25 May

Mortgage Crushing Challenge Update

It has been too long since we announced the mortgage crushing challenge (MCC) to not have an update! But today I am happy to share how each of our sites are doing.

The short story is my site is now cresting over 1k visitors per day and on a nice growth trajectory but the earnings are not as good as I would like!

It was very clear at the time that there was A LOT of interest in how we would be building out these sites.

We have been working very hard on the sites(although not putting in as much time as we would like) and not keeping people updated as much as we would have liked! So I apologize for that!

This post is to give you a glimpse into both the mindset and stats for the site so far!

If you are building out your site I hope it is going well. If you are looking for some help to get started or keep things going have a look at these options…

Jon’s Update:

What does this challenge mean to you?

Adding another solid earning affiliate site to my portfolio and one that covers mortgage payments would be great!

As my other projects continue to take up more and more time it is important that I keep testing and tweaking my site creation process to keep validating what is working in this space

How many hours a week do you work on your site?

Initially, I put in about 10hrs to really map out my project and then since then I have been putting in about 1hr per week which usually consists of checking my stats, completing additional keyword research and coming up with new monetization strategies.

How did you come up with your niche?

My niche is pretty general as I wanted to try my hand at building a larger content site focusing heavily on content that could truly be evergreen. So the site covers a very wide range of topics.

What have you focused on over the last 4 months?

LOTS of content and leveraging expired domains. For me it has been about putting out a LOT of content targeting super low competition but valuable enough keywords.

What has been a big challenge with your site?

There have been 2 major issues…

  1. The amount of time I have been putting into the project is sub-optimal!
  2. My earnings per visitor are weak and I need to improve this!

What are you focusing on for the next few months?

More of the same to keep pushing the traffic up and then I really need to start working on getting my earnings up! But right now the focus is in trying to keep pushing the traffic up on this site so that when I do focus more on monetization I have a TON of traffic to play with.

How are you monetizing it?

AdSense and only AdSense right now. Pretty boring and its not working well!

What’s your content creation plan?

Target low competition keywords that are evergreen in nature (will be searched in 5 years time at the same amount they are now). Keep pushing out a lot of content for the site leveraging the process we use at ContentRefined.com to create content that ranks!

What is your backlinking plan?

I have only leveraged expired domains. Both PBN links (10 site done for you PBN) and 3 301 building blocks have been leveraged.

Sites Data

  • Cost to Date = ~$500/month
  • Earnings to Date = $256

Google Analytics

So overall with traffic going to over 1k visitors per day I am happy with the traffic growth and will keep pushing on what is working!

 

Kelley’s Update

What does this challenge mean to you?

My husband and I have been renting for the last few years and we want to eventually buy a house. What I hope to get out of this challenge is not only to learn more about building income websites but I also want to be able to financially help us to get a home that we can buy. I hope that by the end of the year, I will be able to build my site up enough to be able to pay for my rent and eventually my monthly mortgage when we get a house.

How many hours a week do you work on your site?

Every week varies depending on the workload I have, however, I try to get in at least 2 hours a week on my site. Sometimes I would spend 3-4 evenings working on getting the content templates create for my for my writers, but usually I am around the 2-3 hour per week mark.

How did you come up with your niche?

I have always wanted to do the type of site I am creating. I had a few options in mind that were very specific but I choose a niche that will take quite a bit of ‘elbow’ work to make an impact in.

What have you focused on over the last 4 months?

Over the last 4 months my biggest focus has been on getting a good solid base of content created for the site.

What has been a big challenge with your site?

A big challenge I am currently having with my site is getting visitors to it. I have quite a few good keywords that I am ranking in the high 10-20’s that I have been trying to get onto page 1. I have started to get some link building in place so I hope I am able to see some movement from that.

What are you focusing on for the next few months?

Over the next few months I want to be able to continue to push out some quality content, while executing quality backlinks to those articles. I also want to improve the layout of my articles in order to make it more user-friendly.

How are you monetizing it?

Currently I am monetizing the site via Amazon. But due to the new advertising fee structure I may look to some other affiliate options on CJ or Shareasale.

What’s your content creation plan?

My current content creation plan has been to get a massive pillar article created and then get smaller supporting articles that can interlink the the pillar article. I also intend to do a lot more keyword research in order to find lower competition keywords in my niche regardless of search volume just so I can get more visitors to my site.

What is your backlinking plan?

I have done a variety of backlinking strategies over the last few months to try and get the site moving. I first started off with looking at some of my competitors sites to see where they were getting some of their links from to see which ones I could replicate. I did see that some backlinks were coming just from blog posting so I did the same thing. That seemed to help get the ball rolling. After that I did some research and decided to give the scholarship route a try. I sent out about 300 emails and got backlinks from 3 different schools. Not to great on the conversion but it was better than nothing. Currently I am using our Use My PBN service to help point some links to some of my articles that just need an extra little push.

During the next few months I am going to continue with the blog commenting (around 5-10 per week), possible get a few editorial links created, continue to use the Use My PBN service and I might outreach out to a few more schools with the scholarship route again.

Sites Data

Analytics

SerpFox

Maddie’s Update

What does this challenge mean to you?

  • This challenge has really been about learning for me. When I started working with Kelley and Jon I had no idea what an “income website” was. I’m using this as a way to learn more about the “bigger picture” of the business so that in the end I can relate to my customers on a really real level. Some extra income is always nice too.

How many hours a week do you work on your site?

  • I generally put around 2 hours a week in depending on how busy my week is. I do like to try and publish my own content as much as possible as thrive is always updating and I like to be up to date on it.

How did you come up with your niche?

  • I came up with my Niche as it was something that I personally just really like. I wouldn’t say it’s a passion of mine but it definitely comes from personal interest

What have you focused on over the last 4 months?

  • I’ve really just focused on getting quite a bit of content on my site at this point. I wanted to go after the obvious ones at first and I’m still working on that.

What has been a big challenge with your site?

  • I know this is a really lame excuse- but time! Time has been such a struggle as I feel guilty using my time to grow something that isn’t of any use to the business. Content Refined was just launched in November and I’ve been working really hard on it. If I’m going to be on the computer working on something, it’s hard for it not to be Content Refined related!

What you are focusing on for the next few months?

  • The next few months I want to focus on a better and more strategic content plan. I also want to start organizing my site a bit better as I have a lot of content and want to create some backlinking strategies with existing content etc..

How are you monetizing it?

  • Well, I applied for google adsense a few weeks after I started ranking for Keywords and I got rejected, so now I’m going to apply for Amazon after I complete a full audit on my site. I have quite a few review articles on there now that are starting to rank so hopefully that will be a better strategy.

What’s your content creation plan?

  • Initially I went after a bunch of the low hanging fruit for my initial round of content. Now that I can see what’s a hit and what’s not, I will create a custom content plan with about 4 different silos and build from there.

What is your backlinking plan?

  • Currently I don’t have a backlinking plan. Once my site gets a bit bigger, I intend to buy a 5 site PBN package from lightning rank and get some consistent backlinking done.

Sites Data


Analytics

Source: affiliate4

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18 May

The Easiest Keyword Research Strategy for New or Big Sites

We have all been there… needing to get more articles created for our sites and not having a clue where to turn. It can be frustrating trying to squeeze more juice out of a keyword research method you have already used extensively. Whether you are looking to create a sitemap for a site or find another unique keyword for a huge site typical keyword research strategies can struggle to have you come up with a MASSIVE list of keywords/content ideas!

Here is a strategy you can use to come up with a bunch of keywords to create articles for.

