19 Sep

New Ranking Data to Help Your Site Rank

As always, I wanted to show you what we have been working on and what it means to you ranking websites.

So hope you enjoy data… lots of scatter plots below. To all the true data/stats experts I definitely accept that I am not a statistician and these result may not pass the statistically significant test but some of the results have very clear/actionable learnings if you want to rank your site higher!

After reviewing Content Analyzers and Keyword Difficulty tools in two previous posts I wanted to open the door to other variables that could have a positive or negative effect on ranking for a given keyword.

We have collected a bunch of data again on the posts we analyzed before based on suggestions from you… so thanks!

The topics I will cover is information that is provided from various sites that I thought would be interesting to see how they may have influenced the ranking process. Included will be:

  • Other Content Score – CognitiveSEO Content Score vs MarketMuse
  • Competitors Domain Authority
  • Own Domain Authority
  • Trust Flow
  • Headline Scoring Tools

All of these variables come into play after you have researched and selected a Keyword. So let’s see how much they say they really have.

Content Analyzer Score

A couple months ago I shared the data on Marketmuse (you can find that here) and how predictable it is on getting your content to rank by taking into consideration your competitors, the length of the article, and the words used in the article.  

Over the last little while, we wanted to test other tools to help us with ranking for our keywords so we have taken a look at a few other Content Analyzers, one being CognitiveSEO.

We have talked about Cognitive SEO a few weeks ago in terms of keyword difficulty and it was one of the tools that showed great predictability. If you missed that post, you can check it out here.

The result from this process was that CognitiveSEO in terms of the absolute score performed better than MarketMuse over the same data set (47% vs 38%). However, based on how much the correlation has moved based on the size of the data set I am hesitant to say option 1 is better than option 2.

BUT… the big takeaway is that with both tools there is a strong benefit to using a tool that helps you ensure you are covering the topics that their “content brains” (my name for them) suggest you use.

For a more robust tool set that allows you to more easily improve your article use MarketMuse but if you are just after a score then CognitiveSEO is a great option. The price of CognitiveSEO is also much easier to stomach for a portfolio builder vs agency.

Domain Authority – Competitors

This variable can be accessed from almost all keyword difficulty sites. For this analysis we used SECockpit and took the domain authority for the top 10 sites ranking for the keyword and the max domain authority.

Top 10 Competitors Average Domain Authority

The statistical correlation of a low average domain authority as a supplemental predictor to rank was a solid 24%. This is another big opportunity to add to your competitive advantages when it comes to ranking. Overall maintaining an average competitor domain authority under 60 out 100 seems to be the target.

Max Competitor Domain Authority

For the max competitor domain authority score most keywords have a max DA within 85 to 100 range. It seems consistent that at least one of the ranking sites has a high score and the statistical relationship represented was a weak 9%. This variable does not hold much weight  in my books as it is very inconsistent.

Website/Domain Characteristics

For these variables we took the domain’s authority and trust flow. This analysis disregards anything to do with the keyword or the article content therefore its results can be read into as much or as little as you want in terms of how it predicts ranking.

Opensite Explorer Domain Authority

Opensite Explorer by Moz provides a commonly used domain authority which is a rating on a scale of 1 out of 100 to show how authoritative your site is, and we used it to see how the authority for a website that an article is published on helps.

With a little under 10% correlation the result is not strong enough to conclude anything significant.

Majestic Trust Flow

Majestic trust flow provides a rating of legitimacy based on the quality of backlinks and we used this score to see if a higher trust flow would provide some boost in ranking ability.

With a weak statistical relevance of 15% the trust flow seems to hold some weight in the ranking process. This means that backlinks will help specific articles but they also seem to help the bottom line for all article in a tiny percentage.

Article Title Score

I recently came across the free CoSchedule headline analyzer tool early in the spring and was quite excited by its potential. However as I used it more often and conducted some research around it I became less enthused.

The tool is designed around click-through-rate and should still have an effect on ranking but with only a 10% correlation significance as a predictor of ranking this tool underwhelms currently based on its potential. I have found that using this tool has not helped my team in any way on creating more catchy titles so we have since stopped using it.

Summary

Over the last few weeks I have rolled out a lot of informative articles about the analytical space around ranking. I have learned a lot and hope you have enjoyed the same with me. While there will never be an exact answer or solution to getting to the top of Google, I hope that you can see here that it takes a lot of effort and commitment to various factors but with the right approach and strategy you can try and get a step ahead of the field and be successful.

 

I am always interested in new tools or ones I have missed that may be useful to any part of the ranking process so feel free to share your tool that you feel gives you that competitive advantage and we can introduce it to our research team for further analysis in the future!

Source: affiliate4

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12 Sep

August Income Report

August was the type of month I like most where I felt like we were pushing hard on lots of fronts and risking more then we have been recently and the result was some big wins and some big failures!

