31 Jan

December Income Report 2016

After a record month in November I knew it was going to be hard to top!

Although the numbers were not as impressive as the previous record income report and a few of the numbers show reason for concern it was another solid month with a couple projects paying off nicely!

Overall this is the final income report in a year that saw the business double in total income over the previous year!

The plan is to keep pushing hard in 2017!

Here is how my business is broken down…

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  1. Amazon FBA Business
    • Brand #1 – Sold 2/3
    • Brand #2 – Investors and purchase affiliate site
    • Brand #3 – Product First Brand
    • Brand #4 – Product First Brand
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring


Key Successes

  1. Content Refined – Great feedback so far. Only a couple clients where we were not the right fit for and we failed on one delivery but other than that we have had nothing but positive comments. Maddie has done a great job taking the initial process and procedures and building it out.
  2. One Website Purchase – One website I purchased in October in a bit of trendy product absolutely killed it! Generating over $10k in affiliate earnings! Although due to the unique deal I didn’t keep every dollar of it.
  3. FBA Sales – All brands except one are selling on Amazon and doing reasonably well. Inventory issues plagued a couple brands stunting sales but lots of promise for these brands in 2017!


Key Failures

  1. Amazon Associate Account – This will be the last time I mention it but not having my Amazon associate account really hurts the monetization of my portfolio especially in Dec!
  2. Not Working Through the Holidays Enough – I will likely take some flak for saying this one but I am fortunate that working on my business is fun and when I manage my energy level it doesn’t feel like work. However, through the holidays mostly due to eating crappy food and cutting on sleep I didn’t suck it up and get enough work done.


2016 Business Goals

Below is my businesses main goals for 2016…

Download This Easy to Edit and Printable Goals Template – FREE

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Systematize Top 20 Sites in Portfolio

Dec Update – This one I can happily say was achieved in 2016 by hiring a manager to help with the running of these sites and then building systems to manage the process.

  1. Buy 1 Site Per Month

Dec Update – No new sites were purchased in Dec but I achieved my goals in 2016 of buying 1 site per month.

  • GOAL = 1 Website
  • ACTUAL = 0

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

  1. Sell Websites Strategically for $100k Total

Dec Update – The unique deal was a win-win for both parties in 2016




Dec Update – Not having my Amazon account definitely resulted in this month not being as awesome as I would have liked but I am happy with a couple of the sites really generating a LOT of earnings! In addition several new tests I will write about soon seem to be doing well also.


Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Dec Update – Although I pushed hard in 2016 to get 1 post out per week I did not achieve this goal. It was close and I am happy especially in the second half of the year with the quality posts that were getting published!

  • Plan = 4
  • Actual = 3

  1. 10x my Outreach

Dec Update – Not achieved for 2016

  1. Site Redesign – Completed!


Dec Update – 15,164 users up 15% over the previous year. Overall the traffic for the year grew by 63% but I did not achieve the 30k/month goal.

Part 3 – Services Business Profit/Loss

  1. Systems Overhaul/Refresh

Dec Update  – Achieved this goal for 2016 with a lot of work done by the team leads Kelley and Maddie.


  1. Improve email marking and sales automation

Dec Update – This is one of the failed goals that I wish I


  1. BrandBuilders.io Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites and Done 4 You Amazon Affiliate Sites

Dec Update – A great year for BrandBuilders! Andrew did a fantastic job and we have BIG plans for 2017!


Part 4 – Amazon FBA Business

  • Brand #1 – Sell FBA Business for 30x with 3+ Solid Months
    • Dec Update – Great progress in Dec testing out this site using a combination of both Shopify and Amazon for order processing. An evolution of the Affiliate Site to FBA theory right now is to use the affiliate site to drive traffic to Amazon for 1 week a month to push up the sales rank and then shift the traffic to Shopify where the earnings per visitor is higher (no Amazon fees). We are still testing this but it seems like it could be promising.
  • Launch Brand #2 – Investors – Affiliate Site Focused (External Traffic Focused)
    • Dec Update – Unfortunately we were out of stock for 2 critical weeks! I had screwed up… I timed the inventory well but cut it close and the freight forwarder missed the delivery date by 1 day with Amazon resulting in the delivery to Amazon being pushed back 2 weeks and those were the two weeks we were out of stock.
  • Launch Brand #3 – Partner – Product First Focused (Brand Vision Focus)
    • Dec Update – This brand has been the slowest to grow. It is also the one with what I think is the best brand vision and the product is clearly the best in its market. Although the growth hasn’t been crazy our hope is that with some more aggressive initial promotions we can push our way into a


  • Launch Brand #4 – Partner – Product First Focused (Unique Product Focused)
    • Dec Update – We ordered 1,250 units to start this product and after a VERY fast launch $25k revenue in month 1 we were concerned we would be selling out so started increasing price to slow sales before our next shipment arrived. In addition a small bug in how the product works was revealed and has been fixed for our next shipment which will arrive early February.
  • ListingEagle – Hijack Monitoring Service
    • Dec Update – The listing monitoring (hijack and suppression monitoring) tool is continuing to be appreciated by many who use it and will continue to be a profitable but not explosive growth SAAS product.


Overall Income Update


Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,225
  • Actual net Income = $36,240
  • 2016 Average Monthly Net Income = $32,505.50 (stretch goal is 30k average for the year)

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

December was a very solid month with a couple BIG successes but there were a couple concerning parts of the business I need to focus on. The growth on a few parts of my services business was slower than I would like and my inability to find a solid alternative to Amazon Associates really hurt my portfolio’s performance in Dec!

Source: affiliate4

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31 Jan

Airline Affiliate Programs: Fly and Earn!

I did a post on travel affiliate programs last year and I thought I should break the travel niche down further, focusing on the specific sub-niches that make it up: airlines, hotels, vacation packages, etc. Hence, this week's niche: airline affiliate programs.

The Internet has changed airline travel, and this may have contributed to its growth in recent years. People can book flights now on mobile devices. They can even print their tickets and boarding passes at home, or anywhere that has Internet and printer access.

Mile-high Industry Statistics

Travel has evolved into a lifestyle, and the airline industry has taken the front seat.

Take a look at this CNN infographic on the aviation industry. The airline industry earns USD $500 billion each year. Some 2.6 billion people take to the air annually.

These numbers are expected, and will continue to rise as more and more people engage in "wellness" or leisure travel. The airline industry made $39.4B last year, with about half of the total coming from North America.

We have reached the stage in technology where we can get practically anything online. You can (and most people do!) book airline tickets, hotel reservations, or heck, entire vacation packages with just a few clicks. It's information that people need before they click the "Buy" button. Websites like AirlineGeeks.com and Crankyflier.com get thousands of visits daily, further proof of the widespread interest in air travel today.

Keywords: Up in the Air

Searching for target keywords in the airline niche feels like trying to grab them from thin air.

And now we come to the main challenge you will encounter in this niche: target keywords. Almost every keyword you can think of that is related to airline tickets and purchasing them has high competition: plane tickets, flight tickets, cheapest airfare, etc. Below are the keyword research results from Traffic Travis:

Airline Fares - Traffic Travis Results

I tried information keywords like "how airplanes work," and while they do have low competition, they also have very few global monthly searches. Still, it's good to know about them. You can pad your site with a couple of articles targeting these keywords.

How Airplanes Work - Traffic Travis Results

I tried a similar keyword search in AffiloTools and the results were pretty much the same. Any phrase resembling "flights" or "cheap flights" has high competition. This is to be expected since these are "buyer-intent" keywords. There are keywords like actual airline names that have good monthly search values and low competition, but there's not much you can do with them.

Flight Keywords Search Results - Affilotools

The key here is to target long-tail keywords. They will have fewer monthly global searches, but they tend to be low in competition. They are also more specific, so you'll be able to target your market effectively using these keywords. Always check Ubersuggest.org and similar sites for variations on your target keywords.

Airfare - Ubersuggest Results D Airfare - Ubersuggest Results P

Airline Affiliate Programs

Remarkably, most major commercial airlines have an affiliate program.

My first stop when checking for affiliate programs was, as always, the ClickBank Marketplace. There were a few interesting affiliate programs that came up when I searched for “airline affiliate programs,” like a course on how to be a flight attendant and how to sue an airline in a Small Claims Court.

But I’m looking for affiliate programs by commercial airlines, so I broadened my search. Surprisingly, almost all major airlines have an affiliate program.

British Airways - Airline Affiliate Programs

1. British Airways

British Airways is a UK-based airline with an extensive global route. The company offers low fares throughout the year.

How much can I make?
2% for flights, hotel reservations and car rentals paid for through BA.com.

How do I apply?
They have an affiliate page, or you can sign up through their network, Performance Horizon.

Qatar Airways - Airline Affiliate Programs

2. Qatar Airways

Qatar Airways is another major international airline, flying to and from 140 destinations around the world.

How much can I make?

How do I apply?
You can visit their affiliate page for more information.

Qantas - Airline Affiliate Programs

3. Qantas

Qantas is the biggest domestic and international airline in Australia. Like British Airways, Qantas flies in and out of major airports across the globe.

How much can I make?

How do I apply?
For more information, or to join their affiliate program, visit their affiliate page.

Singapore Airlines - Airline Affiliate Programs

4. Singapore Airlines

Another flagship carrier, this time for Singapore. Singapore Airlines offers flights to major destinations and more.

How much can I make?

How do I apply?
Viglink manages Singapore Airlines’ affiliate program, so you need to join their network first.

flydubai - Airlines Affiliate Programs

5. flydubai

flydubai (and that is no typo—they really write their brand name with no capital letters) is a Middle Eastern carrier that started in 2009. Since then, they have expanded to offer flights to over 85 destinations.

How much can I make?

How do I apply?
They manage their own affiliate program. Visit their affiliate page for details.

Etihad Airways - Airlines Affiliate Programs

6. Etihad Airways

Etihad Airways is another Middle Eastern airline. Their operations started in 2003 and have since grown to provide service to over 100 destinations.

How much can I make?

How do I apply?
They also manage their own affiliate program through their affiliate page.

