27 Jun

5 Point Checklist For Writing The Perfect Affiliate Product Review (With Two Real Life Example Reviews)

What is it with affiliate product reviews?

They’re so good for your site.

But they’re just so damn hard to write.

And, it’s frustrating.

Because they should be so straightforward, shouldn’t they?

You’re just giving your thoughts on a product.

But then your inner marketer climbs out of the woodwork.

Should you say this?

Should you talk about that?

What can you do to get the best return from it?

Which leaves you somewhere between writer’s block and fear.

And you have no idea what to say.

Don’t worry, with this article, that’s about to stop.

 


What You’ll Learn

  • The 5 star mistake almost all niche marketers make
  • The simple formula you need to create a perfect affiliate review every time
  • How to use free graphics to create reviews your audience will devour
  • Why it’s more important to be honest than nice

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


What Is A Product Review (And Why Should You Care)?

A product review on a basic level is sharing your thoughts about a product and the benefits of using that product.

So when Curlytops bought an Amazon Echo for her husband and fell in love with it, she wrote this product review that gives some reasons why people should buy it too (even without meaning to):

 

 

She explains that it’s great for older people and young children and it’s handy to have around the house.

If someone with those requirements reads it, they’re going to be interested in it.

Alternatively Nicholas expresses his dissatisfaction for people in the UK and his review turns them away from the product:

 

 

These are two basic examples but they have a powerful influence.

In fact, as Business2Community writes here, 88% of consumers trust an online product review as much as a personal recommendation.

Yeah, they’re that effective.

But this doesn’t just have to be product reviews on the sites that they’re bought.

The power extends to all types of content.

For example, BestVPN have created an entire business model around the concept of sharing reviews of the best Virtual Private Networks people can buy:

 

 

Okay so that’s what a product review is, but what are the benefits of them?

 


What Are The Benefits Of Writing A Product Review?

A lot has been written on the benefits of having your products reviewed.

From the fact that 88% of consumers trust online reviews as much as personal recommendations. Through to the way that they can give you up to an 18% rise in sales.

But not a lot has been said on the benefits of writing a product review.

Let’s take a look at why you should be writing product reviews then:

  • Money: I’ll cover this a little more in depth next. But, you can make affiliate sales quite swiftly from product reviews.
  • SEO: You can target more long-tail keywords and drive more specific search traffic from people looking for the product. (If you’re a beginner at SEO, check out this guide)
  • Authority: By reviewing products, and having people engage with them, you can create more authority in your niche. Because you must know what you’re talking about if you have a platform to speak from.
  • Free stuff: A lot of people will give you free access to their tools and products too. Meaning that, even if you don’t get paid, you have a new toy to play with.

Which, no matter where you are in you niche site journey, you can always benefit from.

One thing you will need is a steady flow of traffic, so if you’re still building up your traffic don’t forget to check out Stuart’s 101 Traffic Hacks.

Even well established Pro’s like Matt Woodward still review affiliate products on their sites to reap these benefits:

 

 

In a moment I’m going to show you the exact checklist you need to follow to write affiliate product reviews that convert.

But before I do, I want to show you one of the biggest mistakes niche marketers make and what you definitely shouldn’t do.

 


The 5 Star Mistake Most Niche Marketers Make

When you sit down to write your review you feel drawn to give the product a five star rating. Why?

Because you want to make money and you feel that anything less than five stars is going to turn customers away. It’s a natural and understandable thought process.

But this is also dangerous territory.

If you rate everything five stars – especially products you haven’t used – your site is going to look a lot less trustworthy.

Not every product in your niche can be that good, can it?

And as eConsultancy found, bad reviews can increase your conversions by up to 67%. Which makes perfect sense when you think about it.

The problems of one product can be the feature or benefit someone else is looking for.

For example Benny Lewis is a language learning blogger who often reviews products and tools.

In this review he gave Rosetta Stone, one of the best known products in this niche, a two star review.

 

 

Because for his method of language learning it’s completely incompatible.

He wants to get out on the streets, talk to people and learn the language in that style.

But someone who feels more comfortable sat at home and wants to a simple program to learn a language through their computer could read that review and go, “Man, that’s exactly the product I’m looking for!”.

In fact if you take a minute to go through your latest purchases on Amazon you’ll find products that you’ve bought despite the fact they had one and two star reviews.

One of my favourite books, A Walk In The Woods, is a masterpiece in travel writing for me. But there are those people out there who hate it:

 

 

But the reasons they hate it are probably the reasons I love it.

So don’t worry about writing three or four star reviews of products. When your reviews are:

  • Honest
  • Easy to read
  • Informative
  • Relatable

People will convert to the products no matter whether they’re five star, one star or anywhere in between.

Okay now we’ve got that out of the way let’s look at the checklist of how to write the perfect product review…

 


The 5 Point Checklist For Writing Successful Product Reviews

 


Checkbox #1: Use The Product

Nothing makes a product review sound more authentic than actually using the product.

So do everything in your power to get your hands on a product. Why?

Because it allows you to create content easily by simply writing about what you see and do.

Plus, it give you the opportunity to add unique elements to your content like images and videos.

For example what makes this SEMRush review from Authority Hacker so good is that you can watch Louis use it for himself:

 

 

It gives the user an insight into the product before they’ve even bought it.

Even if this is the first time he’s ever seen the product you can still go along for the ride. It feels authentic and trustworthy.

Spend a few hours playing with a product and doing your best to break it.

Find the good points, the bad points and see how it feels.

You’d be amazed at how often people will let you try products, too.

By just asking the question you can often gain access to:

  • Review copies of a product
  • Premium access for a month
  • A free lifetime copy of a tool

Or just go ahead and jump onto the free trial that they offer (if they offer one).

 


Checkbox #2: If You Can’t Use It, Hack It

Let’s be really honest.

An awful lot of the people reading this article – maybe even you – are going to write a review about a product that you’ve never used.

Sadly, that’s just the nature of the beast.

And while I don’t condone this type of marketing, I’d be an idiot if I didn’t show you how to do it effectively.

For example, I doubt 10Beasts have ever actually seen all of their products in person.

And according to Gaps they cleared $80,0000 last year.

 

 

So how do you write a review about a product you’ve never used?

Simple.

You take information from other sources and then add your own opinion on what you think it might be like.

Let’s say I was writing a review for GermanPod101, a language learning tool in my niche. I’d first head to their homepage that looks like this:

 

 

On this page there is more than enough information to start writing a product review.

I simply watch the 47 second video and take notes.

Then all I need to do is answer the questions:

  1. What benefit does 1230 Audio lessons give me?
  2. What do I think about the hosts? (This is a throwaway comment that makes it seem more honest)
  3. What benefits do flashcards and spaced repetition give me?
  4. What benefits fo PDF lesson notes give me?

By answering those questions alone you’ve got more than enough to structure an entire review.

One extra step you can take – especially if you’ve got writer’s block – is to steal ideas from other reviews.

Simple perform a google search for reviews of the products and find some results:

 

 

Find their opinion on the product and combine it with how you feel about that feature and how you’d react.

As I mentioned earlier, what someone dislikes might be the benefit you’re looking for, so don’t be afraid to flip it on it’s head and go in the other direction.

This also works for Amazon products because you can just dive through the user reviews and build up a picture of:

  • What people have said is good about it
  • What people have said is bad about it
  • Their reasons for buying the product

And then write a review from that data. Simple, easy and effective. (If not a little sneaky).

 


Checkbox #3: Frame It For Your Audience

For this stage it’s important to ask why people like you would (or would not) buy this product.

Products come with a lot of features and instead of covering them all, you need to cover the ones that are relevant to your audience.

You know, the ones that will really make them tick.

So why would your audience want to buy (or not buy) this product.

Do they:

  • Want to save time?
  • Want to save money?
  • Want to learn a specific lesson?
  • Want to feel a certain way?

Once you can hone in on this – the 20% of a product that will convert 80% of people – you’ll be able to give your readers an honest review and still make them convert.

 


Checkbox #4: Have You Mentioned The Downside?

I don’t care how good a product is, there is always a drawback.

As I mentioned earlier these bad parts of a review and drawbacks can still have a positive effect on the sales through a review.

So be sure to include them in your review and be honest about your experiences.

  • Does the interface suck?
  • Does it cost too much?
  • Is it slow to load?
  • Is the customer support useless?
  • Was there a product upgrade you weren’t aware about?

By preparing people for these crap parts of the product, they’ll go into the product purchase with more knowledge and with more trust in you.

They may even return for future reviews of different products!

One of the best sites for being honest and showing the drawbacks is PCMag.

Their product reviews can often be quite critical, such as this camera lens that was only described as ‘fair’:

 

 


Checkbox #5: Get Visual

There’s one truth about the internet you need to understand as a niche site owner:

People are always ready to stop reading.

So by stacking information you’re able to give people the information they need without them having to dive through the article. Making it more attractive to impulse buyers, or people who just want to confirm it’s the right purchase.

Someone who has this down to a perfect art is Robbie Richards.

Take a look at this recent review he did for Thrive Leads

 

 

 

All of the important information is in the first few seconds you’re on the page.

You can see what he thinks of the products.

The features you need to know about.

The benefits to the potential customer.

And, why you should carry on reading.

There’s enough information here to help you make a decision on whether to buy the product alone.

Never mind when you delve into the extensive review beneath it all.

You should look to include:

  • Your star rating of the product
  • The stand out features of the product
  • The people it will benefit most
  • Best places to buy/save money (if it’s relevant)
  • Picture of the product in action

Like this review for a Dyson Hoover:

 

 

 

You can easily use a free tool like Canva to create these reviews as well.

I made this spoof image to review Stuart in under 5 minutes:

 

 

Okay, I’m a writer not a designer.

But you get my point.

Even a dodgy image like that is easy to process and adds a lot of value to a reader before they’ve even got into the main content.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Checkbox #6: The Simple Content Hack To Create Epic Reviews Every Time

This is a copywriting tool I learned from a great copywriter called Andy Maslen in his book Write To Sell.

But I’ve adapted it slightly to make it fit product reviews a little better.

The original is a little acronym called AIDCA:

 

  • Attention: Grab your reader’s attention and hold it
  • Interest: Build their interest in buying the product
  • Desire: Make them want it
  • Conviction: Give social proof of why they need it right now
  • Action: Give them a simple, powerful, call to arms

And you can read more about that one in this post I wrote right here.

But for Affiliate reviews, you’re going to alter it to AIDACA:

 

  • Attention: Grab their attention and hold it.
  • Interest: Explain what makes the product interesting.
  • Desire: Explain the interesting pro’s and con’s of the product.
  • Alternatives: What else is available out there.
  • Conclusion: Your final verdict of the product.
  • Action: If they want to buy it, here’s a powerful call to action.

 

This template is a little more flexible and suitable to different product reviews.

Because this isn’t a sales piece, it’s a review.

Here’s a short examples of how this might look for a product to give you an idea of that in action:

 


Duolingo: Online Language Learning Software

 

Attention: Have you ever wished for free language software you could take anywhere in the world? Well, now you have it.

Interest: Duolingo brings together all the tools you need to not only learn, but remember, a language. Spaced repetition, speech, translation and context. And it does it all in one beautiful desktop, mobile and tablet compatible app.

Desire: The smart software constantly combines different aspects of the language, and pools them together, to give you a true real world feel of using the language.

But, like any online software, it has it’s bugs. There are occasionally inconsistencies and bugs that get in the way. Which can mean you learn the wrong word or spelling from time to time.

Thankfully there are community threads for each individual question or task on hand for those instances to help you along.

Alternatives: Other products in the market, like Memrise, do a better job of providing you with ways to to remember words – using mnemonics and images – but don’t have the same ‘game’ element that Duolingo has perfected. So if you’re looking for a mix of entertainment and education, I’d say Duolingo is your better option.

Conclusion: I’ve been using Duolingo to teach myself spanish for a number of weeks now. And, while I’m not as far along as I thought I’d be, I’ve made much better progress remembering the basics than I expected.

The game element is actually more addictive than I expected. And, wanting to continue my daily ‘streak’ made me study on the days I’d normally have slacked off.

The process has been frustrating at times, but like any game, it’s always fun in the end. And this is a great way for anyone on any budget to learn a language.

Action: Memberships have, and always will be, free for Duolingo. So you can sign up right here.

 

It’s a simple formula that you can check through and create perfect body copy for your reviews. And, you can expand it however you want by:

  • Including images
  • Case studies
  • Experiment results
  • Comments and feedback from people you shared it with

The list really is endless. But even if you wrote one sentence for each of those points you’d still have a product review people want to read.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 

 


Here’s A Sample Review Of A Random Amazon Product

Now I’ll walk you through this tutorial while pretending to review a digital kitchen scale.

At the time of writing, it was the #5 best seller in the Home & Kitchen department on Amazon.

So it seems like it’d be a worthwhile product for a food or cooking niche site to review.

This is what it looks like:

 

copywriting for affiliate products

 

DISCLAIMER: I don’t actually own this product or any other related products if mentioned. I’ve also never used this product or any of the other ones mentioned. The example product description and the claims I make may not actually be my true opinion of it—they’re just examples. They may not even be factually correct. Again, this is just an example and not a reflection of the featured product or the seller.

 


Remember: A Great Product Review is NOT a Sales Page

As a niche marketer wanting to make money from your website, it’s natural to want to highlight only the best aspects of the products you’re reviewing.

But I’d challenge you to not let yourself do that.

Because the thing is, when people search for product reviews, they want to know the good and the bad.

