11 Jul

1 Year Quit Anniversary – What Has Changed?

It has been one year since I left the day job and pursued my online business activities full time.

I wrote a very in depth post on how I got to the point of quitting my day job – http://authoritywebsiteincome.com/quit-my-job/

This post is going to cover…

How Have My Results Been Since I Left the Day Job?

I will break the results down into 3 parts…

  1. Have I achieved my 2 main reasons for quitting?
  2. Financial Results since I quit?
  3. Have I successfully mitigated my concerns about quitting?

My Main Reasons for Quitting:

I had 2 MAIN reasons for quitting…

  • See What I Can Do on My Own – Online entrepreneurship has a lot of opportunities I am excited to explore. I may or may not regret this decision but I am 100% certain if I never took a shot at building something on my own I would always regret it! (from my post 1 year ago)
    • Results after 1 year – I am definitely aligning the pieces of my business between projects and people on my team to be able to make a bigger impact. I would say that I haven’t achieved as much here as I would like but believe the combination of building an amazing team and getting heavily involved in some BIG projects has me moving all pieces of my business in the right way to make a big impact.
  • Ski/Bike/Hike With My Family – My oldest child will be 36years old if I were to retire at 65 (3 years older than I am now) and the number of hours I work per day between now and then were not going to go down based on the path I was on. But the main reason is I simply wanted to ski, bike and hike with my family in my hometown! (from my post 1 year ago)

Results after 1 year – I have without a doubt massively increased the amount of time I get to spend with my family since leaving the day job. Now being home routinely between 3:30 & 4:00 vs 6:30 (on good days) we are able to do an outing almost every day depending on the season (beach, hike, bike or skiing). Plus flexibility to take time off for activities whenever it makes sense for the family. I do believe I still work too much to have a proper balance on the health side and see opportunities for improvement here.

Overall both of the main reasons I wanted to leave my day job to pursue my online business full time have been moving in the right direction. I am especially proud of the amount of time I get to spend with my family.

Financial Results:

“enjoying” working online full time is certainly great but how have the businesses results been? They have been solid, hitting my stretch targets (barely) and having a lot of success with a few new projects.

Have I successfully mitigated my concerns about quitting?

I had been working insane hours (80+ combined day and online job) and pushing myself VERY hard in the couple years before I left the day job. I had some concerns that the loosening of my schedule and the loss of a single clear goal would negatively impact my business. Here are my thoughts on the results…

  • Getting Mentally Soft – For the last few years my schedule has been a little bit insane. Approx schedule… wake 6am, leave for work 6:30am, work 7am-5:30/6:00, Home at 6:00/6:30, family time until 7:30/8:00, work from 8pm-11pm(sometimes much later). Following this schedule was TOUGH and it, like training for anything, resulted in me being able to be disciplined about working. Will I now go soft since I won’t be working the same number of hours?
    • Results After Year 1 – I would say I definitely have gotten softer. My crazy dedication to working EVERY night no matter how tired/sick I was has slipped. Now I take nights (even the occasional day) off. Some would say this isn’t a bad thing but I do think I am getting softer as a result!
  • No Single Inspiring/Driving Goal – Achieving my goal of leaving the day job had become an obsession and now my current goals are less tangible… will my business not have a stimulating goal and as a result be directionless?
    • Results After Year 1 – The goals have become a little more project/business specific. There is a central overall goal for myself which I don’t discuss publicly but am working towards. Because of the new focus on building a business I am continually inspired to build something awesome.
  • Playing Not to Lose – For those that play/watch sports we all have experienced/seen a team take the lead and then play not loose vs playing to win. Will I now play not to loose vs take bigger swings?
    • Results After Year 1 – This one I am very happy to say is not a problem. I would say I am becoming less risk adverse and need to have the controls in place to make sure I don’t risk too much. Over the last 8 months I have put more money to work, hired more staff and started more projects.

What have I done?

Here are the major changes I have done over the last year…

  1. Grew my in house team from 0 to 2 full time and 3 summer interns
  2. Started a couple big new projects
    1. ContentRefined.com
    2. One investment vehicle I will talk about more later
  3. Increased my rate of site building
  4. Focused more on education and extending my time horizon from only a few years to much longer

Summary

I can say with certainty that leaving my day job was a great decision for my family and so far 1 year out my pocket book as well.

However, the fears I had around getting soft and not having a crystal clear goal I don’t think I have sufficiently mitigated. But overall I am extremely grateful for the world we live in where running this type of business is possible. The ability to both throw myself at a business and not sacrfice time with my family is pretty amazing I am extremely grateful for that!

If you are working towards a similar goal please know it is possible and can be done faster then it took me 7years to reach. BUT… it is not easy… I want to stress that it took me 7+years from when I first started and ~3 years after I got serious about building my business to hit the numbers I needed to hit.  Good luck to anyone looking to do the same!

Source: affiliate4

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05 Jul

6 Figure Success Story – Non Native English Website Builder Sells Content Website for 6 Figures

I am always thrilled when I get to hear about success stories! Today’s post includes someone who also allowed me to interview him about how exactly he had so much success.

Here are the highlights:

  • Mr “D” is a non-native English speaker (who initially believed this would be a limitation)
  • Started in 2014 grew his site to 5k per month and sold for ~150k in 2017 (USD)
  • Content – Content was sourced from multiple sources and then over the last 7 months leveraged ContentRefined.com content exclusively.
  • Link Building – Used PBNs initially and then turned to Guest Posting and Editorial Links after
  • Monetization – Ads/Affiliate. He had a lot of success with AdThrive.

 

Worked On His Business Not In It! Reinvested and Managed the Process!

What I was most impressed with was Mr D’s ability to test to find the best services and then combine them to create an awesome combination! Then once he had a winning combination he simply scaled content and links as much as he was able to reinvest.

  • Website Development – Using some of his own skill as well some help he was able to get his site up. If this is your bottleneck checkout BrandBuilders.io!
  • Keyword Research & Content– He tried a lot of different content strategies but as he says below “ContentRefined was the best”. Once he started using Content Refined for keyword research, content creation and publishing the site grew by 3x in 5 months!
  • Link Building – Using PBNs initially and then moving onto GuestPosts and Editorial Links was Mr D’s link building strategy
    • PBNs
    • Editorial Links
    • Guest Posts (if interested in a good source for guest posts enter your email here and I will send you details)
  • Monetization – Leveraged the experts at AdThrive to grow his earnings.

 

Interview

 Tell us about your background and how you got involved in this online business world.

I am 29 years-old and I was previously working in tech support but I wanted to start my own company. I read about websites that can make money and decided to start my own in 2014 in the home/family niche.

For a year, it was not earning anything but I did not have a lot of time to work on it because of my day job. I built some links and added some content and it finally took off in the summer of 2015. From there, I just grew it with more content and more links.

