24 Mar

The Downside of a Single Focus in Your Entrepreneurial Journey No One Talks About

Like most of us with an entrepreneurial leaning I enjoy listening to a lot of audiobooks and podcasts related to business and self-improvement.

There is one recurring message from wildly successful people and many success guru’s… FOCUS!

In this post I am going to argue why I don’t think the focus on a single business is the optimal strategy for many. It may be the right strategy for some but based on my goals (and depending on yours) I don’t think it is the right strategy for everyone.  

 

The Argument for FOCUS:

John Lee Dumas – One of his common sayings is FOCUS “Follow One Course Until Success” and he has certainly embodied this with a daily business interview podcast that has helped grow his business to generating over $100k/month in profit!

Warren Buffet & Bill Gates – 2 of the richest men in the world and long time friends both when they were growing their businesses identified “FOCUS” as the one attribute that most contributed to their success (see story here).

Andrew Carnegie (great autobiography I recently read) – “Put all your eggs in one basket and then watch that basket”

Many many motivational speakers talk about the benefit of Focus.

Who am I to disagree with these wildly successful people?

My Argument against Singular Focus:

First let me be clear I do believe singular focus on an overall goal is incredibly important and I have talked about this before. Understanding your why and having that being crystal clear is key! My obsessive focus on building my online business to allow me to move back to my hometown to raise my family I believe contributed to that becoming a reality. But, what I am arguing against in this post is singular focus on a SINGLE business/strategy is the right plan for most people!

The question I ask myself when devising my business and strategy is…

what strategy/decisions (single vs multiple businesses) will provide me with the highest probability of providing the life that is best for my family.

Or another way that is more generic…what is the right decision to give me the best chance of achieving whatever my “why” is?

For many people whose online business goals range from paying their mortgage with the proceeds, covering their retirement and being able to leave the day job and work online full time their financial goals are not as extreme as many of the people providing the FOCUS advice.

My issue with a single focus on a single strategy is that by its nature is often tied to a single failure point.

  • 100% organic traffic sites – Google can take you out overnight
  • 100% selling on Amazon FBA – Amazon can suspend you overnight
  • 100% lead gen via paid traffic – New competitor or terms changing can demolish the business overnight
  • 100% social media traffic – Traffic on a platform you don’t control (Facebook changes rules and business posts don’t show up as much)
  • 100% dependant on affiliate relationships – Those reltaionships can change (Amazon Associate account suspension)

For those of us whose ideal lifestyle financial needs are not extreme any additional profit attached to the same failure point becomes partially redundant.

Note – If you want to be a billionaire… I doubt my advice is right for you! I would recommend following the advice of the wildly successful people above!

The people who are wildly successful Billionaires were smart enough/worked hard enough to avoid that single failure event from occurring while many others who followed a similar single focus did experience failure. The result is we have a survivor bias where we celebrate mostly those who avoided the multiple close calls with failure to achieve astronomical success.

 

My Solution – Income Stool Approach

If my goal is to increase the probability that I will continue to provide financial freedom to my family then any arm of my business that earns income in excess of that amount does not continue to increase that probability at the same ratio. What I am trying to say is that I would rather have 5 businesses independent of one another that all could cover my family’s financial needs then 1 business attached to a single potential failure mechanism that earns 10x what I need.

I think of this approach as an income stool… the more legs the stool has the more solid it is.  If you have 5 legs and one gets chopped out (such as Amazon Associate account suspension) the stool stays standing.

What To Do If You Have a Single Failure Point in Your Business?

I have several very successful friends who run a single online business and do incredibly well.

The challenge they have the one described above…

But for them diversifying into a new business with a new skill set isn’t optimal since they are world class at their existing business model.

Solutions to Consider:

  • Sell a portion of the business and take some money off the table
  • Use the same skill set in a different industry
  • Sell the knowledge they have through consulting to provide a revenue source independent of their single failure point
  • Listen to the more successful people then me and keep focusing with their eggs in one basket and achieve wild results!

 

 If You Have Thought Through the Same Question What Decision Did You Make?

Source: affiliate4

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18 Mar

February 2017 Income Report

Although February was a short month it was a very busy one! We have a lot of projects on the go and have the feeling of momentum behind many of them.

Definitely sometimes struggling to ensure I give new projects enough of a push before I try and hand them off. I have a concept that I am still thinking through but essentially it takes a 10x increase in my effort to onboard/launch a new business vs maintain it so I only have a limited amount of energy I can invest in those growth projects. When I have too many in the critical phase it doesn’t go well… but the flip side is that once I correctly get on onboarded it takes limited effort. So, basically I need to limit the number of growth projects, give them 110% focus and then not move until it is above my imaginery “self-sustaining” line.

In February I was also very appreciative of my key team members both in house and over-seas they have been able to continually take on more and more work but what is most impressive is how much they are continually invested in growing the business which is fun! Although the dream was to work from home initially working from an office with talented staff pushing in the same direction is fun!

This report covers the results of the business over the course of February.

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. ContentRefined.com Customer Support – Maddie is going the extra mile including a few examples of getting a clients unique dog food sent to her so she could get photos with a dog
  2. BrandBuilders Deal – A deal was finalized in February that increased my % stake in BrandBuilders, provided a vehicle to look at bigger deals moving forward and setup the existing team to build the business even more.
  3. New Website Growth Strategy – Several of the sites I have been building have been having some great success out of the gate! I am looking to continue testing this out myself and then scaling and sharing it!
  4. FBA Deal – I am starting to purchase some small Amazon FBA deals and the first one is performing well. There are not very many outlets for people looking to sell Amazon FBA businesses making under $2k/month but they can be solid little businesses. I am working to setup systems to onboard these businesses efficiently. If you are interested in selling your FBA business let me know.

Key Failures

  1. Passive Income Portfolio – Both my time and a team members time I hired to help run the portfolio is getting pulled in other directions. The immediate payback is low but the long term payback is great so I need to figure out a way to put more effort in here. The solution I am looking at in March is a re-organization of my team to re-balance workload.
  2. FBA Brands – I still don’t quite feel like I have nailed the business model here, plenty of challenges with existing brands and lots of learnings again this month.

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Feb Update – The team is doing very well in the MortgageCrushingCompetition. Everyone struggles with the same issues of finding time to invest in this project but all sites are looking good!

  • Traffic = 1,199
  • Earnings = $2.64

2. Buy 1 Site Per Month

Feb Update – 1 larger site was purchased and a new business was spun up with a manager and investor. It is a unique dropshipping business that existed for 9 years and the deal had a substantial earnout component to it. So far it is performing on baseline for revenue with a lot of efficiencies already realized. We are looking at some nice growth opportunities moving forward.

  • GOAL = 1 New Website Purchased
  • ACTUAL = 1 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

Amazon FBA, SAAS or Larger Websites I Can Close on Quickly As Well – Contact Me Here

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Feb Update – Some great progress here! Several sites have started to perform well that were brand new builds using a unique strategy. The goal of this strategy is to add $5k/month to the portfolio.

  • Traffic – 37,281 uniques per month
  • Earnings – $177.24

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Feb Update – With some  changes in how one site is being monetized I had a big drop in earnings but expect it to bounce back nicely next month. Overall the portfolio is performing well in terms of traffic but not getting the level of attention it deserves!

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Feb Update – Some big posts were published in February including my post and tool about how to calculate your drop in amazon affiliate program earnings.

  • Plan = 4
  • Actual = 4

2. Systematic Promotion of my Content and Building of my List

Feb Update – No progress – need to develop system to systematically promote posts. With my Amazon Affiliate Program earnings calculation tool I did a bunch of outreach to let people know I had a tool for them to easily calculate the change in their earnings and as a result received a large number of links back.

3. Increased Intelligence with Email Automation

Feb Update – Progress moving all customers and contacts into one database with established tagging practises so we will be able to take the next step of applying some intelligent automation.

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Feb Update – Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Feb Update – Continued focus point during my meetings with each business manager. As businesses are growing we are continually finding ourselves outgrowing our systems and needing to adapt quickly.

  1. LightningRank.com – Quality and Efficiency Improvements

Feb Update – The tests are part of the new systematic money site creation strategy that resulted in 37k visitors within a couple months after starting a series of sites. The results we are seeing are fantastic and are looking forward to continuing to explore these strategies with more tests.

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Feb Update – Another great month for this new and promising business. With happy customers, VERY low churn numbers we achieved the target growth rate. To hit our end of year goal it is clear we need to develop additional sales channels and branch into new markets. We expect some learning curves branching into additional markets but are looking forward to it! Maddie as mentioned above is doing a great job at taking care of all customers and growing the business.

  • Planned MRR = $12,000
  • Actual MRR = $12,989

Visit ContentRefined.com for Content Marketing Services!