They know that true perfection doesn’t exist in this world, so any product review claiming that is going to be inherently suspicious.

 


Features

What does this thing do?

 

For example:

This kitchen scale by Ozeri weighs powders, liquids, and animal and plant-based ingredients—even in large pieces—up to 11 pounds.

It’s designed primarily for home kitchen use, and it’s super light-weight.

It’s 1.15-pound frame is 8.25 inches wide, six inches long, and just under two inches high.

 


Who It’s For

After you give the basics of what it is, describe the ideal user.

Example:

This scale is for people who care about extreme accuracy in cooking… even if it’s just a meal at home for themselves. People who prize precision in their recipes.

So if you’ve read some posts on my blog before, you know that I appreciate a good, accurate recipe, but for me, cups and teaspoon amounts are easier to deal with than weighing.

Though I’m not much of a baker, I did try a few ultra-specific baking recipes with this scale, and I have to say I was quite pleased with the results.

 


Pricing & Purchase Details

How much the item costs and where it’s available for people interested in buying it.

(Yes, this is where you can provide an affiliate link.)

Example:

Normally, this scale costs $34.95 on Amazon, but right now it’s on sale, which is more or less the expected price range for this type of product and functionality. *

*NOTE: Amazon does NOT allow you to use a fixed price in your reviews or affiliate content as prices change constantly. You must use Amazon’s API to display dynamic pricing that updates automatically when the price on Amazon updates. 

 


Pros

Here, of course, is where you talk about the benefits of the product.

 

Example:

The really cool thing about this kitchen scale in particular is that it calculates the weight of your net ingredients and automatically detects and subtracts the weight of any bowl or container you’ve got them sitting in. This is awesome for measuring liquids, and means there’s WAY less cleanup involved in between ingredient chopping, saving you tons of time in the long run.

And since it’s digital, the makers put on a unit button that’ll convert grams to ounces and pounds to kilograms.

Hint: the way something looks usually isn’t a pro.

People can see what it looks like in the picture and decide for themselves how nice they think it looks.

So writing things like “chrome finish and two large buttons” in this section is just redundant.

 


Cons

 

And PLEASE, do not write out cons that aren’t really cons.

You readers are looking for actual, useful advice, and the entire point of a cons section is to be useful.

Example:

I’d imagine that the reason someone would buy such a seemingly detailed scale is to be incredibly accurate in their cooking.

Unfortunately though, this scale seems to have a tendency to only measure in even numbers, or to jump between even numbers when weighing ingredients.

It also doesn’t seem to pick up on added weight if you add it slowly, so if you don’t know how much of something is the right weight, it’s best if you keep taking it off and adding it on the scale as you adjust amounts. If you’re not using a dish to hold the ingredients, this can get really annoying.

 


Alternative/Similar Products

 

Here’s where you can promote other products that are similar to the one you’ve just reviewed.

Example:

If absolute accuracy is important to you, I’d actually recommend this kitchen and postal scale, which gets raving reviews for its accuracy, though it is a bit heavier and not as wide.

Another good alternative is this Weighmax scale, which doesn’t seem to have problems measuring the tiniest little added increments of ingredients.

 


Your Final Opinion

Here’s where you give your opinion on the product.

And yes, it does need to be a biased opinion… this is why people are reading your review.

If all they wanted was generic info on specs and what other people were saying, they’d just look at Amazon and its reviews. Make it memorable.

Here’s what I wrote for the kitchen scale:

For me, I’ll be sticking with my measuring spoons.

Like I’ve said though, I’m not much of one for precise accuracy in cooking and I don’t bake, so I’m not exactly the target customer for this product, though I do appreciate what it’s capable of doing.

And honestly, with a sale price point of less than $14 and free shipping? I think dealing with some of the cons are totally worth it.

 


Add an Intro

Now that you’ve got all of your information gathered and your product review almost completely written, you need to write an intro to draw people in.

Example:

When my sister in law saw me struggling to get a cake recipe just right and recommend the Ozeri Pronto kitchen scale, I wasn’t sure if it was something I’d actually need. (I’m kind of a minimalist and like to keep counter space—or any—clutter to a minimum.)

She saw me hesitate and offered to bring it over and let me use it for a week while she was on vacation. And use it I did. Here’s the rundown on the product itself and what I thought about it:

 


The Full Review

Now that I’ve shown you how to write the different pieces of a review, here’s the full thing put together:

 

When my sister in law saw me struggling to get a cake recipe just right and recommend the Ozeri Pronto kitchen scale, I wasn’t sure if it was something I’d actually need. (I’m kind of a minimalist and like to keep counter space—or any—clutter to a minimum.)

She saw me hesitate and offered to bring it over and let me use it for a week while she was on vacation. And use it I did. Here’s the rundown on the product itself and what I thought about it:

Features

This kitchen scale by Ozeri weighs powders, liquids, and animal and plant-based ingredients—even in large pieces—up to 11 pounds.

It’s designed primarily for home kitchen use, and it’s super light-weight.

It’s 1.15-pound frame is 8.25 inches wide, six inches long, and just under two inches high.

Who It’s For

This scale is for people who care about extreme accuracy in cooking… even if it’s just a meal at home for themselves. People who prize precision in their recipes.

So if you’ve read some posts on my blog before, you know that I appreciate a good, accurate recipe, but for me, cups and teaspoon amounts are easier to deal with than weighing.

Though I’m not much of a baker, I did try a few ultra-specific baking recipes with this scale, and I have to say I was quite pleased with the results.

Pricing & Purchase

Normally, this scale costs $34.95 on Amazon, but right now it’s on sale for only $13.95 plus free shipping, which is more or less the expected price range for this type of product and functionality.

Pros

The really cool thing about this kitchen scale in particular is that it calculates the weight of your net ingredients and automatically detects and subtracts the weight of any bowl or container you’ve got them sitting in. This is awesome for measuring liquids, and means there’s WAY less cleanup involved in between ingredient chopping, saving you tons of time in the long run.

And since it’s digital, the makers put on a unit button that’ll convert grams to ounces and pounds to kilograms.

Cons

I’d imagine that the reason someone would buy such a seemingly detailed scale is to be incredibly accurate in their cooking.

Unfortunately though, this scale seems to have a tendency to only measure in even numbers, or to jump between even numbers when weighing ingredients.

It also doesn’t seem to pick up on added weight if you add it slowly, so if you don’t know how much of something is the right weight, it’s best if you keep taking it off and adding it on the scale as you adjust amounts. If you’re not using a dish to hold the ingredients, this can get really annoying.

Alternative Products

If absolute accuracy is important to you, I’d actually recommend this kitchen and postal scale, which gets raving reviews for its accuracy, though it is a bit heavier and not as wide.

Another good alternative is this Weighmax scale, which doesn’t seem to have problems measuring the tiniest little added increments of ingredients.

My Final Opinion

For me, I’ll be sticking with my measuring spoons.

Like I’ve said though, I’m not much of one for precise accuracy in cooking and I don’t bake, so I’m not exactly the target customer for this product, though I do appreciate what it’s capable of doing.

And honestly, with a sale price point of less than $14 and free shipping? I think dealing with some of the cons are totally worth it.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Writing A Review For A Digital Product

Now I’ll show you how to write a review for a digital product so you can see the difference.


The Product: Yeast Infection No More

 


The Intro

The intro is what draws people in, which is why it’s such a good idea to start with a story.

Example:

 

Guys, I hope you don’t mind if I get a little real for a minute.

Until last month, I’d been dealing with the most annoying, uncomfortable yeast infection for at least two years running.

I suspect it might have been as long as three years, but at some point I just stopped counting so I wouldn’t feel so depressed about the situation.

I spent hundreds and hundreds of dollars on doctors’ appointments, lab tests, antibiotics, anti-fungals, vitamins, and holistic treatments before I ever saw any progress.

Thankfully, my last burst of tests and treatments (that cost me well over $600) finally did the trick.

But not without having a serious impact on my bank account.

 

Note: If this isn’t your story, tell it in third person.

 


Features

After you tell the story that gets readers hooked into what you’re about to tell them, you can go ahead and introduce the product.

Example:

 

That’s right. $600. And only in the span of a few months.

Which was why when I discovered this product just two weeks after finally clearing up my own yeast problems, I instantly wished I’d come across it sooner.

The list price for this product is only $97, and right now it’s on sale for only $39.97.

Which is an incredible deal, considering it includes all the information and help you need to get rid of your yeast overgrowths once and for all.

At it’s core, it’s an ebook that features different holistic remedies to try alone or together to reduce your yeast problems in as little as 12 hours.

But in addition to the ebook, you get 24-hour support from the author until all your yeast problems are solved.

And personal coaching based on your own unique situation… at a much better price than any doctor’s fee.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Who It’s For

After you talk about the basics of what’s included, it’s time to describe the ideal customer so readers can get a clearer idea of whether or not this product is for them.

Example:

 

The cool thing about this ebook is that it isn’t just for vaginal yeast infections like most other yeast infection products are created for.

It’ll help you clear up a vaginal yeast infection, but since it targets the core issue of intestinal yeast overgrowth and not just the symptoms of a localized yeast infection.

It’ll also help men and women with all kinds of yeast-related problems like:

  • Thrush
  • Digestive problems
  • Allergy sensitivities
  • Mood swings
  • Insomnia
  • Low energy levels
  • Rashes
  • Vaginal or penile yeast infections

 


Pricing & Purchase Details

The price and where to purchase.

Example:

Normally, the cost of this ebook is only $97.

Which is a bit pricey for an ebook, but considering the fact that you get personalized coaching and 24-hour support until you solve your yeast problems, it’s an incredible deal.

And especially considering the fact that I readily dropped over $600 to solve my yeast problems in the last few months alone, it’s worth it.

Plus now, it’s on sale for only $39.97, so you really can’t beat it.

 


Pros

This is where you talk about the benefits of the product. (Warning: this is not a sales page. You want to be short and sweet.)

Try something like this:

 

The best thing about this ebook (at least for me) is that it focuses on holistic remedies to bring a balance to your intestinal yeast and flora.

Because believe it or not, you do need some yeast to be healthy… so killing it all off with traditional anti-fungals really isn’t the best solution.

A lot of the traditional medical treatments I tried were all about killing off the yeast fungus.

Which just took one imbalance and created another one… putting me right back at square one with a brand new problem to solve.

And when I did finally solve my yeast problems? It was via natural, holistic remedies.

 


Cons

Get real here—it’s the reason your readers trust you and are reading your review instead of just the sales page.

So focus on something that actually makes the info product less useful than it could be.

For example:

 

With balancing, holistic remedies, most people don’t see results overnight. In fact, you could go for weeks following the suggestions in this book before you know if you’re achieving any actual results.

Plus, this ebook is only focused on curing Candida overgrowth. This is the most common type of yeast overgrowth, but some people have yeast symptoms caused by other types of yeast. These people will have to get a culture test from their doctor to find out the real problem before they can treat it. 

 


Side Note: How to Find Pros & Cons for Info Products You Haven’t Used

Okay, so finding pros and cons for digital products you haven’t used isn’t as straightforward as finding them for Amazon products you haven’t purchased.

On Amazon, all you have to do is look up positive and negative reviews.

But for these products, it takes a little more mining.

The pros though, were pretty easy.

They’re highlighted in the sales page copy and in the customer testimonials.

And if you notice, in my pros section, all I did was latch onto one aspect of the product—that it was focused on holistic remedies.

And I turned it into a pro by down-talking traditional medicine.

Re-read it and you’ll see what I mean.

The cons though, are tough.

Honestly, I had no idea what I was going to write for the cons section of this article, so I started scrolling through the sales copy and the testimonials.

Because of my knowledge of the issue, I knew that candida is usually the main culprit of yeast infections, but it’s not the only one.

So I created a con out of the fact that this product only focuses on candida and therefore won’t be able to heal everyone with yeast problems.

So look for people that the product potentially excludes and latch onto that as a con if you need to.

It’s one of the easiest ways I know how to do it.

 


Similar Products / Resources

Showing the other products that are available gives you added credibility.

For example:

 

Sometimes, you realize that your symptoms aren’t caused by a yeast infection at all. The symptoms are similar, but come from a different cause.

A common culprit is lactobacillus, which you can learn more about here: [link to a page on your website about this topic]

 


Final Opinion

Here’s where you give your conclusive opinion on the product.

You do need to be biased here—it’s the reason people are coming to you for advice.

You can be for or against the product. (If you’re against it, make sure there’s a call to action to check out a product that you are in favor of.)

Here’s what I’d write for this particular ebook:

 

After going through the ebook and it’s table of contents, I identified a number of different techniques it took me years to figure out on my own.

Suffice to say, I think having this ebook would have saved me a lot of time and money when I was still trying to treat my own yeast infection.

So if you’re dealing with a yeast problem that just won’t go away, I’d say this ebook is worth every penny.

 


Put it All Together

Now that I’ve walked you through writing the different pieces, here’s the full review:

 

Guys, I hope you don’t mind if I get a little real for a minute.

Until last month, I’d been dealing with the most annoying, uncomfortable yeast infection for at least two years running.

I suspect it might have been as long as three years, but at some point I just stopped counting so I wouldn’t feel so depressed about the situation.

I spent hundreds and hundreds of dollars on doctors’ appointments, lab tests, antibiotics, anti-fungals, vitamins, and holistic treatments before I ever saw any progress.

Thankfully, my last burst of tests and treatments (that cost me well over $600) finally did the trick.

But not without having a serious impact on my bank account.

That’s right. $600. And only in the span of a few months.

