08 Aug

Beginners Guide To Copywriting: How To Write Affiliate Product Reviews That Sell.

Including product reviews on your niche site is a really, really smart way to establish yourself as an authority and start making affiliate revenue.

Because think about it: product reviews are one of the most commonly searched for pieces of content on the internet.

As consumers, we know we’ve got an internet full of other people’s opinions at our fingertips.

So when we think about making a purchase we’re not 100% sure of, we take to the internet to help us make our decision.

So for you as a niche marketer, this is a huge opportunity to take advantage of.

Finding new or commonly purchased products for people in your niche to review on your website is a great way to both get traffic (because of all the organic search for it).

And to put up some affiliate links for additional passive income.

But since copywriting is something this community often seeks help with (both Jawad and I have recently written about it), knowing how to write an honest, reputable, and effective product review might not be one of your business strengths.

So in this post, I’ll walk you through the steps you need to take with easy-to-follow, formula-style instruction.

Ready to get started?

 

 


What You’ll Learn

  • What a product review is and what it isn’t.
  • The different sections that make up a product review.
  • Written samples for each section of the review.
  • When and how to write the intro.
  • Why you must write about the downsides of a product.
  • How to incorporate a story if you haven’t actually used the product yourself.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Our Sample Product

Today I’ll walk you through this tutorial while pretending to review a digital kitchen scale.

At the time of writing, it was the #5 best seller in the Home & Kitchen department on Amazon.

So it seems like it’d be a worthwhile product for a food or cooking niche site to review.

This is what it looks like:

 

copywriting for affiliate products

 

DISCLAIMER: I don’t actually own this product or any other related products if mentioned. I’ve also never used this product or any of the other ones mentioned. The example product description and the claims I make may not actually be my true opinion of it—they’re just examples. They may not even be factually correct. Again, this is just an example and not a reflection of the featured product or the seller.

 


A Great Product Review – is NOT a Sales Page

As a niche marketer wanting to make money from your website, it’s natural to want to highlight only the best aspects of the products you’re reviewing, but I’d challenge you to not let yourself do that.

Because the thing is, when people search for product reviews, they want to know the good and the bad.

They know that true perfection doesn’t exist in this world, so any product review claiming that is going to be inherently suspicious.

I’ll be approaching my sample product review from a positive point of view.

But please notice that I won’t be trying to make a hard sell or a hard call to action like I normally would on a sales page.

A head’s up: you’ll notice the sections move quickly from one to the other.

This is because you’re focused on helping the consumer make smart shopping decisions and you want to provide the most precise, valuable information in the shortest space possible.

The less they have to read to get to the information they’re actually looking for, the more they’ll appreciate you.

 


Features

What does this thing do?

What ultimate benefits does this specific product (or other products like it) provide?

What are its specs?

This is where you answer those kinds of questions.

This section is short, sweet, to the point, and answers the most immediate questions in a reader’s mind.

For example:

This kitchen scale by Ozeri weighs powders, liquids, and animal and plant-based ingredients—even in large pieces—up to 11 pounds.

It’s designed primarily for home kitchen use, and it’s super light-weight.

It’s 1.15-pound frame is 8.25 inches wide, six inches long, and just under two inches high.

 


Who It’s For

After you give the basics of what it is, describe the ideal user.

If you’re the kind of niche blogger that writes about yourself and your experiences a lot you can work in some of your own opinions here of how well the product worked for a person like you, with a little commentary on why.

This scale is for people who care about extreme accuracy in cooking… even if it’s just a meal at home for themselves. People who prize precision in their recipes.

So if you’ve read some posts on my blog before, you know that I appreciate a good, accurate recipe, but for me, cups and teaspoon amounts are easier to deal with than weighing.

Though I’m not much of a baker, I did try a few ultra-specific baking recipes with this scale, and I have to say I was quite pleased with the results.

 


Pricing & Purchase Details

After you talk about what the product is and who it’s for, you still need one more section of basic details: which is how much the item costs and where it’s available for people interested in buying it.

(Yes, this is where you can provide an affiliate link.)

This section is short and sweet… maybe even the shortest one of the bunch.

Normally, this scale costs $34.95 on Amazon, but right now it’s on sale for only $13.95 plus free shipping, which is more or less the expected price range for this type of product and functionality.

 


Pros

Here, of course, is where you talk about the benefits of the product.

Whereas a sales page would be hundreds (or more) words long and all about the benefits of the product, you want to be short and sweet here.