How did you first find out about this whole world of building sites that can make money?

I first found out about it on a forum where I saw that it was possible for non-native english speakers to build sites, so that encouraged me to try. So I tried and eventually it worked out.

In that year where there wasn’t a lot of success and you were working part-time, you kept persevering. What drove you to keep working through that year when you weren’t seeing the results you were hoping for?  

It takes patience, I know it cannot be done in a few months and you can’t quit!

 

Jon Comment – This I believe is the single greatest determining factor if someone will have success building a website that will make money or not. The results will not come as quickly as you would like and if you stop you are guaranteed to fail!

 

What was your growth plan for this site when you first started? Did you have an idea on how you were going to build up this site and get traffic?

Well, since it started to earn for itself the plan was to grow and improve it in several areas; content, monetization, and building links. Those three areas were the main focus for me.

  1. Regarding monetization, I tried several options, I experimented with Minion Ad, AdSense, and I finally settled with AdThrive because they are much better than any other.
  2. For content production I continually used better quality writers, Content Refined was the best.
  3. To build links, I used PBN’s, guest posts, outreach, and buying some editorial links on Huffington Post and some other magazines. All that together paid off.

What was your content production schedule at the start?

In the beginning, I chose to publish 10 articles and then I waited. I didn’t publish anymore until I built enough links from PBNs, forums, blog commenting… etc., to rank and then I developed a content plan. I researched my competition with SEMrush and Ahrefs to find as many keywords that the other websites are ranking for. I made a spreadsheet of those keywords, grouped them into articles, and then just worked through that excel spreadsheet.

 

Jon Comment – If you are interested in learning more about this strategy I have a free tutorial here on basically this exact same process.

 

At what rate did you keep publishing content and how did it change over time?

Well, it was pretty consistent in the last 9 months at 4 posts per month but before that it was 2 or 3 articles per month. I never did more than 5 per month because I was going after quality not quantity.

For ContentRefined posts these graphs show the progress of a few different keywords from the time it was published until the time the site was sold.

 

From a promotion and outreach standpoint, how did you promote the site and how did that change over time?

In the beginning I used PBNs, and then I switched to outreach to other sites to write guest posts for them. I also published a few infographics and offered it to other sites to obtain links. With that method you offer infographics to other sites and also offer to write an introduction for it and you place the link into the introduction, it worked great. I bought some editorial links on Huffington Post and Buzzfeed …etc. and I also had another method that I thought was a good idea but didn’t work as well; I offered to write a review for manufacturers if they sent a product example hoping that it would get published to their sites with my link. It did work for a few links but not for most.

 

Did you do anything with an email list, or videos, social media…etc?

No, I collected emails but did nothing with them as I did not have the time. In terms of social media, I had some limited success with pinterest. I had about 30 visitors per day but nothing special.

 

What have been some of your biggest takeaways in terms of what you have learned from what you were originally thinking you would be doing to what you ended up having so much success with?

Honestly, it takes luck to build a successful site. Choosing a niche is a very important part, for me it was a lucky guess. The home/family niche is a somewhat competitive niche, it’s not easy and later I found out that many strong sites were ranking in the first 10 results but nonetheless I kept going and eventually succeeded.

 

Jon Comment – A lot of people get hung up on choosing a niche… if you are looking for help with niche selection you can checkout some ready made “Turnkey” sites for sale at BrandBuilders.io.

 

What are some of the basic traffic numbers, revenue numbers, and the multiple for the sale price?

Well, traffic stats were about 120,000/month. Earnings were 4k at the beginning and reached 5k when I sold it.

The multiple for sale price was about 30x the monthly earnings and I sold through Empire Flippers.

 

How many hours a week did you average over the years working on the site? And what would a typical week look like for you in terms of how those hours were spent?

I worked at least 10-15 hours per week. I was mostly finding link building targets, formatting articles, sending outreach emails, reading seo blogs, and doing research during those times.

 

What sources of information did you find helpful throughout this journey?

Initially, I built the site after watching Spencer Haws. Your website AuthorityWebsiteIncome.com was useful and Niche Pursuits had a course/internship where Perrin built a site and had tutorials on it. After watching them, I built my site. I found that Matt Diggity has some interesting articles, I’m trying to implement his methods.

How have these earnings and this sale impacted your life?

I quit my day job a month ago!! Today is my first day as a full-time online entrepreneur.

I’m planning on building out other websites and investing in real estate. I have many other areas  of interest to explore and my plan is to expand and continue with SEO.

 

Jon Final Comments & 3 Takeaways!

I am very impressed with the results that Mr D was able to achieve! He grew his website to life changing income numbers for him resulting in him leaving his day job. Pretty amazing!

Here are the 3 takeaways I have from his story…

  1. Work on your business and not in it (but don’t overlook the details)
  2. Reinvest in what is working
  3. Stick with it even when it isn’t delivering you the results you want!

 

Source: affiliate4

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27 Jun

Humanizing Ecommerce – Live Call and Live Chat Support for Shopify

As my business continues to morph I am enjoying tackling new and interesting projects with the right teams!

At the end of last year I added a Shopify site to one of my sites and this year have added another.

I had been hesitant to jump into Ecommerce because I thought it would be another set of skills I would need to master but have found it to be a great compliment to my business.

Results for My Shopify Store:

Although starting a BUNCH of projects has a BIG downside the upside is it identifies a TON of new problems I can throw myself and my team at to solve!

This post is about a couple of those problems and how a team I am involved with is working to solve them…

Problem/Opportunity:

Humanize Ecommerce by Bringing Live Chat and Live Call Support to the Shopify Masses!

If you are an Ecommerce store owner then it can be very difficult to offer the level of customer support you want to provide to your customers without spending either a TON of money or being attached to your phone!

People know Live Chat and Live Call support would be nice to have managed but unless they are a giant team there are not many cost effective options!

Live Support Is Not Just About Support – It Is About Sales and Conversions As Well!

Providing a superior customer support experience to your visitors is vital but live support is not just about customer support it is also about increasing sales!

In many studies both a phone number and live chat have been shown to improve conversions!

From MyWifeQuitHerJob “Having a phone number in plain view is VERY IMPORTANT!”

From KissMetrics Both Phone and Live Chat Results…

Solutions…

Live Chat and Live Call Support EXCLUSIVELY for Shopify Ecommerce business owners!

LiveChatNinjas.com

LiveChatNinjas was actually a business that was started by someone else and then me and a team purchased it with the plan of continuing to work on it and grow it.

LiveChatNinjas offers 24hr x 6 day per week support for your customers to answer customer support and technical questions.

Checkout LiveChatNinjas Here

 

LiveCallNinjas.com

In addition to the team running LiveChatNinjas we saw an opportunity to expand the same audience to cross promote a similar service for phone support!