Which was why when I discovered this product just two weeks after finally clearing up my own yeast problems,

I instantly wished I’d come across it sooner.

The list price for this product is only $97, and right now it’s on sale for only $39.97. 

Which is an incredible deal, considering it includes all the information and help you need to get rid of your yeast overgrowths once and for all.

At it’s core, it’s an ebook that features different holistic remedies to try alone or together to reduce your yeast problems in as little as 12 hours.

But in addition to the ebook, you get 24-hour support from the author until all your yeast problems are solved

And personal coaching based on your own unique situation… at a much better price than any doctor’s fee.

Who It’s For

The cool thing about this ebook is that it isn’t just for vaginal yeast infections like most other yeast infection products are created for.

It’ll help you clear up a vaginal yeast infection, but since it targets the core issue of intestinal yeast overgrowth and not just the symptoms of a localized yeast infection.

It’ll also help men and women with all kinds of yeast-related problems like:

  • Thrush
  • Digestive problems
  • Allergy sensitivities
  • Mood swings
  • Insomnia
  • Low energy levels
  • Rashes
  • Vaginal or penile yeast infections

Pros

The best thing about this ebook (at least for me) is that it focuses on holistic remedies to bring a balance to your intestinal yeast and flora.

Because believe it or not, you do need some yeast to be healthy… so killing it all off with traditional anti-fungals really isn’t the best solution.

A lot of the traditional medical treatments I tried were all about killing off the yeast fungus.

Which just took one imbalance and created another one… putting me right back at square one with a brand new problem to solve.

And when I did finally solve my yeast problems? It was via natural, holistic remedies.

Cons

With balancing, holistic remedies, most people don’t see results overnight.

In fact, you could go for weeks following the suggestions in this book before you know if you’re achieving any actual results.

Plus, this ebook is only focused on curing Candida overgrowth.

This is the most common type of yeast overgrowth, but some people have yeast symptoms caused by other types of yeast.

These people will have to get a culture test from their doctor to find out the real problem before they can treat it. 

Similar Products / Resources

Sometimes, you realize that your symptoms aren’t caused by a yeast infection at all. The symptoms are similar, but come from a different cause.

A common culprit is lactobacillus, which you can learn more about here: [link to a page on your website about this topic]

Final Opinion

After going through the ebook and it’s table of contents, I identified a number of different techniques it took me years to figure out on my own.

Suffice to say, I think having this ebook would have saved me a lot of time and money when I was still trying to treat my own yeast infection.

So if you’re dealing with a yeast problem that just won’t go away, I’d say this ebook is worth every penny.

 

yeast-infection-no-more

Here’s the ‘weird’ digital product I’ll be writing a review on.

 


How To Incorporate A Story Even if You Haven’t Used the Product

So, yeah, that “story” I put in my mock Amazon product review above was totally fake.

I have no idea what my sister in law’s cooking habits are, but I know for damn sure she’s not the type to use some sort of baking scale.

DO NOT DO THIS.

I provided that fake story as an example of what an ideal affiliate product review should read like.

And it should include a unique story, because otherwise you’re just repeating the same dull information your visitors already read on Amazon and other product review sites.

They haven’t come to your site to re-read that same stuff… they’ve come for a unique perspective they can’t find anywhere else.

And ideally, you’d have used the product for yourself and have enough personal experience to speak about it intelligently for yourself.

But what if you haven’t used the product?

If you’re trying to grow an affiliate-based niche site quickly, you’ll need to review a lot more products than you have the budget to buy or the time to test out.

But don’t worry.

You can still get some “unique” stories no one else on the web is publishing associated with that product in two different ways:

  1. Ask a friend who’s used the product to tell you about their experience with it.
  2. Find a good review on Amazon and message the reviewer asking them to go more in-depth for a product review feature.

The first strategy is pretty straight forward: ask someone you know to tell you about their experiences with the product.

Dig a little deeper for the story behind why they started using it, and just tell the story from their point of view.

The second strategy takes a little more work, but isn’t that difficult.

When you see an Amazon review you’d like to know more about, click on the review title.

Underneath the review, you’ll see a comments section where you can respond to the author.

And when you respond, the author gets an email notification, and can decide if they’d like to respond to you or not.

This way you can get a unique story to tell along with the product without repeating what your visitors already read.

 

copywriting for affiliate products

 


And Finding the Pros & Cons if You Haven’t Used It

Remember when I was talking about how you absolutely have to include legitimate pros and cons of a product you’re reviewing on your site?

That necessity doesn’t change just because you yourself haven’t used the product.

Ideally, you’d be able to pull these details out from the friend you interview who’s used it or the person whose Amazon review you respond to.

But sometimes (especially if people LOVE or HATE a product), they’re blinded by their own biases.

And really don’t know what to say when it comes out to listing out pros or cons.

This is where Amazon reviews come in really handy.

So yeah, it’s not really ideal to re-publish something your reader could have read earlier in their product research.

But listing out pros and cons outlined in different Amazon reviews is one of the best ways to maintain your credibility as a niche product reviewer.

Even if you haven’t used the products yourself.

It’ll take some time to do.

But see if you can read (or at least skim) through all of the Amazon reviews relating to a product to get a sense of the most common problems and the most common praises.

But while you’re doing that, dig for frustrations and praises that come up more than once, but aren’t the most common, and make sure to include them.

Adding these less common comments about the products will lend you some niche credibility since you’re obviously doing your research.

And not just regurgitating the easiest-to-find information, and dedicated niche readers will notice that.

 


How To Find Pros & Cons Step by Step:

So here’s how to actually do what I talked about above:

Locate your Amazon product. In this case, it’s the digital scale.

Then scroll down to the review section and look for this:

reviews

 

This is where you can read reviews by any star rating.

To find out the cons, click the 1 star or 2 star ratings then scroll down again.

1star

I found this review first:

 

totally uselsss

 

And it’s filled with gold. Look what they’re saying:

“You cannot expect accuracy with this”

“I needed to add 5 grams of yeast to my bread pan. I already added a lot but the reading is still zero. It ruined my bread.”

These are obviously massive problems this scale has.

So your cons could look like this:

  • Not accurate enough for making bread because the reading meter is off.
  • The weight reading does not show accurate figures down to the single gram, making it inefficient for precise baking.

Here’s another one:

 

high

 

“It only weighs in even numbers.”

“I purchased this for bread making. It had to be very precise. I wanted to measure 5g, but the weight kept shifting between 4g and 6g.”

With this information, your could add this to your cons section:

  • This scale only weighs in even numbers, so if complete accuracy is what you’re looking for, this isn’t for you.

And finding the pros is just as easy. All you have to do is click the 5 star reviews and start reading:

 

accurate

 

“Accurate within a gram or two. Since I’m not selling drugs this is perfect.”

And then this one…

 

great

 

“Purchased this scale primarily to weight coffee beans so the 1 gram resolution was important!”

“Scale works like a charm – easy to use, very accurate, and flexible in terms of the units”

“Small enough that storage is easy”

So your pros could look like this:

  • Accurate within a gram or two of weight. So as long as you’re not selling drugs, it’s perfect.
  • Ideal for coffee lovers needing to weigh beans due to the 1 gram resolution.
  • Easy to use, accurate, and flexible in terms of units, so you don’t have to collect a bunch of different scales.
  • Small enough for easy storage, saving countertop space when it’s not in use.

So, yes, everything you need to know about a product’s pros and cons can easily be found on Amazon.

And, as I mentioned above, one of the best way to sell a product is to tell stories. Personal stories do work best, but in some instances you’re just not going to have them.

Mining reviews on Amazon for information can easily help with build a simple story—either by getting a reviewer to communicate with you directly about her experience, or digging deeper for pros and cons that aren’t so easy to find on other product review sites.

You could write one about the time Mr. Cheung used it to make bread and it caused a disaster because on inaccurate weighing then recommend a better product.

Or the time Doug successfully used it to weigh your coffee beans and ended up with the perfect cup.

Or even that time Mr. Jones decided to become a cocaine dealer and ended up giving away double the product due to the weighing issues. 😛

Latching a story into your review, even if you’ve never used the product before, isn’t hard. If you look hard enough, there’s stories waiting around to be told everywhere.

So use them.

 


This Article In ‘Review’…

Do you see what I did there?

Okay this was one of my longer more in depth articles.

But the main component to all of this is taking action and writing the review.

Everything I’ve said here needs to be tested with your audience and adjusted when you do (or don’t) make sales from a review.

And if you ever want feedback on your product reviews, you can always ask in the Facebook Mastermind Group.

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post 5 Point Checklist For Writing The Perfect Affiliate Product Review (With Two Real Life Example Reviews) appeared first on NicheHacks.

Source: affiliate9

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21 Apr

Niche Site Challenge: Building Traffic, Growing Your List and Getting Your First Sale [Part 5]

In my last update you read about my catastrophic failure with my last niche site.

But this month the phoenix is rising from the ashes.

There’s a new site with a new angle.

And it’s already making money.

In this article I’m going to talk you through the new site, how I’m going to monetise it and the tricks I’ve been using to get it off the ground.

Let’s dig into the first month’s results…

This Month’s Results

Launch Date: 13th January
Income: £1.56
Email Subscribers: +26
Traffic: 1242 sessions

My traffic has increased steadily week on week. I’m happy with how this graph is looking so far, and the fact it is consistently growing.

 

 

I was also surprised to see I’d made my first affiliate sale, which I wrote about over on the Nichehacks Mastermind Group, after just a few days.

 

 

This is also the only sale that I’ve made. But I’ve not really pushed any products yet!

All in all this has been a good month.

 

 


What Is Deutschified?

Deutschified helps English speaking people move to Germany.

With a primary focus on people from the UK.
The site covers:

  • Moving to Germany
  • Learning German
  • Expat life
  • Culture hacking

Which are all topics close to my heart because, well…I’m living it right now.

I’ve just moved to Cologne and I’m loving every minute of it.

Now I’m not going to link to the site through Nichehacks. Why?

Well with One Day Guides I learned that it was hard to monitor my true traffic because I’d get a lot of ‘trickle’ traffic from Nichehacks every month.

If you find my site through Google, feel free.

But I know most of you won’t work through that extra level 😉

 


How Am I Going To Monetise It?

This was a question that came in on my last installment of the Niche Site Challenge.

And a few people have also asked about it on the Facebook Mastermind Group too.

 

 

 

Well to begin with I’m only going to focus on two types of monetisation:

  • Affiliate Marketing
  • Advertising
  • My digital products

Although I’m not sure what my own digital products are going to be.

Language Learning is the biggest part of my life right now, so I’ll start there and build out.

I’ll talk about each of these methods more in depth over the next few months as I explore each one of them.

But I do talk about affiliate marketing at the end of the article.

But let’s get onto the strategies I’ve been using so far..

 


How To Create Content And Drive Traffic At The Same Time

As well as using Stuart’s 101 Traffic Hacks, I’ve been looking for other unique traffic opportunities.

I’ve written about Quora previously on the Nichehacks blog.

And, it’s one of the tools Stuart always recommends for me to use.

And for my niche it’s a perfect fit because people are always asking questions about Germany and language learning.

So, over the last few weeks, I aimed to answer as many questions as I could.

And throw in a few links back to my site in the process.

In fact I answered so many questions I’m a Top Writer in two niches on the site now:

 

 

Quora traffic has a no referral tag on it so it shows up as direct, which makes it a little hard to determine how much traffic comes from the site.

But considering I’m a new site and I’ve posted mostly on Quora, I’d bet around 80% of this direct traffic comes from there:

 

 

Now I know that’s not groundbreaking traffic.

But considering many niche sites don’t get that in the first few months, I’m quite happy for 30 days.

So how do you go about getting traffic from Quora? Simple.

First, set up your profile to reflect your niche site and what you do.

These ‘credentials’ will come in really handy when you’re answering questions:

 

 

 

Then go out and find the niches that you want, or need, to comment in on the top search bar:

Then proceed to answer questions to everything you can find.

It doesn’t matter how old the question is, or how few answers it has, get your answers in there.

But I need to make this really, really, clear…

Don’t just write comments like,

“You can learn German by speaking to other people and studying from textbooks.

Hope that helps, here’s my blog…”

Because, much like Reddit, you’ll get eaten alive.

Instead be sure to post long, blog-post style that really answers question. (You can even use it
as content on your blog at a later date).

Like this answer:

 

 

 

Which got over 16.2k views and 152 upvotes.

Again, not groundbreaking, but it means 16.2k people have seen the Deutschified name and maybe converted back to my site.

It also later became a blog post on my site right here:

So the benefits of Quora for you are:

  • Creating content people are actually asking for
  • Drive traffic from that content back to your blog
  • Expose your brand (naturally) to thousands of people
  • Reuse the content on your blog without duplicate penalties
  • I mean if they aren’t great reasons to start using the site, I don’t know what are.

 


The High Converting Trick To Getting More Email Subscribers

When I started Deutschified I was in a position a lot of you are:

You have a new niche site and you have nothing to give away for an email.

You don’t have a buy in; you don’t have a freebie; you’re not running any competitions and there’s nothing to trade.

And you’re stuck with the problem of what you can do to get more email subscribers.

Well, I thought I’d be bold and try something I saw over on the Drift blog when I was researching an article.

I decided to go ahead and ask people to sign up to my email list at the end of an article. Like so:

All they have to do is click on the ‘right here’ button and they’re met with a SumoMe pop up asking them to input their data:

 

 

And you know what?

This particular click trigger converts at 62.5% right now.