You want to list out all the good thing this product has going for it.

But without getting lost in sounding like a salesman because you’re desperate to start making more affiliate earnings from clicks.

Try something like this:

The really cool thing about this kitchen scale in particular is that it calculates the weight of your net ingredients and automatically detects and subtracts the weight of any bowl or container you’ve got them sitting in. This is awesome for measuring liquids, and means there’s WAY less cleanup involved in between ingredient chopping, saving you tons of time in the long run.

And since it’s digital, the makers put on a unit button that’ll convert grams to ounces and pounds to kilograms.

Hint: the way something looks usually isn’t a pro.

People can see what it looks like in the picture and decide for themselves how nice they think it looks.

So writing things like “chrome finish and two large buttons” in this section is just redundant.

 


Cons

This is the fun part.

But if you’re in love with a product and can’t find anything bad to say about it, know that someone has.

Just check the one-star and two-star reviews on Amazon if you need inspiration.

And PLEASE, do not write out cons that aren’t really cons.

You readers are looking for actual, useful advice, and the entire point of a cons section is to be useful.

So don’t say something like “this scale is so lightweight you might be scared if breaking it if you try to weigh anything above five pounds.” That’s not a true downside.

Focus on the things that make the product less usable, and believe me, there will be something you can write about.

Here’s what I wrote for the kitchen scale:

I’d imagine that the reason someone would buy such a seemingly detailed scale is to be incredibly accurate in their cooking.

Unfortunately though, this scale seems to have a tendency to only measure in even numbers, or to jump between even numbers when weighing ingredients.

It also doesn’t seem to pick up on added weight if you add it slowly, so if you don’t know how much of something is the right weight, it’s best if you keep taking it off and adding it on the scale as you adjust amounts. If you’re not using a dish to hold the ingredients, this can get really annoying.

 


Alternative/Similar Products

If the sections above have driven the consumer to be a little unsure of whether or not this scale would be the right one to use in their kitchen.

Or if they’re still in the window shopping stage and want to consider more options, this section will be gold to them. (And to you.)

Here’s where you can promote other products that are similar to the one you’ve just reviewed, but have different features, price points, and pros and cons. (And yes, it’s another place to add affiliate links.)

A good idea is to take your cons section and find products that fill those gaps.

You don’t need loads of products, just enough to give people alternatives, feel empowered, and keep them on your site.

Hint: Write reviews of all the products you recommend too, and link to them in this section.

Here’s one way you can present them:

If absolute accuracy is important to you, I’d actually recommend this kitchen and postal scale, which gets raving reviews for its accuracy, though it is a bit heavier and not as wide.

Another good alternative is this Weighmax scale, which doesn’t seem to have problems measuring the tiniest little added increments of ingredients.

 


Your Final Opinion

Here’s where you give your opinion on the product.

And yes, it does need to be a biased opinion… this is why people are reading your review.

If all they wanted was generic info on specs and what other people were saying, they’d just look at Amazon and its reviews. Make it memorable.

Here’s what I wrote for the kitchen scale:

For me, I’ll be sticking with my measuring spoons.

Like I’ve said though, I’m not much of one for precise accuracy in cooking and I don’t bake, so I’m not exactly the target customer for this product, though I do appreciate what it’s capable of doing.

And honestly, with a sale price point of less than $14 and free shipping? I think dealing with some of the cons are totally worth it.

 


Add an Intro

Now that you’ve got all of your information gathered and your product review almost completely written, you need to write an intro to draw people in.

There’s certainly nothing wrong with diving into the features straight away, but it’s not that interesting.

Look at the different highs and lows of the product that you’ve written about and tease the reader along a little bit to keep them reading.

When my sister in law saw me struggling to get a cake recipe just right and recommend the Ozeri Pronto kitchen scale, I wasn’t sure if it was something I’d actually need. (I’m kind of a minimalist and like to keep counter space—or any—clutter to a minimum.)

She saw me hesitate and offered to bring it over and let me use it for a week while she was on vacation. And use it I did. Here’s the rundown on the product itself and what I thought about it:

 


The Full Review

Now that I’ve shown you how to write the different pieces of a review, here’s the full thing put together:

 

When my sister in law saw me struggling to get a cake recipe just right and recommend the Ozeri Pronto kitchen scale, I wasn’t sure if it was something I’d actually need. (I’m kind of a minimalist and like to keep counter space—or any—clutter to a minimum.)