So a great programmer (turned manager) has put together a very robust system that allows for metered billing and we have a scalable local (Canadian) Shopify and phone support team handling all the calls.

(example usage report for one of our clients)

Checkout LiveCallNinjas Here

 

To Answer the Inevitable Question…

Typically whenever I talk about a new project I get questions along the lines of “how do you keep everything straight” the answer is a simple structure of meetings and spreadsheets…

  • Daily Execution Standup Meeting
  • Weekly 1:1 Meeting With Each Business Manager where we review the project tracking sheet for their business
  • The manager does all the hard work!

The fun part of some of these type of projects is you never know if you are onto a winner or not… all we can do is put together the best possible offer, price it competitively and get people aware of it/drive traffic to it!

What do you think… are we onto a winner here Humanizing Ecommerce with LiveChat and LiveCall Ninjas?

If you or if you know anyone who might benefit from these services we would love to chat with them and help continue to validate the product/market fit… just reach out to me jonhaver11@gmail.com

Source: affiliate4

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15 Jun

May Income Report

May was an interesting month!

It was a month that started out very poorly and with my increased staff costs it was looking like it would be a tougher month than I would like. But… a strong end of the month for a few of the businesses really turned it around.

The team stepped up nicely and really pushed the business through the middle and end of the month.

Several parts of the business are not performing where we want them to be and we are working on making adjustments so we are more reliably hitting our goals!

The traffic to our money sites is growing very very nicely but our monetization is still weak.

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. Money Sites Traffic – Great growth in the money site portfolio traffic. But there is an equal and offsetting failure this month where the earnings for those visitors has not kept pace!
  2. Overall Team Growth – It has been exciting to work with the growing team. We are tackling a handful of new projects and will be happy to reveal them soon enough.
  3. Data Dashboards – One of my summer interns is a crazy whiz with Data Studios and is creating some epic dashboards for each of my businesses.

4. PBN and Link Building Success for Clients – Over the last month or so we have seen a few cases where clients have seen awesome movement with both the Done For You PBN and Use My PBN

Key Failures

  1. Money Site Earnings Per Visitor – Our portfolio’s earnings per visitor is WAY to low and needs to be improved!
  2. Customer Acquisition Beyond AuthorityWebsiteIncome Audience – My business is still highly dependent on the audience here (which I am incredibly grateful for) but I need to continue to work to have each of my businesses be better at standing on their own. My goal is to push past 50% of the customers having no idea who “Jon Haver” is. We are at around 30-40% now and want to increase that % to reduce the single failure point dependency.

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

May Update – Traffic is moving up nicely, earnings like the rest of the portfolio is not performing as well as I would like. But we have just crossed over the 1k visitor per day mark which is exciting.

  • Traffic = 21,536
  • Earnings = $118.53

2. Buy 1 Site Per Month

May Update – Only one new little site was purchased in May. I am starting to turn away more sites as the quality has not been where I would like them to be and my strategy for building sites has been working very well from a traffic strategy.

  • GOAL = 1 New Website Purchased
  • ACTUAL = 1 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

4. Scalable New Site Creation Strategy adds $5k to Portfolio

May Update – Traffic has been working out extremely well with this project! Across the new sites I have grown the traffic to 55k uniques last month! This is a great sign for the project but we are SUCKING at turning that traffic into earnings. No point in having all this traffic without converting it. We will continue pushing hard to earn more from the traffic.

  • Traffic – 55,210
  • Earnings – $380.10

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

May Update – Great results on the traffic for new projects but I really need to pick things up when it comes to the earnings!

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

May Update – Hit my target this month which was great. In particular, I was very happy to reveal the level of analysis we are putting into content marketing at ContentRefined.com and what the data there is showing! The 2 most predictive metrics that allow you to tell if a site is going to rank!

  • Plan = 5
  • Actual = 5

2. Systematic Promotion of my Content and Building of my List

May Update – No Progress  – One of the team members it is on their list.

3. Increased Intelligence with Email Automation

May Update – No Progress – Need to carve out a dedicated workday to go through this!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

May Update – 13,760… Tons of work needed!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

May Update – Modified tracking system with each team members weekly scorecard having a focus on it.

  1. Lightningrank.com – Quality and Efficiency Improvements

May Update – Great progress on an improved process that is showing some serious benefits already! We are excited to continue to roll this out to our sites and clients.

Visit LightningRank.com for Link Building Services!

  1. Contentrefined.com – 20k MRR by June & 40k MRR by End of Year

May Update – With a price increase at the start of this month A LOT of clients jumped on signing up for the service right at the end of the month. Overall another solid month! We are working hard on increasing the number of customer acquisition channels.

  • Planned MRR = $18,000
  • Actual MRR = $27,452

Visit ContentRefined.com for Content Marketing Services!

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

May Update – Achieved – The TurnKey affiliate sites ready in 24hrs are selling out in a handful of hours every time we launch!

 

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • May Update – Continuing to perform solid but not amazing. Lean and piling up some cash in the bank.
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • May Update – Dividends getting paid out!
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • May Update – Continuing to sell at a slow/steady rate.
  • Brand #4 – CK – Systematic Growth to $20k/month Profit
    • May Update – Several negative reviews have hurt the return to growth for this project but we are throwing everything we have at it.
  • Brand #5 – PC – Successful launch and $5k/month Business
    • May Update – Only a couple months in and sales are starting to pickup. Showing some definite signs of promise!
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • May Update – At the end of last month we were days away from having this go live.
  • ListingEagle.com – Hijack and Listing Suppression Monitoring Service
    • May Update – Staying flat/slightly declining business. Very little additional effort going into this but the business is well supported and appreciated by anyone who NEEDS to know if their listing has been suppressed.

Part 5 – Put Outside Capital to Work Efficiently

May Update – Expect a BIG case study on this soon

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $11,100
  • Actual Net Income = $51,574.21
  • 2017 Average Net Income = $47,590

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

May was another fun month with the welcoming of some additional in house staff!

A few BIG issues definitely need to be worked this month including increasing my earnings per visitor for my portfolio of sites. In addition ContentRefined needs to focus on addressing getting more customers from non AuthorityWebsiteIncome audience.

Overall things definitely seem to be moving in the right direction and the problems we are working on solving go a lot further

Source: affiliate4

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31 May

5 Simple Rules To Evaluate Ideas and Control the Bright Shiny Object Syndrome

This post is about a handful of rules I have tried to adopt when evaluating new opportunities. I don’t want to “fight” the bright shiny object syndrome as many new ideas are worth pursuing but this post is about how to “control” the urge to start too many different things!

Chasing the bright shiny object is a big part of what I do but I can’t endlessly pursue every exciting opportunity.

So this post is about a handful of tricks I use to try and determine if an idea is worth pursuing or not.