 

 

 

Which I’d consider to be really high.

But why does it convert so highly?

Well if people make it to the end of your blog post they’ve enjoyed your content.

They’ve not
bounced and gone straight back to Google.

They also must really want, or need, the content you’re putting out.

So you don’t need to exchange anything with them to get an email address.

Because they’ve already extracted a tonne of value from the post.

If my traffic was higher I’m sure I’d see that fall to 30-40% conversions.

And I intend to also create a test where it has a buy-in as part of the pop-up.

And I’m sure this technique works no matter how old your site is.

So I’d love if you tested it and let me know your results in the comments!

 


Getting My First Affiliate Sale

Getting my first affiliate sale after just a few days was the first sign that this site had potential.

In the past I’ve listened to Jon Morrow’s advice where he talks about not being too niche and going broad.

Well, that advice didn’t work for me.

What I have seen work time, and time, and time again with the clients I write for is when they have a specific niche but give themselves width for lots of products and recommendations within that niche.

And when I’ve focused on this the opportunities have come in quicker than ever.

Basically I wanted to get my first ever affiliate sale under my belt and put a product on my site.

The amount it makes doesn’t bother me – it ended up just being £1.30 – but it was the act of getting the sale that was important.

So what I did was I created a product review and dropped a product review in there for people to buy from.

 

 

 

The system was super simple:

  • I took a book off my shelf in my office
  • I wrote a review about how it had helped me learn German
  • I shared it on forums where people were looking to learn German

At this point my traffic was around eight to ten people per day. So that conversion rate was pretty good considering.

Someone was willing to buy a £15 from someone they didn’t know, who just happened to post on a forum (or Quora) and recommend a product.

For your niche site you could probably do the same.

Find a product that you use every single day.

Find people who have the problem this product helped solve.

Find out where they are.

Speak to them about it.

That’s the backbone of business anyway, isn’t it?

 


Month Two Biggest Takeaways

What have I learned from this month, and what should you take from the article? Well, here it is in short:

  • When you’re a new site, traffic doesn’t find you. You need to find the simplest most effective ways of getting eyes on your site.
  • Asking people for a sign up or a sale can have a big positive impact on your conversion rates
  • Keep it really simple. Find a problem and try to solve it for your readers as soon as possible
  • Don’t worry about perfect, take action and don’t look back. Trying to make everything perfect will only slow you down

 


That’s All For This Month…

Okay, if you have any hate mail for me changing the project, please feel free to let me know in the comments.

Otherwise I’d love to hear your thoughts on the new chapter in the challenge.

Over the next month I’m going to look at adding a buy-in to the site to get people to convert higher.

Reaching out to influencers to get more features and promoting affiliate products.

And if you want early updates on this challenge don’t forget to head over to the Facebook Mastermind Group!

See you next month!

The post Niche Site Challenge: Building Traffic, Growing Your List and Getting Your First Sale [Part 5] appeared first on NicheHacks.

Source: affiliate9

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12 Mar

The Niche Site Challenge Part Four: 5 Lessons You Can Learn From My Catastrophic Failure

I’m not too proud to admit when I messed up.

And, around October last year, I really messed up.

I promised to bring you a new niche site update every month. And did I?

And did I?

Nope.

In fact, right now, One Day Guides lies untouched.

Not a word has been written in months.

In this article, I’ll explain why.

But in every niche marketing failure, there are lessons to be learned.

And today I’m here to share them with you.

Along with my plans for the future and what you can expect.

 


What You’ll Learn

Here’s what we’ll cover in today’s article:

  • How Long You Need To Wait To Rank In Google
  • Why Email Sign Up Placement Is Paramount
  • How I Get As Low As 30% Bounce Rate
  • Why You’re Thinking Small Time About Interviews

If that sounds good to you, let’s get on with it, shall we?

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


First, What The Hell Happened?

Life got in the way.

If you follow me on the Nichehacks Mastermind you’ll know that I’m a freelance writer.

That makes up 100% of my income right now.

And, I recently moved to Germany. (More on that at the end of the article).

That means that I took on a lot of Freelance Work to be able to move here.

 

 

There was also the whole learning a new language thing.

That meant there was zero time for traveling or trying to grow a niche site.

These aren’t excuses, just facts.

You can leave me all the hate-mail you want in the comments, but I can’t change what happened.

But, before you do, let me show you what you can learn from my failure.

 


5 Lessons You Can Learn From My Catastrophic Failure

I’m trying to keep this section as data-driven as possible. Because the data doesn’t lie.

But I’ve also included my thoughts based on the experience.

The brain farts, stupid decisions, and wrong turns that you can learn something from.

I hope you find it as informative to read as I found it to live…



1. Give Google About 5 Months To Catch Up

One of the reasons many new Niche Marketers give up is because they can’t get traffic from Google in a short space of time.

I mean, how often have you felt like writing (or seen a comment) like this from the Warrior Forum?

 

warrior forum image

 

It’s easy to think that, once you get all green lights on your Yoast SEO plugin, you should end up at least somewhere on Google.

But that’s not always the case.

Especially when your site is brand new and you’re in a competitive niche.

Google needs time to know you’re not a spammy awful site users will hate.

In fact according to Google’s own product forum there is no maximum time limit!

Take a look at my Analytics data below.

My site started in April of 2016 but it wasn’t until September that I really started to see any consistent search traffic.

(I should have paid closer attention to Stuart’s 101 traffic hacks)

 

analytics search data

 

I didn’t really do anything special to get this either.

It just, well…kinda happened.

And my site started ranking for lots of long-tail keywords that I’d never thought of in lots of different places:

 

long tail keywords nichehacks

 

Now imagine those results if I’d put a lot of effort into my SEO and tried to rank for them.

 



2. Email Sign Up Placement Is Paramount

I’m writing this in February 2017 so my site has been dormant for around six months now.

But, yet, every month people keep signing up to my site.

Despite no new content, no updates and no effort from my part.

It only averages around one or two every few days, but still.

Check out my Aweber stats here…

 

weekly subscribes odg

 

Why is that, though?

Well the email sign up option on my site is SO easy to see.

It’s the first thing you’re greeted with:

 

one day guides home page

 

So before they’ve even seen if my site is active, or if my content is really good, they’re able to sign up and join ‘other smart travelers’ on my list.

The social media blog Buffer, for example, managed to double their subscribers in just 30 days by making the placement of their email opt-in forms more prominent.

In fact. over 33% of those sign-ups came from having a hello bar that was the first thing new users saw on the page:

 

buffer table

 

For your niche site then, what I can honestly recommend is placing your email sign up box in a place where people must see it.

Even if that is to just scroll past it or that they have to interact with it as a pop-up or light box.

The more prevalent it is, the better.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


3. Make Your Introductions and Internal Links Count

The bounce rate across my site sits at just 52%.

 

low bounce rate

 

That means more than 50% visit more than one page, as per the definition on Search Engine Watch, on my site.

That is higher on social (where intent if often just to check out your latest article) and lower on Google (between 30 and 50%) where people have a more focused and driven search intent.

Anyway, why is this important?

Because when more people visit your site – and for longer – your chance of:

  • Sales
  • Email sign ups

Goes up a lot.

Which is really important for your bottom line.

Don’t think about whether it’s a ranking factor. Don’t think about the average for a site.

(The average for a blog and the average for an Amazon site would be completely different).

And how can you make people read more of your site?

Well, firstly, having interesting content makes a huge difference.

But, there are two main factors for me:

  • Good Introductions: You can read [names] awesome guide on that here [link]
  • Internal Links: Giving people the opportunity to see more of your site

In fact, when Matthew Woodward did a critical analysis of Stuart’s bounce rates here on Nichehacks, he came to similar conclusions.

By removing opt-ins, improving introductions and letting people get to more content, more quickly, our bounce rates plummeted.

And it’s a simple as doing this:

 

internal links nh

 

And be sure to do it at specific drop off points in your content.

By employing this tactic of adding links in prime position and improving my introductions, I’ve been able to get at high as five pages per session at the height of my traffic:

 

pages per session

 

Not bad results for a small site with not a lot of followers!



4: Be Clear On Your Products Before You Start

I can’t stress this enough.

My biggest failure with One Day Guides was that I wasn’t clear on what I was trying to sell or the problem I was trying to solve.

Don’t get me wrong I started with an idea of what I wanted to do.

And, well, I just never got round to actually doing it.

I tried a couple of Amazon Affiliate recommendations.

Threw in an affiliate link here and there. But nothing you could really consider money focused.

Now, I previously said you don’t need to focus on making money from the off.

Especially for a blog.

And I think that’s true to this day.

But you need to know how you want to make money in the long run.

If you don’t, you’re really just pissing in the wind.

 



5: Change Your Focus On Interviews

Getting influencers to appear on your site is really easy.

You send out an email. They let you know if they’re available for an interview.

And, the end up on your blog.

Like when Nomadic Matt did an interview with me here:

 

interview with nomadic matt

 

 

It’s easy to create content. It’s easy to generate traffic.

And, heck, you might just even rank for some of their brand-specific keywords:

 

nomadic matt search results

 

In fact, Noah Kagan (and his prodigy) were able to get 10,000 views on a brand new site using Interviews as a cornerstone technique.

Which is no small feat.

But this is small time, short term thinking.

And, it’s only in hindsight I see that now.

Why?

Because if you interview someone you get a:

  • Spike in traffic for a day (when they share it)
  • Small association with a big name
  • Free content for your blog

Which is great and everything.

But if you’re the person who gets interviewed for a blog you:

  • Receive a backlink for the life of that site
  • You’re framed as the authority on that topic
  • Consistent referrals from that site
  • A spike in traffic whenever they reshare it

Now which of those sounds more appealing?

If I went back to One Day Guides again I’d take the hit the traffic in not having these interviews and work with smaller sites to get interviewed and grow my brand.

If you’re thinking of employing interviews as a strategy, I highly recommend you do the same.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


The Niche Site Challenge Isn’t Over…

At the start of the article I explained that I’d tell you a little more about my move to Germany.

And, here’s why…

My new niche site – the one to replace One Day Guides – is my new niche site about life in Germany.

In fact, at the time of writing this, it’s already growing by one to two subscribers every single day.

I’m purposely not linking to it (you’ll see why next month) but here is a screenshot of it to whet your whistle (and if you find it all by yourself, then so be it) 😉

Okay, that’s it for this month!

Have any questions, comments or suggestions?

Please let me know in the comments below…

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post The Niche Site Challenge Part Four: 5 Lessons You Can Learn From My Catastrophic Failure appeared first on NicheHacks.

Source: affiliate9

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12 Mar

The Niche Site Challenge: Five Lessons You Can Learn From My Catastrophic Failure [Part 4]

You can see all updates from the Niche Site Challenge here.

I’m not too proud to admit when I messed up.

And, around October last year, I really messed up.

I promised to bring you a new niche site update every month.

And did I?

Nope.

In fact, right now, One Day Guides lies untouched.

Not a word has been written in months.

In this article, I’ll explain why.

But in every niche marketing failure, there are lessons to be learned.

And today I’m here to share them with you.

Along with my plans for the future and what you can expect.

 


What You’ll Learn

Here’s what we’ll cover in today’s article:

  • How Long You Need To Wait To Rank In Google
  • Why Email Sign Up Placement Is Paramount
  • How I Get As Low As 30% Bounce Rate
  • Why You’re Thinking Small Time About Interviews

If that sounds good to you, let’s get on with it, shall we?

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


First, What The Hell Happened?

Life got in the way.

If you follow me on the Nichehacks Mastermind you’ll know that I’m a freelance writer.

That makes up 100% of my income right now.

And, I recently moved to Germany. (More on that at the end of the article).

That means that I took on a lot of Freelance Work to be able to move here.

 

 

There was also the whole learning a new language thing.

That meant there was zero time for traveling or trying to grow a niche site.

These aren’t excuses, just facts.

You can leave me all the hate-mail you want in the comments, but I can’t change what happened.

But, before you do, let me show you what you can learn from my failure.

 


5 Lessons You Can Learn From My Catastrophic Failure

I’m trying to keep this section as data-driven as possible. Because the data doesn’t lie.

But I’ve also included my thoughts based on the experience.

The brain farts, stupid decisions, and wrong turns that you can learn something from.

I hope you find it as informative to read as I found it to live…



1. Give Google About 5 Months To Catch Up

One of the reasons many new Niche Marketers give up is because they can’t get traffic from Google in a short space of time.

I mean, how often have you felt like writing (or seen a comment) like this from the Warrior Forum?

 

warrior forum image

 

It’s easy to think that, once you get all green lights on your Yoast SEO plugin, you should end up at least somewhere on Google.

But that’s not always the case.

Especially when your site is brand new and you’re in a competitive niche.

Google needs time to know you’re not a spammy awful site users will hate.

In fact according to Google’s own product forum there is no maximum time limit!

Take a look at my Analytics data below.

My site started in April of 2016 but it wasn’t until September that I really started to see any consistent search traffic.

(I should have paid closer attention to Stuart’s 101 traffic hacks)

 

analytics search data

 

I didn’t really do anything special to get this either.

It just, well…kinda happened.

And my site started ranking for lots of long-tail keywords that I’d never thought of in lots of different places:

 

long tail keywords nichehacks

 

Now imagine those results if I’d put a lot of effort into my SEO and tried to rank for them.

 



2. Email Sign Up Placement Is Paramount

I’m writing this in February 2017 so my site has been dormant for around six months now.

But, yet, every month people keep signing up to my site.

Despite no new content, no updates and no effort from my part.