KLM Royal Dutch Airlines - Airline Affiliate Program

7. KLM Royal Dutch Airlines

The oldest airline operating still operating under its original name, KLM Royal Dutch Airlines began in 1919. Today, KLM works to be the most customer-centric European carrier.

How much can I make?

How do I apply?
Head over to the KLM Royal Dutch Airlines affiliate page to join their affiliate program.

There are other airline affiliate programs like Finnair and Austrian Airlines, but the commissions are pretty much the same: 1–2% for every confirmed flight.

Catching the Frequent Flyers

You need a solid marketing strategy to get people who fly to book through your website.

A good link-building strategy greatly contributes to a site's success. It is therefore essential to have, at the very least, a link-building strategy or guide while you're still in the early stages of building the site. This is crucial, particularly in niches like the airline niche where competition is high.

Below are some link-building methods to try for this niche:

Press Releases

Be on the lookout for ticket sales and low fares so that you can announce them through press releases, and then link back to your site.

Share any news-worthy information on travel, or the airline you're promoting, and always link back to the relevant page on your site for more information.

This article from SEMrush describes how press releases, or PRs, are used to build links: Why PR is the New Link Building.

Social Media Marketing

A lot of information-sharing happens on social media sites, so it's important to build a strong presence on such websites. Actively participating in social media not only allows you to share information and interact with your target market, it is also a good source of content for you.

You can find a lot of tips on social media. You can start with our free lesson on how to use social media to promote your website. Then, you can visit websites like SocialMediaExaminer.com for more information.

Solo Ads

Sometimes, you have to take the risk and invest in a paid marketing method. Like solo ads. You pay a solo ad provider's fee, they run your ad on their subscriber list, and you get people to either sign up for your own subscriber list or see your affiliate offer and make a purchase. Either way, it's a win-win situation.

There is that fee you must pay, though, so it helps to have a bit of background on how the entire solo ad process goes. AffiloJetpack has a lesson on solo ads that Mark made. You can also follow guides like this one.

Airline Affiliate Programs: Fly High or Fly Low?

With sky-high competition and so-so commissions, the airline niche can go either way.

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All niches have a potential to earn. It's the level of earning potential that you have to gauge each time you're looking at a niche. That, and how much time and effort you need to make the website a success.

The airline niche, unfortunately, does not make the cut for me. The commissions aren't worth all the trouble. You'll be going against major airlines and online travel websites like Expedia and Travelocity. You might be better off promoting travel affiliate programs that tie in hotel and airline booking.

Nothing is set in stone, though. The above is based on my research. If you're up for the challenge, then go ahead and give this niche a try. Just make sure that you're committed to seeing it through.

That ends this week's Niche of the Week. Are you going to try out this niche? Are there any niches you want us to feature? Leave me a comment and let me know.

Don't forget to use the Share buttons below!

Having trouble learning keyword research? AffiloBlueprint can show you how it's done!

Source: affilate6

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26 Jan

7 BEST Podcasts for Part-Time Niche Marketers Who Want to Earn $$$

When I was growing up, my mom loved to remind me how important it was to learn from other people’s mistakes.

If my best friend got time-out a recess for drawing during math class, that I was a lesson I could learn without having to make the same mistake myself.

If a teenager in our community stayed out past his curfew and had a run-in with the police, that was another lesson to learn without breaking the rules for myself.

And while that’s a super effective strategy for keeping shy little girls from disobeying their parents, I’ve found that piece of advice to be incredible in building a business.

Seeing people who post every single day just hoping their SEO will catch on but they still don’t get traffic?

Obviously, that approach is broken, so no need to try it for yourself.

Did you watch a peer crash and burn because they pumped a lot of money into PPC ads without running A/B tests first to figure out what’s most cost efficient?

Don’t do it.

But, as niche marketers who work online, we don’t always have people in real life to watch and to tell us their stories of failures and success.

In fact, I’ve yet to find someone in my city with a business model remotely close to mine, and I’m fairly active in entrepreneurial circles.

Add on top of that the need to work a traditional 9-5 job, and you’ve got a recipe for never finding anyone to learn from.

Which is why the internet is so useful… and in particular… podcasts.

It’s been less than a year since I got turned on to the ability to learn from the mistakes of others via podcasts.

But after a summer of listening to them voraciously during my workouts, I actually purchased an iPod as a dedicated podcast-listening device.

All I wanted to do was listen to them more: on walks around town, while doing errands, while cooking, you name it.

I just learned so much from people telling the stories of their own personal business highs and lows…

…that I shaved months, if not years, of experimentation from my growing business, and could just skip to the things that I knew would work for me.

So, since most of you in the NicheHacks audience are trying to build up your niche sites part-time, I wanted to give you a list of the best podcasts for part-time niche marketers.

This way, you have another set of resources… one you can access during downtime or while doing mundane chores… that’ll save you time and mess-ups while growing your business.

(Disclaimer: These are all podcasts I’ve personally listened to and can confidently recommend. If you have other podcasts you love, I’d love for you to add to the list – so please leave a comment with your favorite podcast on niche business and why you love it below.)

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


What You’ll Learn

  • Which podcasts to listen to for tactical advice
  • Podcast recommendations for beginning & experienced niche marketers
  • Business model-based recommendations


1. Screw the Nine to Five



This is a podcast that hasn’t had any new episodes since late 2015 when the couple behind it, Josh and Jill Stanton, decided to shut down production for the time-being.

BUT all of their past episodes are still available on their site and in iTunes, and they’re a goldmine.

At one point, I was listening to one episode every day and was always taking notes on the advice they gave, it was just so valuable.

For example, at one point, I felt like I was in a total productivity rut, so I listened to one of their episodes giving productivity tips.

And in that episode, I rediscovered a productivity technique I’d experimented before, but couldn’t quite latch onto.

I started using it the very next day, and boosted my daily working time from 8-10 hours to six or less. 

Meaning, I shaved up to 40% off the time I put into my work, but still got the same amount of stuff done.

And from their last episode, the one where they announced the end of the podcast, I learned not to take on any large content commitments that I didn’t feel 100% excited about.

(But boy am I ever glad they made that “mistake.”)

Their podcast episodes vary between the two of them talking about their own business and giving advice, and interviews with other successful online entrepreneurs.

It’s some of the best nitty-gritty strategy advice I’ve heard on the mechanics of making an online business successful, so if you only check out one podcast on this list, this is the one I’d suggest.

Plus it’s specifically aimed at people still working in a 9-5 position who are growing a business on the side, which is the vast majority of readers here.

(Which means chances are it’s absolutely perfect for you.)

Lessons you can learn from Josh & Jill:

  • What it’s like to run a subscription-based membership site
  • The smartest choices for passive income business model
  • What it means to provide value to your niche first before you sell to them


2. The Suitcase Entrepreneur


I look up to Natalie Sisson for a lot of reasons, the main ones being her success and the way she candidly shares her journey to success.

In every episode of this show I’ve listened to, she’s not afraid to admit the things she’s struggling with in her business.

And hearing the steps she takes to work through those problems helps me see where I can plan better and avoid mistakes in my own business.

She’s super candid in sharing her own journey, which is something I really appreciate.

Because while my business focuses on a different niche than hers, I love her model and would love to have a business like the one she’s got some day.

She also talks a lot about the freedom her business provides her with.

And how she manages to balance the possibility of traveling all the time with the need to sit down with her laptop and get serious work done.

From time to time, she also interviews other successful, location-independent entrepreneurs and unpacks how they run their businesses, which is a great source of ideas when you’re feeling stuck.

Lessons you can learn from Natalie:

  • How to set up your business for location independent
  • How to balance working and travel
  • How to maintain passive & active streams of income


3. AskPat


This is a five-day per week podcast, where Pat Flynn answers online and passive income business questions in a very straight-forward and matter-of-fact format.

Each episode is 10 minutes or less, so they’re quick to listen to and get back to tackling your to-do list.

I like listening to what Pat has to say, especially from a niche marketing perspective

Because before he was ever famous for making loads of money in passive income by talking about passive income, he was walking the walk in a very real way.

I mean, he started out making money on a niche site aimed towards security guards, for goodness sake.

If that’s not super niched and not your typical online business, I don’t know what is.

At the time of writing, he has well over 700 of these episodes, and the questions he answers are uber-specific and unique.

(Which, honestly, means that every single episode may not be for you, but the ones that are will be super helpful.)

Lessons you can learn from Pat:

  • How to analyze your numbers for action


4. Growth Everywhere


Full disclosure: I used to work with Growth Everywhere as a client in 2014 and 2015.

However, that aside, I still think it’s a great podcast… especially for niche marketers who’ve been successful with their businesses and are looking for ideas and ways to scale that will make sense for them.

The focus of the interviews are startup founders who start small, bootstrap, and then scale on a really big level.

So if you’re after serious growth in your niche business, I’d suggest listening to a few episodes—especially episodes where authors are interviewed—to get ideas to start implementing.

The reason I suggest authors is because their business models are usually a little truer to the solopreneur / solo online marketer model, so their ideas are more on par with your reality.

Things you can learn from Eric:

  • How to get the most ROI out of your advertising budget
  • How to skyrocket your subscriber growth
  • How to make something profitable and capitalize on it


5. My Wife Quit Her Job



I LOVE suggesting My Wife Quit Her Job to niche marketers because the story of Steve Chou and his wife is almost exactly the same sort of story all wannabe niche marketers face:

You feel numb and complacent in your 9-5 grind, and you want to life a better, more fulfilling life.

Steve and his wife were tired of waking up early, drinking coffee, heading into work, coming home at 6:30, and then not having the passion or zest left over to do anything but eat dinner and watch TV.

“Even though we both made a pretty good salary from our day jobs,” says Steve, “we were coasting our way through life like lifeless zombies.”

After his wife got pregnant with their first child, they both got really motivated to improve their lives, and his wife knew she wanted to quit her job to stay home with the baby.

But… with the cost of a child and their lifestyle, they couldn’t really afford for her not to work at all.

Within a year, their niche site selling wedding linens replaced his wife’s salary without her spending so much time working.

On his podcast, he interviews entrepreneurs like him and his wife who bootstrapped their businesses to make big money and improve their lifestyles…

…which is another reason why it’s so perfect for niche marketers.