First Step is Admitting We Are Not Rational! In a perfect world I would put each new project on a list and use some calculation of NPV or IRR and determine the priority of the project. However, my brain is not that rationale… the emotional side will skew the assumptions to the point that these calculations will turn into highly precise but inaccurate BS so I have made a handful of rules that try to trick/use my emotional brain to come up with an efficient way to get to the right decision on pursuing an opportunity or not!

I am a long way from perfect when it comes to this process so if you have any tips/tricks please share below.

Hopefully, if you struggle from chasing the bright shiny object syndrome or running after too many different projects this process will help!

Useful books:

  • TheOneThing
  • FooledByRandomness

So when a new idea comes my way here are the simple rules I try to follow to ensure I fight the urge to jump into projects I can’t fully commit to!

 

 5 Simple Rules To Help Evaluate a New Idea

 

ONE – Sit on an Idea for 24hrs

When an idea comes in I find it best to write it down and sit on it for at least one day. Many ideas that sound brilliant at the time later look completely STUPID!

By writing it down when the idea is fresh in my head I am able to give me the freedom to think through the idea and essentially scratch the mental itch quickly then shift back to whatever task I was on.

If I try and fight the urge to write down the idea I end up becoming less efficient on whatever task I am on.

Example – One example of an idea I forced myself to sleep on was pursuing an Amazon FBA business. Once I had slept on it for a day I made the much smarter decision of not blindly trying to pick a winner for a product but pursue an FBA business off the back of an already successful Amazon Affiliate Site (read more about this strategy here).

 

TWO –  Do I have less than 2 projects that are not sustainable yet and still need me to muscle them?

One concept I talk about a lot with my staff is the number of projects we have that are not sufficiently systematized. When that number of projects for any person is greater than 2 they(and myself) end up juggling multiple projects to just keep them afloat while not actually pushing the project forward efficiently.

So one of the most important things for me to consider is do I have 2 projects that are requiring a substantial amount of my time right now? If I do I need to push one to completion before I take on another big task.

The number of 2 projects is completely arbitrary and I thought it was because I wasn’t always great at focusing so I could only handle a couple… however, as I have worked with my 5 person in house team I see this repeating itself with them. If I load them up with more then 2 BIG tasks they have ownership of their attention seems to get split too much and the result is the work just floats along vs being driven to completion.

Example – I made a mistake recently where I took on overhauling the system for NicheWolf.com while I had other BIG projects on the go. This resulted in that project stretching out a LOT longer then it should have had I simply dedicated myself to it.

 

THREE –  Am I at email 0? If I am too busy to get to email zero I am too busy to take on more BIG projects!

My email systems are definitely not to be envied but basically, I have some help processing email and then every day either respond to email or boomerang it to return later for me to deal with.

If I am not getting through this process and getting all my emails dealt with (either responded to/read or boomeranged) then I am broken and don’t have the capacity for a new project.

I need to go into email cleanup mode and try to get projects or tasks off of my plate that are contributing to my inbox being a constraint.

Like all these rules this is a LONG WAY from perfect but I think of it as the canary in the coal mine… if I am not handling my inbox then I am broken and need to make some changes to get back to being able to process my email every 24hrs.

Example – Right now I have had a series of activities that have put me behind in my email and was unable to get caught up for almost a week. As a result I have pushed several opportunities off and focused on trying to identify what projects I can reduce the total number of email I need to deal with.

 

FOUR – Unless I have a competitive advantage don’t pursue projects!

Lots and lots of ideas sound amazing. Someone will bring me an opportunity and it sounds amazing… but one question that seems to push a lot of potential projects off my plate is “do I have an unfair competitive advantage?”

This advantage can take many forms and a lot of what I have been doing for the last 8 years is building skills, team, connections and knowledge that can be deployed to create a competitive advantage. However, there are still a lot of ideas where I need to admit that I have a limited competitive advantage(if any) and as a result, it doesn’t make sense to pursue.

Example – When evaluating would I start ContentRefined.com I needed to evaluate did I have an unfair competitive advantage? My thought was the combination of my content creation systems being a results in google focused (not $/word focused writing service like the competition), having an awesome manager and my audience here I thought I would have a competitive advantage.

 

FIVE – How does it fit within my mission/vision/values? 

Finally or maybe it should be first on the list but does whatever the task/project/idea is fit with my “why” or mission/vision/values/goals. Asking a handful of questions that check if this is aligned with my values helps… Does this add value? Am I able keep building a team member into an entrepreneur? Does a systematic approach to solving this problem give me an advantage? Am I able to do exactly what I say we will?

These questions and checking my mission/vision/values/goals definitely helps show if an idea is in the sweet spot of what I should be doing or if it falls well outside of what I want to be doing.

Example – One website that we were recently evaluating to purchase I thought added very little value (to be blunt I think it was likely tricking people to pay for something) the result was that although the opportunity looked great from a $ standpoint the idea did not get me fired up because it was not a fit with a couple of my values (always add value / do what we say we will always).

 

So there you have my rough 5 simple rules for evaluating new opportunities. I am sure everyone will be different but I think it is worth considering how you evaluate new opportunities!

I find a lot of us get overly distracted and as a result, don’t push any part of our business far enough along! Unlike most I embrace the bright shiny object and don’t mind having a ton of projects on the go but need to ensure they are the right projects getting the right amount of attention and the 5 rules above have helped (again not perfect) me do this.

How do you control your urges to pursue multiple projects? Any tips/tricks?

Source: affiliate4

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25 May

Mortgage Crushing Challenge Update

It has been too long since we announced the mortgage crushing challenge (MCC) to not have an update! But today I am happy to share how each of our sites are doing.

The short story is my site is now cresting over 1k visitors per day and on a nice growth trajectory but the earnings are not as good as I would like!

It was very clear at the time that there was A LOT of interest in how we would be building out these sites.

We have been working very hard on the sites(although not putting in as much time as we would like) and not keeping people updated as much as we would have liked! So I apologize for that!

This post is to give you a glimpse into both the mindset and stats for the site so far!

If you are building out your site I hope it is going well. If you are looking for some help to get started or keep things going have a look at these options…

Jon’s Update:

What does this challenge mean to you?

Adding another solid earning affiliate site to my portfolio and one that covers mortgage payments would be great!

As my other projects continue to take up more and more time it is important that I keep testing and tweaking my site creation process to keep validating what is working in this space

How many hours a week do you work on your site?

Initially, I put in about 10hrs to really map out my project and then since then I have been putting in about 1hr per week which usually consists of checking my stats, completing additional keyword research and coming up with new monetization strategies.

How did you come up with your niche?

My niche is pretty general as I wanted to try my hand at building a larger content site focusing heavily on content that could truly be evergreen. So the site covers a very wide range of topics.

What have you focused on over the last 4 months?