It only averages around one or two every few days, but still.

Check out my Aweber stats here…

 

weekly subscribes odg

 

Why is that, though?

Well the email sign up option on my site is SO easy to see.

It’s the first thing you’re greeted with:

 

one day guides home page

 

So before they’ve even seen if my site is active, or if my content is really good, they’re able to sign up and join ‘other smart travelers’ on my list.

The social media blog Buffer, for example, managed to double their subscribers in just 30 days by making the placement of their email opt-in forms more prominent.

In fact. over 33% of those sign-ups came from having a hello bar that was the first thing new users saw on the page:

 

buffer table

 

For your niche site then, what I can honestly recommend is placing your email sign up box in a place where people must see it.

Even if that is to just scroll past it or that they have to interact with it as a pop-up or light box.

The more prevalent it is, the better.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


3. Make Your Introductions and Internal Links Count

The bounce rate across my site sits at just 52%.

 

low bounce rate

 

That means more than 50% visit more than one page, as per the definition on Search Engine Watch, on my site.

That is higher on social (where intent if often just to check out your latest article) and lower on Google (between 30 and 50%) where people have a more focused and driven search intent.

Anyway, why is this important?

Because when more people visit your site – and for longer – your chance of:

  • Sales
  • Email sign ups

Goes up a lot.

Which is really important for your bottom line.

Don’t think about whether it’s a ranking factor. Don’t think about the average for a site.

(The average for a blog and the average for an Amazon site would be completely different).

And how can you make people read more of your site?

Well, firstly, having interesting content makes a huge difference.

But, there are two main factors for me:

  • Good Introductions: You can read [names] awesome guide on that here [link]
  • Internal Links: Giving people the opportunity to see more of your site

In fact, when Matthew Woodward did a critical analysis of Stuart’s bounce rates here on Nichehacks, he came to similar conclusions.

By removing opt-ins, improving introductions and letting people get to more content, more quickly, our bounce rates plummeted.

And it’s a simple as doing this:

 

internal links nh

 

And be sure to do it at specific drop off points in your content.

By employing this tactic of adding links in prime position and improving my introductions, I’ve been able to get at high as five pages per session at the height of my traffic:

 

pages per session

 

Not bad results for a small site with not a lot of followers!



4: Be Clear On Your Products Before You Start

I can’t stress this enough.

My biggest failure with One Day Guides was that I wasn’t clear on what I was trying to sell or the problem I was trying to solve.

Don’t get me wrong I started with an idea of what I wanted to do.

And, well, I just never got round to actually doing it.

I tried a couple of Amazon Affiliate recommendations.

Threw in an affiliate link here and there. But nothing you could really consider money focused.

Now, I previously said you don’t need to focus on making money from the off.

Especially for a blog.

And I think that’s true to this day.

But you need to know how you want to make money in the long run.

If you don’t, you’re really just pissing in the wind.

 



5: Change Your Focus On Interviews

Getting influencers to appear on your site is really easy.

You send out an email. They let you know if they’re available for an interview.

And, the end up on your blog.

Like when Nomadic Matt did an interview with me here:

 

interview with nomadic matt

 

 

It’s easy to create content. It’s easy to generate traffic.

And, heck, you might just even rank for some of their brand-specific keywords:

 

nomadic matt search results

 

In fact, Noah Kagan (and his prodigy) were able to get 10,000 views on a brand new site using Interviews as a cornerstone technique.

Which is no small feat.

But this is small time, short term thinking.

And, it’s only in hindsight I see that now.

Why?

Because if you interview someone you get a:

  • Spike in traffic for a day (when they share it)
  • Small association with a big name
  • Free content for your blog

Which is great and everything.

But if you’re the person who gets interviewed for a blog you:

  • Receive a backlink for the life of that site
  • You’re framed as the authority on that topic
  • Consistent referrals from that site
  • A spike in traffic whenever they reshare it

Now which of those sounds more appealing?

If I went back to One Day Guides again I’d take the hit the traffic in not having these interviews and work with smaller sites to get interviewed and grow my brand.

If you’re thinking of employing interviews as a strategy, I highly recommend you do the same.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


The Niche Site Challenge Isn’t Over…

At the start of the article I explained that I’d tell you a little more about my move to Germany.

And, here’s why…

My new niche site – the one to replace One Day Guides – is my new niche site about life in Germany.

In fact, at the time of writing this, it’s already growing by one to two subscribers every single day.

I’m purposely not linking to it (you’ll see why next month) but here is a screenshot of it to whet your whistle (and if you find it all by yourself, then so be it) 😉

Okay, that’s it for this month!

Have any questions, comments or suggestions?

Please let me know in the comments below…

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post The Niche Site Challenge: Five Lessons You Can Learn From My Catastrophic Failure [Part 4] appeared first on NicheHacks.

Source: affiliate9

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28 Feb

How To Start A Niche Site In 6 Simple Steps For Just $23.49

Stop putting it off, will you?

You keep telling yourself that you’re going to start a niche site this year.

That you’re finally going to take control of your income.

But you never do it, do you?

Well, today is the day, my friend.

It’s time to step beyond that crippling fear of failure.

To say goodbye to the “One day..” and “When I get the time…” excuses and you actually do what you said you were going to do.

In this article, I’m going to show you how to set up a profitable niche site in 2017.

All for less than a round of drinks with your friends or a meal at a restaurant.

 

 


What You’ll Learn

  • How To Start A Niche Site In 2017
  • Where To Find The Best Logo For The Cheapest Price
  • The Truth About WordPress Premium Themes
  • Simple Ways To Market Your Site For Free

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


1. Choosing Your Niche

Your niche should be something you’re interested in.

You’re going to have to invest lots of time and energy and money into this site over the next few years.

So, it’s important you’re at least vaguely interested in the subject.

For example, Jawad writes over on his niche site, Writing My Destiny, because he’s passionate about it.

That’s why he’s been able to keep the site going for 3+ years.

My new site, Deutschified, is easy for me to work on because I’m learning German and have moved to German.

It’s important not to chase money.

For example, so many new niche marketers hear about a site like Pinch of Yum that make over $30,000 per month, and decide they want to start a food blog…

 

pinch of yum june

 

…despite the fact the last time they actually cooked anything was back in the summer of 2006.

I find choosing a niche becomes really easy when you go back through your recent purchases online. For example, my Amazon right now looks a lot like this:

 

delivered amazon

 

And that’s just one of many books, podcasts and online courses I’ve purchased.

Just think of all the product reviews and recommendations I can create!

But if you’re really stuck for a niche site idea, you can always download Stuart’s 1781 Profitable Niche Site Ideas right here.

Or why not pick up a copy of Stuart’s 7 step formula for finding profitable niches that you can dominate?

 


2. Setting Up Your Domain and Hosting ($3.49)

The go-to hosting for Niche site owners (and our mastermind members) is Bluehost.

Why?

Well, firstly their service is tailor made for niche marketers.

But, secondly, they let you choose your domain name and hosting in one go.

Meaning you’re able to get your niche site online in just a few minutes.

It was the favourite of Pat Flynn over at Smart Passive Income for many years (until his site got too big!) and it’s still who he recommends to all of his new recruits.

In this section I’ll walk you through exactly how to set it up.

Head over to the Bluehost website and click the Get started now button:

 

bluehost 2017

 

This will take you to a page where it asks you to sign up by choosing an existing domain, or by selecting a new domain.

 

choose domain
If you don’t have a domain in mind this is a really fun process.

You can choose a name based on the keywords that you want to focus on.

Or, you can be creative and come up with a brand name that’s easy to remember.

The brand name option is your best option as keyword based domain names tend to sound spammy.

And brand’s have much bigger potential in terms of how you can grow the site later.

It’s best to come up with about 10 to 15 domain names before you choose this.

Here is my exact list for coming up with Deutschified:

  1. ExpatsaroundGermany
  2. AnEnglishmansguidetoGermany
  3. TheUKgermanconnection
  4. Englishbytherhine
  5. learngermanwithjames
  6. howtomovetogermany
  7. Deutschified
  8. leichtdeutschleben
  9. movingtogermany
  10. britisharoundgermany

From there I chose the one that most stood out to me and provided me with the most flexibility.

I’d also recommend going for a .com suffix, but if you’re targeting a local audience, feel free to go for their .com equivalent.

Once you’ve entered your domain name, you’ll be asked to choose your package.

For a beginner the basic package is more than enough to get you started:

 

bluehost package

 

Then go ahead and choose your package on the next page and any extras that you might be looking for.

For example, as Search Engine Land writes here,

Google has been known to give Search Engine ranking boosts to websites with an SSL certificate.

 

choose extras

 

Finish off the process and…you’re done!

Yeah, that’s right. It was so damn simple.

Why had you even been putting it off?

And if you want to go the (recommended) route of adding WordPress to your site, you can follow this simple video from BlueHost themselves:

 

 

In the next section I’ll show you how to get a super cheap logo made for your site that doesn’t look like it’s super cheap.

You’ll be surprised how professional it looks most likely.

 


3. Creating A Logo For Your Site ($20)

Fiverr is a great place to get your logos made.

They’re always made professionally and cost between $5 and $20 depending on what package you get.

You can have your logo in just a few hours, or a maximum of three days, depending on who you go with:

 

Screen Shot 2016-03-16 at 08.56.47

 

But it can be quite hard to choose; after all, there are so many options!

It pays to do a little shopping around and find a style that you like.

My strategy is to look at some competitor websites, or your favourite sites, and see what style they’re using.

If multiple sites in your niche are using a similar style then it’s a safe bet to assume that’s what people in your niche are used to.

Or you can hover over a specific designer and see how many good reviews they have.

Like this one that has 896 five star reviews.

It’s safe to say they’ll be a good designer to use:

 

reviews fiverr

 

To get the best logo for your site and to save money the best strategy is to order logos from 3 different sellers who’s samples you like.

Give them all the EXACT same instructions on how you want your logo to look.

Be clear on what your site offers, whether you want just text or text and images, and what colours you want.

And send them example logos you like from other sites in your niche so they have a point of reference

And just order the absolute most basic $5 gig first no extras.

 

Screen Shot 2016-03-16 at 08.51.17

 

 

Once you have all 3 of your finished logos back pick the one you like best.

Then go back to the designer and get any changes you’d like to get made (this may cost extra depending on their terms so check before you order.

I recommend placing it on your site to see how it looks and getting feedback from your friends, family and niche (Facebook groups are a great place for this) so you’re 100% sure it works.

Then once you are 100% satisfied with the end product order the source files and any other essential extras you need from the Fiverr seller.

Don’t order any of this stuff upfront as if you end up with a logo you don’t want you’ve wasted extra money on it.

Here’s the finished product of a logo for my newest niche site:

 

deutschified logo

 

Not bad for $15 all in, and it’ll work for a long time to come.

 


4. Getting A WordPress Theme For Free ($0.00)

Did he just say free theme?

Yeah, I did.

Because you don’t need to pay for a WordPress theme to get your site off the ground.

You just don’t. It’s not necessary.

For example, when Jeff Goins launched his Coffee Snobber site in an attempt to make money from a hobby in just 48 hours, he used the standard WordPress theme to do it.

And, if you read the Gaps blog, Glen often points out that you can create a basic niche site using just a free WordPress theme.

And when you’re looking at how to build a profitable niche site, you should too.

Right now, you don’t know what the future of your brand holds.

And, you’re probably not that good at coding a site and a theme, either.

So why spend $60 on a theme right now?

There are tonnes of free themes in the WordPress database that you can download that look super professional but don’t break the bank.

Like this one I was able to use and put together in under 10 minutes…

 

Screen Shot 2016-03-16 at 10.05.35

 

Once your WordPress site is set up, all you need to do is head to your Dashboard and look for the Themes option on the side of the screen:

 

customise wp

 

On the next screen select the Add New option from the top of the page:

 

add new theme

And then you’ll find a whole database of new, free, themes you’re able to add to your site and customise:

 

themes

 

If you’re adamant that you need a Premium theme, you can check out MyThemeShop where they have some free options of premium themes for you to work with.

But, if I’d recommend starting off like I’ve done above, and making a proper investment in a theme further down the line when you have some content to work with.

 


5. Mailing List (Free) ($0.00)

A good mailing list is the backbone of any niche site.

And, even in 2017, it continues to be one of the most valuable assets to your business.

But did you know that you can create your first list for absolutely free?

Well, with MailChimp, you can.

 

mailchimp home

 

When I reviewed all of the big players in Email Marketing for Matt Woodward, I found one epic thing:

You can start a mailing list for up to 2,000 people with MailChimp, and then when you’ve hit the 2000 limit, you can transfer the database for absolutely free to a different software.

Now MailChimp do not allow you to use affiliate links in your emails.

But, that’s not a problem (yet).

The idea here is that you can start building a list and get into the habit of sending emails, adding sign up boxes and interacting with your audience.

Then when you get over the 100/200 person mark, you can swap to a bigger mailing list that does allow you to send affiliate links, like Aweber.

 


6. Getting Set Up On Social Media ($0.00)

Damn, your site itself is pretty much complete, right?

You’ve got a:

  • Domain
  • Hosting package
  • Logo
  • Theme
  • Mailing List

All you need now is a way of getting it out there.

And, with these free tools, that’s going to be super easy.

Now I won’t teach you to suck eggs, you know you need to go and set up free social media profiles for your niche site, like this Facebook page:

 

deutschified facebook

 

After doing some research with CoSchedule, I’d recommend you just focus on one channel right now.