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Feb Update – This goal I can now call complete for 2017! It is structurally well setup, new office for this business has been established and the team is growing. The TurnKey affiliate sites ready in 24hrs are fantastic and feedback has been great.

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Feb Update – Running lean (don’t have the numbers for this business so not included in the income report)
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Feb Update – First loan repayments have been sent and the business is operating efficiently and ahead of baseline. Unfortunately for me as manager with a big hole to dig out of before I get any upside consideration it isn’t adding a lot to the monthly profit yet.
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Feb Update – This business might be on its way to be my first FBA flob… the product is great but the price point is simply too high to compete with the much cheaper competitors. We have a few more tricks up our sleeve to pull out to see the results.
  • Brand #4 – CF – Systematic Growth to $20k/month Profit
    • Feb Update – Still having issues with Amazon and needing to get our listing live again. Great product which had been doing great sales! We have $30k worth of inventory waiting to start selling again!
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Feb Update –
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Feb Update – The investment needed for this project has started to make it look less attractive but coming up with some other strategies to validate the idea before launching.
  • ListingEagle.com – Hijack Monitoring Service
    • Feb Update – Continued slow growth.

Part 5 – Put Outside Capital to Work Efficiently

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,400
  • Actual Net Income = $24,537
  • 2017 Average Net Income = $24,537

 

 

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

 

Feb was a short month but definitely one where a lot of great progress was made. My disappointing performance with FBA is still a pain and I have some ways I am looking to solve it moving forward. In addition some great progress on setting up unique opportunities looking longer term, excited to keep the momentum going in March!

Hope your year is starting well!

 

Source: affiliate4

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09 Mar

12 Month Amazon Affiliate Site Case Study – Exact Steps Revealed

Interested in following this strategy? Pickup a pre-built turnkey Amazon Affiliate site HERE (limited quantity and often sold-out but you can get on the wait list!)

This case study is hopefully the most actionable 12 month affiliate site case study ever published. The goal is to break down what was done over 52 weeks to show you exactly how we grew a website to over 11,000 unique visitors per month (revealing all the numbers down to the # of posts and blog posts made!).

Monetization Comment – This business was started with the intent of creating an Amazon Affiliate site to then push the sales of a physical product we would source. With my Amazon Associate account getting suspended it hurt this sites earnings A LOT! So definitely the earnings are not very impressive but the traffic results are.

Why drop a case study as ONE big post… one of the issues with case studies is that sometimes keeping the pace moving on the case study is difficult by keeping this quiet until I was ready to publish an entire years worth of updates with data it should be a useful complete read.

The story of this site is summed up in the one graph below… great traffic growth but with the Amazon Associate account getting suspended it was hard to repeat the $/visitor we did with Amazon.

4 Main Methods Used on the Site

During the process of building out the site, we focused on 4 particular methods that helped to steer the site in the right direction. The idea with this case study was to do something a little different and stick to only a handful of tactics and document every single little step then only reveal the results once I was ready to publish a BIG case study post like this!

Great Keyword Research, Niche Research, and Solid Initial Site

Starting out with a great site was very important. Both the sitemap, initial content and site creation is important for our strategy.

Blog Commenting

Each week we try to do 5+ blog comments. This is simply going to articles that are relevant to the niche/topic and leaving a comment on their site. The key is, when you leave a good useful comment, you also leave your URL which will be linked to your name once published. Although these are nofollow links, we still believe they hold some value. If you are interested in learning more about blog commenting you should read this article.

Article Posting

Each week I try to keep the site fresh by adding an article. Each article I create follows the ContentRefined process to ensure quality. If you are interested in learning more about the ContentRefined process you can go here.

Use My PBN Links

At the start of building the site I worked on getting 1-2 links per week for our Use My PBN service, but after a few months I wanted to dial it down a bit and do 1 every other week. Use My PBN is a service I created where I built up a large network of PBN sites that have on average DA25 and PA30.  I have seen good improvements with our sites as well as our clients sites when using these links. If you are interested in learning more about this service you can do so here.

Editorial Links

Before starting this site, we had not used the editorial link building root, so we decided we wanted to try it out a few times. This is the process of getting backlinks from sites such as lifehack.org, huffingtonpost.com (now nofollow links), engadget.com etc. These links hold a lot of power as they come from some of the best sites on the internet, and when you have a link from it to your money site, Google really likes it. If you are interested in learning more about our editorial links you can find out more here.

  • Resource – Buy links on major editorial sites here

 

Month by Month Update – In the section below I will a month by month update showing eactly what we did to built the site.

March  2016

Last March, my project manager came up to me and asked if we could build a site around a niche that she had been doing keyword research around. After taking a look at the niche, the competition and the keywords I decided it would be a worthwhile venture to take on with the intent of growing the affiliate site and then turning it into an Amazon FBA business. During this month we dug into keyword research more and found a handle of keywords that were low competition. We then took a few of those keywords and created 20 articles around them. We knew that the niche was going to involve a few silos so we planned to get 5 articles created per silo.

3/20/2016
Blog comments0
Article posted0
Use My PBN0
Editorial0
Total Keywords0
Keywords under 200
Keywords under 350
Organic Traffic0
Monetization$0.00

April 2016

In April, we started to plan out how we were going to build and structure the site. We picked out a theme (Luxe – from Thrive Themes) and worked on getting it up and running. We then added the 20 articles (5 articles per each silo) to the side and gave it the proper category tag. For the menu, we added each category tag as its own. For the homepage, we added a monster post on the main keyword we wanted to rank for with internal links to the main pages for each silo.

After 2 weeks of the site being up, we started to do some off page as well as adding more content. For off page we were able to get 37 blog comments made.

During the last week 2 weeks of the month we started ranking and getting organic traffic to the site. By the end of the month we were able to get 42 organic searches to the site while ranking for 15 keywords.

4/17/20164/24/20165/1/2016
Blog comments71515
Article posted2050
Use My PBN000
Editorial000
Total Keywords5815
Keywords under 20000
Keywords under 35012
Organic Traffic61521
Monetization$0.00$0.00$0.00

May 2016

In May, we wanted to continue on April’s upwards momentum so we did more content, backlinks and blog commenting. During this month we saw a great increase in the amount of keywords we were ranking for. We went from 42 organic traffic last month to a total of 171 this month. This month we added in an editorial link and 4 links from the Use My PBN service which had a great impact on our keywords and their rankings. We also were able to work on the internal linking structure of the site as we didn’t have to many in place during the previous months.

5/8/20165/15/20165/23/20165/30/2016
Blog comments1010139
Article posted0420
Use My PBN0022
Editorial0100
Total Keywords56116225350
Keywords under 200000
Keywords under 3512284570
Organic Traffic29564434
Monetization$0.00$0.00$0.00$0.00

June 2016

This month we had some great breakthroughs with our keywords and having some of them jumping to the top 20. One of the main keywords we are trying to rank went from 28th to 11th this month. Near the tail end of the month we started making our first few dollars with the site. This month we also were able to reach 356 organic searches which is just about double of last month.

6/5/20166/12/20166/19/20166/26/2016
Blog comments129109
Article posted2222
Use My PBN1111
Editorial1000
Total Keywords495702776905
Keywords under 200203541
Keywords under 35112164176228
Organic Traffic445399105
Monetization$0.00$0.00$0.00$32.80

July 2016

This month we had a few down weeks put near the end of the month it started picking back up and improving again. This month we saw that a lot of our traffic was landing on a particular article and was getting click throughs to amazon on a specific product so we decided to think about getting our own similar product created. Again this month we saw a doubling of organic searches from last month, going from 356 to 725. Another one of our keywords had a good ranking increase over the month going from 32nd to 15th position.

7/3/20167/10/20167/17/20167/24/20167/31/2016
Blog comments152010517
Article posted22222
Use My PBN11011
Editorial00000
Total Keywords9419459691,1111,531
Keywords under 203738384181
Keywords under 35251256256281426
Organic Traffic1247399238253
Monetization$1.50$8.90$1.01$2.01$2.27

August 2016

In the month of August we had a few positives to touch on. We had good growth with monetization from Amazon. Our rankings also had a positive uptick by increasing the number of keywords we are ranking by over 200.

We also started to look at outsourcing our product and looked on Alibaba. When looking at the best way to go about getting a company and your product created, we followed Scott Voelker’s and his article on how to find and source private label products. If you haven’t read it and are looking at getting  into the FBA business it would be a great resource.