WANT AN EVEN EASIER WAY? Done For You Niche Selection and Keyword Research

Niche Selection & Keyword Research Packs for Amazon Associate Sites:

When it comes to Keyword Research there are few people who have worked harder on Keyword Research then Matt Allen from NicheWolf.com. Today with both my team and his expertise we are offering a limited number of Niche Selection and Pre – See Sample Here or Buy Here.

  • Each pack will only EVER be sold once (unlike most other services who sell the same package up to 10 times!)
  • Each pack is broken down into a sitemap structure so you
  • All data you need to come up with a great article is included (including MarketMuse data to help give you article a better chance of ranking – see case study here)
  • Limited quantity

See done for you Keyword & Sitemap packages HERE!

(limited quantity and will provide each package to ONE person!)

This post is all about how you can quickly complete keyword research and come up with a great site plan based on your competitor’s site.

This strategy is definitely a little simpler than the more advanced strategies used by my team for my money sites or by the team for ContentRefined.com / NicheWolf.com. However, this strategy is a great place to start if you are looking to quickly generate a bunch of keyword ideas.

Outcome: This procedure will enable you to get a bunch of low competition keywords that you can create articles on for your sites easily each month.

Tools:

Strategy Summary: Use tools to identify all the keywords you are currently ranking for and all the keywords your competitors are ranking for then compare easily using Google sheets to see which keywords your competitors are ranking for and you are not. Then analyze this list to identify the easiest keywords your competitors are ranking for and you aren’t so you can get content created for them.

Step 1: Find Site Related to Your Site

In this tutorial I am going to use http://bballworld.com (not my site but will treat this post as if it was MY money site). So I will need to find another site that is relevant to basketballs. In Google I typed in a relevant term to the site.

I then went through the list and looked at the sites to see if any sites are similar to my site. In this case http://bestoutdoorbasketball.net/.

** An alternative way to do this is to go into semrush and input your site. Scroll down on the homepage and look for the Main Organic Competitors section and find one in that list that is relevant.

Step 2: Gather lists of Keywords from each site

Now that we have the two sites, we need to go to semrush and export the keywords each site is ranking for.

Before we export the keywords, we want to set the keywords search volume we download to be greater than 200 or 500.

You want to do this for BOTH sites.

Step 3: Importing keywords into Google Document

After you download the keywords, you want to copy and paste the keywords of your money site onto a new google doc. Make it one color (ie Blue).

You then want to do the same with the competitors keywords. But make them a different colour ie. Green.

Step 4: Remove any keywords the Money Site is ranking for

For this step, you will need to install an addon called Remove Duplicates.

After you download that you will need to highlight column A – > Add-ons – > Remove Duplicate – > find duplicates or uniques

This will run a system that will remove any keywords your money site is already ranking for from the relevant site. In this case 32 keywords were similar.

Step 5: Get SECOCKPIT details for the keywords left over

Take all keywords left over from the relevant site (all keywords in green) and run it through secockpit.

You want to upload you own keywords so you will click this button:

 

Step 6: Filter Keywords

Once Secockpit loads all the data, we will filter it so it shows more than 200 or 500 searches and less than 33% competition.

(Note – Recently we have found Ferzy to be the best at showing the true competition of a keyword)

Now we will export the list.

Comparison of competition score for SEMRush, SECockpit and Ferzy with Ferzy as the clear winner!

Step 7: Download File and Upload to Google Document

Once you have downloaded the list you want to open it up.

You now want to take column D and upload it to a new Google Excel document.

You will need to do the same for column H, I and AD

 

  1. A way to double check is to put the money site back through SEMrush and search for the keyword on your list before you make the title and assign it to get written.

Ex. molten basketball

  1. Some keywords may not be 100% relevant so ensure to comb through and remove any that should not be in the list.

Summary

This was a very intense HOW-TO post with a LOT of screenshots.

If you have been recently stuck trying to come up with keywords this is a great strategy to get a lot of ideas and avoid duplicating effort with keywords already on your site.

You can do everything yourself and as you can tell I try and hide nothing!

Or… if you want some help I have a couple services…

  • Niche Selection & Keyword Research Packs – NicheWolf.com!
  • Done for You Content Marketing – Content plan, KW research, content creation and publishing – ContentRefined.om!

 

Source: affiliate4

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12 May

Business and Income Report April 2017

April was another very busy month.

Several businesses continue to perform extremely well and the increased team has definitely increased the amount of work we are able to get done.

Balancing tasks between immediate pay-off and long term growth is always tricky. Time will tell if we get that balance right!

My first 2 full time staff were a huge success and I am trying to grow my in house team rapidly adding 3 additional summer co-ops to determine the right size/makeup of my in house team.

This report covers the results of the business during April!

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. Content Refined Continued Success & Self-Reinforcing Competitive Advantage – ContentRefined.com continues to grow at a rapid rate with ever improving systems/procedures. I think it is becoming clear that there is a gap in the marketplace for a reasonably priced content writing service that focuses on the effectiveness of the content to drive results and not just $/word. As we continue to geek out on the data we are uniquely positioned to collect we will continue to drive a gap between our contents performance and competitors. This is a unique opportunity where our competitive advantage of being a systems/data driven marketing first content marketing service becomes self-reinforcing as we grow (since we get more and more data).

2. Money Sites – With a reorganization of my internal team Kelley has taken over the running of my portfolio of sites and is doing a great job here! Although we didn’t see the earnings jump we really want it was a solid month.

3. BrandBuilders Turnkey Sites – The turnkey sites continue to be in HIGH demand! We sold out in a matter of hours and are continuing to scale again… you can get on the early bird list here.

4. Traveled Drove & Flew With 3 Kids Aged 4 and Under! – For any parents of little ones out there that have pulled off any trip you can relate to this being a success! My wife and I traveled to Florida with our 4yr, 2yr and 4 week old… 8hr drive and 2hr flight… no crying or screaming on the plane (although I am sure I aged from the trip).

Key Failures

  1. Singular Focus? Every once in a while I get tempted to rethink if my diversified approach makes sense! I am not planning to make a change but wonder if I am leaving an opportunity under-realized due to my split focus.
  2. Vacation Productivity – I was able to keep things moving but was not as productive on my vacation as I had planned!
  3. 80/20 – Due to both my decreased hours (vacation / new baby) and increased demand on my time (3 new staff) I have slipped a little in my email response time and realizing I am likely not working in the sweet spot of the 80/20 principle.
  4. Amazon Stops Selling Product – One of the FBA business I was growing and was showing promise had all the products pulled by Amazon (all the products in the category, not just mine!).

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Apr Update – The site is doing well with a solid increase in traffic. I need to improve my earnings per visitor but happy with the start of the site. To get to the target of this site crushing any mortgage payments I have to stay on it!

  • Traffic = 6,233
  • Earnings = $31.27

2. Buy 1 Site Per Month

Apr Update – Some interesting sites came my way this month but I decided they were a little too unstable for me to purchase. Although I didn’t buy a couple I was able to get them into the hands of some others who did buy them (I am definitely not a broker but if I can connect someone I will).

  • GOAL = 1 New Website Purchased
  • ACTUAL = 0 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Apr Update – Although the graph looks rough! The results are still promising and we will be working hard to really increase the earnings per visitor. Overall I am impressed with the strategy and the majority of this trend is the result of one site taking a seasonal nose dive.

  • Traffic – 26,044
  • Earnings – $163.04

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Apr Update – Decent results for the portfolio, it fell a little short of the 10k target but still solid results!

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Apr Update – Second month in a row where I fell short on my weekly posting goal. Definitely going to beat myself up on this metric… need to push hard to deliver great posts. Last month I had one very interesting post published regarding a cool new tool that can constantly monitor your websites speed!