And, honestly, Facebook will probably bring you the best return on time investment.

For example, take a look at this data from Roman Fitness Systems:

 

Screen Shot 2016-03-23 at 13.19.22

 

Or just head over to the Nichehacks Members Area and see how engaged that Facebook group is.

You can find help on how to set up pages through these links:

 


Recommended Reading For New Niche Marketers

This article is really just the basics of setting up a site and getting it off the ground.

But, you’ll need to learn more if you want to go from just having a domain name to actually having an online business.

Here are some of the best Nichehacks articles to get you started based on different topics:


SEO


Traffic Generation


List Building


Content Creation and Copywriting


There You Have It, Folks… (Total: $23.49)

I hope by now you’re ready to start your new niche site especially now it can be done for less than $25.

You can see that it’s not hard, expensive or time-consuming.

You can get it all done in a matter of minutes.

It makes you question what made you put it off for so long in the first place, doesn’t it?

Just to recap, here’s what you need to have in place:

  • Choose your niche (or use Stuart’s 7 step plan to find it)
  • Set up a domain and hosting with Bluehost
  • Install WordPress
  • Use Fiverr to create a logo
  • Install a free WordPress theme
  • Sign up with MailChimp
  • Create one social media channel for your site
  • Dive into the recommended reading

And if you need any help or support there is always the Nichehacks Mastermind group to help you find your way and answer your questions.

Or, you can just leave us a comment below…

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post How To Start A Niche Site In 6 Simple Steps For Just $23.49 appeared first on NicheHacks.

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28 Aug

4 Important Lessons Niche Marketers Can Learn From Marketing Giant Agoda.com

Take it from a career traveller:

Booking a hotel is one of the most important parts of travel.

Knowing you’re going to turn up to somewhere: clean, with a good location, good price and a piping hot breakfast is peace of mind you can’t put a price on.

(But, probably about $80 a night if you could).

Which is why online travel agencies, like Agoda, are so effective.

They take the sting out of looking for a hotel, and give you all of the best prices, and locations, on one beautiful page.

 

agoda home page

 

But, Agoda is also a site you can learn a lot from.

And, not just on how to find a cheap hotel.

Their site – essentially a huge niche site – has all of the recipes for improving your site and making a lot more money.

Agoda is an excellent example of great online marketing in action.

In this article I’m going to show you a complete break down of the Agoda site.

And the strategies you can replicate yourself to create an incredible user experiences for your site.

All while putting more cash in your back pocket.

 

 


What You’ll Learn

  • How To Use Social Proof To Drive More Sales
  • The Right Way To Use Scarcity And Urgency To Convert More Customers
  • Why Reassuring Your Users Can Create Repeat Business
  • How To Up Sell So Well Even The Most Tight Fisted Person Can’t Help But Buy

A word of warning, though – you may not be able to look at your niche site the same way again after reading this.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)



1. How To Use Social Proof To Drive More Sales

Social Proof, again, is a pillar of the sales community.

Knowing that other people have used a service, or bought a product, makes you more comfortable buying it, too.

For example, which soccer game would you rather go to, the one with the crowd at the top or the bottom?

 

soccer game crowd

 

The second one, yeah? Not only is it more exciting, but more people suggests a better quality of soccer.

They wouldn’t all turn out like this to watch bad soccer would they.

Adoga has managed to get this down to a fine art.

Everywhere you look on their site there is social proof of the quality of their hotels and the deals.

Take a look at this page, which you see straight after you’ve searched for your location and dates:

 

agoda hotel social proof search

 

You can see that high numbers of travellers have stayed here

there’s nearly 10,000 reviews on the bottom one – and between 50 and 170 travelers want to stay in these two hotels alone.

This makes choosing your hotel a lot easier, because you can mentally start to weed out the good from the bad.

But the social proof doesn’t stop there.

Once you click through, you get statistics of when the last booking of the room was, and how many people are thinking about booking it right now:

 

social proof two

 

Not only does this create urgency – more on that later – this makes you feel comfortable because you’re not the first person to book this place.

You know there are other travelers staying there, and making this reservation feels like less of a gamble.

 

 

“People tend to do what other people are doing.andycrest Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof”

–  Andy Crestodina

Click Here To Tweet This!

 

 

And, when you look at selecting your deal, you can also see which are the most popular, which can help you make a better, more informed decision:

 

agoda booking

Great reviews. Lots of travellers. Limited rooms available.

They’re making it really hard to not want to book this hotel.

 


How You Can Use This

Social Proof comes in lots of different forms to fit any niche site:

  1. Testimonials
  2. Reviews and Ratings
  3. Social Shares
  4. (Niche) Celebrity Endorsements
  5. Subscriber Counts
  6. Media/Niche Site Logos
  7. Badges
  8. Social Connections (Facebook likes etc.)

Think of all of the examples on this list that apply to your site.

Have you guest posted somewhere notable?

Have you been endorsed by someone?

Do you have a client or user testimonial?

Could people rate your product (or can you use amazon reviews)?

Can you display a share count for your best post?

List them and apply them to your page.

For example, Stuart makes great use of badges on all of his pages, so first time visitors know this site is completely legit:

 

nichehacks social proof examples

 

You may not even notice them at first, but subconsciously your brain is processing them and painting a picture of the site.

 


2. The Right Way To Use Scarcity And Urgency To Convert More Customers

Urgency is a great way to get people to buy something they want.

If they’re struggling to make a decision, but the product they want is going to be gone by tomorrow, they’ll be more inclined to buy.

I’ve spent hundreds of dollars on: T-shirts, cameras, accessories, Whiskey and flights because it was in a flash sale or because it was one of the few products left. And, you probably have too.

Combine this with the fear that your hotel deal might be $50-$100 more if you don’t buy right now, or even worse, there’ll be none left, and you have a cocktail for sales success right here.

Take a look at this hotel in Manchester.

Agoda combines social proof and the amount of deals they have left to create a real sense of urgency.

 

gotham manchester hotel urgency

 

The fact there are two people looking at it – who might book the room – and there is only one room left, adds urgency that makes someone who really wants to stay at Gotham try and beat the other two people to the booking.

Whether it’s factual or not remains to be seen, but it’s a remarkable strategy.

Even if I change the dates to a little further away, their entire booking page is filled with urgency and scarcity comments that fill you with a rush, and desire, to book.

 

gotham limited rooms

 

Limited Rooms available tells you that there’s not a high quantity, so if you want to get a room, you better get your card out and book.

Best Seller – Limited Supply! tells you that these sell, and they sell quickly – almost as well as Stuart’s Niche Products – so there is a real chance you’re going to miss out on the hotel you want.

Best Deals for Your Dates tells you that you’re not going to be able find these prices anywhere else.

If you don’t buy it here, you’re going to pay more, and when you come back they just might be gone.

I’ve experienced this when I was trekking across Spain, trying to book a hotel for that particular night and the numbers were seemingly going down – with lots of travelers looking at the page – you felt more inclined to buy in that moment.

 

How You Can Use This

Scarcity and Urgency doesn’t just apply to quantity; it applies to time and price, too.

So don’t worry if you’re not in the hotel industry.

For example, Marcus Taylor over at ConversionXL, used scarcity to improve his product sales by 332%.

 

musicians guide scarcity example

 

By combining time and price, he was able to create a sense of urgency that made people want to buy his product there and then.

Because, for a limited time only, they could save £200 on his product.

Once the timer hit zero, it’s back to full price.

Who want’s to pay more when they can pay less?

Look for opportunities where you can manipulate price, time or quantity, like:

  • This Weekend Only…
  • The Next 100 Email Subscribers Get My eBook Completely Free
  • Flash Sale: All T-Shirts $5
  • Only 10 Spaces Left: Get Access To The Membership Site Now!

On that that note, have you heard about the Nichehacks Membership site yet?

 


3. Why Reassuring Your Users Can Create Repeat Business

Reassurance – the act of removing people’s doubts or fears – can create loyal, repeat customers for you.

And as HelpScout point out, this is really important:

 

loyal customers

 

This is because if people know they’re getting the best value for their money, from someone they can trust, and cares about them, they’ll be more likely to return.

Agoda do this perfectly throughout the buying process.

They constantly reassure and show you that you’re making the right decision.

Let’s say you’re looking at this hotel in Bangkok.

This combination of social proof and reassuring copywriting – “Great choice in property!” – pulls you towards this hotel. (You can read Chelsea’s Beginners guide to copywriting for free right here).

 

first image

 

Once you’ve selected your property, after using the urgency tactics in the last section, they reassure you and talk to you in the same way a real sales person would if you were in a travel agency:

 

reassuring words

 

Then, once you’ve parted with your cash – the point of no return – they reassure that you’ve made the best possible decision with your money.

Making you feel safe in your decision and more likely to return, because your parting experience with the site is that you got real value for your money.

 

final stage reassurance

 

Where the internet can be a cold, harsh, distant place, creating this real warming connection between you and your customer can be the difference between keeping them, and them leaving the page to look somewhere else.

 


How You Can Use This

There are a lot of different ways you can use reassurance, both directly and indirectly.

Taking the social proof elements out that you read about before – which can also add reassurance – here are some of the ways you can give it to your audience:

  • Payment Protection
  • Return, Exchange and Warranty Policies
  • Privacy Policies
  • Control Certificates (Industry Certifications, like HubSpot content marketing certificate)
  • Thank you emails
  • Customer service offers
  • Feedback sheets

For example, Nabru found one of the problems with buying furniture online is the fear of it getting into your property. So, they created this section on all of their to combat it:

 

nabru reassurance example

 

It’s a simple message, but it really does add an extra level of comfort to your decision, doesn’t it?

You really need to look at all of the points of contact on your site where people are dropping off – checkouts, sales pages, blog posts – and add reassurance to them.

It could make a world of difference to your conversion rates.



4. How To Up Sell So Well Even The Most Tight Fisted Person Can’t Help But Buy

Have you ever been into a shop where they have lots of shiny, little, must-have items dotted around the cashier?

It could be chocolate bars at the Supermarket, or it could be socks in a sports apparel store, or cups and mugs in a housewares shop; you’ve definitely seen it.

This is called upselling and it’s where you can make a lot of money, selling products in addition to the product they’re there to buy.

The upsells on Agoda are subtle, but my gosh are they effective. And they use it not only with their own original offers, but with affiliate offers, too.

When you’re booking a room, where possible, they slip in an upsell where you can get more for just a little more money.

 

agoda upsell

 

Not only is the page filled with benefits of why you should buy, they combine all of the elements you’ve seen in this article to drive home their extra product sales.

There’s a: limited time offer, reassurance of saving money, social proof and urgency on the amount of rooms there are. Making buying more from them a much more appealing offer.

 

“When used properly, upselling can actually lenmarkidanbring you closer to your customers, while bringing you more revenue, better retention and lower churn.”

– Len Markidan, Groove HQ

Click Here To Tweet This!

 

They also continue the upsells – especially their affiliate ones – depending on where the attention of the customer is, too.

For example, after you’ve booked your hotel, they focus on the next decisions you’ll be making.

You probably already have a flight if you’ve booked a hotel, so they offer out for the next logical step – renting a car.

 

affiliate upgrade agoda

 

This is really subtle, there’s no hard-sell here, but it’s a benefit drive affiliate offer that’s perfectly in line with their core business – providing quality vacation services at value.

 

 


How You Can Use This

Look at where the attention is on your site, and think about the process people are going through.

If they’ve just bought a product, for example, they’re already in a buying mode and are open to being sold to. So, what are they looking for next?

Alternatively, look at specifics on your site, like the type of blog posts they’re reading.

If it’s a how to, you could upsell your practical courses . If they’re on a more thought-leader style post, you can sell them on your personal eBooks.

This doesn’t just apply to sales products, either.

You can also upsell to a content upgrade, or getting people on your mailing list.

On the Roman Fitness Systems site, you have two options when you start:

 

roman homepage

 

If you choose the Make People Hot option, you can expect to see this eBook:

 

fat loss ebook

 

And if you select the Make People Huge option, you get this eBook:

 

roman mucle gain upsell

 

This is tailored, targeted upselling that gets someone onto their mailing list.

Then you can continue to upsell through your mailing list, and cross your site, if it’s not what people are looking for.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Wrapping It Up…

Agoda clearly have their Niche Marketing on point. Heck, I wish I’d come up with the ideas they have.

They are great online marketers and an excellent example.

But, here’s what you really should have learned from them:

  • Social Proof: Put your social proof where people’s attention is focused to convert more highly and influence their image of your site.
  • Scarcity and Urgency: Let people know that what you’re offering isn’t going to be here forever. They need to act now, or forever live in regret.
  • Reassurance: Buying on the internet is scary. Give them a hand and let them know they’re making the right decisions and their hard-earned cash is safe.
  • Upselling: Find where your audience attention is when they’re looking to buy – or upgrade, like to your mailing list – and strategically place your next level products there.

Are there any niche sites where you love the way they sell? Let me know in the comments!

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post 4 Important Lessons Niche Marketers Can Learn From Marketing Giant Agoda.com appeared first on NicheHacks.

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15 May

How To Start A Niche Site For Less Than $32 [Updated]

Stop putting it off, will you?

You keep telling yourself that it just costs so much to start a niche site.

That you’re going to invest all this money and never make anything back.

But starting a niche site doesn’t have to break the bank.

In fact, you can start one for less than you’d spend on a meal in a restaurant. Heck, you can start one for less than a round of drinks with your friends.

In this article I’ve created my own niche site for less than $32 and I’m going to show how to start a niche site step-by-step, too.