8/7/20168/14/20168/21/20168/28/2016
Blog comments13101210
Article posted2220
Use My PBN1101
Editorial0100
Total Keywords1,6091,6131,6191,947
Keywords under 20879092101
Keywords under 35445450450501
Organic Traffic278310446494
Monetization$6.65$5.88$18.77$34.09

6 Month Update (March 2016 – August 2016)

Total over last 6 months
Blog comments231
Article posted55
Use My PBN14
Editorial3
Total Keywords1,619
Keywords under 20101
Keywords under 35501
Organic Traffic2,821
Monetization$113.91

September 2016

This month had a few negatives and a few positives. This month we made progress with our product outsourcing. We got 4 quotes back from suppliers and we created a weighted matrix chart to decide which ones we wanted to get samples from. We even got two samples, however one was a no right away.

We saw good growth this month in terms of monetization, however by the last week of the month our Amazon account got banned and so we lost a good source of revenue that we were hoping to have.

This month we also did a bit of design change on the site. The homepage, which once was a monster blog post is now laid out with videos, images and small descriptions on each of the silos our site talks about. We also added a call to action button that takes people to the monster post.

9/4/20169/11/20169/18/20169/25/2016
Blog comments119108
Article posted2221
Use My PBN0000
Editorial0001
Total Keywords1,9472,0442,5562,002
Keywords under 20147159247184
Keywords under 35605651914681
Organic Traffic582633661812
Monetization$35.83$25.45$24.76$9.53

October 2016

This month I was able to get an average 156 organic visitors per day. When looking at the metrics for the site, I found that we had made some good progress, Page Authority 36 Domain Authority 25 Citation Flow 26 and Trust Flow 23.

We were having a LOT of issues with sizing for our product, we are still working with the one company to come up with a solution to solve this problem.

10/2/201610/9/201610/16/201610/23/201610/30/2016
Blog comments796810
Article posted11122
Use My PBN01001
Editorial00000
Total Keywords2,2332,4522,9193,0323,153
Keywords under 20210248350362380
Keywords under 357807801,0691,1151,127
Organic Traffic9761,1141,1211,0931,099
Monetization$22.96$23.38$45.70$27.48$41.28

One of our main keywords went from 8th to 3rd this month.

November 2016

Monetization for the month also hit a new high at $164.04 (despite loosing Amazon Associates account!). This month we found a solution to the sizing issues on our outsourced product. I also hired a graphic designer to create the packaging design for the product.

11/6/201611/13/201611/20/201611/27/2016
Blog comments6575
Article posted1111
Use My PBN0101
Editorial0000
Total Keywords3,2203,3543,3993,594
Keywords under 20400434461515
Keywords under 351,2501,1871,2221,313
Organic Traffic1,2501,1591,3521,694
Monetization$42.18$38.00$44.17$39.69

December 2016

Almost increased the keywords I was ranking for by 1,000 in one week. As expected from a December month the monetization had some good weeks.

I also order 600 units of the product FINALLY! The product will take about a month to complete. We also incorporated the new business and signed up on Amazon Seller. In order to get the barcodes for the product I had to buy GTINS from GS1. The product is being shipped to a third party company in the US where they will be labelled with their barcodes and sent to Amazon.

12/4/201612/11/201612/18/201612/26/2016
Blog comments6565
Article posted1111
Use My PBN0100
Editorial0100
Total Keywords3,6833,7144,6915,345
Keywords under 20540552664767
Keywords under 351,3641,3771,6861,896
Organic Traffic1,8281,8151,9341,743
Monetization$35.03$66.34$98.33$67.98

January 2017

Every day this month the site had received over 250 organic visitors. The site now reached over 6,000 keywords that it is ranking for, 845 of which are below 20.

The site has not been collecting any email addresses so for next month I decided to make that a priority, especially with our product being released soon.

Our product landed in USA and we asked for 3 units to be sent to us so that I can get pictures done and the listing created. I also got the shipping labels created and mailed to the company so that they can send the boxes with the units to Amazon.

1/1/20171/9/20171/15/20161/22/20161/29/2017
Blog comments57565
Article posted21211
Use My PBN01010
Editorial00000
Total Keywords5,5255,5255,7215,9866,001
Keywords under 20786786792822845
Keywords under 351,9361,9361,9482,0122,041
Organic Traffic2,2832,5582,5002,6092,785
Monetization$59.93$0.00$0.00$0.00$15.09

February 2017

This month we were focusing on Amazon and getting everything setup. We ran into some issues with the shipping labels not being correct as the product was over the weight limit that the shipping label said.

The email list has been going well, the site now has an email list of 145 people. Later down the road we will be doing a free giveaway promotion with the audience and the email list.

2/5/20172/12/20172/19/20172/26/2017
Blog comments0260
Article posted1211
Use My PBN0101
Editorial0000
Total Keywords6,2496,4026,5126,884
Keywords under 20882907907964
Keywords under 352,1122,1382,1672,222
Organic Traffic2,5432,5222,4662,809
Monetization$14.19$10.57$21.00$18.96

12 Month Update

Overall in the last 12 months the site has been doing well. Not so much in terms of monetization as the site took a hit when my account was banned from Amazon.

However the traffic is growing and the amount of keywords the site is ranking for grows each week. Hopefully once the product goes live on Amazon there will be some traction and a few sales.

Total over last 6 months
Blog comments390
Article posted89
Use My PBN23
Editorial5
Total Keywords6,884
Keywords under 20964
Keywords under 352,222
Organic Traffic123,753
Monetization$941.71

Traffic over the last 12 months:

Conclusion

We will do more updates in the future on this site and how the FBA part of it is going. This site should continue to grow with the continued weekly effort of editorial links, Use My PBN links, blog commenting and content plan by following the ContentRefined structure.

If you have any questions on anything in this case study please let me know!

Source: affiliate4

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24 Feb

Amazon Affiliate Program – How Much Money Will Your Site Make Now?

Want to know the EXACT impact the changes to the Amazon Associate Commissions will have on your site?

With the new changes how much money are you going to lose or more are you going to make moving forward?

With the help of some geniuses I have put together a tool that will show you quickly and easily the exact impact on your account!

What Would Have Been The Impact For Me?

For Nov & Dec Only I Would Have Had a 24% Drop in Earnings!

Amazon Affiliate Program Change Earnings Impact

Find out how much your earnings will be impacted by, it takes under 5 minutes and you can stop guessing at the impact!

CLICK HERE – DOWNLOAD FREE SPREADSHEET

  1. Download Spreadsheet
  2. Download Earnings Report From Amazon
  3. Upload Earnings Report to Spreadsheet
  4. Let the Spreadsheet Do Its Thing & Immediatly See How Much Your Sites Earnings Will Drop OR Grow By!

I like to say it is pointless discussing a hypothetical impact when the data is available to know. The data above is from my account in Nov and Dec 2015. This post and tool will show you the exact impact these changes will have for you and your site and hope will add some data to the discussions which are occuring online now!

 

Amazon Affiliate Program Change:

On Feb 23rd Amazon announced a very big change to the Amazon Associate program. Moving forward instead of having a tiered commission structure people now will have a flat structure defined by category and not related to the volume they drive.

Before:

From – https://affiliate-program.amazon.com/help/operating/policies#Associates Program Fee Statement

Variable Standard Program Fee Rates

Amazon Associate Commissions Old

With a very limited segment of categories at a lower commission…

Amazon Associate Category Commissions

Amazon Associate Commissions as of March 1st 2017

Amazon Affiliate Commissions New March 1 2017

https://affiliate-program.amazon.com/help/operating/compare

So the bottom line is that many products will now get a flat 4% vs what might have been 8.50% if you were doing substantial volume.

 

So How Will this Affect You and Each of Your Sites?

Fee Change Calculator Tutorial:

Now that you know what the change is… the potentially million dollar question (if your site is big enough) is what will be the change to your earnings?

This tool will allow you to upload your data from your Amazon Associates account and determine what your earnings would be under the old vs new commission structures.

You will see if this policy was in place for whatever time period you select what your earnings would have been.

DOWNLOAD THE FREE SPREADSHEET

 

  • Step 3 – Select Download Reports

  • Step 4 – Select Timeline You Want to Analyze (suggest picking trailing 12 months)

  • Step 5 – Wait For It To Download & Download It

  • Step 6 – Open The Free Tool I Sent To You (click here to get it)

download-tool

(Important – Enable Editing and Enable Content)

  • Step 7 – Open The Downloaded Report

  • Step 8 – Copy the entire “Fee-Earnings” tab

Copy the Fee Earnings From the Report

  • Step 9 – Paste the entire “Fee-Earnings” tab into the tab specified on the tool

  • Step 10 – Go Back to The Instructions Tab Hit The “SHOW ME THE IMPACT” button

  • Step 11 – See Your Results & Analzye!

Amazon Affiliate Program Change Earnings Impact

 

Who Will This Change Help?