What you can learn from Steve:

  • How to run an ecommerce website
  • How to make even small, inexpensive products insanely profitable


6. The Solopreneur Hour / Proudly Unemployable



The Solopreneur Hour, titled Proudly Unemployable in iTunes, features interviews between the host and a slew of successful business owners.

It focuses on how—even if you don’t have any employable skills—you can take your interests and your hobbies and turn it into a successful business.

I love listening to this podcast while I’m traveling.

Because even though a lot of the business models are different on my own, it’s always refreshing to hear stories of people rising up and being super successful despite the odds.

Plus, when you’ve got no one working on your business except you, prioritizing is a HUGE deal….

And these episodes make it clear the kinds of things you should focus on, and which things tend to take care of themselves.

The interviews themselves focus on the mechanics of how a business was built from the ground up, giving you loads of inspiration.

Plus, since most of these people aren’t serial entrepreneurs, they’ve usually got plenty of “Oh shit, can’t believe I just did that” stories, which provide you with loads of lessons on what to avoid while building out your niche site.

What you can learn from Michael:

  • How to turn your passion into something profitable
  • How to look at your business with a big-picture mindset
  • New ideas on how to add revenue streams to your business


7. Lucky Bitch


If I can be really blunt for a second, I think a big reason so many people LOVE the idea of passive income but so few actually succeed at it isn’t because building passive income streams is particularly hard.

In fact, I’d venture to say it’s pretty darn easy…

…especially given the fact that so many people who have been successful at it have been kind enough to write out exact blueprints for success for the rest of us to follow.

Instead, I think a lot of the struggle to succeed here comes from mindset blocks around money, that can influence our behavior without us realizing it.

For example, I grew up hearing the phrase “money doesn’t grow on trees” and sayings like I had to work hard to learn the “real” value of a dollar.

It’s important not to raise spoiled children, so I appreciate why the adults in my life did this.

But at the same time, I think it’s a big reason behind why I’m only now starting to reap in a handsome, comfortable income with my online work.

And if I’m totally honest again, I would have never recognized these limiting beliefs for myself.

Which is why I’m so thankful I came across this podcast.

Truth be told, the podcast is just the audio version of the videos posted on the blog every week, but they’re super effective at helping me keep my money mindset in check.

As the name kind of suggests, it’s content aimed towards women, but I think the basic messages of each podcast episode apply to everyone.

(And not to show too much favoritism, but this is the only podcast I now listen to religiously, as soon as a new episode comes out.)

Lessons you can learn from Denise:

  • How to open your mind to easier income streams
  • How to identify and get rid of your money blocks
  • How to feel empowered about your big financial goals


(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]



Alright, so these are my seven favorite podcasts to listen to when it comes to growing my own niched, online business.

Because they’re by people who are doing the same thing as me… but who are 3, 5, or 10 years ahead of where I am, they give me the kind of outside perspective I need to make smarter decisions.

Because if hindsight is 20/20, why wouldn’t I listen to someone else’s hindsight to increase my own odds of succeeding?

But you tell me… what’s your favorite niche marketing podcast? And what’s the best piece of advice you’ve learned from it?


The post 7 BEST Podcasts for Part-Time Niche Marketers Who Want to Earn $$$ appeared first on NicheHacks.

Source: affiliate9

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25 Jan

Content Marketing Plan – Quick Start Action Plan

  • Need to find keywords for your website to attract your target audience?
  • Looking for low competition gems that can quickly/relatively easily get you traffic?
  • At a loss for additional article titles for your content strategy?
  • Don’t have the tools needed to do quality keyword research and develop a content marketing campaign?

If you want help with advanced keyword research Maddie at ContentRefined is providing a keyword research service and niche selection service at discounted launch pricing here.

You need a content marketing plan! This little post is going to show you exactly how to do this yourself or get my team to help produce a HIGHLY actionable content marketing plan to get your started with content creation! PLUS I will reveal one of my sites and the exact plan I created for it.

This short tutorial on creating a content marketing plan if followed will provide you with the foundation for a successful site. What this post doesn’t cover in detail is the next parts of your content marketing strategy including social media, editorial calendar and setting up an email opt-in with follwo up email.

Included will be the exact Google Document Template we use and one of my money sites revealed including the new blog posts I will be getting created as a result of this effort!

If you follow this process (or get us to help you) you will end up with a great ​content strategy!

Tools/Services Used – $8,760/yr Cost For Tools!

By leveraging world class tools my team can dig in and develop a quick start action guide that digs DEEP into the industry!

If you don’t want to buy these tools you can either have my team execute this plan for a fraction of the cost or complete the majority of these steps using the free but limited SEMRush account. If you are just starting out then the SEMRush solution may be enough!

Content Marketing Plan Case Study

Here is a live example of what I recommend someone do to create a quick start content marketing plan!

Here I will be revealing one of my sites and applying the exact process I recommend to it.

As always you can follow along and do this yourself or if interested have me, Maddie and her team execute this. ​

  • My URL = IceChills.com
  • Keyword = Best Portable Ice Maker
  • Current Ranking = 2

Step 1 – Look at Site in SEM Rush & Identify What it is Already Ranking For

Step 2 – Review Site and Its Content & Compare to Competitors

In this step we want to see what kind of content the top competitors have on their site that is driving traffic to their site and see if we have it covered on our site as well.

First use SEMRush to see the competitors​.

Then check each in SEMRush on their own to see what pages/keywords are driving most of the traffic.

  • Advanced Tip – Export the data from a competitor into Excel and then use a Pivot Table with URL as row and a Column of Traffic % (summed) to show which pages account for what % of your competitors traffic.

Finally compare what keywords/posts are driving the traffic for your competitors and see if you have covered that topic.

Step 3 – Enter Potential Keywords into SECockpit

Based on the analysis of the main competitors and your own site enter some potential keywords into SECockpit to identify keywords to go after.

What you are looking for are keywords that have search volume of greater then 500/month and competition under 30% with confirmation that similar sites to your own are ranking on the first page.​

Start adding the potential keywords to a Google Document for tracking purposes.

Here is an example of the spreadsheet we like to use…

Free Template – Do It Yourself…

Done For You – Keyword Research Service

Step 4 – Enter Each Target Keyword Into MarketMuse

The goal of this step is to assess both the competition of the keywords as well as the quality of that competitions content. We don’t want to go up against all top 10 results that have 4,000 word posts that deeply cover the topic. We want low competition both in terms of the SECockpit scoring as well as low competition when it comes to content quality.

In this example it shows that if we are wanting to go after the keyword “Ice Crusher” which has a great competition score in SECockpit we are going up against some quality articles according to MarketMuse. So although this still looks beatable we should be prepared to create an article with over 3,000 words and make sure it covers the topic better then the 2 main competitors that are similar to us.

Additionally at this step we want to arm up the writer with the related topic keywords that MarketMuse (which is intended to act a little like Googles search algorithm Hummingbird) thinks a good article covering “ice crushers” would be covering.

We copy these keywords into either a spreadsheet or document to help the writer. See the example in the template below…

Free Template – Do It Yourself…

Done For You – Keyword Research Service

Step 5 – Create an Engaging Keyword Title With the Target Keyword

Again using the spreadsheet template shared above you can create an engaging Title…

  • How To …
  • Best ….
  • Top # ….
  • # ….

Step 5 – Review the Final Content Plan Including All Metrics

We now want to review the overall plan to see that we have a reasonable split of very low competition, higher traffic potential, review and informational articles.

As Ewen from an earlier post on the topic of keywords specified it is important to also ensure we have some buyer intent keywords into our article titles.

Additional Steps and Resources for a Complete Content Marketing Plan

It is a good idea depending on your business goal for your marketing campaign to not just have high-quality content but also come up with additional plans for your content marketing plan. If your plan is to be a content marketer who attracts your ideal customer through great content it is a good idea to think about this marketing effort more holistically and include additional promotion steps in your content marketing program.

The plan outlines above gets you some GREAT keywords which you can use to create long-form content / blog posts and attract search engine traffic. But, you need to consider more in your successful content marketing strategy. Not just content creation but also content promotion through social media marketing, what your editorial calendar/content calendar will be, what is your overall marketing goals, are you going to use an email opt-in with follow-up emails, who your target audience is,

Other great resources for creating a content marketing plan include HubSpot Blog and ​the Content Marketing Institute and help definte your marketing goal and marketing objective.


Starting with good keyword research is foundational to the success of any content.

Keyword research now needs to go beyond simply a “keyword” and dig deeper into covering both the related content to feed Googles Humminbird algorithm and deeper into the competition analyzing how well they are covering the topic. The strategy above with the use of advanced (and expensive) tools achieves this.

Whether you are looking to create your plan yourself or get some expert help with it I hope this post has provided a lot of value! If you have any questions please let me know!

Now go… create content! ​

Free Template – Do It Yourself…

Done For You – Keyword Research Service

Source: affiliate4

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24 Jan

Niche of the Week: Paleo Diet Affiliate Programs

When picking a niche for an affiliate program, make sure to narrow it down as much as possible and target a specific market. A good example is this week's niche: Paleo diet affiliate programs.

The Paleo diet falls under the ever-popular, evergreen weight loss niche. We've covered diet affiliate programs before, but the Paleo diet is different. It is a specific diet targeting people committed to a very particular lifestyle.

Paleo Diet

What is it?

I would like to regale you with what I have learned in the course of my research but I want to make this post short and sweet, so I will let Nom Nom Paleo, a wonderful site, tell you what Paleo is all about:

“In a nutshell, the Paleo diet (or, as I like to think of it, the Paleo template—the word “diet” tends to mislead folks into thinking this is nothing more than a temporary weight-loss program) is based on the notion that for optimal health, modern humans should go back to eating real, whole unprocessed foods that are more healthful than harmful to our bodies.”

Paleo is not really another diet program for weight loss. More than that, it is a lifestyle change of eating only whole, unprocessed food.

If you are going to pursue this niche, it is always a good idea to check out similar websites on Paleo like this authority site, The Paleo Diet, which is already a go-to site for everything Paleo.