 

 


What You’ll Learn

  • How To Start A Niche Site For Under $32
  • Where To Find The Best Logo For The Cheapest Price
  • The Truth About WordPress Premium Themes
  • Simple Ways To Market Your Site For Free

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


The Site You’ll Be Following…

I’m going to take you through the step-by-step process of how I’ve started my site, One Day In .

In fact, I was going to wait to get it all online, but instead I’ve decided to use it to show you how to do it yourself.

I’m not a big believer in people that say, “You have to spend money to make money”, either.

So I’m going to try and do this as cheaply as possible, but to a level that I’m happy with. Because I have other things to spend my money on, like you probably do to.

 


Buying A Domain Name ($10.30)

I’m not going to preach to you about choosing your actual brand name. Because, well…that’s down to you and the niche research you’ve done (you have done research, right?).

Instead, let’s focus on buying a domain name and getting you a reserved space on the Internet…

 


Your Domain Doesn’t Need To Be Your Brand Name

When you’re starting a niche site you’re going to be forced to make some decisions out of necessity.

For example, my brand name is One Day In. But, all of the domains under that name are already reserved:

 

Screen Shot 2016-03-23 at 12.47.45

 

So I needed to choose a different option that still fits my brand, and I opted for this one: www.onedayguides.co.uk 

What I’m saying here is that you need to prepare to be flexible.

Because, unless you want to get into a big bidding match for other domains, be open to choosing a different domain name. It won’t kill you, I promise.

 


Where To Buy

For me, I use ZEN Internet from the UK. Because they’re based in my city, they have great support and I just like them (I’m in no way affiliated with them).

But I know Stuart recommends Name Cheap, so if you’re outside of the UK, I’d suggest going for them:

 

Screen Shot 2016-03-23 at 12.48.51

 

Okay, so, you’ve bought your domain, now it’s time to get it hosted…

 


Hosting ($5.72)

I also get my Linux Hosting through ZEN Internet.

Because, it’s only $5.72 a month. So if you’re UK based I’d highly recommend them.

But, after that, my first choice would be Host Gator.

They’ve got packages as low as $3.95 a month, and even for a mid-level plan you’re not going to go above $9:

 

Screen Shot 2016-03-23 at 12.59.02

 

If I go completely full disclosure, I get my hosting with the same company I get my domain from because I’m no good at getting everything to link up properly from different companies.

If you have the same issue, it might be worth looking at where you can get a package deal.

 


Logos ($15.75)

I’ve gone the really cliche route here and opted for a Fiverr designer to make me a logo.

But, you know what, I’ve always had great results from it, so why not?

If you’ve never used Fiverr, simply click this link and it’ll take you directly to the logo design page.

 

Screen Shot 2016-03-16 at 08.56.47

 

Now when most people say, “Oh, you should get a logo on Fiverr” they think it’s actually only going to cost you five bucks.

But, it’s probably not.

While there will normally be a five dollar option, there are little add-ons that will cost you more like:

  • Design revisions
  • Delivery times
  • Image resolutions
  • File types

I’ve looked across a lot of different designers, and the most you’ll really need to pay though is around the $15 mark, like I’ve paid here. In the end I went for this designer:

 

Screen Shot 2016-03-16 at 08.50.16

 

Because I’m a damn sucker for these sexy little badge logos. But, here are those add-ons I was talking about:

 

Screen Shot 2016-03-16 at 08.51.17

 

You’ll need to do a little shopping around to find a design that you like and fits your brand.

But, there are tonnes of different designers on there for you to look through.

And, let’s be honest, at the absolute worst you’re going to spend $20 in total to get it re made if you don’t like it.

Here’s my end product…

 

Screen Shot 2016-03-23 at 11.43.49

 


Theme (Free)

Wh…what? Did he just say free theme?

Yeah, I did. Because you don’t need to pay for a WordPress theme to get your site off the ground. You just don’t. It’s not necessary.

For example, when Jeff Goins launched his Coffee Snobber site in an attempt to make money from a hobby in just 48 hours, he used the standard WordPress theme to do it.

And when you’re looking at how to build a profitable niche site, you should too.

Right now, you don’t know what the future of your brand holds.

And, you’re probably not that good at coding a site and a theme, either. So why spend $60 on a theme right now?

There are tonnes of free themes in the WordPress database that you can download that look super professional but don’t break the bank.

Like this one I was able to use and put together in under 10 minutes…

 

Screen Shot 2016-03-16 at 10.05.35

 

If you’re adamant that you need a Premium theme, you can check out MyThemeShop where they have some free options of premium themes for you to work with.

But, if I’d recommend starting off like I’ve done above, and making a proper investment in a theme further down the line.

 


Mailing List (Free)

Recently I reviewed all of the big-players in Email Marketing for Matt Woodward and I found one epic thing:

You can start a mailing list for up to 2,000 people with MailChimp, and then when you’ve hit the 2000 limit, you can transfer the database for absolutely free to a different software.

That means you can start your mailing list now for absolutely nothing, then move to a software like Aweber for less than $20 a month when you’re ready to become a fully fledged business.

And, once you hit 2000, you’re already there.

Simply head over to MailChimp and sign up. And, the rest is so easy even your elderly grandmother could do it.

 


Marketing Channels & Outreach (Free)

Damn, your site itself is pretty much complete, right? You’ve got a:

  • Domain
  • Hosting package
  • Logo
  • Theme
  • Mailing List

All you need now is a way of getting it out there.

And, with these free tools, that’s going to be super easy.

Now I won’t teach you to suck eggs, you know you need to go and set up free social media profiles for your niche site, like this Facebook page:

 

Screen Shot 2016-03-23 at 13.13.57

 

After doing some research with CoSchedule, I’d only recommend using one channel for now.

Pick the one you feel represents your brand best, and run with it.

Because choosing one platform can give you a lot more traction than spreading yourself too thin:

 

Screen Shot 2016-03-23 at 13.19.22

 

You can find help on how to set up pages through these links:

 


Free Social Media Marketing Tools

For this I’d recommend you set up a Buffer account.

It allows you to schedule updates for your social media profiles days in advance, and can save you a tonne of time, even on the free version.

It’s also the go-to choice of Nichehacks’ Stuart Walker for his updates, so, it’s battle tested for you too:

 

Screen Shot 2016-03-23 at 13.21.13

 


Free SEO Tools

You don’t need to be an SEO Genius to master it for your site.

You just need to understand some of the basics that can help you get off the ground. Jawad wrote an awesome guide on this if you want to take a deeper look.

But, as far as free tools go, the Yoast SEO tool is the best you’re going to get.

It gives a lovely analysis of your on page, and tells you simply whether you’re going to need to improve or not:

 

 

Screen Shot 2016-03-23 at 13.51.14

 


There You Have It, Folks…

I’ve just shown you how to start a profitable niche website for less than $32.

That can’t be bad, can it?

You’ve learned how to buy a cheap domain.

Get yourself some hosting.

Get a working logo made for next to nothing.

Why a free theme really isn’t that bad to begin with.

How to set up a free mailing list.

And get traffic using free SEO and social media tools.

If you can get started for $32 there’s really no excuse for not having the budget.

It’s time for you to take action now.

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post How To Start A Niche Site For Less Than $32 [Updated] appeared first on NicheHacks.

Source: affiliate7

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13 Feb

How To Run A Niche Site Without Neglecting Your Family

Have you ever had the itch?

The feeling that no matter what you’re doing, you’re always focused on the opposite.

If you’re working, you’re thinking about all the family and home tasks you should be doing, like what time soccer practice is, how you’re going to make up working so many hours to your partner, or if you’ve got enough food for dinner in the fridge.

If you’re with your family, you’re always thinking about that email you need to send, or that piece of work you’ve neglected, or that quick Skype call you need.

And it’s like an itch you can never quite scratch.

If you’re anything like the 30 work-from-home people I spoke to for this article, you’re probably feeling it right now as you’re reading this article.

You’re either neglecting your family, or your business. That’s how it feels at least.

But the truth is, it doesn’t need to be that way.

There is a way you can scratch that itch and work effectively (even with a three year old running around the kitchen), without that horrible feeling of letting your family life slip.

And, in this article, I’m going to show you how…

(See more niche research posts here)

 


What You’ll Learn

  • How To Take The Pain Out Of Working From Home
  • Why You Should Make Your Kids Work For Free (And They’ll Love It)
  • Some Sappy Stuff About Family Bonding
  • The Real Importance Of Getting Out Of The House

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


But James, You Don’t Have A Family…

If you’ve read any of my articles before, you’re going to know that I’m free, single and 23.

I have a family, but not in the “Charlie, get down from the window ledge, I’m trying to write an article!” way. Which is why I’ve not decided to write this article on my lonesome.

I’ve used a focus group of 30 work-from-homers with families who have given me insights, and solutions, that they use.

As well as throwing it out there to the Nichehacks and Inbound.org communities…

So, let’s not focus on the fact that I’m not a family man just yet (sob), and the fact that I’ve come prepared with situations that are guaranteed to help you make more of your time, and without neglecting your family.

You can check out the replies to the Facebook thread here and the Inbound Thread here.

 


Solution #1: Take Airplane Days To Remove Distractions

One the biggest issues of working at home is getting the space to work.

That is, people not bugging you. Kids not pestering you. And, getting some peace and quiet to actually get some work done.

Because, for some reason, when people see you have a computer set up on a piece of furniture you own, that’s a free pass to ask you stupid inane questions that could wait until later.

Or, for your kid to start feeding the dog Lego bricks.

So, this solution is to give you a little bit of extra space and remove distractions for a couple of hours.

 

Screen Shot 2016-02-02 at 09.40.00

 

Bryan Hassin, university professor and start up lover, came up with the idea of taking Airplane Days where you cut yourself off entirely from the world. No phone. No internet. No contact from people. It’s just like you’re sat in your airplane seat (and refuse to pay $20 for WiFi).

Pencilling these into your diary means you can allocate dedicated time to your work, a little like the pomodoro technique , and get more done.

It also takes away the worry of the usual home life stuff, because you can’t deal with that right now.

They don’t have to be full days, either.

You can do this for two or three hours at time if you’ve got a really hectic family life.

But this selfishness is important to the success of your Niche Site.

Because if you’re only ever getting to give work half your attention, you’re only going to produce half the results.

Some of my friends have incorporated this successfully by:

  • Taking your kids to a two or three hour activity (and making your partner the emergency contact)
  • Finding a new workplace, where nobody knows them, and settling in to work for a few hours
  • Assigning one or two evenings a week as ‘work time’, or a whole Saturday or Sunday morning

You’ll have to experiment with what works for you.

But by taking some time away from your family to do quality work, you can eventually give them more of your time.

 

src2

“Happen to things, don’t let things happen to you” – Stephen R. Covey 

Click Here To Tweet This!

 

 

 


Solution #2: Get Your Kids (Or Partner) Involved In Your Work

Yeah, you read that right. Don’t worry, it’s not as absurd as it sounds.

When I was a kid, my Dad was in the Navy and he could rarely get time off work.

So when I used to visit him, he’d take me onto the base. Let me take part in the courses he was running, let me go in the helicopters with him and play around with the computers in his office.

 

Screen Shot 2016-02-02 at 09.35.09

 

Now, your Niche site probably doesn’t have such James Bond-esque features.

But, your family understand your work is a big part of your life, and they’ll want to see the world through your eyes too.

That doesn’t mean give them the boring, mundane stuff you don’t want to do. Give them some fun and engaging tasks that help you, and don’t feel like work.

Things like:

  • Getting your kids to choose the images for your blog posts
  • Test headlines (or in-article jokes) on your partner
  • Let them help you come up with silly, crazy ideas when you’re mind mapping ideas and solutions
  • Just straight up ask them for help

The ideas one is big for me in a creative niche.

I’ll often get my little cousins to suggest silly article titles, or ask them to write what they think a topic is about, just to give my imagination a kick start.

But, the main thing here, is that by incorporating your family into your work, they’ll better understand your situation and give you less crap for working.

And, if the tasks are fun enough, you might even get them coming back to ask for more.

 


Solution #3: Use Parkinson’s Law To Do More Work In Less Time

One of the most common issues I found with my work-at-homer’s was that they always felt like there was never enough time.

That, even without distractions for a couple of hours, they couldn’t finish all the work they need to. Which is where Parkinson’s law comes into play.

If you’re unfamiliar with Parkinson’s law , here’s a definition of it (that I wrote because I’m good at words and stuff):

The amount of time you give a task, is the amount of time it takes

Let me explain:

Parkinson’s law states* that a task will swell (or shrink) to fit the time allocated to it. So, whether you give your task six hours, or twelve, that’s how long it’s going to take. Within reason at least.

For example, your 10,000 word eBook won’t get done in one hour if you set that as your goal. But, you could realistically complete a chapter in that time.

 

Screen Shot 2016-02-02 at 09.41.26

 

The problem with family (and home) based working is that you tend to just let activities carry on, without a defined end point.

Your article will be completed at ‘some point’. Your emails will be sent ‘before the end of the day’. You’ll make a start on that free download ‘this afternoon’.

But by giving this work a defined end point, you can get a lot more done.

Give yourself a specific time frame, or plan out your day. And you can do that to involve only work, or to involve just family, or both.

For example:

  • You will complete the first chapter of your eBook between 11am and 1pm
  • You will play with Jeremy (that’s a kid’s name right?) in the park between 2pm and 3pm
  • You will send Jeremy to his room and work on your second chapter between 3pm and 4pm

Joking aside, giving yourself these defined end times will push you to complete more work in a tighter period of time.