  • This will help the little guy starting out in some niches since now from day 1 you have the same earning potential as much larger sellers.
  • Hopefully this will help everyone by having another player become more competitive in terms of a true Amazon Affiliate Alternative (jet/walmart?)
  • Affiliates in Arkansas (random but Arkansas residents can now participate)

 

Who Will This Change Hurt?

  • Any seller heavily focused on a specific niche… toys or PC Components
  • Buyers/Sellers who just either bought or sold a winner or a loser with this shakeup will be impacted
  • From the math it looks like most large Amazon Affiliate site owners will take a hit.

 

How Will This Impact Website Valuations?

Who knows, we will have a month where this gets talked about and the sale of site will likely slow then a process for establishing fair value (hopefully this tool will help that) and things will be back to normal soon I predict.

I predict many of the brokerages will have content coming out soon commenting on how they will handle this change (EmpireFlippers, QuietLight, FEInternational etc).

 

5 Clever Ways to Benefit From This Change:

First, don’t over-react. Things will be back to normal soon and even though I believe this will ultimately take money out of affiliates pockets and into Amazons the change is not substantial enough that there will be a mass exit from Amazon Associate Sites.

Additionally whenever there are changes it provides a unique opportunity. Here are 6 clever ways you can benefit from this change…

  1. Focus your websites content on products related to your site that get a higher commission. If you run a video game review website that makes money via Amazon start focusing content around digital video games and make 10X more for each dollar spent! (great time to signup to a content service that does this keyword research for you!)
  2. If you are an FBA seller than position your product into a category with a higher commission so it will be easier to recruit affiliates. For example a toy makeup kit could (maybe?) be luxury beauty product (depending on being a gated category) changing the attractiveness of an affiliate promoting it from 2% to 10%! (obviously do at your own risk since I am sure Amazon will crack down on people abusing this). This example is a little extreme but look at the example below regarding standing desks attachments being furniture vs PC Components.
  3. Using the tool I have provided here spot an arbitrage opportunity with a website for sale that will perform better moving forward. For example if there is a home / lawn & garden niche site that was only at the 6.5% commission level it would likely now have most products at the 8% level. If you can identify those sites that are selling at a discount relative to expected future earnings you can scoop a deal at an 18% discount.
  4. Buying sites where you know there is a good alternative monetization method. For example if you have a PC component website and have a method of monetizing the site that outperformed Amazon then there will likely be Amazon Affiliate site owners who would be happy to sell at a discount. For example if you run an ecommerce shop in the IPhone/PC Cable space you can likely buy some websites that will drive traffic to your store at a substantial discount to what you could have 1 week ago. This applies for people in the FBA space wanting to pick up an affiliate site to drive sales to their physical product, those websites may have just gotten cheaper for the same traffic depending on the niche.
  5. If you are building a new site (or getting an Amazon Affiliate Site built for you) focus on niches that have products that get a higher commission. This will be a temporary opening as others will do the same thing driving up competition for the keywords in the higher commission categories of Amazon.
  6. For most people this is one action they should do! Review all your most important pages to see if the product you are promoting is in a low commission category vs a high commission category. For example you will be 4X better off promoting a standing desk converter in the furniture category then a standing desk in the PC components category. For example look at the 2 products below they look similar but on one you will earn a 2% (or 4%) commission and on the other you will earn an 8% commission on (Furniture).

How Will This Impact Your Site?

Please use the tool and comment below/take the survey on how this will impact your site! Do you have any ideas on how to benefit from this change?

Source: affiliate4

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23 Feb

Are PBNs Working in 2017 – Case Study and Test Results

So the big question…. ARE PBNs STILL WORKING IN 2017???

See the case study process and results below and how I generated 800 organic visitors in a day!

This post is a case study aimed at identifying the potential power of expired domains with actual traffic data and link metrics revealed.

Some of the results are pretty surprising…

PBNs have been a very controversial subject to talk about but have also been the most systematic way of ranking a website I have found.

What is a PBN? A PBN is a private blog network where we find expired domains that still have quality links pointing to them, build a similar website on the expired domain and link to your money site. The end result is you can create network of high authority and relevant sites linking back to your money site and increasing its rankings in Google.

2 News Events on PBNs in 2017

So far in 2017 there have been 2 PBN news worthy events from Google related to PBNs…

  1. Google Resets Backlink Profile on Expired Domains – This one was potentially the big one and the reason I increased the size of this test. In a video John Mueller from Google came out and said that Google could reset the backlink profile on a domain when it was renewed.

Great Article on this video – http://fatjoe.co/googles-john-mueller-put-an-end-to-pbns/

2. Feb 7th Google Update – This one had people initially running for the hills thinking it was a target on PBNs. I saw a slight increase in my normal weekly PBN deindexation but no increase in money sites being negatively affected. Others wrote in with similar questions and I struggled to provide an answer as to what I thought the update was as it didn’t initially look like the PBN targeted update people were thinking it was but I didn’t have a great answer as to what it was. Lucky for us there are smarter people with access to even more data that dug into the update and came to a conclusion that is consistent with what I saw in my smaller sample size (update targetting content quality)…

a. Glenn Gabe – http://www.gsqi.com/marketing-blog/google-algorithm-update-february-7-2017/

b. Search Metrics – http://blog.searchmetrics.com/us/2017/02/15/google-phantom-5-update/

”So we are left thinking this is probably one of those  or something new, but not related to links as I said originally but more related to content quality.”

Barry Schwartz at SERoundTable

Question to Answer as Part of my PBN and Expired Domain Case Study:

So I have devised a test to hopefully show what matters most in leveraging the power of expired domains and PBNs in 2017. Ultimately I will try and answer are PBNs working in 2017 and what matters the most to make them work.

Although my test will hopefuly be insightful I have no illusions that it would hold up to a “scientific review” feel free to make whatever conclusions from the data you see fit.

PBN Test Method

If the 2 updates were targeting PBNs then a website built on an expired domain should not be able to receive the ongoing benefit of the links and SHOULD NOT achieve abnormal early rankings.

By finding a mix of domains and building a quality site on them if they perform better then we should expect for a new site it is a sign that we are receiving a benefit from the old backlinks. So if the sites I build rank quickly then PBNs are working, if they don’t rank quickly then PBNs are not working.

Steps I followed…

  1. Find ExpiredDomains that meets my metrics here
    • Most Important QC Check
      • Real & Relevant Backlinks (the website has links from a “real” site)
      • Real & Relevant Website (the website was a “real” site)
    • PA > 20
    • DA > 15
    • CF > 15
    • TF > 15
    • Will meet 3 out of the 4 metrics above
  2. Build Relevant Site With Great Content – Identify similar topics that the site was talking about and then use the process at ContentRefined to get great quality articles created that will reliably outperform the competition.

NOTE – I do not recommend doing a complete rebuild and re-using the content.

Test Results

For this test in January I purchased 5 domains using basically the same metrics as I sell here with a spread of metrics and then had ContentRefined produce articles for them targeting content similar to what was on the site before (without duplicating).

The table below shows the 5 expired domains that were registered, their metrics and the resulting organic traffic to each of those sites after relevant, high quality low competition keyword content was placed on the site.

What is very interesting is when you combine these numbers you can really see the result from week 1-3

From the data there seems to be a 2 week sandbox for an expired domain which is A LOT shorter then we seem to get for new domains.

Analytics screenshots showing organic traffic.

Site 1: Instant Steady Organic Traffic 

Site 2: 800 organic visitors per day within 1 month!

Site 3: Flat for 2 Weeks the Moderate Traffic

Site 4: Stable Traffic After 2 Weeks

Site 5: Spike in Traffic after ~2Weeks

So What Does This All Mean? 5 Key Takeaways!

Relevant and Quality PBNs are the Key!

If you are going to decide to help your site rank with PBNs the takeaway from these updates and my test is…

  1. Expired Domains and PBNs are still VERY VERY powerful! 800 unique visitors per day within 3 weeks for one of the sites (not normal!)!
  2. There seems to be a 2 week sandbox from the time a site is rebuilt before Google starts showing it some love.
  3. Metrics Matter – The 2 worst performing sites out of the test were also the 2 lowest metrics. Having these 2 low metrics sites was intentional as it helps to show that the boost in traffic is due to the more powerful backlinks for the other 3 sites still helping the sites in the eyes of Google.
  4. Relevant Rebuilds are Key– The content on the PBN site needs to be relevant to the expired site!
  5. Quality – Google continues to raise the bar on the content quality for both money sites and PBNs and if you want a money site or PBN site to last you need to build with quality in mind. Decent quality content and a site that looks real is important!