LOTS of content and leveraging expired domains. For me it has been about putting out a LOT of content targeting super low competition but valuable enough keywords.

What has been a big challenge with your site?

There have been 2 major issues…

  1. The amount of time I have been putting into the project is sub-optimal!
  2. My earnings per visitor are weak and I need to improve this!

What are you focusing on for the next few months?

More of the same to keep pushing the traffic up and then I really need to start working on getting my earnings up! But right now the focus is in trying to keep pushing the traffic up on this site so that when I do focus more on monetization I have a TON of traffic to play with.

How are you monetizing it?

AdSense and only AdSense right now. Pretty boring and its not working well!

What’s your content creation plan?

Target low competition keywords that are evergreen in nature (will be searched in 5 years time at the same amount they are now). Keep pushing out a lot of content for the site leveraging the process we use at ContentRefined.com to create content that ranks!

What is your backlinking plan?

I have only leveraged expired domains. Both PBN links (10 site done for you PBN) and 3 301 building blocks have been leveraged.

Sites Data

  • Cost to Date = ~$500/month
  • Earnings to Date = $256

Google Analytics

So overall with traffic going to over 1k visitors per day I am happy with the traffic growth and will keep pushing on what is working!

 

Kelley’s Update

What does this challenge mean to you?

My husband and I have been renting for the last few years and we want to eventually buy a house. What I hope to get out of this challenge is not only to learn more about building income websites but I also want to be able to financially help us to get a home that we can buy. I hope that by the end of the year, I will be able to build my site up enough to be able to pay for my rent and eventually my monthly mortgage when we get a house.

How many hours a week do you work on your site?

Every week varies depending on the workload I have, however, I try to get in at least 2 hours a week on my site. Sometimes I would spend 3-4 evenings working on getting the content templates create for my for my writers, but usually I am around the 2-3 hour per week mark.

How did you come up with your niche?

I have always wanted to do the type of site I am creating. I had a few options in mind that were very specific but I choose a niche that will take quite a bit of ‘elbow’ work to make an impact in.

What have you focused on over the last 4 months?

Over the last 4 months my biggest focus has been on getting a good solid base of content created for the site.

What has been a big challenge with your site?

A big challenge I am currently having with my site is getting visitors to it. I have quite a few good keywords that I am ranking in the high 10-20’s that I have been trying to get onto page 1. I have started to get some link building in place so I hope I am able to see some movement from that.

What are you focusing on for the next few months?

Over the next few months I want to be able to continue to push out some quality content, while executing quality backlinks to those articles. I also want to improve the layout of my articles in order to make it more user-friendly.

How are you monetizing it?

Currently I am monetizing the site via Amazon. But due to the new advertising fee structure I may look to some other affiliate options on CJ or Shareasale.

What’s your content creation plan?

My current content creation plan has been to get a massive pillar article created and then get smaller supporting articles that can interlink the the pillar article. I also intend to do a lot more keyword research in order to find lower competition keywords in my niche regardless of search volume just so I can get more visitors to my site.

What is your backlinking plan?

I have done a variety of backlinking strategies over the last few months to try and get the site moving. I first started off with looking at some of my competitors sites to see where they were getting some of their links from to see which ones I could replicate. I did see that some backlinks were coming just from blog posting so I did the same thing. That seemed to help get the ball rolling. After that I did some research and decided to give the scholarship route a try. I sent out about 300 emails and got backlinks from 3 different schools. Not to great on the conversion but it was better than nothing. Currently I am using our Use My PBN service to help point some links to some of my articles that just need an extra little push.

During the next few months I am going to continue with the blog commenting (around 5-10 per week), possible get a few editorial links created, continue to use the Use My PBN service and I might outreach out to a few more schools with the scholarship route again.

Sites Data

Analytics

SerpFox

Maddie’s Update

What does this challenge mean to you?

  • This challenge has really been about learning for me. When I started working with Kelley and Jon I had no idea what an “income website” was. I’m using this as a way to learn more about the “bigger picture” of the business so that in the end I can relate to my customers on a really real level. Some extra income is always nice too.

How many hours a week do you work on your site?

  • I generally put around 2 hours a week in depending on how busy my week is. I do like to try and publish my own content as much as possible as thrive is always updating and I like to be up to date on it.

How did you come up with your niche?

  • I came up with my Niche as it was something that I personally just really like. I wouldn’t say it’s a passion of mine but it definitely comes from personal interest

What have you focused on over the last 4 months?

  • I’ve really just focused on getting quite a bit of content on my site at this point. I wanted to go after the obvious ones at first and I’m still working on that.

What has been a big challenge with your site?

  • I know this is a really lame excuse- but time! Time has been such a struggle as I feel guilty using my time to grow something that isn’t of any use to the business. Content Refined was just launched in November and I’ve been working really hard on it. If I’m going to be on the computer working on something, it’s hard for it not to be Content Refined related!

What you are focusing on for the next few months?

  • The next few months I want to focus on a better and more strategic content plan. I also want to start organizing my site a bit better as I have a lot of content and want to create some backlinking strategies with existing content etc..

How are you monetizing it?

  • Well, I applied for google adsense a few weeks after I started ranking for Keywords and I got rejected, so now I’m going to apply for Amazon after I complete a full audit on my site. I have quite a few review articles on there now that are starting to rank so hopefully that will be a better strategy.

What’s your content creation plan?

  • Initially I went after a bunch of the low hanging fruit for my initial round of content. Now that I can see what’s a hit and what’s not, I will create a custom content plan with about 4 different silos and build from there.

What is your backlinking plan?

  • Currently I don’t have a backlinking plan. Once my site gets a bit bigger, I intend to buy a 5 site PBN package from lightning rank and get some consistent backlinking done.

Sites Data


Analytics

Source: affiliate4

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18 May

The Easiest Keyword Research Strategy for New or Big Sites

We have all been there… needing to get more articles created for our sites and not having a clue where to turn. It can be frustrating trying to squeeze more juice out of a keyword research method you have already used extensively. Whether you are looking to create a sitemap for a site or find another unique keyword for a huge site typical keyword research strategies can struggle to have you come up with a MASSIVE list of keywords/content ideas!

Here is a strategy you can use to come up with a bunch of keywords to create articles for.

WANT AN EVEN EASIER WAY? Done For You Niche Selection and Keyword Research

Niche Selection & Keyword Research Packs for Amazon Associate Sites:

When it comes to Keyword Research there are few people who have worked harder on Keyword Research then Matt Allen from NicheWolf.com. Today with both my team and his expertise we are offering a limited number of Niche Selection and Pre – See Sample Here or Buy Here.

  • Each pack will only EVER be sold once (unlike most other services who sell the same package up to 10 times!)
  • Each pack is broken down into a sitemap structure so you
  • All data you need to come up with a great article is included (including MarketMuse data to help give you article a better chance of ranking – see case study here)
  • Limited quantity

See done for you Keyword & Sitemap packages HERE!