Meaning that while you might not be able to put more hours in the day, you can get more out of the ones you do have.

* There are lot of people who try to debunk Parkinson’s Law , or at least the way it’s treated in modern society. Now, I don’t claim for this method to be real science, I just claim that it works for me, for people who work at home with families, and it could work for you, too.

 

palin_sandison500_14479t_400x400“I enjoy writing, I enjoy my house, my family and, more than anything I enjoy the feeling of seeing each day used to the full to actually produce something. The end.”

Michael Palin

Click Here To Tweet This! 

 


Solution #4: Get Out Of The Goddamn House (For All Of Your Sakes)

The most common theme for all work at homers (family, or otherwise)? This…

Damn. Right. Everyone can understand this. And, it plays a big part in why people tend to neglect their families when they’re working.

Because your home environment is your work environment, the itch get’s stronger and stronger. Sadly, work tends to win this tug of war, too.

Screen Shot 2016-02-02 at 09.44.30

 

Now you might be thinking, “James, I’m always out of the house. I have kids activities, people, family, friends and everyone tugging at me all the time to get out”.

But that doesn’t count as being out of the house.

After all, you never actually switch off from work doing these.

Instead find times, ways and means to bond as a family in places that are away from work.

Okay, that was all lovey-dovey and mushy. So let me give you some theory behind it.

Firstly, it’ll help you work.

Because as researchers have found , new sights, sounds and experiences spark new synapses in the brain. Giving you a new, more creative edge in your work.

Secondly, family bonding time teaches your family how to work better together , giving you a better dynamic as the team that you are. Meaning everyone becomes more understanding of each other.

You’ll get argued with less for working, but you’ll also feel more compelled to put the laptop down and meet other family member’s needs, too.

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


We Are Family…

I got all my sisters with me! 

Okay, nostalgic sister-sledge based comedy aside, let’s recap how you can run a niche site without neglecting your family:

  • Block Out Airplane Days: Take a day (or couple of hours) where you have no phone, email, internet, or any connection to the outside world. By removing all of your distractions you can focus on getting more work done in less time, and have more time for your family outside of it.
  • Get Them Involved: Get your kids, or partner, involved in your work by giving them fun tasks to do. They’ll have more understanding for how much you work when they see what it is that you’re actually doing.
  • Take Advantage Of Parkinson’s Law: Set yourself tight and specific deadlines to mentally focus on getting more work done in less time. Don’t let tasks run on, give yourself a set time you need to finish, and you’ll find you’ll end up getting more done at a higher quality.
  • Get Out Of The House: Partly, because cabin fever can be a killer. But mostly because having family bonding time can increase compassion and understanding, giving you more space to work in the long run.

Do you have any work from home (with out without family) problems?

Let me know in the comments, I just might have a solution for you…

The post How To Run A Niche Site Without Neglecting Your Family appeared first on NicheHacks.

Source: affiliate7

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24 Nov

How To Write The Perfect Affiliate Product Review

What is it with affiliate product reviews?

They’re so good for your site.

But they’re just so damn hard to write.

And, it’s frustrating. Because they should be so straightforward, shouldn’t they?

You’re just giving your thoughts on a product.

But then your inner marketer climbs out of the woodwork.

Should you say this? Should you talk about that? What can you do to get the best return from it?

Which leaves you somewhere between writers block and fear. And you have no idea what to say.

Don’t worry, with this article, that’s about to stop.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


What You’ll Learn

  • The simple formula you need to create a perfect affiliate review every time
  • How to use free graphics to create reviews your audience will devour
  • The real reason you should be writing product reviews
  • Why it’s more important to be honest than nice

 


Why Should You Write Product Reviews?

A lot has been written on the benefits of having your products reviewed. From the fact that 88% of consumers trust online reviews as much as personal recommendations. Through to the way that they can give you up to an 18% rise in sales.

But not a lot has been said on the benefits of writing a product review.

Let’s take a look at why you should be writing product reviews then:

  • Money: I’ll cover this a little more in depth next. But, you can make affiliate sales quite swiftly from product reviews.
  • SEO: You can target more long-tail keywords and drive more specific search traffic from people looking for the product. (If you’re a beginner at SEO, check out this guide)
  • Authority: By reviewing products, and having people engage with them, you can create more authority in your niche. Because you must know what you’re talking about if you have a platform to speak from.
  • Free stuff: A lot of people will give you free access to their tools and products too. Meaning that, even if you don’t get paid, you have a new toy to play with.

Which, no matter where you are in you niche site journey, you can always benefit from. Even well established Pro’s like Matt Woodward still review affiliate products on their sites to reap these benefits:

 

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But, before we get into it, I need to be really clear with you about the real reason you should be writing product reviews…

 

 

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“Affiliate marketing has made businesses millions and ordinary people millionaires” – Bo Bennett

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The (Secret) Reason You Should Be Writing Product Reviews

Hint:

It’s not about any of those benefits I just mentioned.

There’s nothing wrong with reviewing a product you’re an affiliate for. Don’t get me wrong at all. But if the main reason you’re writing the review is to make money, you’re not going to provide an impartial – or honest – opinion.

Just like a blog post, a sales page or any other piece of copy, it’s not about what you want to write. It’s about what your audience wants to read.

So, before you write a product review, think of this:

Why do you read product reviews?

Chances are, it’s one of the reasons from this list here:

  • To find out the pro’s and con’s of a product
  • To see if people would recommend you use it
  • To look for other people who have had success with it
  • To make sure you’re spending your cash wisely
  • To check for any alternatives
  • To make a decision about whether to buy or not

For example, for my recent trip to Peru, I was looking to choose a hostel in Lima. And, I finally made a decision based on the common themes in the TripAdvisor reviews:

 

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Because it made it feel like a sound investment, and I knew that even if I got a boring hostel I’d still have a nice clean one that’s welcoming and friendly.

Here’s the best bit about product reviews, too:

They’re already looking for a reason to buy.

They’re engaged and interested and have the desire to buy the product. They’re just looking for a way to verify, or sway, their decision. You don’t need to sell to them.

You don’t even have to worry about writing a good review either. If you’re honest with people, they’ll pick up on it. And, overall, it’s been found that bad reviews can improve conversions by 67%.

That means you don’t need to give a five star review to every product you want to sell. Hell, you don’t even have to give a great review to a product you’re an affiliate for.

You just have to give a real one.

Okay, with that out of the way, let’s look at what it takes to actually craft an epic product review…

 

 


Step #1: Write Better Reviews By Getting To Know The Product

This is by far the biggest mistake you can make in writing your review. Not actually ever using the product, seeing the product, or owning the product.

If you try and write your review from other people’s opinions, or what you think the product would be like, you end up creating a flimsy review that doesn’t really say anything.

What do I mean?

Let me give you a quick example. I’ll do a mini review of two SEO tools, Majestic and SERPed. One of them I’ve used, one of them I haven’t.

Guess which one is which:

 

Majestic:

“The Majestic SEO suite is great. It has an easy to use interface that even a beginner could get to grips with. And, with it’s unique trust flow and citation flow metrics, it’s a great addition to your arsenal for future SEO too”

 

SERPed:

“I love the SERPed interface. It’s simple and easy to navigate, while the simplistic and flat design makes it still beautiful to look at. And where other tools have one layer of depth, SERPed has at least 10. It shows you not only the results from their own database, but from those of all their competitors tools too. Making this a perfect all in one suite.”

 

So, which one of those products have I actually used? Yep, that’s right…

SERPed.

You can tell simply by the fact I was able to go to more depth about specific things. Instead of a general overview of what the product would be like.

So before you set out to review a product you either need to:

  • Request access from the product owner
  • Purchase the product yourself
  • Access a free trial or sample (if available)

And spend a day or two getting used to it. Try it in different situations, for different problems and even put it in the hands of your friends and family. The more you learn about the product at this stage, the better the review in the end.

 

800ead063e4e9fe425ae15d0c83ea4f4“If your goal is to provide value, then it’s absolutely crucial for you to have the product in your hands (or on your computer)”

Karol K 

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Step #2: Use Honesty To Make More Affiliate Sales

There’s going to be a little voice in the back of your head that says, “Be nice, they put a lot of hard work into this”.

This is a problem I face when I review local stage shows. Because I know what it’s like to be an artist and put your work out there, and for people to say bad things about it.

But that still doesn’t stop me from publishing two star reviews:

 

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But you can’t give in to that voice and write a nice review just to stop hurting someone’s feelings.

Your service isn’t to the product creator, it’s to your audience. And they need to know the truth.

So don’t worry about writing something that might upset someone.

That’s part of creating content (see this post before creating your next blog post), and what the other person accepted when they put their work out into the world.

 


Step #3: How To Stack Information So You Don’t Lose Customers

There’s one truth about the internet you need to understand as a niche site owner:

People are always ready to stop reading.

At any point in your review they could just go, “Nope, I’ve had enough of this!” and move on to something else. So it’s important to make sure the start of your review contains all of the most important information.

Someone who has this down to a perfect art is Robbie Richards.

Take a look at this recent review he did for Thrive Leads

Look at these snapshots:

 

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All of the important information is in the first few seconds you’re on the page.

You can see what he thinks of the products. The features you need to know about.

The benefits to the potential customer. And, why you should carry on reading.

There’s enough information here to help you make a decision on whether to buy the product alone.

Never mind when you delve into the extensive review beneath it all.

You should look to include:

  • Your star rating of the product
  • The stand out features of the product
  • The people it will benefit most
  • Best places to buy/save money (if it’s relevant)
  • Picture of the product in action

Like this review for a Dyson Hoover:
Screen Shot 2015-11-12 at 12.48.35

 

You can easily use a free tool like Canva to create these reviews as well. I made this spoof image to review Stuart in under 5 minutes:

 

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Okay, I’m a writer not a designer. But you get my point. Even a dodgy image like that is easy to process and adds a lot of value to a reader before they’ve even got into the main content.

 

 


Step #4: The Simple Content Hack To Create Epic Reviews Every Time

This is a copywriting tool I learned from a great copywriter called Andy Maslen in his book Write To Sell. But I’ve adapted it slightly to make it fit product reviews a little better.

The original is a little acronym called AIDCA:

 

  • Attention: Grab your reader’s attention and hold it
  • Interest: Build their interest in buying the product
  • Desire: Make them want it
  • Conviction: Give social proof of why they need it right now
  • Action: Give them a simple, powerful, call to arms

And you can read more about that one in this post I wrote right here. But for Affiliate reviews, you’re going to alter it to AIDACA:

 

  • Attention: Grab their attention and hold it.
  • Interest: Explain what makes the product interesting.
  • Desire: Explain the interesting pro’s and con’s of the product.
  • Alternatives: What else is available out there.
  • Conclusion: Your final verdict of the product.
  • Action: If they want to buy it, here’s a powerful call to action.

 

This template is a little more flexible and suitable to different product reviews. Because this isn’t a sales piece, it’s a review.

Here’s a short examples of how this might look for a product to give you an idea of that in action:

 


Duolingo: Online Language Learning Software

 

Attention: Have you ever wished for free language software you could take anywhere in the world? Well, now you have it.

Interest: Duolingo brings together all the tools you need to not only learn, but remember, a language. Spaced repetition, speech, translation and context. And it does it all in one beautiful desktop, mobile and tablet compatible app.

Desire: The smart software constantly combines different aspects of the language, and pools them together, to give you a true real world feel of using the language.

But, like any online software, it has it’s bugs. There are occasionally inconsistencies and bugs that get in the way. Which can mean you learn the wrong word or spelling from time to time.

Thankfully there are community threads for each individual question or task on hand for those instances to help you along.

Alternatives: Other products in the market, like Memrise, do a better job of providing you with ways to to remember words – using mnemonics and images – but don’t have the same ‘game’ element that Duolingo has perfected. So if you’re looking for a mix of entertainment and education, I’d say Duolingo is your better option.

Conclusion: I’ve been using Duolingo to teach myself spanish for a number of weeks now. And, while I’m not as far along as I thought I’d be, I’ve made much better progress remembering the basics than I expected.

The game element is actually more addictive than I expected. And, wanting to continue my daily ‘streak’ made me study on the days I’d normally have slacked off.

The process has been frustrating at times, but like any game, it’s always fun in the end. And this is a great way for anyone on any budget to learn a language.

Action: Memberships have, and always will be, free for Duolingo. So you can sign up right here.

 

It’s a simple formula that you can check through and create perfect body copy for your reviews. And, you can expand it however you want by:

  • Including images
  • Case studies
  • Experiment results
  • Comments and feedback from people you shared it with

The list really is endless. But even if you wrote one sentence for each of those points you’d still have a product review people want to read.

 

 

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“The voice or style of your review should be honest and factual. You should not try to hype up the product.” – Loz James

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(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


The Truth About Affiliate Marketing…

All it really takes is honesty.

It builds trust. It creates tribes. And it’s going to drive you more sales.

If you take nothing else from this article, let it be that.

But here’s the main lessons from this article to help you write epic affiliate reviews:

  • Don’t write for the money: Write to serve your audience.
  • Get to know your product: So you reviews are always believable and thorough.
  • Don’t be scared: To give an honest (or bad) review.
  • Put the important information first: And use graphics to drive your points home and keep customers.
  • Use the AIDACA formula: To create perfect body copy every time.

The rest, my friend, is up to you.

Agree, disagree? Let me know in the comments…

The post How To Write The Perfect Affiliate Product Review appeared first on NicheHacks.

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