A couple questions…

Should you build a money site on a PBN? I certainly plan to turn a couple of the sites above into a Money Site using the team at I certainly plan to turn a couple of the sites above into a Money Site using the team at BrandBuilders.io to create an awesome affiliate site. However, in general I do not recommend planning on starting out building a money site on an expired domain because although all 5 of these that I purchased in January performed well it is not always that case and the domain could be penalized without you knowing it. What I recommend is building test sites and then executing the 301 Building Block strategy if you want to get the benefit of an expired domain direct to your money site.

Are these results normal? Definitely not, I am not 100% sure what the reason was that some of these sites just exploded in traffic. I like it! A big part was focusing using the contentrefined method on targetting highly related, high search volume but super low competition keywords and then methodically ensuring we had better content then anything on the first page. I will be doing more testing because getting a 3 week old site to 800 unique visitors a day is EXCITING!

Want to run a similar test? You can by doing the following…

  1. Do it yourself option – Find a domain and build a PBN yourself and then do fantastic keyword research and create great content. Below are the giant tutorials I have shared on this site to show you exactly how I do these activities.
  2. Done for You OptionGet a PBN built and then upgrade the content with the ContentRefined service.

Hope this data was interesting and if you execute this test on your own please share the data with me!

Source: affiliate4

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18 Feb

January Income Post – Goals for 2017

In this income post I layout the goals for 2017 for my business and what parts of my business will be getting my focus and energy!

January was by the numbers not the start to the year I was looking for but as we were still getting a lot of the orders from a massive November wrapped up it is understandable.

Many new tests are looking like they are winners while several cash cows of my businesses seemed to stumble a bit in January.

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

 

Key Successes

  1. New Website Growth Strategy – Several sites I have been building have been having some great success out of the gate! I am looking to continue testing this out myself and then scaling it!
  2. ContentRefined.com – I have not had a business grow this quickly to a monthly recurring revenue of 6 figures a year before. The feedback is continuing to be great and the quality of the articles plus the ranking results clients are getting has me very optimistic that the 10 year time horizon we have for this business is solid. Controlling costs as we scale and not sacrificing on quality is the ongoing battle but for this business we are happy to give up some margin to ensure quality content is provided to the clients.
  3. New Project Idea – There is one substantial new project which will setup BrandBuilders for some explosive growth while at the same time make a giant leap towards working to solve the problem of being able to put outside capital to work in the online space.

 

Key Failures

  1. Amazon FBA Account – My most promising Amazon FBA business had its account put under a velocity review.
  2. Time into Mortgage Crushing Challenge – This challenge is a key focus for this site and I did not put as much time into the project as I would have like in January.
  3. Slow Restart to the Year – Weaker Profit Month – It is always the case but this year it was a slower start to January with the first ½ of the month being very slow but then the second ½ and start of Feb picking backup to the pace both in terms of new business and effort that I am going after.

 

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

 

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Jan Update – This one has been fun to launch, the team at the office is working hard on building their websites. My site is off to a slower start but I am pushing hard on content and using my 301 building block strategy which involves buying expired domains, creating a silo on that domain and then moving it to my money site.

  • Traffic = 9
  • Earnings = 0

2. Buy 1 Site Per Month

Jan Update – 1 new website was purchased in January. It was a little higher a multiple then I would like but will be a nice addition to a new project I have on the go.

  • GOAL = 1 Website
  • ACTUAL = 1 Website

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Sell Your Website FAST!

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

Update for 2017 – Amazon FBA, SAAS or Larger Websites I Can Close on Quickly As Well – Contact Me Here

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Jan Update – Some great progress here! Several sites have started to perform well that were brand new builds using a unique strategy. The goal of this strategy is to add $5k/month to the portfolio.

  • Traffic – 8,6952 visitors (all sites started in Dec or Jan – one example is shown below)
  • Earnings – $0 no monetization applied yet.

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Jan Update – Great progress on some growth opportunities for what I am building from scratch. It is a LOT OF FUN to be back focusing on building some existing and new sites in my portfolio.

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Jan Update – This is always a tough one but I enjoy it! So this year I am GOING to hit my goal of one post per week.

 

  • Plan = 5
  • Actual = 5

2. Systematic Promotion of my Content and Building of my List

Jan Update – For the most part my strategy with my audience at AuthorityWebsiteIncome is to create content and then send out an email to my list… that it and its weak! Need to systematically promote it and work on building my audience.

3. Increased Intelligence with Email Automation

Jan Update – Similar to above the level of automation I apply to my list is very weak resulting in a very sub-optimal experience for people on my list.

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Jan Update – Lots of work to do this year to hit this target! I will continue pushing!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Jan Update – Great progress with all systems fundamentally in place for the services businesses and a good focus out all my staff’s weekly 1:1 meetings to review what system got created, improved or audited each week.

  1. LightningRank.com – Quality and Efficiency Improvements

Jan Update – With the Google update Jan 7 that impacted none of my money sites and only a handful of clients sites and the importance of relevancy we are uniquely positioned to continue to provide the best solution for people looking to rank their

website with a Private Blog Network.

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Jan Update – What you might notice is that nowhere on this income report have I ever shared revenue for any services business. The reason I do for ContentRefined is because Maddie and I want the focus to be on providing an exceptional and consistent product. We won’t be able to grow our MRR without doing a fantastic job at providing great value to all our customers and as a result I am less focused on earnings from ContentRefined.

Visit ContentRefined.com for Content Marketing Services!

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

Jan Update – Some great progress on this! There is a deal in the works that will be a win for everyone involved! In addition January saw the pre-launch of the Turnkey Affiliate Sites and some great work towards guest posts at Empire Flippers about how to scale an affiliate site.

 

PRIMARY GOAL FOR SERVICES BUSINESSES – SYSTEMATIC GROWTH!

 

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Jan Update – We pushed on this business to make it grow in 2016 but didn’t have a ton of success. The goal for 2017 is to run it lean and have it spin off cash!
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Jan Update – Great progress on this business with it now consistently turned around and performing ahead of baseline after taking an immediate hit when we purchased the business and it was performing at 20% of baseline initially. Now the first payments are getting ready to be sent.
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Jan Update – Despite some great feedback and rankings the sales are not what we want them to be. The product is great (by far the best) but the size of the market just may not be big enough. Of all businesses I really like the vision for this one!
  • Brand #4 – CF – Systematic Growth to $20k/month Profit
    • Jan Update – BIG SETBACK Amazon has put this account under review for a velocity review due to us wanting to get rid of some of our inventory before an order
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Jan Update – This business has been slower than we would have liked but are happy with keeping our standards high on the product and have inventory on the way to Amazon. The site created to drive the traffic to this product is also continuing to perform well!
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Jan Update – I hope to be able to talk about this business and the team soon. We have a lot of hurdles to jump through and are working through them but if we can pull it off it has the makings of a huge opportunity. The idea is that this business is the evolution of the affiliate site to FBA model where a team of deep knowledge experts are invested and advise within their area of expertise.
  • ListingEagle.com – Hijack Monitoring Service
    • Jan Update – Continues to be slow to grow but very useful tool.

Overall it wasn’t a great month for the FBA portfolio with one big setback.

Part 5 – Put Outside Capital to Work Efficiently

I find the problem of being able to put capital to work in this space fascinating and I am looking to be a part of the solution that can address it.

More to come but if you are interested in what I have cooking I am always open to chat.

The simple math of buying an asset at 2X earnings and earning essentially a 50%/year return then add in business model innovation and growth (traffic/conversion) the potential is incredible. Plenty of risks but also lots of opportunity!

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,400
  • Actual Net Income = $24,537
  • 2017 Average Net Income = $24,537

 

(don’t worry it looks worse than reality)

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

Jan was a month where a lot of expenses from previous months sales hit and based on my not perfect accounting method it made it look like a bad month. Overall I am not worried, just a slow start to the month and a lot of expenses added together to give me a month that is less then ideal. Looking to bounce back BIG in February!

As is always the case I have no shortage of opportunities in 2017 and I plan to buid my team, work my ass off, leverage systems and maximize all opportunities while having fun (and doing as much skiing with my kids as possible).

Hope everyone is pumped for 2017!

Source: affiliate4

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09 Feb

The Day I Forgot My Sons Name – Work Life Balance and My New Schedule

The day I forgot my sons name was a wakeup call that my work/life balance, or whatever you want to call it, was seriously out of whack!

It was a few years ago and during one of my VERY busy times at my previous day job  (80+hrs/week for 2 months) my wife was 3 weeks from her due date with our first child and I was hoping to be done the project that had me busy before she popped.

We were woken up very early that it was go-time and baby was not waiting for 3 weeks and was on its way now.

It was an incredibly exciting day having our first child born! Even during that day there was still time I put into the day job with calls from work needed to keep the project moving in the field.

Doing a little work in the delivery room wasn’t the embarrassing part (although it should have been) the embarrassing moment/wake up call came the next day…

Everyone was doing well and I was heading back in to work with the intent of getting some critical information handed over to the team, grabbing my computer and heading back home to spend a couple days with my wife and son.