  • Plan = 4
  • Actual = 3

2. Systematic Promotion of my Content and Building of my List

Apr Update – No Progress  – One of the team members joining will have it on her plate to help develop and execute and improved strategy here by the end of the summer

3. Increased Intelligence with Email Automation

Apr Update – No Progress – Need to carve out a dedicated workday to go through this!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Apr Update – 13,175… Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Apr Update – Each business had new procedures created for them!

  1. com – Quality and Efficiency Improvements

Apr Update – Work has begun on a complete new backend system for LightningRank management and are testing out new systems we will be ready to offer to existing clients soon.

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Apr Update – Maddie is doing an exceptional job delivering fantastic customer support and articles! We (and a new summer intern) are working hard to setup the data tracking to keep pushing the science of content marketing forward. See the post at the start of May here… rank content in Google with certainty.

  • Planned MRR = $16,000
  • Actual MRR = $25,432

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Apr Update – Achieved – expect a very interesting case study soon! The TurnKey affiliate sites ready in 24hrs are selling out in a handful of hours every time we launch!

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Apr Update – Running lean and profitable. The business is still being driven by an affiliate site that drives a lot of traffic (100k/month)!

  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Apr Update – Continuing to run lean and profitable
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Apr Update – Turned around a little last month… still not a great business!
  • Brand #4 – CK – Systematic Growth to $20k/month Profit
    • Apr Update – This was our first full month back on Amazon, it started to grow again and getting some decent organic sales now.
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Apr Update – We are now selling! Consistent but small organic sales!
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Apr Update – The first test shipment is going to arrive in May and the goal is to make our first sale in May!
  • com – Hijack and Listing Suppression Monitoring Service
    • Apr Update – Staying flat, churn = new customers right now. Great service I still use to be notified when my listing gets suppressed so I can go in and fix it right away!

Part 5 – Put Outside Capital to Work Efficiently

Apr Update – Expect a BIG case study on this

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,925
  • Actual Net Income = $49,617.53
  • 2017 Average Net Income = $46,593.96

 

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

April was a very solid month. Just based on the timing of a few things there are some structural challenges to keeping this pace up for May. I am going to try and keep pushing the business forward while taking care to keep laying a strong foundation of procedures and team members.

April the in-house team doubled with summer students and I am excited to see how I can leverage their brains and enthusiasm to help out the business and this audience!

Source: affiliate4

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03 May

Rank In Google With Certainty – 2 Metrics Reveal That You Will Definitely Rank Well in Google!

Over the last few months we have published a LOT of GREAT content for customers in all industries at ContentRefined.com

Wouldn’t it be amazing if we could say with statistically significant confidence what metrics an article needed to hit in order to perform well in Google?

See Inside Our Content Marketing Continuous Improvement Process!

We track a lot of data for every article we publish including date published, word count, marketmuse score, keyword difficulty scores and ultimately search position.

With all this data we had to analyze and boil it down to some actionable insights!

So in this post you will get to see the proprietary data from ContentRefined on how different metrics most impacted the current ranking position of an article.

Why Share All This Exclusive/Proprietary Data???…. Stupid Not To!

Honestly I am geek for this stuff and very very excited about the results so I am happy to share!

Plus… if you want to get the benefits of all these lessons we are learning you can signup to ContentRefined and have our team create optimized content for your site!

Checkout Content Refined

Questions I Will Try to Answer:

  • What measurable content metrics impact the final search ranking of a product the most?
  • How does the MarketMuse score correlate with SERPs?
  • Do we have enough data to do some multi-variable regression analysis and say with x% confidence that if an article is ____ long with a Market Muse score over ____ trying to rank for a keyword with a competition score of under ___ it will be on the first page 90% of the time.

 

Data Analysis Method (unless you are a super-geek feel free to skip):

For the following analysis, we have configured MarketMuse Content Score, Ferzy Keyword Competition Score, SECockpit Keyword Competition Score, and SEMRush Keyword Competition Score into data sets for the keywords from each article written by the Content Refined process during the months of December 2017 to March 2017.

These data sets, based around the article keyword, are then taken and combined with the article Google Ranking (using SERPFox) to run a correlation analysis.

Finally data points that were outliers, not published or published within the last 30 days were removed.

The purpose of this analysis is to determine the strength and significance of each metric as it relates to the Google Search Rank for the target keyword. Knowing which combination of scores provides the best correlation about how well an article will rank can vastly improve our ability to produce articles that deliver marketing results!

Moving forward this will help us refine (pun intended) our content creation process as we focus on the metrics that will help predict an articles ability to perform.

This analysis will help us evolve from the “spray & pray” method of content marketing currently used and help us engineer the creation of content that delivers results!

Which Keyword Competition Score Provides the

A lot of keyword research tools provide an estimation on the Keyword Competitiveness / Difficulty / Competition score. But… which score is the best indicator that if the score shows it is easy to rank for the article you create for it actually ranks?

What Competition Score Is The Best Indicator Of Our Ability to Rank for a Specific Keyword?

Here is what our data showed when we compared 3 Keyword Competition scores to the final SERP of an article…

  • SECockpit – My favorite keyword research tool had a weak Correlation of 32%

  • SEMRush – My favorite site reverse engineering tool and also an okay free keyword research tool had a low correlation of 38%

  • Ferzy – A new tool dedicated to analyzing all aspects of a keywords difficulty had the best correlation with a Moderate correlation of 45%

The numbers show SECockpit had the widest spread and was the worst at predicting the eventual ability of an article to rank for a given keyword.

The best was Ferzy with a Ferzy score of under 30 showing the ability of these articles to rank quickly!

 

Our Secret Weapon – Article Topical Depth Score vs SERP

The difficulty of the keyword is one very important metric clearly but what about the “quality” of the article in terms of the articles ability to rank?

We use MarketMuse for our own money sites and as part of the ContentRefined content creation process.  We have found it very helpful as a guide for our already great writers to help them cover a topic in depth and not just superficially.

Think of it as a very powerful (and VERY expensive) Google Suggest tool that provides the topics that are relevant to the topic we are writing about.

What we wanted to see was how well would articles rank based on their MarketMuse score and was there any correlation?

Here are the results showing the MarketMuse score vs SERP for the data set of articles…

MarketMuse Correlation = -61%

Meaning – There is moderate to strong correlation saying that the higher the MarketMuse score is the more likely the article is going to rank well in Google.

 

Multi-Variable Regression Analysis

So what does the data reveal in terms of the magic combination of Competition Score, Market Muse Score and (some other magical metric) that results in 100% certainty you rank #1 every time?

Sadly no data combination gave us the statically significant confidence we felt comfortable reporting but here is one very interesting takeaway from the data…

Of the 9 articles included in the analysis that had a MarketMuse score greater than 40 and a Ferzy competition score of under 30 8 of the 9 (88%) ranked in the top 10!

If this holds when we get more and more data to analyze it is saying we have an almost 90% chance of ranking in the top 10 when we create a good article that covers a topic in depth (ie MM score over 40) and are going after a low competition keyword (Ferzy score of under 30).

Clearly, this sure looks like a sweet spot for where we want our articles to be positioned to have the highest chance of delivering predictable results!

Conclusion – How have our systems changed?

We aren’t done… as more and more articles are created we will track more and more data for us to crunch on. This ongoing analysis will continue to help us better define what articles will perform well in Google!

At ContentRefined.com we are continually trying to really really dial in our content marketing skills and deliver world class content but more than that we are a marketing first content agency focused on delivering results!