Analyzing the market

I quickly ran "Paleo diet" in Google Trends to see how popular this niche is now. Surprisingly, there has been a noticeable decline in searches for this term over the past two years (2015–2016). Nevertheless, the spikes on the graph below for the years 2015 to 2016 are still reasonably desirable and constant values.

Additionally, the top 5 countries from which most searches originate are highly developed countries that host a huge percentage of the “buying market.” I am therefore confident the Paleo niche is still worth targeting.    


Keyword research

Selecting keywords with intent

With a very popular niche like the Paleo diet, you need to be careful with your keyword selection.  The right keyword list will not only attract the right market, but also have a higher rate of conversion and help you generate more leads over time.

For this niche, the focus is on finding keywords with intent or keywords with buyer intent. These keywords usually lead the searcher to take action—whether that means buying something, seeking out information, inquiring about a product or service, or taking any other step that will likely lead to a sale.

There are different levels of buyer intent. The keywords that we want to target this time are high-intent keywords, which are keywords that signal a buyer is ready to conduct a purchase. The keywords that fall under this category are usually the "buy now" keywords and the "product" keywords. You may check out the examples below for reference on these types of keywords:

Once you are familiar with the keywords you are targeting, it is a lot easier to pick these keywords using AffiloTools.

To do keyword research in AffiloTools, simply log in to your Affilorama account and click this link here to start.

If you are new to AffiloTools, you can refer to this how-to page here first for instructions on setting up and unlocking AffiloTools.

Once you are on the AffiloTools dashboard section, head straight to the keyword research tool by simply clicking the "keywords" option under Research> Keywords on the left-side menu panel, as shown:

On the keyword research page, enter your seed keyword and click "search" to get more keyword suggestions. For our niche, we simply use the seed keyword "Paleo diet" to get similar and related keywords. Below is a partial screenshot of the result:

AffiloTools returned 200 keywords under keyword match and 50 keywords under related keywords (I have discussed the difference between keyword match and related keywords here).

The screenshot above is a partial result for keywords under keyword match only. You can also pick your keywords under the related keywords section but in this post, I will only be picking the keywords under the keyword match section, since the process for keyword research with intent is the same for both keyword match and related keywords.

So back to our keyword research. When searching for the target keywords, the most important data (and perhaps, most of the time, the only data) I use as a basis for my keyword selection is the keyword competition data.

In AffiloTools, however, the competition given is based on PPC (paid ads). For those interested only in free traffic (SEO), you may think that the competition data from paid ads is irrelevant. Well, think again.

The competition data from ads is very useful for SEO because looking at the competition result for paid ads will easily help us pick our high-intent keywords. Here’s how.

Let us take another look at the results under the keyword match section:

I have arranged the results based on competition. The levels of competition are identified by 3 colors: red means high competition; orange means medium competition; and green means low competition. Aside from the colors shown, you can also tell the percentage of competition for each keyword, since AffiloTools provides this data as well.

We can easily pick and group the keywords related to our niche by simply looking at the keyword competition. The higher the competition for a keyword, the more advertisers are bidding on it. You do not have to think hard when picking high-intent keywords. Start looking at the keywords with the highest competition and simply pick those that are related and useful to your website.  

Once you are done picking high-intent keywords using AffiloTools, the last step is to re-run the keywords using the Traffic Travis SEO Competition tool. We need to re-run the keywords to check the competition for them in organic results. This will help us get a better understanding of how easy or difficult it will be to rank for these keywords on search engines. For complete instructions, refer to "How to Do Keyword Research Correctly" on the Traffic Travis website.

Paleo Diet Affiliate Programs

A picky list of Paleo products

What is great about this niche is you can promote both digital and physical products, because there are A LOT of choices for this sub-niche.

Take, for example, the two affiliate network giants: ClickBank and Amazon. The ClickBank Marketplace (for digital products) currently provides you with 76 affiliate products for the search term "Paleo diet." Amazon, on the other hand, has 18,312 product results for the term "Paleo diet."

On top of that, there are a lot of other networks and direct product vendors offering more Paleo products.

There are a lot of ways to choose affiliate products to promote (you can check out our tips here). The list that I have for you on Paleo diet affiliate products is based on Google Trends data, Google top search results, Amazon top-selling products, and ClickBank’s gravity score.

Pete Evans’ Paleo Books

1. Pete Evans’s Paleo Books


Google Trends showed a "breakout" of searches for Pete Evans, so I have included him in the list. Pete Evans is a celebrity chef who is also known to promote the Paleo diet. He authored several books on Paleo, namely his most-read book, The Paleo Chef: Quick, Flavorful Paleo Meals for Eating Well. He also owns a website dedicated to Paleo and healthy living. Although he doesn’t provide affiliate partnership, you can promote his books through the Amazon affiliate program.

How much can I make?
You can earn around 10% for every sale. For a complete guide on Amazon earnings, you may refer to this page here.

How do I apply?
You can sign up here.

The Whole30: The 30-Day Guide to Total Health and Food Freedom

2. The Whole30: The 30-Day Guide to Total Health and Food Freedom


Another rising term that I have found in Google Trends. This is a book by Melissa and Dallas Hartwig, who are best known for their Whole30 program for weight loss. You can promote and earn on the best-selling book through the Amazon affiliate program.

How much can I make?
You can earn around 10% for every sale. For a complete guide on Amazon earnings, you may refer to this page here.

How do I apply?
You can sign up here.

Eat Drink Paleo

3. Eat Drink Paleo


I found this site in the top search results of Google for a related term in Paleo. This is a very good blog website (lots of content!) and is owned by Irena, who has a passion for a bunch of different things like cooking, photography, blogging, and of course promoting the Paleo lifestyle. She started her blog called Eat Drink Paleo back in 2012 with an aim to promote Paleo for everyone.

How much can I make?
You can earn as much as 35% per sale.

How do I apply?
You can sign up here.

Paleohacks Cookbook by Paleo Recipe Team

4. PaleoHacks Cookbook by Paleo Recipe Team


This vendor has the highest gravity score on ClickBank (currently with 160.13% gravity). They offer four high-converting products that you can promote: the PaleoHacks Cookbook, Paleo Eats, Primal Sleep, and a breakfast cookbook.

How much can I make?
You can earn as much as 90% per sale with backend commissions.

How do I apply?
You can sign up as a ClickBank affiliate here.

21 Day Body Mind Detox

5. 21-Day Body/Mind Detox


I discovered this product by searching for "21-day fix" on Google. The "21-day fix" is another rising term under the related queries section in Google Trends. This product does not really spell out Paleo, but it’s a term that people associate with the Paleo diet.

21-Day Body/Mind Detox is owned by Jen DeVilliers, a personal trainer and a nutrition and lifestyle coach. The program consists of 5 modules or steps that help people achieve a healthy mind and body. The program also contains downloadable guidebooks, meal plans, and checklists.

How much can I make?
Not disclosed. You need to apply as an affiliate to get the details.

How do I apply?
You can sign up here.

Marketing Methods

Get the "Gatherers" to "Hunt" on Your Paleo Site

Plan your content in advance.

Before you even promote your website, it is important that you already have a well-planned content site. Spend time researching and writing content that matters, that is so different that no one on the world-wide Web has published something like it, that is likely to become viral, and that answers all important questions and concerns of your market.

Buzzsumo is an online tool that will help you identify all the popular, well-read, and most-shared articles across the social media sites. You can use this tool for your content research and planning.

Mix your marketing platform with SEO, SMM, and PPC.

Do not rely on one marketing platform. It is always better to experiment with different marketing methods to see which campaigns convert well. When you’re running different marketing platforms, you also need to track your results. This is very important. Tracking your results using tools like Google Analytics, AffiloTools, and Traffic Travis can give you a lot of important data that you can use to improve your marketing campaigns.

Build your list. Do not let your traffic go down the drain.

As early as possible and before you even begin to market your site, I recommend that you set up and run an autoresponder. By building your own list, you get to market your products through email, which makes it even more personalized and builds trust with your customers over time. An email list will save you from marketing costs in the long run.

Paleo or No Paleo?

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Given the popularity of the Paleo diet, there is no doubt as to the heavy competition you'll face in this niche. Depending on the Paleo diet affiliate program(s) you join, the commission can range from quite low to acceptably high.

Any marketer interested in this niche can join, as long as they're up for the challenge. If you're already on this special diet, then great, because you'll have a working knowledge of it, and you'll be able to share your personal experience with others.

With that I conclude this week's Niche of the Week. I hope you enjoyed it. Please make sure to share this using the Share buttons below, and don't hesitate to leave me any comments! What are your experiences with the Paleo diet? 

Did you like today's niche of the week? We can show you more tips and techniques in AffiloBlueprint, a complete course in affiliate marketing. Click on this link to sign up!

Source: affilate6

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21 Jan

[Case Study] How To Create A $20,000+ p/m Amazon Affiliate Site Like This Weird Example

measure success

Would you like to to see an example of a VERY successful Amazon affiliate site so you can copy it?

Well this WEIRD affiliate site is a GREAT example.

As not only are they a SUPER affiliate but they do it in a very unusual way.

Usually the secret to affiliate marketing is to pick great products that really solve your audiences problems so they bite your hand off to buy.

With this site they specialize in showing their audience products that are so outlandish 90% of them will never get bought….

…yet they still make an reported $20,000+ a month from Amazon as an affiliate alone which you’ll learn more about below.

This case study is on $20,000+ affiliate per month site ThisIsWhyIAmBroke.com a incredibly cool site far away from the typical affiliate site.

Find out how they make an estimated $20K+ a month and how you can copy them below…


Disclaimer: Just in case it’s not obvious I am not claiming that if you create a site like TIWIB you will be guaranteed to make $20,000 – you might but you might also make $0. It’s an example of what’s possible.


(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)


What You’ll Learn About This Example Amazon Affiliate Site:

  • What this website is and how you can use their strategy to make money online.
  • How they make an estimated $20K+ a month just from Amazon even though anyone rarely buys the products they feature.
  • How to build your own “niched down” version so you’re not directly competing with them.
  • The “secret” owner Adam uses to give massive value to his audience and in return make more more from them without directly selling.
  • Ideas for similar style affiliate sites you can create and profit from


What is This Is Why I’m Broke?