My plan was to slip into work quickly get done what was needed and get out.

However, as I rounded a corner several of the ladies on my floor swarmed asking questions, I got most of them…

“boy”

“yes everyone is doing well”

“8lbs 4oz”

Then…

What is his name….

(oh crap – I draw a blank!)

So feebly I say…

“we haven’t named him yet”

A blatant lie, maybe it was the lack of sleep, maybe it was my wife convincing me she thought we were having a girl or maybe my mind being focused on the 10 critical things I wanted to get done quickly before getting home. But regardless of my weak excuses the fact is that in the first 24hrs of parenthood I had a serious parenting fail!

Reflecting on it shortly after it was clear that for me to be the parent I wanted to be devoting as much mental energy as I was to my day job would always leave me with less capacity then I wanted/needed for my family!

It is tough to say when the idea of working for myself running an online business became more than an idea and turned into an obsession but I think this point is likely as good any!

So ~3 years later I quit and am now running my online business full time. (full story here)

It didn’t happen overnight and took many years of working the schedule outlined below but the goal was achieved…

Day Job vs Full Time Online Entrepreneur Schedule:

Below is a side by side comparison of my schedule when I had my day job and now when I am working online full time.

I still work a lot of hrs but I am able to shift a good chunk of hours to spending time with my family in the afternoon to do fun activities!

 

Breaking down the hours by activity this is the result…

I don’t intend to say that my current schedule is better than my previous one for everyone or even that my current schedule is ideal for people. Many people would still think I work too much and don’t have enough fun/socialize time in there but for me the ability to have the freedom to design the schedule that is best for my family and me is a very clear improvement in quality of life!

If you are working towards a similar goal hopefully this post shows the level of effort that needs to be sustained and for how long to give you an idea that it won’t be easy but it is possible!

Source: affiliate4

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31 Jan

December Income Report 2016

After a record month in November I knew it was going to be hard to top!

Although the numbers were not as impressive as the previous record income report and a few of the numbers show reason for concern it was another solid month with a couple projects paying off nicely!

Overall this is the final income report in a year that saw the business double in total income over the previous year!

The plan is to keep pushing hard in 2017!

Here is how my business is broken down…

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. SEO & Expired Domain Services:
  1. Amazon FBA Business
    • Brand #1 – Sold 2/3
    • Brand #2 – Investors and purchase affiliate site
    • Brand #3 – Product First Brand
    • Brand #4 – Product First Brand
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring

 

Key Successes

  1. Content Refined – Great feedback so far. Only a couple clients where we were not the right fit for and we failed on one delivery but other than that we have had nothing but positive comments. Maddie has done a great job taking the initial process and procedures and building it out.
  2. One Website Purchase – One website I purchased in October in a bit of trendy product absolutely killed it! Generating over $10k in affiliate earnings! Although due to the unique deal I didn’t keep every dollar of it.
  3. FBA Sales – All brands except one are selling on Amazon and doing reasonably well. Inventory issues plagued a couple brands stunting sales but lots of promise for these brands in 2017!

 

Key Failures

  1. Amazon Associate Account – This will be the last time I mention it but not having my Amazon associate account really hurts the monetization of my portfolio especially in Dec!
  2. Not Working Through the Holidays Enough – I will likely take some flak for saying this one but I am fortunate that working on my business is fun and when I manage my energy level it doesn’t feel like work. However, through the holidays mostly due to eating crappy food and cutting on sleep I didn’t suck it up and get enough work done.

 

2016 Business Goals

Below is my businesses main goals for 2016…

Download This Easy to Edit and Printable Goals Template – FREE

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Systematize Top 20 Sites in Portfolio

Dec Update – This one I can happily say was achieved in 2016 by hiring a manager to help with the running of these sites and then building systems to manage the process.

  1. Buy 1 Site Per Month

Dec Update – No new sites were purchased in Dec but I achieved my goals in 2016 of buying 1 site per month.

  • GOAL = 1 Website
  • ACTUAL = 0

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Site being associated with a banned Amazon Associate is still possible to sell (but STEEP discount!)
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

  1. Sell Websites Strategically for $100k Total

Dec Update – The unique deal was a win-win for both parties in 2016

 

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO ABOVE $10k/MONTH

 

Dec Update – Not having my Amazon account definitely resulted in this month not being as awesome as I would have liked but I am happy with a couple of the sites really generating a LOT of earnings! In addition several new tests I will write about soon seem to be doing well also.

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Dec Update – Although I pushed hard in 2016 to get 1 post out per week I did not achieve this goal. It was close and I am happy especially in the second half of the year with the quality posts that were getting published!

  • Plan = 4
  • Actual = 3

  1. 10x my Outreach

Dec Update – Not achieved for 2016

  1. Site Redesign – Completed!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Dec Update – 15,164 users up 15% over the previous year. Overall the traffic for the year grew by 63% but I did not achieve the 30k/month goal.

Part 3 – Services Business Profit/Loss

  1. Systems Overhaul/Refresh

Dec Update  – Achieved this goal for 2016 with a lot of work done by the team leads Kelley and Maddie.

 

  1. Improve email marking and sales automation

Dec Update – This is one of the failed goals that I wish I

 

  1. BrandBuilders.io Becomes The Go-To Resource for Done 4 You Amazon FBA Private Label Websites and Done 4 You Amazon Affiliate Sites

Dec Update – A great year for BrandBuilders! Andrew did a fantastic job and we have BIG plans for 2017!

PRIMARY GOAL – STAND ALONE SYSTEMATIZED SERVICES BUSINESS IN 2016

Part 4 – Amazon FBA Business

  • Brand #1 – Sell FBA Business for 30x with 3+ Solid Months
    • Dec Update – Great progress in Dec testing out this site using a combination of both Shopify and Amazon for order processing. An evolution of the Affiliate Site to FBA theory right now is to use the affiliate site to drive traffic to Amazon for 1 week a month to push up the sales rank and then shift the traffic to Shopify where the earnings per visitor is higher (no Amazon fees). We are still testing this but it seems like it could be promising.
  • Launch Brand #2 – Investors – Affiliate Site Focused (External Traffic Focused)
    • Dec Update – Unfortunately we were out of stock for 2 critical weeks! I had screwed up… I timed the inventory well but cut it close and the freight forwarder missed the delivery date by 1 day with Amazon resulting in the delivery to Amazon being pushed back 2 weeks and those were the two weeks we were out of stock.
  • Launch Brand #3 – Partner – Product First Focused (Brand Vision Focus)
    • Dec Update – This brand has been the slowest to grow. It is also the one with what I think is the best brand vision and the product is clearly the best in its market. Although the growth hasn’t been crazy our hope is that with some more aggressive initial promotions we can push our way into a

 

  • Launch Brand #4 – Partner – Product First Focused (Unique Product Focused)
    • Dec Update – We ordered 1,250 units to start this product and after a VERY fast launch $25k revenue in month 1 we were concerned we would be selling out so started increasing price to slow sales before our next shipment arrived. In addition a small bug in how the product works was revealed and has been fixed for our next shipment which will arrive early February.
  • ListingEagle – Hijack Monitoring Service
    • Dec Update – The listing monitoring (hijack and suppression monitoring) tool is continuing to be appreciated by many who use it and will continue to be a profitable but not explosive growth SAAS product.

 

Overall Income Update

 

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $10,225
  • Actual net Income = $36,240
  • 2016 Average Monthly Net Income = $32,505.50 (stretch goal is 30k average for the year)

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

December was a very solid month with a couple BIG successes but there were a couple concerning parts of the business I need to focus on. The growth on a few parts of my services business was slower than I would like and my inability to find a solid alternative to Amazon Associates really hurt my portfolio’s performance in Dec!

Source: affiliate4

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25 Jan

Content Marketing Plan – Quick Start Action Plan

  • Need to find keywords for your website to attract your target audience?
  • Looking for low competition gems that can quickly/relatively easily get you traffic?
  • At a loss for additional article titles for your content strategy?
  • Don’t have the tools needed to do quality keyword research and develop a content marketing campaign?

If you want help with advanced keyword research Maddie at ContentRefined is providing a keyword research service and niche selection service at discounted launch pricing here.

You need a content marketing plan! This little post is going to show you exactly how to do this yourself or get my team to help produce a HIGHLY actionable content marketing plan to get your started with content creation! PLUS I will reveal one of my sites and the exact plan I created for it.

This short tutorial on creating a content marketing plan if followed will provide you with the foundation for a successful site. What this post doesn’t cover in detail is the next parts of your content marketing strategy including social media, editorial calendar and setting up an email opt-in with follwo up email.