(limited quantity and will provide each package to ONE person!)

This post is all about how you can quickly complete keyword research and come up with a great site plan based on your competitor’s site.

This strategy is definitely a little simpler than the more advanced strategies used by my team for my money sites or by the team for ContentRefined.com / NicheWolf.com. However, this strategy is a great place to start if you are looking to quickly generate a bunch of keyword ideas.

Outcome: This procedure will enable you to get a bunch of low competition keywords that you can create articles on for your sites easily each month.

Tools:

Strategy Summary: Use tools to identify all the keywords you are currently ranking for and all the keywords your competitors are ranking for then compare easily using Google sheets to see which keywords your competitors are ranking for and you are not. Then analyze this list to identify the easiest keywords your competitors are ranking for and you aren’t so you can get content created for them.

Step 1: Find Site Related to Your Site

In this tutorial I am going to use http://bballworld.com (not my site but will treat this post as if it was MY money site). So I will need to find another site that is relevant to basketballs. In Google I typed in a relevant term to the site.

I then went through the list and looked at the sites to see if any sites are similar to my site. In this case http://bestoutdoorbasketball.net/.

** An alternative way to do this is to go into semrush and input your site. Scroll down on the homepage and look for the Main Organic Competitors section and find one in that list that is relevant.

Step 2: Gather lists of Keywords from each site

Now that we have the two sites, we need to go to semrush and export the keywords each site is ranking for.

Before we export the keywords, we want to set the keywords search volume we download to be greater than 200 or 500.

You want to do this for BOTH sites.

Step 3: Importing keywords into Google Document

After you download the keywords, you want to copy and paste the keywords of your money site onto a new google doc. Make it one color (ie Blue).

You then want to do the same with the competitors keywords. But make them a different colour ie. Green.

Step 4: Remove any keywords the Money Site is ranking for

For this step, you will need to install an addon called Remove Duplicates.

After you download that you will need to highlight column A – > Add-ons – > Remove Duplicate – > find duplicates or uniques

This will run a system that will remove any keywords your money site is already ranking for from the relevant site. In this case 32 keywords were similar.

Step 5: Get SECOCKPIT details for the keywords left over

Take all keywords left over from the relevant site (all keywords in green) and run it through secockpit.

You want to upload you own keywords so you will click this button:

 

Step 6: Filter Keywords

Once Secockpit loads all the data, we will filter it so it shows more than 200 or 500 searches and less than 33% competition.

(Note – Recently we have found Ferzy to be the best at showing the true competition of a keyword)

Now we will export the list.

Comparison of competition score for SEMRush, SECockpit and Ferzy with Ferzy as the clear winner!

Step 7: Download File and Upload to Google Document

Once you have downloaded the list you want to open it up.

You now want to take column D and upload it to a new Google Excel document.

You will need to do the same for column H, I and AD

 

  1. A way to double check is to put the money site back through SEMrush and search for the keyword on your list before you make the title and assign it to get written.

Ex. molten basketball

  1. Some keywords may not be 100% relevant so ensure to comb through and remove any that should not be in the list.

Summary

This was a very intense HOW-TO post with a LOT of screenshots.

If you have been recently stuck trying to come up with keywords this is a great strategy to get a lot of ideas and avoid duplicating effort with keywords already on your site.

You can do everything yourself and as you can tell I try and hide nothing!

Or… if you want some help I have a couple services…

  • Niche Selection & Keyword Research Packs – NicheWolf.com!
  • Done for You Content Marketing – Content plan, KW research, content creation and publishing – ContentRefined.om!

 

Source: affiliate4

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12 May

Business and Income Report April 2017

April was another very busy month.

Several businesses continue to perform extremely well and the increased team has definitely increased the amount of work we are able to get done.

Balancing tasks between immediate pay-off and long term growth is always tricky. Time will tell if we get that balance right!

My first 2 full time staff were a huge success and I am trying to grow my in house team rapidly adding 3 additional summer co-ops to determine the right size/makeup of my in house team.

This report covers the results of the business during April!

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. Content Refined Continued Success & Self-Reinforcing Competitive Advantage – ContentRefined.com continues to grow at a rapid rate with ever improving systems/procedures. I think it is becoming clear that there is a gap in the marketplace for a reasonably priced content writing service that focuses on the effectiveness of the content to drive results and not just $/word. As we continue to geek out on the data we are uniquely positioned to collect we will continue to drive a gap between our contents performance and competitors. This is a unique opportunity where our competitive advantage of being a systems/data driven marketing first content marketing service becomes self-reinforcing as we grow (since we get more and more data).

2. Money Sites – With a reorganization of my internal team Kelley has taken over the running of my portfolio of sites and is doing a great job here! Although we didn’t see the earnings jump we really want it was a solid month.

3. BrandBuilders Turnkey Sites – The turnkey sites continue to be in HIGH demand! We sold out in a matter of hours and are continuing to scale again… you can get on the early bird list here.

4. Traveled Drove & Flew With 3 Kids Aged 4 and Under! – For any parents of little ones out there that have pulled off any trip you can relate to this being a success! My wife and I traveled to Florida with our 4yr, 2yr and 4 week old… 8hr drive and 2hr flight… no crying or screaming on the plane (although I am sure I aged from the trip).

Key Failures

  1. Singular Focus? Every once in a while I get tempted to rethink if my diversified approach makes sense! I am not planning to make a change but wonder if I am leaving an opportunity under-realized due to my split focus.
  2. Vacation Productivity – I was able to keep things moving but was not as productive on my vacation as I had planned!
  3. 80/20 – Due to both my decreased hours (vacation / new baby) and increased demand on my time (3 new staff) I have slipped a little in my email response time and realizing I am likely not working in the sweet spot of the 80/20 principle.
  4. Amazon Stops Selling Product – One of the FBA business I was growing and was showing promise had all the products pulled by Amazon (all the products in the category, not just mine!).

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Apr Update – The site is doing well with a solid increase in traffic. I need to improve my earnings per visitor but happy with the start of the site. To get to the target of this site crushing any mortgage payments I have to stay on it!

  • Traffic = 6,233
  • Earnings = $31.27

2. Buy 1 Site Per Month

Apr Update – Some interesting sites came my way this month but I decided they were a little too unstable for me to purchase. Although I didn’t buy a couple I was able to get them into the hands of some others who did buy them (I am definitely not a broker but if I can connect someone I will).

  • GOAL = 1 New Website Purchased
  • ACTUAL = 0 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Apr Update – Although the graph looks rough! The results are still promising and we will be working hard to really increase the earnings per visitor. Overall I am impressed with the strategy and the majority of this trend is the result of one site taking a seasonal nose dive.