This Is Why I’m Broke (TIWIB) shares unusual items, cool products and geeky gadgets across multiple categories that they find around the web.

Gadgets, wearable items, food & drink, home and office, toys and more.


Some of the weird stuff on sale

Some of the weird stuff on sale


It was NOT the first affiliate website of this type.

But it was the first that really focused on user experience and engaging the visitor over just listing unusual products and trying to make money.



amazon affiliate websites examples

The Website


Why Was The Site Started?

The site was born in 2011 by Adam Freedman who had previously struggled to make money online with many failed ventures. (Source)

He started the site because he followed similar websites and thought he “could improve on their experience with a better website design and higher quality products presented” (Source)

For example it was the first site of it’s type to use infinite scrolling.

They added humor and wit in the product descriptions.


An example of their quirky product descriptions

An example of their quirky product descriptions


Spent time improving product images over Amazon’s standard ones.

Carefully selected products rather than just adding anything slightly unusual.

And put a lot of thought into what order products appear on the site.

But they don’t make money unless they promote interesting products.

And it’s not as simple as you think.

So here’s how they choose what to feature…


What Are They Promoting?

Unusual, cool, geeky and sometimes useless products from space invader chairs to camera lenses coffee cups to jet packs to bacon vodka.

You’ll find gadgets, gizmos, gear, quirky products, concepts and more.

It includes products from big retailers such as Amazon and Ebay.

T niche stores like ThinkGeek and Firebox and sites like Etsy and Kickstarter.

Not every product  is on sale they feature any products they think have the ‘wow’ factor even concept products that have not yet been created.


Some of the weird products on sale


The reason behind this is so to create value.

If every product they feature just leads to an Amazon link it just becomes about getting affiliate link clicks rather than sourcing out and sharing unusual and cool products.

They find products to feature by signing up to the RSS feeds of 100’s of different blogs and retailers around the net that feature or sell unusual products and check on a daily basis for inspiration.

And featuring products alone won’t make you money.

Here’s how they make money from it all


How Do They Make Money?

The site utilizes the Amazon associate affiliate program, Ebay Partner Network and various other affiliate programs such as Think Geek, Firebox, Wicked Lasers, Hammacher and more.

Not all products are affiliate products or even on sale.

Many simply have the wow factor that it takes to get featured.

But for Amazon, Ebay and the other retailers that they have an affiliate relation with any time someone clicks a link on TIWIB and lands on the retailers website an affiliate cookie is set.

Amazon has just a 24hr cookie, meaning your visitor has just 24hrs to buy something for you to get a commission, but other sites have much longer cookie durations.

I’ve mentioned before that it’s estimated they make over $20K p/m on Amazon (Source).

But that’s just ONE affiliate program out of scores.

Wondering how much they make it total.

You’ll be amazed…


How Much Do They Make In Total?

An estimated $20,000+ per month from Amazon alone which accounts for 66% of their income. (Source)

So it could easily be over $50,000 in total.

This is not including income from other affiliate programs and Google Adsense.

Of course it’s all speculation as Adam, the owner, won’t reveal how much he makes in public.

Amazon is the main affiliate program they link to as most people will never buy the products they feature but go on to buy something more practical from Amazon which still nets them a commission.



Comment from TIWIB owner on Reddit


Another important thing for you to consider is how they turn visitors into money…


Why Does The Site Convert So Well?

The site is designed to get affiliate link clicks due to the large enticing images, well positioned buttons and great calls to action that send you off to the retailers websites.



The big enticing affiliate buttons


Almost everyone who visits the site will end up on a retailers site whether they planned to or not and this sets the affiliate cookie.

Even if you don’t make a purchase immediately the cookie will last for a certain duration and any purchases you make throughout that time will result in an affiliate commission being paid.

And remember the products they feature are so outlandish most will never get bought.

But their business model is simply to get the affiliate cookie set and rake in commissions from the other items people DO go on to buy.

A website is nothing without traffic so let’s look at that…


How Many Visitors Per Month?

2,800,000+ per month (Source)


Who Visits The Site?

Primarily men from the United States of college age. (Source)


How Many Social Media Followers?

Facebook: 305,000 followers
Twitter: 5,236 followers
Pinterest: 7,358 followers
G+: 11,388

The above data will change frequently and likely be far more by the time you read this.


6 Things That Makes TIWIB Successful

Let’s look at the 6 most important things, which I believe, makes TIWIB most success.

And that you should focus on if you want to create a similar site.


1. Branding and a Great Name

The name is memorable, quirky and fits in with the concept of the site.



The logo


2. Cool Concept

It’s not unique nor the first site of it’s type.

But they put effort into the design, style and user engagement.

And the quirkiness in the content combined with the unusual products makes it a great site that people want to visit time and time again.


3. Great User Engagement

They engage the user with their humor and wit.

The infinite scroll feature keeps you browsing an endless amount of products.

And they get you interacting with them on social media and in the comments.

It’s built with the users in mind and to give them a fun experience.

Not aimed solely at ‘making money’ even though it’s great at making money.


4. Ease Of Sharing For Viral Traffic

It’s designed to get people sharing the products featured which spreads the word.



The easy to find social buttons


5. Intelligent Product Placement That Makes You Go ‘Wow’

Most people won’t realize this but a lot of thought goes into the product placement and order on the site to keep it fresh.

For example they will place a cute animal toy next to chainsaw gun next to house gift which adds to the shock factor.



Comment on Reddit from TIWIB.com


6. It’s Designed To Convert

The site is designed to entice clicks from visitors even if they don’t intend to buy the product.

Instead of ‘buy here’ buttons they use clever copy such as ‘check it out’ which gets people clicking to see more and landing on the retailers page.



Big check it out buttons


They might not intend to buy anything at that point but the cookie is set and anything they buy throughout the duration of the cookie gets them a commission. 

People use Amazon to buy all sorts of products on a regular basis.

Those are the 6 things that really make TIWIB as successful as they are.

Now let’s look at their traffic and the lessons you can learn from it…


Where Do They Get Traffic?

The traffic is driven almost entirely by social media though people sharing their content.

In the beginning they used Reddit and Stumbleupon paid ads including the legendary “Not Safe For Wallet” ad on Reddit.


Not Safe For Wallet

Not Safe For Wallet Ad


But it didn’t really kick off until someone posted about it on the first page of Reddit causing it to go viral all over the web.

This was the catalyst which caused a storm of social media sharing across all platforms which continues today.

They now do very little in the form of paid advertising or marketing.



Advertising on Reddit was the first thing they did


Instead relying on their users to share across the web on Facebook, Twitter, Pinterest, G+, Tumblr, Stumbleupon, forums, blogs and more.

Search engine traffic is near non existent (likely due to the short descriptions most products have). (Source)

The owner Adam has stated that their best converting traffic source is a little known link exchange network called Knowd (Source)


Lessons To Be Learned From This Successful Affiliate Site Example?

  • Create something that you love and that other people want or need and can get excited about.
  • Don’t focus on ‘trying to make money’ but on a great user experience, engaging your visitor, making your site a fun / useful place for people to visit. People hate being sold to buy they love to buy.
  • Give your users a reason to return time and time again and tell their friends about it and if you’ve picked a solid idea that is monetizable the money will follow.
  • Continually be optimizing your site for clicks. They are split testing and making changes constantly to try and improve conversion rates.
  • Create something that has the potential to go viral across the web.
  • Don’t be afraid to try an out the box business model, TIWIB make their money from featuring products very few people will ever buy!
  • There’s more to the Amazon affiliate program than just creating basic product review sites and trying to rank in Google.


amazon affiliate websites examples

The logo


3 Things That Could Be Improved / Changed

Here’s some changes I would implement if I was creating a site like TIWIB…

1 Email marketing – they have an email list but depending on what design they are split testing sometimes there’s no email opt in on the site which is a huge mistake.

Being able to send an email out and drive traffic back to your site on demand is an affiliate websites dream.


2. Content marketing – they have a blog but it’s often neglected for months at a time and isn’t given the attention it deserves.

This could be used to draw in search engine traffic and blog readers who might not really be into the style of site This Is Why I Am Broke.com is but still like to read about gadgets and cool products.

Starting and maintaining a blog would be key.


3. Product Giveaways / Competitions – I could see this being a huge viral success.

Basically give away some of the products they feature in a competition where people have to share on social media to enter.

You could reach thousands of interested people and drive them back to your site.

Let’s now look at ways you can create a similar site…



Ideas For Similar Sites You Can Create.

Simply trying to copy them straight up isn’t the way forward unless you can better their design, improve on user engagement, write better product copy and create better images.

They do this too well for most people to compete.

There’s already dozens of competitors out there doing similar such as:

  • dudeiwantit.com
  • shutupandtakemymoney.com
  • thegreenhead.com
  • walletburn.com
  • thegadgetflow.com



A competitor site


The trick is to create a site similar but ‘niched down.

All of these sites are promoting much of the same products.

And trying to appeal to everyone and anyone with gadgets and cool things from multiple different categories.

By picking one single category and focusing just on that you could create a niche site that appeals to one type of person.

Yet still has the cool factor and viral appeal of This Is Why I Am Broke.com.

Instead of focusing on all cool products and gadgets focus just on kitchen / food & drink or home and office or unusual pet products.

Or pick a demographic like 21-30 year old males or 35+ year old women and publish things they like only.

You could create a whole site around geeky kitchen items or weird office products.

There’s no shortage of products and niches that the  interactive layout would work with.


Examples of Niche Sites Using the TIWIB Style:

  • http://mommyiwantthis.com/
  • http://www.cool-camping-gear.com/
  • http://shoeporn.com



A “niched down” similar site



(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)


Wrapping Things Up

This Is Why I Am Broke.com is a fantastic example of a clever Amazon affiliate site away from the typical ‘Amazon review site’ that so many internet marketers focus on.

The site isn’t reliant on unpredictable search engine traffic and no matter what Google does it will not be affected.

It draws in traffic virally from social media with almost no advertising or marketing on their part.