Moving forward we will work to aim at what looks to be a sweet spot for the articles we are creating whever possible…

  • MarketMuse Score greater than 40
  • Ferzy Keyword Competition Score less than 30

As we continue to refine our process we will continue to add requirements to our articles and costs to our process so we continue to deliver articles with a higher confidence of being able to rank and deliver results!

As a result of continuing to improve our process, we will be raising our prices in the very near future at ContentRefined.

NOTE – All existing and new clients, in the very near future, will lock in the current lower prices but will receive the benefits of our continually improving process!

Lockin Content Refined Pricing Now!

Source: affiliate4

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24 Apr

2 Hacks to Improve Your Site Speed Substantially & Special (FREE) Offer to Monitor Your Websites Speed

We all know page speed is important but for the most part the best in class process for having a fast site is something like this…

  • Step 1 – Signup for a premium FAST Host (like WPEngine)
  • Step 2 – Setup your site optimizing for speed
  • Step 3 – Run a few tests and get a warm-fuzzy feeling everything is good
  • Step 4 – Never look at it again (even though you continue to make changes to your sites that could impact the sites speed)

Clearly although this is good and better then not thinking about site speed at all it leaves even your most important sites vulnerable to becoming slow.

So what is the solution?

What Gets Measured Gets Improved

Now for the first time you can measure and track your websites speed!

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

So as promised…

2 FAST Tip To Speed Up Your Website!

I’m about to show you how I found out I had a problem and then brought my page speed down by 2 seconds, using a couple quick tips that you can implement yourself – in less time than it’ll take to read this post.

But first, why does site speed matter!

If I were to ask you if you’d prefer your website to be fast or slow, of course you’d choose fast. But I think many people underestimate how important speed is. Studies have shown that there is an undeniable correlation between load time and earnings on your website. Here’s why:

And that’s not even including the effect page speed has on your SEO – Google has admitted that slow sites rank lower. All of these reasons are why when Shane Labs told me he had a tracking tool that solved the problem of never going back and checking your sites speeds I cared.

I’m a firm believer in analytics (you can’t improve what you’re not measuring) so tracking page speed is important. And that’s where I had failed before. In the past I had run an ad-hoc speed test on my site using Pingdom, or Google Page Speed insights. I’d see a decent score, and call it a day.

But I’d neglect to measure again later. And after several versions of wordpress later, a few theme changes, and some third party plugins, my site was slow (I’m sorry for all of you that had to wait while AuthorityWebsiteIncome loaded – its still not amazing).

Shane set me up with a MachMetrics account to start periodically measuring site speed, just to see how bad it was. He said he’s seen worse, but I was pretty embarrassed:

(each line is a phase of the page load, the blue line is when it is completely loaded)

About an average of 5.5 seconds, yet sometimes as bad as 9 seconds! And why was it so inconsistent? I deferred to Shane’s expertise for some tips. He suggested a few best practices, I implemented, and look what happened:

See the difference? Me neither. I was frustrated, but also intrigued – had I not been measuring I would have just assumed all was fine.

Next my Superstar Server Admin / WP Developer took a stab at it. We sent him over access to our MachMetrics account and he was able to see some areas of improvement instantly. Take a look at how the results changed after our second attempt:

There we go! Averaging about 3 seconds now (for doc loaded), 2 seconds shaved off. Let’s take a look at what happened in more detail:

Can you spot the biggest change? Yup – the number of resources. Cut in half from 118 down to 55. But how did over 50 files get removed without changing the appearance of the site?

My Server Admin / WP Developer explained 2 biggest changes:

  1. He installed the Autoptimize wordpress plugin and customized it to work with CDN. This automatically combines and compresses all your CSS and JS files, along with minifying your HTML and
  2. He removed some old retargeting pixels we were no longer using. These are notorious for making tons of requests.

Take a look at a side by side comparison of how the site used to load, versus now:

And what’s even better is I know these changes are improving things for all visitors regardless of where they are located, including both desktop and mobile users:

But here’s a disclaimer – this may not work on your site. Why? Because every site is different, and with so many factors affecting page load times, speed optimization can be more of a trial and error approach than an exact science.

The ability to test and monitor is why I’m excited that I was able to work out a deal with Shane so that AuthorityWebsiteIncome readers get a special offer. Normally MachMetrics starts as a 30 day free trial before you have to upgrade, but he’s giving my readers something special: if you sign up through this link, within the next 3 days, he’ll keep your account active even after the trial ends. (FREE FOR LIFE!)

Yup – that’s special just for us. After your trial ends you’ll still be able to utilize 3 daily checks in your account. That’s your url checked every day across the US, Europe, and Japan. Or 3 different urls checked every 24 hours. Or both mobile and desktop versions of your homepage analyzed daily. Stop wondering how your site is performing and let an automated process do your homework for you.

He’s only offering this to us, for the next 3 days. Take advantage of it now: MachMetrics Special Signup

Another Example of These 2 Changes by My Server Admin / WP Developer…

I was lucky and some of the optimizations from this situation I was able to apply to another of my sites (ListingEagle – the project Shane was actually the developer for (not the WP site)). The results were even more dramatic here – check out this almost 40% improvement here:

 

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

Source: affiliate4

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14 Apr

Mar Income – New Baby and New Records

New month, new baby and a new income record! March was a busy month for the business with many new projects on the go.

Between the hiring of 2 additional staff in house and a BIG new project that is all about putting more capital to work in this space I am excited. Expect a very interesting case study soon about the new project and in particular the BrandBuilders.io deal structure.

It is still a challenge to ensure I am giving all projects the amount of attention they deserve especially with the arrival of my 3rd child and spending more time at home.

This report covers the results of the business during March!

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. ContentRefined.com Growth (10% compounding per week!) – Content Refined has continued to grow at 10% per week for 4 months now! Maddie is handling all orders extremely well and we are getting fantastic feedback on both the service and the support!

2. BrandBuilders Deal – The launch of the turnkey sites was CRAZY… they sold out in a matter of hours and we are quickly scaling to be able to handle additional volume! You can sign up for the early bird list here.

3. FBA Businesses – After a few months of struggles with the FBA businesses we have had the start of success on a few fronts with these brands and look

4. Quality of Applicants & New Hires – I posted a job to hire a summer intern and ended up with an incredible number of quality applicants! I am excited about the 3 people I will be adding to my in-house team and their potential contributions to the company and this website/audience.

Key Failures

  1. # of Projects and Unrealized Opportunity – With the number of projects I have it is clear that a few have some pretty amazing potential but I am spending time on projects that even if they hit their targets won’t deliver the type of results a small incredible increase in the other projects would yield. This is an ongoing struggle but allocating my time to balance both diversification of risk and optimizing my return on time. My hope is that with the increased staff my capacity will continue to be increased and I will be able to give increased attention to the projects that are morst deserving of it!

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Mar Update – The team is doing very well in the MortgageCrushingCompetition. Everyone struggles with the same issues of finding time to invest in this project but all sites are looking good!

  • Traffic = 4,175 Unique Users
  • Earnings = $12.72

2. Buy 1 Site Per Month

Mar Update – This was the first month in a long time where I did not actually add a content site into my portfolio! I did buy an Amazon FBA business and through an entity I will talk more about later we made another productized service acquisition but for me personally, I did not buy any content site!

  • GOAL = 1 New Website Purchased
  • ACTUAL = 0 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

Amazon FBA, SAAS or Larger Websites I Can Close on Quickly As Well – Contact Me Here

 

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Mar Update – This project is going well with a LOT of traffic rolling into these sites. The earnings are behind where I want them to be but I made some organization changes that have put Kelley who is a wiz with this stuff in charge of my portfolio with a CO-OP student to help part time.