  • Traffic – 26,044
  • Earnings – $163.04

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Apr Update – Decent results for the portfolio, it fell a little short of the 10k target but still solid results!

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Apr Update – Second month in a row where I fell short on my weekly posting goal. Definitely going to beat myself up on this metric… need to push hard to deliver great posts. Last month I had one very interesting post published regarding a cool new tool that can constantly monitor your websites speed!

  • Plan = 4
  • Actual = 3

2. Systematic Promotion of my Content and Building of my List

Apr Update – No Progress  – One of the team members joining will have it on her plate to help develop and execute and improved strategy here by the end of the summer

3. Increased Intelligence with Email Automation

Apr Update – No Progress – Need to carve out a dedicated workday to go through this!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Apr Update – 13,175… Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Apr Update – Each business had new procedures created for them!

  1. com – Quality and Efficiency Improvements

Apr Update – Work has begun on a complete new backend system for LightningRank management and are testing out new systems we will be ready to offer to existing clients soon.

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Apr Update – Maddie is doing an exceptional job delivering fantastic customer support and articles! We (and a new summer intern) are working hard to setup the data tracking to keep pushing the science of content marketing forward. See the post at the start of May here… rank content in Google with certainty.

  • Planned MRR = $16,000
  • Actual MRR = $25,432

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Apr Update – Achieved – expect a very interesting case study soon! The TurnKey affiliate sites ready in 24hrs are selling out in a handful of hours every time we launch!

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Apr Update – Running lean and profitable. The business is still being driven by an affiliate site that drives a lot of traffic (100k/month)!

  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Apr Update – Continuing to run lean and profitable
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Apr Update – Turned around a little last month… still not a great business!
  • Brand #4 – CK – Systematic Growth to $20k/month Profit
    • Apr Update – This was our first full month back on Amazon, it started to grow again and getting some decent organic sales now.
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Apr Update – We are now selling! Consistent but small organic sales!
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Apr Update – The first test shipment is going to arrive in May and the goal is to make our first sale in May!
  • com – Hijack and Listing Suppression Monitoring Service
    • Apr Update – Staying flat, churn = new customers right now. Great service I still use to be notified when my listing gets suppressed so I can go in and fix it right away!

Part 5 – Put Outside Capital to Work Efficiently

Apr Update – Expect a BIG case study on this

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,925
  • Actual Net Income = $49,617.53
  • 2017 Average Net Income = $46,593.96

 

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

April was a very solid month. Just based on the timing of a few things there are some structural challenges to keeping this pace up for May. I am going to try and keep pushing the business forward while taking care to keep laying a strong foundation of procedures and team members.

April the in-house team doubled with summer students and I am excited to see how I can leverage their brains and enthusiasm to help out the business and this audience!

Source: affiliate4

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03 May

Rank In Google With Certainty – 2 Metrics Reveal That You Will Definitely Rank Well in Google!

Over the last few months we have published a LOT of GREAT content for customers in all industries at ContentRefined.com

Wouldn’t it be amazing if we could say with statistically significant confidence what metrics an article needed to hit in order to perform well in Google?

See Inside Our Content Marketing Continuous Improvement Process!

We track a lot of data for every article we publish including date published, word count, marketmuse score, keyword difficulty scores and ultimately search position.

With all this data we had to analyze and boil it down to some actionable insights!

So in this post you will get to see the proprietary data from ContentRefined on how different metrics most impacted the current ranking position of an article.

Why Share All This Exclusive/Proprietary Data???…. Stupid Not To!

Honestly I am geek for this stuff and very very excited about the results so I am happy to share!

Plus… if you want to get the benefits of all these lessons we are learning you can signup to ContentRefined and have our team create optimized content for your site!

Checkout Content Refined

Questions I Will Try to Answer:

  • What measurable content metrics impact the final search ranking of a product the most?
  • How does the MarketMuse score correlate with SERPs?
  • Do we have enough data to do some multi-variable regression analysis and say with x% confidence that if an article is ____ long with a Market Muse score over ____ trying to rank for a keyword with a competition score of under ___ it will be on the first page 90% of the time.

 

Data Analysis Method (unless you are a super-geek feel free to skip):

For the following analysis, we have configured MarketMuse Content Score, Ferzy Keyword Competition Score, SECockpit Keyword Competition Score, and SEMRush Keyword Competition Score into data sets for the keywords from each article written by the Content Refined process during the months of December 2017 to March 2017.

These data sets, based around the article keyword, are then taken and combined with the article Google Ranking (using SERPFox) to run a correlation analysis.

Finally data points that were outliers, not published or published within the last 30 days were removed.

The purpose of this analysis is to determine the strength and significance of each metric as it relates to the Google Search Rank for the target keyword. Knowing which combination of scores provides the best correlation about how well an article will rank can vastly improve our ability to produce articles that deliver marketing results!

Moving forward this will help us refine (pun intended) our content creation process as we focus on the metrics that will help predict an articles ability to perform.

This analysis will help us evolve from the “spray & pray” method of content marketing currently used and help us engineer the creation of content that delivers results!

Which Keyword Competition Score Provides the

A lot of keyword research tools provide an estimation on the Keyword Competitiveness / Difficulty / Competition score. But… which score is the best indicator that if the score shows it is easy to rank for the article you create for it actually ranks?

What Competition Score Is The Best Indicator Of Our Ability to Rank for a Specific Keyword?

Here is what our data showed when we compared 3 Keyword Competition scores to the final SERP of an article…

  • SECockpit – My favorite keyword research tool had a weak Correlation of 32%

  • SEMRush – My favorite site reverse engineering tool and also an okay free keyword research tool had a low correlation of 38%

  • Ferzy – A new tool dedicated to analyzing all aspects of a keywords difficulty had the best correlation with a Moderate correlation of 45%

The numbers show SECockpit had the widest spread and was the worst at predicting the eventual ability of an article to rank for a given keyword.

The best was Ferzy with a Ferzy score of under 30 showing the ability of these articles to rank quickly!

 

Our Secret Weapon – Article Topical Depth Score vs SERP

The difficulty of the keyword is one very important metric clearly but what about the “quality” of the article in terms of the articles ability to rank?

We use MarketMuse for our own money sites and as part of the ContentRefined content creation process.  We have found it very helpful as a guide for our already great writers to help them cover a topic in depth and not just superficially.

Think of it as a very powerful (and VERY expensive) Google Suggest tool that provides the topics that are relevant to the topic we are writing about.

What we wanted to see was how well would articles rank based on their MarketMuse score and was there any correlation?

Here are the results showing the MarketMuse score vs SERP for the data set of articles…

MarketMuse Correlation = -61%

Meaning – There is moderate to strong correlation saying that the higher the MarketMuse score is the more likely the article is going to rank well in Google.