If the numbers are true and they really make $20,000 from Amazon per month (I suspect it’s higher!) then it’s a golden affiliate business model.

And it can work for anyone who uses the concept and design with their own niche or range of products.

You can take one of the many categories from the site or it’s many clones such as kitchen, home and office, or pet and focus solely on those or apply it to different niches completely.

Follow their lead in terms of product selection, design, user engagement, social media interaction but also put a lot of focus into list building and blogging to increase success.

The only key now is to take action…




The post [Case Study] How To Create A $20,000+ p/m Amazon Affiliate Site Like This Weird Example appeared first on NicheHacks.

Source: affiliate9

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20 Jan

The 6 Step Guide To Passive Affiliate Commissions: How To Write Your First Profitable Email Series

As far as I can tell, every single affiliate marketer and online business person I look up to swears by the power of an email list for driving profit.

For Bryan Harris, for example, having an email list was the difference between losing $1,000+ on a project and making $25,000 instead.

Stuart has said several times in our Facebook Mastermind Group that 90%+ of his income comes from his email list.

And as an affiliate marketer, you’re likely already spending a lot of time trying to build up your email lists

…or planning to get around to it soon (you should start today with this post, btw).

You KNOW the money really is in the list, you’ve seen the proof from your favorite super affiliates.

You’ve read all the epic tutorials on ideas for getting more people on your email lists.

And you know you need an amazing lead magnet. 

But… what do you do once you actually have people signing up?

I mean, you’re supposed to be able to sell affiliate products to these people, right?

Isn’t that the whole point of pouring your blood, sweat, and tears into building an email list anyway?

In this post, I want to help you do just that and on auto-pilot.

Without having to do any hard selling or writing hyped up promo emails.

I’ll teach you how to craft a 4-step evergreen automated email follow-up series that kicks in the instant someone signs up for your list.

That way, you can start selling affiliate products to new people right away (without being scummy).

You provide value to your list (which makes them LOVE you) AND you get to recover some of your time invested with passive income profits.

It’s a win-win scenario, right?

Let’s get started:


What You’ll Learn

  • What to say in your first email so readers will want to open the rest of the messages you send them
  • How to craft a short funnel to set up for a sale without being scammy
  • How to build a relationship with your audience while selling to them
  • Where and when to offer the sale


(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)


1. Before You Start Writing: The #1 Most Important Part Of This Process

Before you start writing your first email series, it’s important to know what affiliate product you’ll sell at the end of this short email series.

And how that ties in with the lead magnet you’re offering.

Your email follow up messages need to line up with your lead magnet and the product being sold.

Because each part of this setup is designed to push your audience member further along the line towards the end goal.

i.e. buying your expensive products / affiliate products and making you lots of money (or whatever your end goal is for you and them)

So if you don’t know the connection, take a minute to map it out.

Know that each email you write should focus on easily solving the main problem of the lead magnet.

And the product, which will get your readers attached to your knowledge, creating a thirst for more.

Basically to make this super clear…

You need to build your business from the back to the front with your end goals in mind.

Your lead magnet doesn’t just exist to get people onto your email list and nothing more.

It exists to get the RIGHT people onto the list who will want to buy your end product.

And your end product is designed to take both your customer and YOU towards both your end goals.

So your lead magnet and your email series must push the RIGHT people towards that end goal / end product.

Make sense?

Don’t worry if it doesn’t yet as I have examples below that should make this clearer…

As an example, Digital Marketer offers this lead magnet on some of their pages:



They’re offering a lead magnet that solves the problem of getting more traffic.

And, at the moment of writing, they’re selling tickets to their Traffic & Conversion Summit… which helps people do the exact same thing, but on a much bigger level.

So in their email series, they’d focus on helping the readers get more traffic to their site, boosting their loyalty and chances of buying.

And if that’s still not clear look at how another of DigitalMarketer.com‘s sales funnels works from opt-in to selling a low priced to upselling into their membership site in the image below…


Digital Marketer Sales Funnel Example: http://www.digitalmarketer.com/conversion-funnel/

Digital Marketer Sales Funnel Example: http://www.digitalmarketer.com/conversion-funnel/

They start by asking for your contact information in exchange for a free blog post template.

Then after you join their list they offer you a low-priced, $7 product, about blog content which is super related to the free blog post template you just requested.

Which means you’re likely at the very least interested even if you don’t want to buy it right now.

If you don’t buy you’ll continue to get content and value based emails with useful advice on the subject of blogging.

Mixed in with that will be promotional emails to try and sell you the $7 product again, after multiple exposures to it you might buy.

But if you do buy, they attempt to upsell you into their monthly membership site filled with similar, but even more helpful content.

If after multiple attempts to sell you still don’t buy, they instead just show you the membership offer as a last-ditch attempt to get a sale from you.

This is Digital Marketer’s end goal…

To get you into their monthly recurring membership site where they’ll make the most money from you.

So do you see how everything from content to lead magnet to email series to product is tied in?

That’s why it’s essential you map things out from the BACK (the end product / goal) to the FRONT (lead magnet / content) otherwise it won’t push your audience to the right place.

Now let’s get back on with this affiliate email series…

In this example series, I’ll focus on helping people get rid of cellulite, which is a problem the imaginary lead magnet and product both solve.

(Just be aware that I really know nothing about Cellulite Removal, so don’t take any of the fake advice I give. It’s all for the sake of example.)

Note: If the connection isn’t pretty obvious, you might want to consider selling a different product or creating a more fitting lead magnet. The point here is to get people to buy, and people usually won’t buy if they’re confused.


2. Email #1: Deliver the Goods & Get Them Hooked

First things first, you have to deliver what you promised before promoting an affiliate offer. 

Most of the time, people don’t just sign up to your email list for shits and giggles. (Some people might, but it’s super rare.)

It usually involves a lead magnet of some type—like a PDF document or an exclusive video—where you deliver value and solve a problem for them.

I know I kind of glazed over the creation/importance of a lead magnet.

But Nader and Jawed have already written some great guides on that, which you can read here (10 ideas to quickly grow your email list) and here (15 irresistible incentives).

So the entire point of this first email you send your readers after they sign up for your email list is to deliver your lead magnet.

That, and to create an open loop in their minds, setting them up for what’s to come.

This email should be short and to the point.

Interesting enough to keep them interested, but short enough to let them just dive into the lead magnet.

Here’s an example:



3. Email #2: Wow Them With Your Knowledge & Helpfulness

Since you used the first email to set them up for what you’ll deliver in this email, now is when you simply deliver that promised knowledge.

But instead of just giving a surface-level tip, dive a little deeper into the science behind it so you can really impress them with your knowledge.

Plus, if you’ll be selling someone else’s product as an affiliate, now’s the time to mention them so your readers can get used to that person’s name and start to trust them as well.

Here’s an example:


This is a MUCH longer email.

But if you’ve attracted the right people, it’ll be super interesting and they’ll have their eyes glued on it until the end.

Plus with the work of your lead magnet and the scientific explanations you’ve written out here, the vast majority of your readers will trust you implicitly after this.

Which means you’re ready to start selling. (Subtly, of course.) 


4. Email #3: Set Up the Sale And Get Ready To Make Money

The idea of email #3 is to take the advice you gave them in your lead magnet and in email #2.

And combine them together in a way that your readers will get EVEN MORE practical value out of it.

In the email above, I mentioned a webinar with the creator of the affiliate product I’ll be starting to sell here and giving a full-on pitch for in the next email.

If you’re just starting out in your niche and don’t have those kinds of connections yet, you can just record your own video.

The point is to give even more good advice.

And to deliver what you’ve already told them via a different medium, so you can really drive home the point of your message and your expertise.

It’ll also help your sales conversions if you mention the product you’ll be selling them in email #4

And place a call to action to check it out—either with a link to that product’s sales page, testimonials, or a lead magnet if the product owner has a sophisticated funnel set up.

Here’s an example of a good email #3:


When you’re writing out the last few paragraphs, it might feel like you’re doing some pretty heavy selling already, but don’t worry about that.

Research shows that people need repetition before they buy.

So think of these paragraphs as just a way of priming their minds for the full-on sales email you’ll deliver the next day.

Plus, you aren’t actually asking them to buy yet, you’re just planting that little idea seed in their mind for the webinar to water.

That seed will grow overnight, and be ready for your last email.


5. Email #4: The Sales Pitch That Brings In Your Commissions

Alright, NOW is when you get to make that sale.

Yay, passive income

The most important thing to remember in this email is, obviously, your affiliate link to the product you’re featuring.

But beyond that, you’ll want to review what they learned from your lead magnet and via the information you sent them in emails #2 and #3.

It’ll also help to think of this as a mini sales page.

But one where you don’t have to sell so hard, because you’ve already built up a pretty trustworthy relationship with the reader.

After you provide incredible value and build up trust with a reader, you don’t want to prolong the ask for the sale for too long….

Or they’ll forget about it and lose interest, which is why I’m suggesting it for email #4.

Here’s an example of what I’d write for this cellulite funnel:


Beyond mentioning the course and some of its benefits like I did in email #3, I’ve also spelled out what the course includes in great detail. 

Plus, I’m offering an exclusive discount to make the purchase a no-brainer for people who are serious about getting rid of their cellulite.

You don’t need to do 100% of the selling here, though.

You’ll link through to a sale’s page the product owner has written that will do even more selling for you.

Really, you just want them to click on the links you give out of curiosity.


6. Tools to Make This Happen On Autopilot & Save You Time

Once you’ve got these emails written, you’ll realize you’ll want a way to automatically send them out to people who sign up for your email list.

You know, instead of just manually logging into your email list every day and sending out each individual email to each person manually. (Trust me, that’s just a disaster waiting to happen.)

Some of the easiest and most affordable tools for this are Mailchimp, Aweber, and GetResponse.

And don’t worry, each tool comes complete with it’s own setup walk-through tutorials, so I won’t bore you by writing them all out here.

If you’re interested in choosing the right one, Jawad wrote a great comparison of all three here.


(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)


Conclusion: Put Your First Email Series in Place

The purpose of this guide is not to be an end-all, be-all instruction manual for a hugely successful email funnel.