  • Traffic – 40,089 Uniques per month
  • Earnings – $351.72 (lots of opportunity for improving! currently behing plan!)

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Mar Update – The graph looks awesome! Except there is a one-time earnings event in here that will not be repeated. Definitely, have a lot of work to do to drive up the earnings for my sites. Many sites with great traffic but not earning enough from them, many tests are now underway.

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Mar Update – March was not my best month for the site! The posts were not as in depth as I would like and were more mind-set then tactical. I am working to fix that this month! My excuse… baby… but it is a weak excuse since we had ~9months to prepare for me not working much for a few days.

  • Plan = 4
  • Actual = 3

2. Systematic Promotion of my Content and Building of my List

Mar Update – No Progress  – One of the team members joining will have it on her plate to help develop and execute and improved strategy here.

3. Increased Intelligence with Email Automation

Mar Update – Good progress last month with proper tagging, now it is up to me to better define the process.

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Mar Update – 17,257… Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Mar Update – Great continued focus from the manager of the services.

  1. ListingEagle.com – Quality and Efficiency Improvements

Mar Update – The ranking improvements we saw from the tests we ran are continuing this month!

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Mar Update – We have had an average compounding growth rate of 10.76%(PER WEEK) for 13weeks! Customers are thrilled and we are blowing through our targets. Many long hours are being put in by the team led by Maddie but we are very excited for what options we have for this business!

  • Planned MRR = $14,000
  • Actual MRR = $22,187

Visit ContentRefined.com for Content Marketing Services!

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Mar Update – Achieved – expect a very interesting case study soon! The TurnKey affiliate sites ready in 24hrs are fantastic and feedback has been great (selling out in under 24hrs again)!

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Mar Update – Running lean (don’t have the numbers for this business so not included in the income report)
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Mar Update – Continuing to run lean and profitable
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Mar Update – This business may be the first one we need to kill… unfortunate and we will test a couple more ideas but our landed cost is simply too high for this product to be really profitable.
  • Brand #4 – CF – Systematic Growth to $20k/month Profit
    • Mar Update – GREAT NEWS – we are back on Amazon and selling!
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Mar Update – We are now selling! With 2 websites pushing sales we are looking forward to seeing how we are able to compete in this space.
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Mar Update – Products are on the boat for the first very small validation order!
  • com – Hijack Monitoring Service
    • Mar Update – Continuing to run very lean with little effort on growth. Great solution for people who want to be notified ASAP if their listing goes down.

Part 5 – Put Outside Capital to Work Efficiently

Mar Update – I will have some big news on this front soon!

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,750
  • Actual Net Income = $60,065.61
  • 2017 Average Net Income = $45,586.10

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

Mar was a month where I definitely felt I started to be more active working on my business and not in it. The next phase of growth for the business I believe is clear and that is continuing to get better at managing my team, pushing out more value to my audience at AuthorityWebsiteIncome and focusing on my largest opportunities within my portfolio/investments.

There will be what I hope is a very interesting case study coming soon about how adding a 3rd option (not just sell/don’t sell) for world class operators who aren’t necessarily looking to sell but want to take some risk off the table. If this might apply to you please reach out to me and I can let you know more details.

Source: affiliate4

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07 Apr

We are growing! Transitioning to Hiring and Managing Staff

Both my family (daughter born last week, now 3 kids) and company (3 new in house hires) are growing.

This post is about how I am thinking through the team building process.

Hiring and managing in house staff has been something that has surprised me as being both very profitable and fun! When I left the day job under 1 year ago (my quitting story) I was unsure if my path would take me to having an office and team.

Potentially because my first two in house staff Kelley and Maddie have worked out extremely well (for the most part – they are a little verbally abusive to their boss 😉 ). Don’t worry they won’t read this.

Both existing team members have worked  out incredibly well and when I do a review on what $ spend has had the highest ROI the addition of these two team members to increase my capacity to take on new projects is the highest ROI by a mile!

  • Kelley – Built up the LightningRank.com team and has handled customer support along with
  • Maddie – Managing all of ContentRefined.com while it has been growing at 10%/week for the last 3 months!

So as I continue to grow I am faced with what hiring plan makes the most sense for my business.

Like all other parts of my business my plan is to systematically approach this problem (getting the best possible team members onto my team!)

 

My Current Hiring Theory & Assumptions:

Several Assumptions

  • I never want to hire someone who needs low level management support
  • In the town I am located in the TOP talent is not coming back after graduation to look for work but are willing to come back for Summer CO-OPs and if the work was enticing enough would come back after graduation
  • Culture fit matters, because we are a small team one bad cultural hire could cause us a lot of problems!

My current philosophy on hiring is a rare occasion I disagree with the book EMyth Revisited – In the EMyth Revisited, which is a book I absolutely recommend, it states to systematize a business as much as possible so you can place the lowest possible cost employee that can predictably execute a task. My argument against that is that yes they will be able to execute the task but won’t be able to spot the higher level opportunities I prefer to have someone overqualified continuing to spot additional opportunities and replacing themselves.

 

So What Am I Looking For

Hire smart, hard working people with a proven track record of having grit who will be a good fit with the team!

  • Validate Smarts – Easiest – the usual way grades etc
  • Validate Grit – Previous work or better having pursued athletic (usually) path and demonstrated sticking with something after multiple failures.
  • Validate Fit – Tougher to measure but any sign of self-deprecating humour seems to be a good sign!

 

Lessons Learned:

Not having a company name is getting pretty annoying! When I describe what my company does it is a little confusing to people.

I talk about my 3 divisions…

  • Business To Consumer – Affiliate sites & FBA businesses
  • Blog – Authoritywebsiteincome.com
  • Business to Business – My productized services arm

But it is a tricky business to understand if you if don’t have any experience in the space! I need to improve this, name the company and create at least a bit of a landing page with the aim to get people motivated to work here!

 

How Do These 3 New Hires Help You as a Reader of AuthorityWebsiteIncome?

Here are a few things to look forward to as an audience member at AuthorityWebsiteIncome.com

  1. Better and more data intensive blog posts – I will be putting more leg work into some BIGGER posts that I am very interested to see the results of and I hope you will be as well.
  2. More procedures shared – When I am able to package together my procedures and share them with my audience it is usually some of the most useful posts. Expect more of this!
  3. New Productized Offering – As I add capacity to my team I am more capable of responding to requests for additional offerings.
  4. New Tools – One of the hires is a computer science guy who loves hacking together little tools. He will be building a few tools for our in house use and I will be likely sharing access to some free tools.
  5. Improved visibility on businesses – One of the big efforts will be on dashboarding out the business and then creating a more public version of my income reports that shares data more transparently.

 

My Management Process

I often seem to get questions about how do I manage both my virtual and in person team. The answer is pretty straight forward…

  • Daily “Standup” Meeting
  • Weekly 1:1 Meeting Where we Review Scorecard
  • Monthly Update Meeting (business results review meeting)
  • Task List with the MAJOR goals for the work term laid out early

We are not perfect yet definitely but I am happy with the structure so far and I am sure we will tweak it as we go.

 

Increased Capacity to Buy More Businesses!

As the team grows so does our ability to take on more projects!

If you are looking to sell either a profitable website or FBA business please email me at jonhaver11 (at) gmail.com

Even if you don’t want to sell the entire business and have a highly successful business and are just wanting to sell a portion of it to take some risk of the table but still run it to realize the upside I would be interested in chatting with you!

Source: affiliate4

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24 Mar

The Downside of a Single Focus in Your Entrepreneurial Journey No One Talks About

Like most of us with an entrepreneurial leaning I enjoy listening to a lot of audiobooks and podcasts related to business and self-improvement.