Included will be the exact Google Document Template we use and one of my money sites revealed including the new blog posts I will be getting created as a result of this effort!

If you follow this process (or get us to help you) you will end up with a great ​content strategy!



Tools/Services Used – $8,760/yr Cost For Tools!

By leveraging world class tools my team can dig in and develop a quick start action guide that digs DEEP into the industry!

If you don’t want to buy these tools you can either have my team execute this plan for a fraction of the cost or complete the majority of these steps using the free but limited SEMRush account. If you are just starting out then the SEMRush solution may be enough!

Content Marketing Plan Case Study

Here is a live example of what I recommend someone do to create a quick start content marketing plan!

Here I will be revealing one of my sites and applying the exact process I recommend to it.

As always you can follow along and do this yourself or if interested have me, Maddie and her team execute this. ​

  • My URL = IceChills.com
  • Keyword = Best Portable Ice Maker
  • Current Ranking = 2




Step 1 – Look at Site in SEM Rush & Identify What it is Already Ranking For



Step 2 – Review Site and Its Content & Compare to Competitors

In this step we want to see what kind of content the top competitors have on their site that is driving traffic to their site and see if we have it covered on our site as well.

First use SEMRush to see the competitors​.



Then check each in SEMRush on their own to see what pages/keywords are driving most of the traffic.



  • Advanced Tip – Export the data from a competitor into Excel and then use a Pivot Table with URL as row and a Column of Traffic % (summed) to show which pages account for what % of your competitors traffic.


Finally compare what keywords/posts are driving the traffic for your competitors and see if you have covered that topic.



Step 3 – Enter Potential Keywords into SECockpit

Based on the analysis of the main competitors and your own site enter some potential keywords into SECockpit to identify keywords to go after.

What you are looking for are keywords that have search volume of greater then 500/month and competition under 30% with confirmation that similar sites to your own are ranking on the first page.​





Start adding the potential keywords to a Google Document for tracking purposes.

Here is an example of the spreadsheet we like to use…

Free Template – Do It Yourself…

Done For You – Keyword Research Service

Step 4 – Enter Each Target Keyword Into MarketMuse

The goal of this step is to assess both the competition of the keywords as well as the quality of that competitions content. We don’t want to go up against all top 10 results that have 4,000 word posts that deeply cover the topic. We want low competition both in terms of the SECockpit scoring as well as low competition when it comes to content quality.





In this example it shows that if we are wanting to go after the keyword “Ice Crusher” which has a great competition score in SECockpit we are going up against some quality articles according to MarketMuse. So although this still looks beatable we should be prepared to create an article with over 3,000 words and make sure it covers the topic better then the 2 main competitors that are similar to us.

Additionally at this step we want to arm up the writer with the related topic keywords that MarketMuse (which is intended to act a little like Googles search algorithm Hummingbird) thinks a good article covering “ice crushers” would be covering.



We copy these keywords into either a spreadsheet or document to help the writer. See the example in the template below…

Free Template – Do It Yourself…

Done For You – Keyword Research Service

Step 5 – Create an Engaging Keyword Title With the Target Keyword

Again using the spreadsheet template shared above you can create an engaging Title…

  • How To …
  • Best ….
  • Top # ….
  • # ….


Step 5 – Review the Final Content Plan Including All Metrics

We now want to review the overall plan to see that we have a reasonable split of very low competition, higher traffic potential, review and informational articles.

As Ewen from an earlier post on the topic of keywords specified it is important to also ensure we have some buyer intent keywords into our article titles.



Additional Steps and Resources for a Complete Content Marketing Plan

It is a good idea depending on your business goal for your marketing campaign to not just have high-quality content but also come up with additional plans for your content marketing plan. If your plan is to be a content marketer who attracts your ideal customer through great content it is a good idea to think about this marketing effort more holistically and include additional promotion steps in your content marketing program.

The plan outlines above gets you some GREAT keywords which you can use to create long-form content / blog posts and attract search engine traffic. But, you need to consider more in your successful content marketing strategy. Not just content creation but also content promotion through social media marketing, what your editorial calendar/content calendar will be, what is your overall marketing goals, are you going to use an email opt-in with follow-up emails, who your target audience is,

Other great resources for creating a content marketing plan include HubSpot Blog and ​the Content Marketing Institute and help definte your marketing goal and marketing objective.

Summary

Starting with good keyword research is foundational to the success of any content.

Keyword research now needs to go beyond simply a “keyword” and dig deeper into covering both the related content to feed Googles Humminbird algorithm and deeper into the competition analyzing how well they are covering the topic. The strategy above with the use of advanced (and expensive) tools achieves this.

Whether you are looking to create your plan yourself or get some expert help with it I hope this post has provided a lot of value! If you have any questions please let me know!

Now go… create content! ​

Free Template – Do It Yourself…

Done For You – Keyword Research Service

Source: affiliate4

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17 Jan

Advanced Keyword Research Guide Including SECockpit SEMRush and MarketMuse Reviews

Keyword Research is incredibly important for the creation of a profitable website. It is a fundamental skill that the better you are at it the more success you will have. 

To that end I have pulled on every resource/connection I have to create the best guide on Advanced Keyword Research.​

What You Will Learn in This Post:

  1. ​The exact 13 step procedure used by the content marketing service ContentRefined for KW research
  2. The 3 tools that are critical for advanced keyword research
  3. A free KW research option
  4. See how a DEEP expert Ewen does it in a over the shoulder video

​Learn more from Ewen by signing up for his list here!

One Big Takeaway Not Talked About Before – Keyword Competition / Keyword Difficulty is still measured by metrics such as Keyword in Title/URL and Backlink Metrics but now with tools such as MarketMuse you can analytically measure competition by the competitions content score! (I will review this in more detail below)

Ewen is the source of a LOT of the information in this post and is an absolute expert when it comes to keyword research for content sites and his Q4 earnings reflect that!

This post allows you to go beyond the Google keyword planner and dig deep to find the long-tail keyword that will help you find your target audience and win in the search engines

The SEO chat with Ewen also helps reveal how to use the best keyword research tool to develop your SEO strategy.​

Mortgage Crushing Module Learning Outcome

If you are following along on the Mortgage Crushing Competition to learn How to Make a  Website that makes money in 2017 then by the end of this module you should…

Take the top 1-3 ideas you identified using the Blue Ocean strategy in Module 1 and complete keyword research on them to validate if there are keywords that meet the metrics listed in this section​

Keyword Research Procedure:

Save Time & Money Using ContentRefined for KW Research and Content Creation

Below is the keyword process and procedure used for the content marketing service ContentRefined.com. As always you can do the exact same process yourself and I share EVERYTHING but if you want to save time/money and not buy the expensive tools you can have Content Refined create content for your site following these keyword research guidelines. 

Solid and concise Keyword research is likely the most important and crucial process for Content Refined. It’s the second point of contact that we have with our clients, and if we don’t nail it, the whole Content Refined order can feel like an uphill battle.

This is why we’ve spent a lot of time and resources trying to execute the best procedure possible to ensure that we equip our client’s with the best keywords out there for the content they’ve hired us to write for their sites. Although we are always seeking to improve this keyword research process is delivering a lot of high ranking content. Keep reading for details on how to do this yourself using our Content Refined Process!

SEcockpit

Thanks to Ewan, we started using a great tool called SECockpit.

There are quite few things that make SEcockpit different (and in my opinion better) than competing tools.

The core of what I like is that because of the ability to slice into one keyword theme deeper it provides the ability to complete deeper market research and doesn’t simply focus on finding 1 great keyword. ​

  • It moves away from the “Seed Keyword” model as you can select appending and prepending words in your search criteria
  • It give you the opportunity to go after Keywords in different search engines such as Amazon and Youtube, which can be super advantageous depending on your niche
  • It provides a comprehensive keyword analysis for every keyword which will give you insight on a ton of different metrics such as
    • Top 10 URLs ranking for that keyword
    • Competition based on page-level metrics like Title/URL
    • Competition based on backlink metrics such as PA/DA/# of links etc

How SEcockpit fits into our Content Refined Procedure

To get into the nitty gritty of how Secockpit works, and how we’ve used it to systematize our keyword research, check out step by step procedure how SEcockpit works

Step 1:

Login to SEcockpit and go to the dashboard and click on the Key symbol to search for your first keyword.



Step 2:

This is where it gets interesting. Type in a Keyword of your choice and look at your options.

I instruct my team to select the Google Adwords ideas that are closely related and to select Append Prepend, and Add Words in Between. This increases our chances of coming across a great related keyword



Step 3:

Then, you’ll want to figure out who your audience is. Is your client or audience based in North America? We have quite a few clients in the UK and in Europe who aren’t looking for North American Keywords because they aren’t relevant the their market. It’s really important to select the right location that will be relevant for their rankings.