 

Multi-Variable Regression Analysis

So what does the data reveal in terms of the magic combination of Competition Score, Market Muse Score and (some other magical metric) that results in 100% certainty you rank #1 every time?

Sadly no data combination gave us the statically significant confidence we felt comfortable reporting but here is one very interesting takeaway from the data…

Of the 9 articles included in the analysis that had a MarketMuse score greater than 40 and a Ferzy competition score of under 30 8 of the 9 (88%) ranked in the top 10!

If this holds when we get more and more data to analyze it is saying we have an almost 90% chance of ranking in the top 10 when we create a good article that covers a topic in depth (ie MM score over 40) and are going after a low competition keyword (Ferzy score of under 30).

Clearly, this sure looks like a sweet spot for where we want our articles to be positioned to have the highest chance of delivering predictable results!

Conclusion – How have our systems changed?

We aren’t done… as more and more articles are created we will track more and more data for us to crunch on. This ongoing analysis will continue to help us better define what articles will perform well in Google!

At ContentRefined.com we are continually trying to really really dial in our content marketing skills and deliver world class content but more than that we are a marketing first content agency focused on delivering results!

Moving forward we will work to aim at what looks to be a sweet spot for the articles we are creating whever possible…

  • MarketMuse Score greater than 40
  • Ferzy Keyword Competition Score less than 30

As we continue to refine our process we will continue to add requirements to our articles and costs to our process so we continue to deliver articles with a higher confidence of being able to rank and deliver results!

As a result of continuing to improve our process, we will be raising our prices in the very near future at ContentRefined.

NOTE – All existing and new clients, in the very near future, will lock in the current lower prices but will receive the benefits of our continually improving process!

Lockin Content Refined Pricing Now!

Source: affiliate4

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24 Apr

2 Hacks to Improve Your Site Speed Substantially & Special (FREE) Offer to Monitor Your Websites Speed

We all know page speed is important but for the most part the best in class process for having a fast site is something like this…

  • Step 1 – Signup for a premium FAST Host (like WPEngine)
  • Step 2 – Setup your site optimizing for speed
  • Step 3 – Run a few tests and get a warm-fuzzy feeling everything is good
  • Step 4 – Never look at it again (even though you continue to make changes to your sites that could impact the sites speed)

Clearly although this is good and better then not thinking about site speed at all it leaves even your most important sites vulnerable to becoming slow.

So what is the solution?

What Gets Measured Gets Improved

Now for the first time you can measure and track your websites speed!

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

So as promised…

2 FAST Tip To Speed Up Your Website!

I’m about to show you how I found out I had a problem and then brought my page speed down by 2 seconds, using a couple quick tips that you can implement yourself – in less time than it’ll take to read this post.

But first, why does site speed matter!

If I were to ask you if you’d prefer your website to be fast or slow, of course you’d choose fast. But I think many people underestimate how important speed is. Studies have shown that there is an undeniable correlation between load time and earnings on your website. Here’s why:

And that’s not even including the effect page speed has on your SEO – Google has admitted that slow sites rank lower. All of these reasons are why when Shane Labs told me he had a tracking tool that solved the problem of never going back and checking your sites speeds I cared.

I’m a firm believer in analytics (you can’t improve what you’re not measuring) so tracking page speed is important. And that’s where I had failed before. In the past I had run an ad-hoc speed test on my site using Pingdom, or Google Page Speed insights. I’d see a decent score, and call it a day.

But I’d neglect to measure again later. And after several versions of wordpress later, a few theme changes, and some third party plugins, my site was slow (I’m sorry for all of you that had to wait while AuthorityWebsiteIncome loaded – its still not amazing).

Shane set me up with a MachMetrics account to start periodically measuring site speed, just to see how bad it was. He said he’s seen worse, but I was pretty embarrassed:

(each line is a phase of the page load, the blue line is when it is completely loaded)

About an average of 5.5 seconds, yet sometimes as bad as 9 seconds! And why was it so inconsistent? I deferred to Shane’s expertise for some tips. He suggested a few best practices, I implemented, and look what happened:

See the difference? Me neither. I was frustrated, but also intrigued – had I not been measuring I would have just assumed all was fine.

Next my Superstar Server Admin / WP Developer took a stab at it. We sent him over access to our MachMetrics account and he was able to see some areas of improvement instantly. Take a look at how the results changed after our second attempt:

There we go! Averaging about 3 seconds now (for doc loaded), 2 seconds shaved off. Let’s take a look at what happened in more detail:

Can you spot the biggest change? Yup – the number of resources. Cut in half from 118 down to 55. But how did over 50 files get removed without changing the appearance of the site?

My Server Admin / WP Developer explained 2 biggest changes:

  1. He installed the Autoptimize wordpress plugin and customized it to work with CDN. This automatically combines and compresses all your CSS and JS files, along with minifying your HTML and
  2. He removed some old retargeting pixels we were no longer using. These are notorious for making tons of requests.

Take a look at a side by side comparison of how the site used to load, versus now:

And what’s even better is I know these changes are improving things for all visitors regardless of where they are located, including both desktop and mobile users:

But here’s a disclaimer – this may not work on your site. Why? Because every site is different, and with so many factors affecting page load times, speed optimization can be more of a trial and error approach than an exact science.

The ability to test and monitor is why I’m excited that I was able to work out a deal with Shane so that AuthorityWebsiteIncome readers get a special offer. Normally MachMetrics starts as a 30 day free trial before you have to upgrade, but he’s giving my readers something special: if you sign up through this link, within the next 3 days, he’ll keep your account active even after the trial ends. (FREE FOR LIFE!)

Yup – that’s special just for us. After your trial ends you’ll still be able to utilize 3 daily checks in your account. That’s your url checked every day across the US, Europe, and Japan. Or 3 different urls checked every 24 hours. Or both mobile and desktop versions of your homepage analyzed daily. Stop wondering how your site is performing and let an automated process do your homework for you.

He’s only offering this to us, for the next 3 days. Take advantage of it now: MachMetrics Special Signup

Another Example of These 2 Changes by My Server Admin / WP Developer…

I was lucky and some of the optimizations from this situation I was able to apply to another of my sites (ListingEagle – the project Shane was actually the developer for (not the WP site)). The results were even more dramatic here – check out this almost 40% improvement here:

 

Shane Labs a friend I have worked with on a couple projects (developer for ListingEagle) built a very cool tool that continually checks and tracks your sites speed logging it and sending you reports. This tool is paid but I convinced him to give it to the AuthorityWebsiteIncome audience for free (lifetime) if you signup in the next few days – Claim your FREE spot here! (paid service offered lifetime free for the next 3 days)

Limited Time FREE – Start Monitoring Your Sites

(Typically cost $29+/month but for the next 3 days AWI readers get LIFETIME FREE if they signup!)

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