There is one recurring message from wildly successful people and many success guru’s… FOCUS!

In this post I am going to argue why I don’t think the focus on a single business is the optimal strategy for many. It may be the right strategy for some but based on my goals (and depending on yours) I don’t think it is the right strategy for everyone.  

 

The Argument for FOCUS:

John Lee Dumas – One of his common sayings is FOCUS “Follow One Course Until Success” and he has certainly embodied this with a daily business interview podcast that has helped grow his business to generating over $100k/month in profit!

Warren Buffet & Bill Gates – 2 of the richest men in the world and long time friends both when they were growing their businesses identified “FOCUS” as the one attribute that most contributed to their success (see story here).

Andrew Carnegie (great autobiography I recently read) – “Put all your eggs in one basket and then watch that basket”

Many many motivational speakers talk about the benefit of Focus.

Who am I to disagree with these wildly successful people?

My Argument against Singular Focus:

First let me be clear I do believe singular focus on an overall goal is incredibly important and I have talked about this before. Understanding your why and having that being crystal clear is key! My obsessive focus on building my online business to allow me to move back to my hometown to raise my family I believe contributed to that becoming a reality. But, what I am arguing against in this post is singular focus on a SINGLE business/strategy is the right plan for most people!

The question I ask myself when devising my business and strategy is…

what strategy/decisions (single vs multiple businesses) will provide me with the highest probability of providing the life that is best for my family.

Or another way that is more generic…what is the right decision to give me the best chance of achieving whatever my “why” is?

For many people whose online business goals range from paying their mortgage with the proceeds, covering their retirement and being able to leave the day job and work online full time their financial goals are not as extreme as many of the people providing the FOCUS advice.

My issue with a single focus on a single strategy is that by its nature is often tied to a single failure point.

  • 100% organic traffic sites – Google can take you out overnight
  • 100% selling on Amazon FBA – Amazon can suspend you overnight
  • 100% lead gen via paid traffic – New competitor or terms changing can demolish the business overnight
  • 100% social media traffic – Traffic on a platform you don’t control (Facebook changes rules and business posts don’t show up as much)
  • 100% dependant on affiliate relationships – Those reltaionships can change (Amazon Associate account suspension)

For those of us whose ideal lifestyle financial needs are not extreme any additional profit attached to the same failure point becomes partially redundant.

Note – If you want to be a billionaire… I doubt my advice is right for you! I would recommend following the advice of the wildly successful people above!

The people who are wildly successful Billionaires were smart enough/worked hard enough to avoid that single failure event from occurring while many others who followed a similar single focus did experience failure. The result is we have a survivor bias where we celebrate mostly those who avoided the multiple close calls with failure to achieve astronomical success.

 

My Solution – Income Stool Approach

If my goal is to increase the probability that I will continue to provide financial freedom to my family then any arm of my business that earns income in excess of that amount does not continue to increase that probability at the same ratio. What I am trying to say is that I would rather have 5 businesses independent of one another that all could cover my family’s financial needs then 1 business attached to a single potential failure mechanism that earns 10x what I need.

I think of this approach as an income stool… the more legs the stool has the more solid it is.  If you have 5 legs and one gets chopped out (such as Amazon Associate account suspension) the stool stays standing.

What To Do If You Have a Single Failure Point in Your Business?

I have several very successful friends who run a single online business and do incredibly well.

The challenge they have the one described above…

But for them diversifying into a new business with a new skill set isn’t optimal since they are world class at their existing business model.

Solutions to Consider:

  • Sell a portion of the business and take some money off the table
  • Use the same skill set in a different industry
  • Sell the knowledge they have through consulting to provide a revenue source independent of their single failure point
  • Listen to the more successful people then me and keep focusing with their eggs in one basket and achieve wild results!

 

 If You Have Thought Through the Same Question What Decision Did You Make?

Source: affiliate4

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18 Mar

February 2017 Income Report

Although February was a short month it was a very busy one! We have a lot of projects on the go and have the feeling of momentum behind many of them.

Definitely sometimes struggling to ensure I give new projects enough of a push before I try and hand them off. I have a concept that I am still thinking through but essentially it takes a 10x increase in my effort to onboard/launch a new business vs maintain it so I only have a limited amount of energy I can invest in those growth projects. When I have too many in the critical phase it doesn’t go well… but the flip side is that once I correctly get on onboarded it takes limited effort. So, basically I need to limit the number of growth projects, give them 110% focus and then not move until it is above my imaginery “self-sustaining” line.

In February I was also very appreciative of my key team members both in house and over-seas they have been able to continually take on more and more work but what is most impressive is how much they are continually invested in growing the business which is fun! Although the dream was to work from home initially working from an office with talented staff pushing in the same direction is fun!

This report covers the results of the business over the course of February.

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. ContentRefined.com Customer Support – Maddie is going the extra mile including a few examples of getting a clients unique dog food sent to her so she could get photos with a dog
  2. BrandBuilders Deal – A deal was finalized in February that increased my % stake in BrandBuilders, provided a vehicle to look at bigger deals moving forward and setup the existing team to build the business even more.
  3. New Website Growth Strategy – Several of the sites I have been building have been having some great success out of the gate! I am looking to continue testing this out myself and then scaling and sharing it!
  4. FBA Deal – I am starting to purchase some small Amazon FBA deals and the first one is performing well. There are not very many outlets for people looking to sell Amazon FBA businesses making under $2k/month but they can be solid little businesses. I am working to setup systems to onboard these businesses efficiently. If you are interested in selling your FBA business let me know.

Key Failures

  1. Passive Income Portfolio – Both my time and a team members time I hired to help run the portfolio is getting pulled in other directions. The immediate payback is low but the long term payback is great so I need to figure out a way to put more effort in here. The solution I am looking at in March is a re-organization of my team to re-balance workload.
  2. FBA Brands – I still don’t quite feel like I have nailed the business model here, plenty of challenges with existing brands and lots of learnings again this month.

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Feb Update – The team is doing very well in the MortgageCrushingCompetition. Everyone struggles with the same issues of finding time to invest in this project but all sites are looking good!

  • Traffic = 1,199
  • Earnings = $2.64

2. Buy 1 Site Per Month

Feb Update – 1 larger site was purchased and a new business was spun up with a manager and investor. It is a unique dropshipping business that existed for 9 years and the deal had a substantial earnout component to it. So far it is performing on baseline for revenue with a lot of efficiencies already realized. We are looking at some nice growth opportunities moving forward.

  • GOAL = 1 New Website Purchased
  • ACTUAL = 1 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

Amazon FBA, SAAS or Larger Websites I Can Close on Quickly As Well – Contact Me Here

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Feb Update – Some great progress here! Several sites have started to perform well that were brand new builds using a unique strategy. The goal of this strategy is to add $5k/month to the portfolio.

  • Traffic – 37,281 uniques per month
  • Earnings – $177.24

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Feb Update – With some  changes in how one site is being monetized I had a big drop in earnings but expect it to bounce back nicely next month. Overall the portfolio is performing well in terms of traffic but not getting the level of attention it deserves!

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Feb Update – Some big posts were published in February including my post and tool about how to calculate your drop in amazon affiliate program earnings.

  • Plan = 4
  • Actual = 4

2. Systematic Promotion of my Content and Building of my List

Feb Update – No progress – need to develop system to systematically promote posts. With my Amazon Affiliate Program earnings calculation tool I did a bunch of outreach to let people know I had a tool for them to easily calculate the change in their earnings and as a result received a large number of links back.