With the huge differences between different niches and online business models, that’d be nearly impossible to write.

Instead, it’s about getting a decently-converting email series in place so you can start making some passive income, and notice how users interact with your emails.

Maybe you’ll add a 5th email to help you get even more sales, or maybe you’ll realize that you need to reduce your sequence to just three messages.

The point is to get something in place, to start making some passive income, and to collect data on your audience as you go.

PLUS, once people buy from you once, they’re your customers and 60% to 70% easier to sell to later on when you decide it’s time to sell another product to your list.

And it’s worth noting that in order to get subscribers, you need traffic. So if you haven’t already, check out Stuart’s 101 Traffic Hacks so you can get more subscribers and make more passive income from them. 


The post The 6 Step Guide To Passive Affiliate Commissions: How To Write Your First Profitable Email Series appeared first on NicheHacks.

Source: affiliate9

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17 Jan

The Ultimate Guide to Finding Your Profitable Niche

Looking to find your profitable niche but don’t know where to start?

Or maybe you’re not even sure what a niche market really is?

Look I get it, it’s a minefield at times with all the conflicting information out there.

But I’ve got you covered…

If you read the whole of this guide today then you will find your profitable and perfect niche.

If you are new to internet marketing or have been around for a while but are stuck in the internet wasteland unable to progress, then this guide is for you.

Each chapter is designed like a mini guide that can be read as a standalone page but you’ll get the best results if you read it from start to finish.

You can start reading from the beginning by clicking HERE.


Table Of Contents


1. So What Is A Niche Market Anyway?

Before you start anything, you should know who you’re targeting and if there’s a market.

The more specific you are the better.

Most people fail here as they are way too broad.

This section will get you on the right path to success.

Read it here: http://nichehacks.com/chapter-1-niche-market-anyway/


2. What Makes A Good Niche Market?

Taking it further, you’ll learn what is a good niche market.

And what types of niches there are out there.

Some of the stuff in this section will surprise you.

Read it here: http://nichehacks.com/chapter-2-make-good-niche/


3. Do I Follow Passion or Money?

This question is always asked and for good reason too.

Do you follow your dreams or chase money?

I also ask a panel of marketing experts for their thoughts.

Read it here: http://nichehacks.com/chapter-3-passion-money/


4. Do I Have To Be An Expert To Enter A Niche?

This is a huge dilemma for most new marketers.

Because you probably aren’t the worlds expert on anything, right?

Me neither.

Good news is that you don’t have to be.

You’ll learn how to “hack” your way to authority in any niche.

Read it here: http://nichehacks.com/chapter-4-expert-enter-niche/


5. How To Find A Niche Market

Niches are literally everywhere especially with the internet at your fingertips.

Yet so many new marketers struggle because of outdated information on how to find one or what you should be looking for.

Here’s a bunch of ways to find profitable niche markets with ease.

Read it here: http://nichehacks.com/chapter-5-find-niche-market/


6. Working Out If Your Niche Is Profitable

Not every niche is worth pursuing.

Learn what you need to know to figure out the profitability of a niche.

Use these simple strategies to see how much money can be made.

Read it here: http://nichehacks.com/chapter-6-working-niche-profitable-2/


7. Evaluating & Testing Your Niche

You can only get so far without testing your niche.

So take this section and apply it to test out your niche.

I cover some simple tasks you can do to avoid wasting time or money.

You’ll also know how to tackle your niche while standing out from other blogs and websites.

Read it here: http://nichehacks.com/chapter-7-evaluating-testing-niche/


8. Niche Questionnaire Checklist

Take this simple checklist and complete it.

Once you do, you’ll realize whether your niche is well in demand and has loys of potential.

Read it here: http://nichehacks.com/chapter-8-niche-questionnaire-checklist/


9. Turning Your Idea Into A Business

By now, you’ve got a few niches that you may want to pursue.

Learn what you need to do to turn them into ideas and plans.

This is the exciting bit where you make money!

Read it here: http://nichehacks.com/chapter-9-turning-niche-idea-business/


Finding A Profitable Niche

Finding a profitable niche market that is viable, profitable, and that you personally can compete in is a crucial part of online niche marketing.

But if you don’t get it spot on you don’t have an online business as everything else relies on this stage.

If you follow the guide you WILL find a profitable niche.

And then you can start your new online business.

I hope you take value from this guide and all the best in your online ventures!

And please leave a comment below to tell me if this has helped you find your niche…


(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]




Want 6 profitable niche reports every month?

Go here…


The post The Ultimate Guide to Finding Your Profitable Niche appeared first on NicheHacks.

Source: affiliate7

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17 Jan

The Ultimate Guide to Finding Your Profitable Niche [Updated January 2017]

Looking to find your profitable niche but don’t know where to start?

Or maybe you’re not even sure what a niche market really is?

Look I get it, it’s a minefield at times with all the conflicting information out there.

But I’ve got you covered…

Today you will find your profitable and perfect niche.

I created The Ultimate Guide To Finding Your Profitable Niche after being inspired by other epic resources in the internet marketing sphere.

We’re talking guides by the likes of Neil Patel, Pat Flynn, Matthew Woodward and Glen Allsop.

There wasn’t one on the subject of finding a profitable niche so I decided to create one for you.

This is mostly for those who are new to internet marketing or have been around for a while but are stuck in the internet wasteland unable to progress.

Each chapter is designed like a mini guide that can be read as a standalone page but you’ll get the best results if you read it from start to finish.

You can start reading from the beginning by clicking HERE.


Table Of Contents


1. So What Is A Niche Market Anyway?

Before you start anything, you should know who you’re targeting and if there’s a market.

The more specific you are the better.

Most people fail here as they are way too broad.

This section will get you on the right path to success.


2. What Makes A Good Niche Market?

Taking it further, you’ll learn what is a good niche market.

And what types of niches there are out there.

Some of the stuff in this section will surprise you.


3. Do I Follow Passion or Money?

This question is always asked and for good reason too.

Do you follow your dreams or chase money?

I also ask a panel of marketing experts for their thoughts.


4. Do I Have To Be An Expert To Enter A Niche?

This is a huge dilemma for most new marketers.

Because you probably aren’t the worlds expert on anything, right?

Me neither.

Good news is that you don’t have to be.

You’ll learn how to “hack” your way to authority in any niche.


5. How To Find A Niche Market

Niches are literally everywhere and with the internet at your fingertips.

Yet so many new marketers struggle because of outdated information and lies.

Here’s a bunch of ways to find profitable niche markets with ease.


6. Working Out If Your Niche Is Profitable

Not every niche is worth pursuing.

Learn what you need to know to figure out the profitability of a niche.

Use these simple strategies to see how much money can be made.


7. Evaluating & Testing Your Niche

You can only get so far without testing your niche.

So take this section and apply it to test out your niche.

I cover some simple tasks you can do to avoid wasting time or money.

You’ll also know how to tackle your niche while standing out from other blogs and websites.


8. Niche Questionnaire Checklist

Take this simple checklist and complete it.

Once you do, you’ll realize whether your niche is well in demand and has loys of potential.


9. Turning Your Idea Into A Business

By now, you’ve got a few niches that you may want to pursue.

Learn what you need to do to turn them into ideas and plans.

This is the exciting bit where you make money!


Finding A Profitable Niche

Finding a profitable niche market that is viable, profitable, and that you personally can compete in is a crucial part of online niche marketing.

But if you don’t get it spot on you don’t have an online business as everything else relies on this stage.

If you follow the guide you WILL find a profitable niche.

And then you can start your new online business.

I hope you take value from this guide and all the best in your online ventures!

And please leave a comment below to tell me if this has helped you find your niche…


(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]




Want 6 profitable niche reports every month?

Go here…


The post The Ultimate Guide to Finding Your Profitable Niche [Updated January 2017] appeared first on NicheHacks.

Source: affiliate7

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17 Jan

Advanced Keyword Research Guide Including SECockpit SEMRush and MarketMuse Reviews

Keyword Research is incredibly important for the creation of a profitable website. It is a fundamental skill that the better you are at it the more success you will have. 

To that end I have pulled on every resource/connection I have to create the best guide on Advanced Keyword Research.​

What You Will Learn in This Post:

  1. ​The exact 13 step procedure used by the content marketing service ContentRefined for KW research
  2. The 3 tools that are critical for advanced keyword research
  3. A free KW research option
  4. See how a DEEP expert Ewen does it in a over the shoulder video

​Learn more from Ewen by signing up for his list here!

One Big Takeaway Not Talked About Before – Keyword Competition / Keyword Difficulty is still measured by metrics such as Keyword in Title/URL and Backlink Metrics but now with tools such as MarketMuse you can analytically measure competition by the competitions content score! (I will review this in more detail below)

Ewen is the source of a LOT of the information in this post and is an absolute expert when it comes to keyword research for content sites and his Q4 earnings reflect that!

This post allows you to go beyond the Google keyword planner and dig deep to find the long-tail keyword that will help you find your target audience and win in the search engines

The SEO chat with Ewen also helps reveal how to use the best keyword research tool to develop your SEO strategy.​

Mortgage Crushing Module Learning Outcome

If you are following along on the Mortgage Crushing Competition to learn How to Make a  Website that makes money in 2017 then by the end of this module you should…

Take the top 1-3 ideas you identified using the Blue Ocean strategy in Module 1 and complete keyword research on them to validate if there are keywords that meet the metrics listed in this section​

Keyword Research Procedure:

Save Time & Money Using ContentRefined for KW Research and Content Creation

Below is the keyword process and procedure used for the content marketing service ContentRefined.com. As always you can do the exact same process yourself and I share EVERYTHING but if you want to save time/money and not buy the expensive tools you can have Content Refined create content for your site following these keyword research guidelines. 

Solid and concise Keyword research is likely the most important and crucial process for Content Refined. It’s the second point of contact that we have with our clients, and if we don’t nail it, the whole Content Refined order can feel like an uphill battle.

This is why we’ve spent a lot of time and resources trying to execute the best procedure possible to ensure that we equip our client’s with the best keywords out there for the content they’ve hired us to write for their sites. Although we are always seeking to improve this keyword research process is delivering a lot of high ranking content. Keep reading for details on how to do this yourself using our Content Refined Process!