She saw me hesitate and offered to bring it over and let me use it for a week while she was on vacation. And use it I did. Here’s the rundown on the product itself and what I thought about it:

Features

This kitchen scale by Ozeri weighs powders, liquids, and animal and plant-based ingredients—even in large pieces—up to 11 pounds.

It’s designed primarily for home kitchen use, and it’s super light-weight.

It’s 1.15-pound frame is 8.25 inches wide, six inches long, and just under two inches high.

Who It’s For

This scale is for people who care about extreme accuracy in cooking… even if it’s just a meal at home for themselves. People who prize precision in their recipes.

So if you’ve read some posts on my blog before, you know that I appreciate a good, accurate recipe, but for me, cups and teaspoon amounts are easier to deal with than weighing.

Though I’m not much of a baker, I did try a few ultra-specific baking recipes with this scale, and I have to say I was quite pleased with the results.

Pricing & Purchase

Normally, this scale costs $34.95 on Amazon, but right now it’s on sale for only $13.95 plus free shipping, which is more or less the expected price range for this type of product and functionality.

Pros

The really cool thing about this kitchen scale in particular is that it calculates the weight of your net ingredients and automatically detects and subtracts the weight of any bowl or container you’ve got them sitting in. This is awesome for measuring liquids, and means there’s WAY less cleanup involved in between ingredient chopping, saving you tons of time in the long run.

And since it’s digital, the makers put on a unit button that’ll convert grams to ounces and pounds to kilograms.

Cons

I’d imagine that the reason someone would buy such a seemingly detailed scale is to be incredibly accurate in their cooking.

Unfortunately though, this scale seems to have a tendency to only measure in even numbers, or to jump between even numbers when weighing ingredients.

It also doesn’t seem to pick up on added weight if you add it slowly, so if you don’t know how much of something is the right weight, it’s best if you keep taking it off and adding it on the scale as you adjust amounts. If you’re not using a dish to hold the ingredients, this can get really annoying.

Alternative Products

If absolute accuracy is important to you, I’d actually recommend this kitchen and postal scale, which gets raving reviews for its accuracy, though it is a bit heavier and not as wide.

Another good alternative is this Weighmax scale, which doesn’t seem to have problems measuring the tiniest little added increments of ingredients.

My Final Opinion

For me, I’ll be sticking with my measuring spoons.

Like I’ve said though, I’m not much of one for precise accuracy in cooking and I don’t bake, so I’m not exactly the target customer for this product, though I do appreciate what it’s capable of doing.

And honestly, with a sale price point of less than $14 and free shipping? I think dealing with some of the cons are totally worth it.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Incorporating a Story… Even if You Haven’t Used the Product

So, yeah. That “story” I put in my mock product review above was totally fake.

I have no idea what my sister in law’s cooking habits are, but I know for damn sure she’s not the type to use some sort of baking scale.

DO NOT DO THIS.

I provided that fake story as an example of what an ideal affiliate product review should read like.

And it should include a unique story, because otherwise you’re just repeating the same dull information your visitors already read on Amazon and other product review sites.

They haven’t come to your site to re-read that same stuff… they’ve come for a unique perspective they can’t find anywhere else.

And ideally, you’d have used the product for yourself and have enough personal experience to speak about it intelligently for yourself.

But what if you haven’t used the product?

If you’re trying to grow an affiliate-based niche site quickly, you’ll need to review a lot more products than you have the budget to buy or the time to test out.

But don’t worry.

You can still get some “unique” stories no one else on the web is publishing associated with that product in two different ways:

  1. Ask a friend who’s used the product to tell you about their experience with it.
  2. Find a good review on Amazon and message the reviewer asking them to go more in-depth for a product review feature.

The first strategy is pretty straight forward: ask someone you know to tell you about their experiences with the product.

Dig a little deeper for the story behind why they started using it, and just tell the story from their point of view.

The second strategy takes a little more work, but isn’t that difficult.

When you see an Amazon review you’d like to know more about, click on the review title.

Underneath the review, you’ll see a comments section where you can respond to the author.

And when you respond, the author gets an email notification, and can decide if they’d like to respond to you or not.

This way you can get a unique story to tell along with the product without repeating what your visitors already read.

 

copywriting for affiliate products

 


And Finding the Pros & Cons if You Haven’t Used It

Remember when I was talking about how you absolutely have to include legitimate pros and cons of a product you’re reviewing on your site?

That necessity doesn’t change just because you yourself haven’t used the product.