3. Increased Intelligence with Email Automation

Feb Update – Progress moving all customers and contacts into one database with established tagging practises so we will be able to take the next step of applying some intelligent automation.

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Feb Update – Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Feb Update – Continued focus point during my meetings with each business manager. As businesses are growing we are continually finding ourselves outgrowing our systems and needing to adapt quickly.

  1. LightningRank.com – Quality and Efficiency Improvements

Feb Update – The tests are part of the new systematic money site creation strategy that resulted in 37k visitors within a couple months after starting a series of sites. The results we are seeing are fantastic and are looking forward to continuing to explore these strategies with more tests.

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Feb Update – Another great month for this new and promising business. With happy customers, VERY low churn numbers we achieved the target growth rate. To hit our end of year goal it is clear we need to develop additional sales channels and branch into new markets. We expect some learning curves branching into additional markets but are looking forward to it! Maddie as mentioned above is doing a great job at taking care of all customers and growing the business.

  • Planned MRR = $12,000
  • Actual MRR = $12,989

Visit ContentRefined.com for Content Marketing Services!

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Feb Update – This goal I can now call complete for 2017! It is structurally well setup, new office for this business has been established and the team is growing. The TurnKey affiliate sites ready in 24hrs are fantastic and feedback has been great.

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Feb Update – Running lean (don’t have the numbers for this business so not included in the income report)
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Feb Update – First loan repayments have been sent and the business is operating efficiently and ahead of baseline. Unfortunately for me as manager with a big hole to dig out of before I get any upside consideration it isn’t adding a lot to the monthly profit yet.
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Feb Update – This business might be on its way to be my first FBA flob… the product is great but the price point is simply too high to compete with the much cheaper competitors. We have a few more tricks up our sleeve to pull out to see the results.
  • Brand #4 – CF – Systematic Growth to $20k/month Profit
    • Feb Update – Still having issues with Amazon and needing to get our listing live again. Great product which had been doing great sales! We have $30k worth of inventory waiting to start selling again!
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Feb Update –
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Feb Update – The investment needed for this project has started to make it look less attractive but coming up with some other strategies to validate the idea before launching.
  • ListingEagle.com – Hijack Monitoring Service
    • Feb Update – Continued slow growth.

Part 5 – Put Outside Capital to Work Efficiently

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,400
  • Actual Net Income = $24,537
  • 2017 Average Net Income = $24,537

 

 

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

 

Feb was a short month but definitely one where a lot of great progress was made. My disappointing performance with FBA is still a pain and I have some ways I am looking to solve it moving forward. In addition some great progress on setting up unique opportunities looking longer term, excited to keep the momentum going in March!

Hope your year is starting well!

 

Source: affiliate4

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09 Mar

12 Month Amazon Affiliate Site Case Study – Exact Steps Revealed

Interested in following this strategy? Pickup a pre-built turnkey Amazon Affiliate site HERE (limited quantity and often sold-out but you can get on the wait list!)

This case study is hopefully the most actionable 12 month affiliate site case study ever published. The goal is to break down what was done over 52 weeks to show you exactly how we grew a website to over 11,000 unique visitors per month (revealing all the numbers down to the # of posts and blog posts made!).

Monetization Comment – This business was started with the intent of creating an Amazon Affiliate site to then push the sales of a physical product we would source. With my Amazon Associate account getting suspended it hurt this sites earnings A LOT! So definitely the earnings are not very impressive but the traffic results are.

Why drop a case study as ONE big post… one of the issues with case studies is that sometimes keeping the pace moving on the case study is difficult by keeping this quiet until I was ready to publish an entire years worth of updates with data it should be a useful complete read.

The story of this site is summed up in the one graph below… great traffic growth but with the Amazon Associate account getting suspended it was hard to repeat the $/visitor we did with Amazon.

4 Main Methods Used on the Site

During the process of building out the site, we focused on 4 particular methods that helped to steer the site in the right direction. The idea with this case study was to do something a little different and stick to only a handful of tactics and document every single little step then only reveal the results once I was ready to publish a BIG case study post like this!

Great Keyword Research, Niche Research, and Solid Initial Site

Starting out with a great site was very important. Both the sitemap, initial content and site creation is important for our strategy.

Blog Commenting

Each week we try to do 5+ blog comments. This is simply going to articles that are relevant to the niche/topic and leaving a comment on their site. The key is, when you leave a good useful comment, you also leave your URL which will be linked to your name once published. Although these are nofollow links, we still believe they hold some value. If you are interested in learning more about blog commenting you should read this article.

Article Posting

Each week I try to keep the site fresh by adding an article. Each article I create follows the ContentRefined process to ensure quality. If you are interested in learning more about the ContentRefined process you can go here.

Use My PBN Links

At the start of building the site I worked on getting 1-2 links per week for our Use My PBN service, but after a few months I wanted to dial it down a bit and do 1 every other week. Use My PBN is a service I created where I built up a large network of PBN sites that have on average DA25 and PA30.  I have seen good improvements with our sites as well as our clients sites when using these links. If you are interested in learning more about this service you can do so here.

Editorial Links

Before starting this site, we had not used the editorial link building root, so we decided we wanted to try it out a few times. This is the process of getting backlinks from sites such as lifehack.org, huffingtonpost.com (now nofollow links), engadget.com etc. These links hold a lot of power as they come from some of the best sites on the internet, and when you have a link from it to your money site, Google really likes it. If you are interested in learning more about our editorial links you can find out more here.

  • Resource – Buy links on major editorial sites here

 

Month by Month Update – In the section below I will a month by month update showing eactly what we did to built the site.

March  2016

Last March, my project manager came up to me and asked if we could build a site around a niche that she had been doing keyword research around. After taking a look at the niche, the competition and the keywords I decided it would be a worthwhile venture to take on with the intent of growing the affiliate site and then turning it into an Amazon FBA business. During this month we dug into keyword research more and found a handle of keywords that were low competition. We then took a few of those keywords and created 20 articles around them. We knew that the niche was going to involve a few silos so we planned to get 5 articles created per silo.

3/20/2016
Blog comments0
Article posted0
Use My PBN0
Editorial0
Total Keywords0
Keywords under 200
Keywords under 350
Organic Traffic0
Monetization$0.00

April 2016

In April, we started to plan out how we were going to build and structure the site. We picked out a theme (Luxe – from Thrive Themes) and worked on getting it up and running. We then added the 20 articles (5 articles per each silo) to the side and gave it the proper category tag. For the menu, we added each category tag as its own. For the homepage, we added a monster post on the main keyword we wanted to rank for with internal links to the main pages for each silo.

After 2 weeks of the site being up, we started to do some off page as well as adding more content. For off page we were able to get 37 blog comments made.

During the last week 2 weeks of the month we started ranking and getting organic traffic to the site. By the end of the month we were able to get 42 organic searches to the site while ranking for 15 keywords.

4/17/20164/24/20165/1/2016
Blog comments71515
Article posted2050
Use My PBN000
Editorial000
Total Keywords5815
Keywords under 20000
Keywords under 35012
Organic Traffic61521
Monetization$0.00$0.00$0.00

May 2016

In May, we wanted to continue on April’s upwards momentum so we did more content, backlinks and blog commenting. During this month we saw a great increase in the amount of keywords we were ranking for. We went from 42 organic traffic last month to a total of 171 this month. This month we added in an editorial link and 4 links from the Use My PBN service which had a great impact on our keywords and their rankings. We also were able to work on the internal linking structure of the site as we didn’t have to many in place during the previous months.