Step 4:

Then we have a couple of more search options that we generally don’t use too much unless we’re looking for a keyword to rank in Youtube which hasn’t happened yet for Content Refined



Step 5:

Make sure you’ve inputted your keyword and that you’ve selected your search criteria and then click on Save and Close for the search to begin!



Step 6:

This is where my team sort of customizes things. Our metrics are pretty specific and they are based off of experience. We go after keywords that have 1000+ Monthly Searches and that are under 30% competition. SEcockpit is great for this because they have a filtering tool that will eliminate anything that doesn’t meet our metric.

This metric is simply used because we’ve seen the most success with keywords that fit within these parameters. If client’s prefer to use their own metrics, we will of course abide by that.

Monthly Search Volume Filter: > 1000



Competition Score: < 30%



Then, as you can see here below, we have our comprehensive list of keywords that meet our metrics:



Step 7:

So this is where you need to do some more digging. With this view, it looks like all of these keywords are great, but you need to click on the keyword to view a full keyword analysis which will give you more information to help you determine if it’s a viable keyword for your article.

Let’s look at the Keyword “Charcoal Pills” which has 40,500 monthly searches and only 17.25% competition score. This generally looks like a pretty golden keyword and at first glance it looks like a no-brainer to go after it.



With this comprehensive Keyword Analysis, the top 2 things that we look at is the DA ( Domain Authority and the Top 10 websites. As you can see below, the DA is really high, which means that the competing websites are ranking very well and getting a ton of traffic according to google.

If our client’s site or your site you are building is not already an authority site in it’s space (which in general, most are not ), then it would be a bad idea to go after this keyword for them because their domain will not be able to compete with the authority domain in that space. For example in this case WebMD and other very well known sites in the space



We don’t know the secret sauce in the Algorithm that SECockpit uses but I believe they under-value DA and you need to do a manual check on the competition to see that a site like yours can compete in the top 10 (more on that in the next step). 

Step 8:

What we do is take a look at the two lower DA’s and have a look at their site to see if we can outrank them for this keyword.



To do this we generally use the tool MarketMuse to analyze the content score of the URL and top 10 pages we want to beat to see if its a soft market. 

In general we would like to see a keyword with…

  • SECockpit score of under 30
  • Identify several similar sites in the top 10 (usually most easily identified with low DA)
  • Market Muse score under 20​ for sites we think we can beat (in this example there are many low content scores but for sites Google is not going to rank us in front of for this type of search term). 


Based on this analysis there are only 2 URLs in the top 10 with DA scores below 70 and they are both reasonably high at approximately 50. In addition the Market Muse content quality score is definitely beatable but isn’t wide open. 

Step 9:

Let’s try another keyword on the list, here I’ve chosen a Keyword that was provided to us by the tool based off of the “closely related words” function of the search criteria.

Keyword: Activated Carbon Filter– which has 5400 Monthly Searches and has a competition score of 27.39



When we click on it for the Analysis, we can see right away that this will be a more viable option to go after than the last keyword as the DA for the competing sites are lower in general.





Here, I have checked a couple of the Domains and I have determined that I can definitely compete with a few of these sites as their DA is low and ContentScore according to MarketMuse is below 20. This isn’t to say that they won’t be hard to beat, but they are not out of our reach and they are a similar site as the one we have. I’m confident that with the use of SEcockpit, I’m able to find the best keyword using its rankings, but also it’s analysis on who/how other’s are using this keyword in their niche.

Step 10:

Now that we have our Keyword (Activated Carbon Filter), we want to make sure that we create great content that is rich with other related keywords and Content Depth. The higher we can rank for related keywords and the more relevant topics we cover, the better our article is going to rank on google.

For this, we’ve invested in a tool called Marketmuse. What I like to do before I assign my content to my writers is do a Marketmuse Analysis on the Keyword and Topic.

Here, I’ve created an Article title using my Keyword – How an Activated Carbon Filter Works

Step 11:

Next, I’m going to take my Post Title and I’m going to plug it into Marketmuse like this

  1. I’m going to plug in Post Title 
  2. I’m going to Plug in my Keyword at the Top as the Focus Topic 
  3. And then I’m going to click the button beside the focus topic box ( It will be an Analyze button before you click it- don’t click stop unless you’ve noticed that you’ve inputted an error)


Step 12:

Now we have our full analysis which will give us a good indication of what the “Market Value” of this keyword is in terms of online content. See below for the breakdown

In the screenshot:



Step 1: If you look at the circled section, these are some key indicators of what your content should be scoring. Personally, I find the “Best Content Score Target” Is pretty inaccurate because I feel as though the “Best Content” is often manipulated. This is why we try and aim above average. In this case, we want to be above 18 ( so generally between 20-25) for our content score with this article.

Step 2: Average word count target is a good indication of how long an article should be.

There are times that I will get back to a Content Refined client who has ordered 8 articles ( who by rule of thumb are 1000 words each article) and I’ve asked if they would rather make their articles longer and fewer ( for example 2 articles at 2000 words and then 4 articles at 1000 words). This is for this exact purpose – to optimize their marketmuse score so that their articles are more valuable in the eyes of google. The longer the article is, the better your article’s market value is going to be on the internet.

Step 3: Marketmuse give us a list of related topics and Keywords which will really help when it comes to assigning articles to a writer. What I do, is just click on the copy button and you can paste the related keywords into the article brief you send to your writer. I generally like to instruct my writers to use as many of the related keywords and topics as possible.

This not only increases it’s chances of getting high scores, but it also makes the article more interesting and broad. With this keyword topic for example, the writer might choose to talk about adsorption capacity as a topic in their article, which they might not have thought of by themselves. It’s just a really good way to make sure the topic is being fully covered in the article to make it a useful article.

Step 13:

That’s pretty much it! You’re done!

Now this wouldn’t be a good blog post without mentioning some of the downsides to our tools:

SEcockpit:

PROSCONS
Provides niche validationI can’t copy/paste from the interface… very minor but drives me nuts! 
Appending, prepending and in between words SearchIt seems to be down for maintenance quite a bit
Amazon and Youtube searchIt’s relatively expensive ( This tool costs us about 80 dollars a month to use)
Comprehensive keyword analysis
Insight on competition factors

Marketmuse:

PROSCONS
Identifies low quality content opportunitiesIt’s REALLY expensive ( costs up to $495/MONTH and you have to sign up for 6 months)
Identifies High Quality content in a quantifiable way
Provides relevant keywords and topics to help guide your writers
Provides insight on how to improve existing content
Helps standardize quality
Helps you rank based on relevancy which is compatible with google’s Hummingbird algorithms

In conclusion, with the help of these tools, we’ve essentially been able to create a process that allows us to find the Best Keywords to go after, understand who our competition is, and equip our writers with an analysis of their topic that will allow them to create and submit useful, top quality content better then the page 1 competition.

Hopefully you feel like you understand the process and have access to the same tools that we have to crush out amazing content for your site. If the price tag of these tools looks a little scary to you, you can always save money/time with testing out our Content Refined Service!

For a very reasonable cost/article ratio while reaping the benefits of the tools we use, you won’t be losing! Check out our page here for more details or reach out to maddie@contentrefined for additional information.

Free Keyword Research Tool

If the price point of the previously mentioned tools or ContentRefined makes this process a little out of reach there is an alternative that is free! 

SEMRush’s “SEO Keyword Magic” tool can be used with a free account and produces some solid results!

The challenge is SEMRush will only generate closely related keywords with the main keyword in it. However, with the filtering options available for Search Volume and KD (keyword difficulty) it can produce some great results.

Other quality tools include Long Tail Pro, Market Samurai (not recommended) and Keyword Snatcher, both can be great but I find SECockpit is the best advanced tool. 

See the 2 step process below to get some solid keywords. ​





Summary

Here are the key takeaways from this training…

  • KW research should go beyond just identifying a single keyword but validate their is a demand for your idea
  • Checking the top 10 manually to see that competitors similar to you are already ranking is still critical
  • SECockpit underestimates DA in its competition analysis
  • Looking at both content and backlink competitiveness is important (MarketMuse helps with this)
  • Advanced tools are expensive but decent free alternatives are also available

Tools mentioned (not all are affiliate links)…

  1. Keyword Research = SECockpit
  2. Keyword Research = SEMRush (decent free option as an alternative)
  3. Content Analysis = MarketMuse
  4. Done for you content marketing service with included keyword research service ContentRefined.com

Special thanks to Ewen for both his help and taking the time to share his expertise in the video above. You can learn more from him by signing up to his list here.

If we have a TON of interest and questions asked in the comments below we will setup a free webinar to answer the questions live. ​

Source: affiliate4

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