Ideally, you’d be able to pull these details out from the friend you interview who’s used it or the person whose Amazon review you respond to.

But sometimes (especially if people LOVE or HATE a product), they’re blinded by their own biases and really don’t know what to say when it comes out to listing out pros or cons.

This is where Amazon reviews come in really handy.

So yeah, it’s not really ideal to re-publish something your reader could have read earlier in their product research, but listing out pros and cons outlined in different Amazon reviews is one of the best ways to maintain your credibility as a niche product reviewer, even if you haven’t used the products yourself.

It’ll take some time to do, but see if you can read (or at least skim) through all of the Amazon reviews relating to a product to get a sense of the most common problems and the most common praises.

But while you’re doing that, dig for frustrations and praises that come up more than once, but aren’t the most common, and make sure to include them.

Adding these less common comments about the products will lend you some niche credibility since you’re obviously doing your research and not just regurgitating the easiest-to-find information, and dedicated niche readers will notice that.

 


How To Find Pros & Cons Step by Step:

So here’s how to actually do what I talked about above:

Locate your Amazon product. In this case, it’s the digital scale.

Then scroll down to the review section and look for this:

reviews

 

This is where you can read reviews by any star rating.

To find out the cons, click the 1 star or 2 star ratings then scroll down again.

1star

I found this review first:

 

totally uselsss

 

And it’s filled with gold. Look what they’re saying:

“You cannot expect accuracy with this”

“I needed to add 5 grams of yeast to my bread pan. I already added a lot but the reading is still zero. It ruined my bread.”

These are obviously massive problems this scale has.

So your cons could look like this:

  • Not accurate enough for making bread because the reading meter is off.
  • The weight reading does not show accurate figures down to the single gram, making it inefficient for precise baking.

Here’s another one:

 

high

 

“It only weighs in even numbers.”

“I purchased this for bread making. It had to be very precise. I wanted to measure 5g, but the weight kept shifting between 4g and 6g.”

With this information, your could add this to your cons section:

  • This scale only weighs in even numbers, so if complete accuracy is what you’re looking for, this isn’t for you.

And finding the pros is just as easy. All you have to do is click the 5 star reviews and start reading:

 

accurate

 

“Accurate within a gram or two. Since I’m not selling drugs this is perfect.”

And then this one…

 

great

 

“Purchased this scale primarily to weight coffee beans so the 1 gram resolution was important!”

“Scale works like a charm – easy to use, very accurate, and flexible in terms of the units”

“Small enough that storage is easy”

So your pros could look like this:

  • Accurate within a gram or two of weight. So as long as you’re not selling drugs, it’s perfect.
  • Ideal for weighing coffee lovers weighing beans beans due to the 1 gram resolution.
  • Easy to use, accurate, and flexible in terms of units, so you don’t have to collect a bunch of different scales.
  • Small enough for easy storage, saving countertop space when it’s not in use.

So, yes, everything you need to know about a product’s pros and cons can easily be found on Amazon.

And, as I mentioned above, one of the best way to sell a product is to tell stories. Personal stories do work best, but in some instances you’re just not going to have them.

Mining reviews on Amazon for information can easily help with build a simple story—either by getting a reviewer to communicate with you directly about her experience, or digging deeper for pros and cons that aren’t so easy to find on other product review sites.

You could write one about the time Mr. Cheung used it to make bread and it caused a disaster because on inaccurate weighing then recommend a better product.

Or the time Doug successfully used it to weigh your coffee beans and ended up with the perfect cup.

Or even that time Mr. Jones decided to become a cocaine dealer and ended up giving away double the product due to the weighing issues. 😛

Latching a story into your review, even if you’ve never used the product before, isn’t hard. If you look hard enough, there’s stories waiting around to be told everywhere.

So use them.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Write & Publish Product Reviews Quickly

As you can see, writing a product review is not an all-out, difficult, tooth-pulling affair.

It’s pretty simple and straight forward once you’ve got the formula down, and something you can replicate for every single product you’d like to be featured on your niche site.

Plus, they make great keyword-rich pages that can glean organic traffic and make a fair amount of passive income… especially considering the minimal amount of time they take to write.

If you’re looking for ways to monetize your product reviews even further, check out this post.

And if you really want to take your affiliate income to the next level, check out Stuart’s 101 Digital Affiliate Hacks.

It’s so full of traffic-generating and money-making ideas that you’ll be busy for days optimizing your site for more income.

 

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