking about going into a market or are currently in one this process can be used to know what you need to do to compete!

How To Analyze The Number of Backlinks You Need to Compete?

Overview:

  1. What are the keywords you are currently ranking for (or attempting to rank for)?
  2. Who are your top competitors?
  3. What is the gap in terms of the number of links your competition has vs you?
  4. Get the additional links you need to either compete or better yet crush your competition!

Detailed Tutorial:

For the purposes of this tutorial we are going to use a website that I have no association with as the case study site!

Introducing our case study site, http://rangefinderadvice.com/ (I have no association with this site). We are going to consider ourselves the owner of this site and try to answer the question of how many links do we still need to get to page 1?

For this tutorial there is a Free Google Document template that helps with this

Step 1 – Determine what keywords you are currently ranking for using SEMRush.com

For the case study site http://rangefinderadvice.com/ it is clear that there are some pillar articles they are wanting to rank for so we will do the analysis for each of these 3 pages to say how many links are needed for each of the main money pages to rank well…

  • http://rangefinderadvice.com/best-golf-rangefinders/
  • http://rangefinderadvice.com/best-hunting-rangefinders/
  • http://rangefinderadvice.com/best-golf-gps-reviews/

Running each page through SEMRush.com we see how the site is doing for each of the target keywords…

  • ​URL = rangefinderadvice.com/best-golf-rangefinders
    • Keyword = Best golf rangefinder
    • Google Rank = 24
  • URL = rangefinderadvice.com/best-hunting-rangefinders
    • Keyword = best hunting rangefinder
    • Google Rank = 5
  • URL = rangefinderadvice.com/best-golf-gps-reviews
    • Keyword = Best golf GPS watch
    • Google Rank = 20


(Enter the URL into SEMRush and see what keywords it ranks for or how it ranks for the keyword you are targeting)

(Enter the details into the free Google Spreadsheet Template I created here for you)



Step 2 – Find your competition for those keywords using Google

In this step you want to find sites similar to yours that are ranking well in Google for the keyword you are wanting to rank for.

  • TIP – The key is to identify sites similar to yours! You don’t want to be comparing your site to an Amazon Page or Wikipedia page… if you are an ecommerce store find other similar ecommerce store or likewise if you are an Amazon affiliate site (such as this example).
  • In the example the first 3 results are all amazon affiliate sites which shows that as long as the on page content and SEO is of a similar quality the key difference maker is the number of links!


Now enter the 3 competitor URLs into the Google Sheet Template



Step 3 – Determine the difference in the number of referring IP’s between you and your competition.

Now it is time to determine if us ranking at 25 for the same keyword and similar sites is due to the number of backlinks to the site and if it is the reason how big is the gap?

Using MajesticSEO.com we enter each ranking URL into the Site Explorer.

Our Example Website:



1st Place Result:



Now entering the number of Referring IPs into the spreadsheet provides a picture showing the gap between the site we are wanting to rank and the first page results.



  • TIP 1 – You can do this all with a free account if you are just wanting to analyze 1 site
  • TIP 2 – NOT every backlink is created equal. If you want to get a more accurate analysis you can choose a TF level to filter out. For example remove all Referring IPs with a TF < 5 to get a better understanding of the link profile you need to overcome.

Step 4 – Determine the Gap and How to Close It!

Now that you know how your site matches up to the first page competition it is time to decide how do you act on this information.

In the template I tried to provide a suggestion on how to close the backlinks.

If this was my personal money site and I had an average gap in the number of referring IPs to the homepage I would have the following strategy…

  • 7 White Hat Outreach Links (guest posts, sponsored posts, broken link building, outreach, ego bait etc)

This would help close the gap by around 27 links which should allow us to get to page 1 based on the quality of the links but at a minimum would give us a really good understanding of how many additional links would be needed.

Here is the full analysis for the sites 3 main pages…



What I find very interesting is that there is one of the three pages that is ranking on the first page in position 5 and it is the only one of those 3 articles that has a small gap.

  • TIP – One aspect of SEO I really enjoy is the ability to see marginal improvement and adjust course as needed. What this means is that if you think you have a 50 referring IP backlink gap… don’t try and close it all in one big blow schedule it out over
  • TIP – Regardless of your gap and budget I advise that you schedule out the link acquisition over time (2-3 months in the case study example).
  • TIP – The best backlink strategy is one that uses a mix of backlink sources and doesn’t over-rely on any one tactic regardless of how “safe” it is. My goal is to ensure Google can not “finger print” my money sites as “built with PBNs” or similar.

Does this Repeatedly Work?

Does this systematic method of analyzing the number of backlinks you might need work? Here is one example of a team who used an extremely systematic approach to build up a portfolio of sites in 2015.

Their approach was extremely systematic with each site going through the a detailed/systematic process of…

  1. Solid Keyword Research
  2. Great Content Creation
  3. Similar Backlink Analysis (they relied heavily on PBN sites for their links in this case)

The results of their systematic approach was the creation of a very healthy looking portfolio of sites!



Can My Team Help You?

Want My Team to Complete a Backlink Competitive Analysis For You?

I show you everything we do to analyze a websites competitive position in terms of links in this monster of a post!

If you want my team to complete this analysis for a REALLY low price simply sign up below… 

How Does This Quick Valuable Service Work?

  1. Order by clicking on the link below
  2. Enter your URL and email into a short form
  3. Receive a custom report prepared by me and my team in under 1 week!

From the report you will know…

  • ​What keywords you are currently ranking for
  • Who your competitors are
  • How many quality links they have
  • How many quality links you have
  • Suggested strategy to close the gap between you and your competitors!

Source: affiliate4

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