Thanks to Ewan, we started using a great tool called SECockpit.

There are quite few things that make SEcockpit different (and in my opinion better) than competing tools.

The core of what I like is that because of the ability to slice into one keyword theme deeper it provides the ability to complete deeper market research and doesn’t simply focus on finding 1 great keyword. ​

  • It moves away from the “Seed Keyword” model as you can select appending and prepending words in your search criteria
  • It give you the opportunity to go after Keywords in different search engines such as Amazon and Youtube, which can be super advantageous depending on your niche
  • It provides a comprehensive keyword analysis for every keyword which will give you insight on a ton of different metrics such as
    • Top 10 URLs ranking for that keyword
    • Competition based on page-level metrics like Title/URL
    • Competition based on backlink metrics such as PA/DA/# of links etc

How SEcockpit fits into our Content Refined Procedure

To get into the nitty gritty of how Secockpit works, and how we’ve used it to systematize our keyword research, check out step by step procedure how SEcockpit works

Step 1:

Login to SEcockpit and go to the dashboard and click on the Key symbol to search for your first keyword.

Step 2:

This is where it gets interesting. Type in a Keyword of your choice and look at your options.

I instruct my team to select the Google Adwords ideas that are closely related and to select Append Prepend, and Add Words in Between. This increases our chances of coming across a great related keyword

Step 3:

Then, you’ll want to figure out who your audience is. Is your client or audience based in North America? We have quite a few clients in the UK and in Europe who aren’t looking for North American Keywords because they aren’t relevant the their market. It’s really important to select the right location that will be relevant for their rankings.

Step 4:

Then we have a couple of more search options that we generally don’t use too much unless we’re looking for a keyword to rank in Youtube which hasn’t happened yet for Content Refined

Step 5:

Make sure you’ve inputted your keyword and that you’ve selected your search criteria and then click on Save and Close for the search to begin!

Step 6:

This is where my team sort of customizes things. Our metrics are pretty specific and they are based off of experience. We go after keywords that have 1000+ Monthly Searches and that are under 30% competition. SEcockpit is great for this because they have a filtering tool that will eliminate anything that doesn’t meet our metric.

This metric is simply used because we’ve seen the most success with keywords that fit within these parameters. If client’s prefer to use their own metrics, we will of course abide by that.

Monthly Search Volume Filter: > 1000

Competition Score: < 30%

Then, as you can see here below, we have our comprehensive list of keywords that meet our metrics:

Step 7:

So this is where you need to do some more digging. With this view, it looks like all of these keywords are great, but you need to click on the keyword to view a full keyword analysis which will give you more information to help you determine if it’s a viable keyword for your article.

Let’s look at the Keyword “Charcoal Pills” which has 40,500 monthly searches and only 17.25% competition score. This generally looks like a pretty golden keyword and at first glance it looks like a no-brainer to go after it.

With this comprehensive Keyword Analysis, the top 2 things that we look at is the DA ( Domain Authority and the Top 10 websites. As you can see below, the DA is really high, which means that the competing websites are ranking very well and getting a ton of traffic according to google.

If our client’s site or your site you are building is not already an authority site in it’s space (which in general, most are not ), then it would be a bad idea to go after this keyword for them because their domain will not be able to compete with the authority domain in that space. For example in this case WebMD and other very well known sites in the space

We don’t know the secret sauce in the Algorithm that SECockpit uses but I believe they under-value DA and you need to do a manual check on the competition to see that a site like yours can compete in the top 10 (more on that in the next step). 

Step 8:

What we do is take a look at the two lower DA’s and have a look at their site to see if we can outrank them for this keyword.

To do this we generally use the tool MarketMuse to analyze the content score of the URL and top 10 pages we want to beat to see if its a soft market. 

In general we would like to see a keyword with…

  • SECockpit score of under 30
  • Identify several similar sites in the top 10 (usually most easily identified with low DA)
  • Market Muse score under 20​ for sites we think we can beat (in this example there are many low content scores but for sites Google is not going to rank us in front of for this type of search term). 

Based on this analysis there are only 2 URLs in the top 10 with DA scores below 70 and they are both reasonably high at approximately 50. In addition the Market Muse content quality score is definitely beatable but isn’t wide open. 

Step 9:

Let’s try another keyword on the list, here I’ve chosen a Keyword that was provided to us by the tool based off of the “closely related words” function of the search criteria.

Keyword: Activated Carbon Filter– which has 5400 Monthly Searches and has a competition score of 27.39

When we click on it for the Analysis, we can see right away that this will be a more viable option to go after than the last keyword as the DA for the competing sites are lower in general.

Here, I have checked a couple of the Domains and I have determined that I can definitely compete with a few of these sites as their DA is low and ContentScore according to MarketMuse is below 20. This isn’t to say that they won’t be hard to beat, but they are not out of our reach and they are a similar site as the one we have. I’m confident that with the use of SEcockpit, I’m able to find the best keyword using its rankings, but also it’s analysis on who/how other’s are using this keyword in their niche.

Step 10:

Now that we have our Keyword (Activated Carbon Filter), we want to make sure that we create great content that is rich with other related keywords and Content Depth. The higher we can rank for related keywords and the more relevant topics we cover, the better our article is going to rank on google.

For this, we’ve invested in a tool called Marketmuse. What I like to do before I assign my content to my writers is do a Marketmuse Analysis on the Keyword and Topic.

Here, I’ve created an Article title using my Keyword – How an Activated Carbon Filter Works

Step 11:

Next, I’m going to take my Post Title and I’m going to plug it into Marketmuse like this

  1. I’m going to plug in Post Title 
  2. I’m going to Plug in my Keyword at the Top as the Focus Topic 
  3. And then I’m going to click the button beside the focus topic box ( It will be an Analyze button before you click it- don’t click stop unless you’ve noticed that you’ve inputted an error)

Step 12:

Now we have our full analysis which will give us a good indication of what the “Market Value” of this keyword is in terms of online content. See below for the breakdown

In the screenshot:

Step 1: If you look at the circled section, these are some key indicators of what your content should be scoring. Personally, I find the “Best Content Score Target” Is pretty inaccurate because I feel as though the “Best Content” is often manipulated. This is why we try and aim above average. In this case, we want to be above 18 ( so generally between 20-25) for our content score with this article.

Step 2: Average word count target is a good indication of how long an article should be.

There are times that I will get back to a Content Refined client who has ordered 8 articles ( who by rule of thumb are 1000 words each article) and I’ve asked if they would rather make their articles longer and fewer ( for example 2 articles at 2000 words and then 4 articles at 1000 words). This is for this exact purpose – to optimize their marketmuse score so that their articles are more valuable in the eyes of google. The longer the article is, the better your article’s market value is going to be on the internet.

Step 3: Marketmuse give us a list of related topics and Keywords which will really help when it comes to assigning articles to a writer. What I do, is just click on the copy button and you can paste the related keywords into the article brief you send to your writer. I generally like to instruct my writers to use as many of the related keywords and topics as possible.

This not only increases it’s chances of getting high scores, but it also makes the article more interesting and broad. With this keyword topic for example, the writer might choose to talk about adsorption capacity as a topic in their article, which they might not have thought of by themselves. It’s just a really good way to make sure the topic is being fully covered in the article to make it a useful article.

Step 13:

That’s pretty much it! You’re done!

Now this wouldn’t be a good blog post without mentioning some of the downsides to our tools:


Provides niche validationI can’t copy/paste from the interface… very minor but drives me nuts! 
Appending, prepending and in between words SearchIt seems to be down for maintenance quite a bit
Amazon and Youtube searchIt’s relatively expensive ( This tool costs us about 80 dollars a month to use)
Comprehensive keyword analysis
Insight on competition factors


Identifies low quality content opportunitiesIt’s REALLY expensive ( costs up to $495/MONTH and you have to sign up for 6 months)
Identifies High Quality content in a quantifiable way
Provides relevant keywords and topics to help guide your writers
Provides insight on how to improve existing content
Helps standardize quality
Helps you rank based on relevancy which is compatible with google’s Hummingbird algorithms

In conclusion, with the help of these tools, we’ve essentially been able to create a process that allows us to find the Best Keywords to go after, understand who our competition is, and equip our writers with an analysis of their topic that will allow them to create and submit useful, top quality content better then the page 1 competition.

Hopefully you feel like you understand the process and have access to the same tools that we have to crush out amazing content for your site. If the price tag of these tools looks a little scary to you, you can always save money/time with testing out our Content Refined Service!

For a very reasonable cost/article ratio while reaping the benefits of the tools we use, you won’t be losing! Check out our page here for more details or reach out to maddie@contentrefined for additional information.

Free Keyword Research Tool

If the price point of the previously mentioned tools or ContentRefined makes this process a little out of reach there is an alternative that is free! 

SEMRush’s “SEO Keyword Magic” tool can be used with a free account and produces some solid results!

The challenge is SEMRush will only generate closely related keywords with the main keyword in it. However, with the filtering options available for Search Volume and KD (keyword difficulty) it can produce some great results.

Other quality tools include Long Tail Pro, Market Samurai (not recommended) and Keyword Snatcher, both can be great but I find SECockpit is the best advanced tool. 

See the 2 step process below to get some solid keywords. ​


Here are the key takeaways from this training…

  • KW research should go beyond just identifying a single keyword but validate their is a demand for your idea
  • Checking the top 10 manually to see that competitors similar to you are already ranking is still critical
  • SECockpit underestimates DA in its competition analysis
  • Looking at both content and backlink competitiveness is important (MarketMuse helps with this)
  • Advanced tools are expensive but decent free alternatives are also available

Tools mentioned (not all are affiliate links)…

  1. Keyword Research = SECockpit
  2. Keyword Research = SEMRush (decent free option as an alternative)
  3. Content Analysis = MarketMuse
  4. Done for you content marketing service with included keyword research service ContentRefined.com

Special thanks to Ewen for both his help and taking the time to share his expertise in the video above. You can learn more from him by signing up to his list here.

If we have a TON of interest and questions asked in the comments below we will setup a free webinar to answer the questions live. ​

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