5/8/20165/15/20165/23/20165/30/2016
Blog comments1010139
Article posted0420
Use My PBN0022
Editorial0100
Total Keywords56116225350
Keywords under 200000
Keywords under 3512284570
Organic Traffic29564434
Monetization$0.00$0.00$0.00$0.00

June 2016

This month we had some great breakthroughs with our keywords and having some of them jumping to the top 20. One of the main keywords we are trying to rank went from 28th to 11th this month. Near the tail end of the month we started making our first few dollars with the site. This month we also were able to reach 356 organic searches which is just about double of last month.

6/5/20166/12/20166/19/20166/26/2016
Blog comments129109
Article posted2222
Use My PBN1111
Editorial1000
Total Keywords495702776905
Keywords under 200203541
Keywords under 35112164176228
Organic Traffic445399105
Monetization$0.00$0.00$0.00$32.80

July 2016

This month we had a few down weeks put near the end of the month it started picking back up and improving again. This month we saw that a lot of our traffic was landing on a particular article and was getting click throughs to amazon on a specific product so we decided to think about getting our own similar product created. Again this month we saw a doubling of organic searches from last month, going from 356 to 725. Another one of our keywords had a good ranking increase over the month going from 32nd to 15th position.

7/3/20167/10/20167/17/20167/24/20167/31/2016
Blog comments152010517
Article posted22222
Use My PBN11011
Editorial00000
Total Keywords9419459691,1111,531
Keywords under 203738384181
Keywords under 35251256256281426
Organic Traffic1247399238253
Monetization$1.50$8.90$1.01$2.01$2.27

August 2016

In the month of August we had a few positives to touch on. We had good growth with monetization from Amazon. Our rankings also had a positive uptick by increasing the number of keywords we are ranking by over 200.

We also started to look at outsourcing our product and looked on Alibaba. When looking at the best way to go about getting a company and your product created, we followed Scott Voelker’s and his article on how to find and source private label products. If you haven’t read it and are looking at getting  into the FBA business it would be a great resource.

8/7/20168/14/20168/21/20168/28/2016
Blog comments13101210
Article posted2220
Use My PBN1101
Editorial0100
Total Keywords1,6091,6131,6191,947
Keywords under 20879092101
Keywords under 35445450450501
Organic Traffic278310446494
Monetization$6.65$5.88$18.77$34.09

6 Month Update (March 2016 – August 2016)

Total over last 6 months
Blog comments231
Article posted55
Use My PBN14
Editorial3
Total Keywords1,619
Keywords under 20101
Keywords under 35501
Organic Traffic2,821
Monetization$113.91

September 2016

This month had a few negatives and a few positives. This month we made progress with our product outsourcing. We got 4 quotes back from suppliers and we created a weighted matrix chart to decide which ones we wanted to get samples from. We even got two samples, however one was a no right away.

We saw good growth this month in terms of monetization, however by the last week of the month our Amazon account got banned and so we lost a good source of revenue that we were hoping to have.

This month we also did a bit of design change on the site. The homepage, which once was a monster blog post is now laid out with videos, images and small descriptions on each of the silos our site talks about. We also added a call to action button that takes people to the monster post.

9/4/20169/11/20169/18/20169/25/2016
Blog comments119108
Article posted2221
Use My PBN0000
Editorial0001
Total Keywords1,9472,0442,5562,002
Keywords under 20147159247184
Keywords under 35605651914681
Organic Traffic582633661812
Monetization$35.83$25.45$24.76$9.53

October 2016

This month I was able to get an average 156 organic visitors per day. When looking at the metrics for the site, I found that we had made some good progress, Page Authority 36 Domain Authority 25 Citation Flow 26 and Trust Flow 23.

We were having a LOT of issues with sizing for our product, we are still working with the one company to come up with a solution to solve this problem.

10/2/201610/9/201610/16/201610/23/201610/30/2016
Blog comments796810
Article posted11122
Use My PBN01001
Editorial00000
Total Keywords2,2332,4522,9193,0323,153
Keywords under 20210248350362380
Keywords under 357807801,0691,1151,127
Organic Traffic9761,1141,1211,0931,099
Monetization$22.96$23.38$45.70$27.48$41.28

One of our main keywords went from 8th to 3rd this month.

November 2016

Monetization for the month also hit a new high at $164.04 (despite loosing Amazon Associates account!). This month we found a solution to the sizing issues on our outsourced product. I also hired a graphic designer to create the packaging design for the product.

11/6/201611/13/201611/20/201611/27/2016
Blog comments6575
Article posted1111
Use My PBN0101
Editorial0000
Total Keywords3,2203,3543,3993,594
Keywords under 20400434461515
Keywords under 351,2501,1871,2221,313
Organic Traffic1,2501,1591,3521,694
Monetization$42.18$38.00$44.17$39.69

December 2016

Almost increased the keywords I was ranking for by 1,000 in one week. As expected from a December month the monetization had some good weeks.

I also order 600 units of the product FINALLY! The product will take about a month to complete. We also incorporated the new business and signed up on Amazon Seller. In order to get the barcodes for the product I had to buy GTINS from GS1. The product is being shipped to a third party company in the US where they will be labelled with their barcodes and sent to Amazon.

12/4/201612/11/201612/18/201612/26/2016
Blog comments6565
Article posted1111
Use My PBN0100
Editorial0100
Total Keywords3,6833,7144,6915,345
Keywords under 20540552664767
Keywords under 351,3641,3771,6861,896
Organic Traffic1,8281,8151,9341,743
Monetization$35.03$66.34$98.33$67.98

January 2017

Every day this month the site had received over 250 organic visitors. The site now reached over 6,000 keywords that it is ranking for, 845 of which are below 20.

The site has not been collecting any email addresses so for next month I decided to make that a priority, especially with our product being released soon.

Our product landed in USA and we asked for 3 units to be sent to us so that I can get pictures done and the listing created. I also got the shipping labels created and mailed to the company so that they can send the boxes with the units to Amazon.

1/1/20171/9/20171/15/20161/22/20161/29/2017
Blog comments57565
Article posted21211
Use My PBN01010
Editorial00000
Total Keywords5,5255,5255,7215,9866,001
Keywords under 20786786792822845
Keywords under 351,9361,9361,9482,0122,041
Organic Traffic2,2832,5582,5002,6092,785
Monetization$59.93$0.00$0.00$0.00$15.09

February 2017

This month we were focusing on Amazon and getting everything setup. We ran into some issues with the shipping labels not being correct as the product was over the weight limit that the shipping label said.

The email list has been going well, the site now has an email list of 145 people. Later down the road we will be doing a free giveaway promotion with the audience and the email list.

2/5/20172/12/20172/19/20172/26/2017
Blog comments0260
Article posted1211
Use My PBN0101
Editorial0000
Total Keywords6,2496,4026,5126,884
Keywords under 20882907907964
Keywords under 352,1122,1382,1672,222
Organic Traffic2,5432,5222,4662,809
Monetization$14.19$10.57$21.00$18.96

12 Month Update

Overall in the last 12 months the site has been doing well. Not so much in terms of monetization as the site took a hit when my account was banned from Amazon.

However the traffic is growing and the amount of keywords the site is ranking for grows each week. Hopefully once the product goes live on Amazon there will be some traction and a few sales.

Total over last 6 months
Blog comments390
Article posted89
Use My PBN23
Editorial5
Total Keywords6,884
Keywords under 20964
Keywords under 352,222
Organic Traffic123,753
Monetization$941.71

Traffic over the last 12 months:

Conclusion

We will do more updates in the future on this site and how the FBA part of it is going. This site should continue to grow with the continued weekly effort of editorial links, Use My PBN links, blog commenting and content plan by following the ContentRefined structure.

If you have any questions on anything in this case study please let me know!

Source: affiliate4

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