As an old ski racing coach liked to say…

If you are not falling occasionally you aren’t trying to go fast enough!

Another month and another little canoe trip! 3 done this year and only 1 left.

Below is my income and business report for Aug…

Hopefully, this post will shed some light on how I build/operate my online business and gives you some useful insights. There are plenty of areas for improvement in my business and I try to highlight these as well!

 

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

 

Key Successes

  1. LiveCallNinjas.com & LiveChatNinjas.comWith a ne manager for LiveCallNinjas.com (managed phone support for Shopify stores) and LiveChatNinjas.com (managed chat support for Shopify stores) they had a good month in terms of showing a very positive ROI for customers who are using them. One customer generated an additional $11k in revenue (tracked with a coupon code exclusively used by our agents) while only costing $2k (150% ROI)!
  2. Link and PBN Sales to Agencies – Our systems focus combined with our North American project manager in the same time-zone is a great fit for a lot of SEO agencies and has resulted in several large PBN/Link sales going through.
  3. Performance of Content for ContentRefined – We have seen some great results for the content we have produced for ContentRefined customers. Our continued focus on the science of content marketing and really digging into creating articles that will predictably perform well in Google is continuing to pay off. If you are looking at a solution to get consistent content that ranks well in Google checkout ContentRefined!

Key Failures

  1. Hiring – Two people decided that our unique structure was not for them after we offered them a job! This was a blow to both our plans and our ego as we were fairly sure that they would be a good fit and were shocked the combination of the perks, massive growth opportunity plus reasonable pay was a winning combination. But, what we found was that although there is tons of work/life flexibility the job is always on and that isn’t the right fit for a lot of people!
  2. Lost a Deal – There was a very attractive deal we didn’t notice initially and then when we did notice it there was a bidding war we lost on. It was a really attractive business/deal and would have been a great fit into our portfolio!
  3. Wasted Due Diligence Effort – There was a deal that was looking promising but as we dug into the due diligence we saw MANY issues… we had to walk away from it after spending considerable effort on reviewing it. Many of the numbers weren’t lining up and the profit margin advertised was 50% of what it actually was!

 

2017 Business Goals

Below is my businesses main goals for 2017…

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

Aug Update – The traffic decline I had been experiencing is flat lining.

  • Traffic = 7,662
  • Earnings = $85.34

2. Buy 1 Site Per Month

Aug Update – Slow month in terms of decent quality sites coming my way for sale. Happy with the purchases done this year but always like to add a site whenever I can!

  • GOAL = 1 New Website Purchased
  • ACTUAL = 0 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Desire a simple/efficient/non-invasive sales process (no option is easier to sell to)
  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

3. Scalable New Site Creation Strategy adds $5k to Portfolio

Aug Update – Great movement on the traffic but still lots of work left to be done on improving the sites in this projects earnings!

Still starting from 0 and now having a group of sites with 64k monthly unique visitors in 2017 is a pretty solid success!

  • Traffic – 64,081
  • Earnings – $193.55

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

Aug Update – Solid month and we are gearing up for what I plan to be a very solid Q4 for the portfolio!

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

Aug Update – Only 3 posts this month but very happy with the depth of some of these posts. Definitely trying to push the level of quality to new levels here on the site without slipping on the publishing schedule!

2. Systematic Promotion of my Content and Building of my List

Aug Update – No Progress

3. Increased Intelligence with Email Automation

Aug Update – No Progress

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

Aug Update – 11,749

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

Aug Update – I continue to be very happy with my team and how they have embraced the systems and procedure first focus!

  1. LightningRank.com – Quality and Efficiency Improvements

Aug Update – Based on many efficiency improvements we were able to secure some deals with some larger SEO agencies this month which was exciting!

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

Aug Update – A dip in MRR is always scary but the business is still very solid and the dip is due to a few larger clients had to pause their orders. We are very optimistic about what we are seeing when it comes how the articles are performing in Google and thrilled with the feedback from many customers who are seeing their sites traffic growth!

  • Planned MRR = $26,667
  • Actual MRR = $22,810

Visit ContentRefined.com for Content Marketing Services

  1. BrandBuilders.io Structurally Well Setup & New Offering Launched

Aug Update – Achieved – The TurnKey affiliate sites continue to sell very fast! Some exciting potential news on this business coming soon!

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • Aug Update – Doing okay
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • Aug Update – Picking up speed! $5k/week in sales right now and accelerating. The China factory crack down is going to hurt us I think.
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • Aug Update – Failed Project
  • Brand #4 – CK – Systematic Growth to $20k/month Profit
    • Aug Update – Failed – Such a promising business and amazing results initially but things have turned on us!
  • Brand #5 – PC – Successful launch and $5k/month Business
    • Aug Update – Slow but growing
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • Aug Update – Failed –
  • ListingEagle.com  – Hijack and Listing Suppression Monitoring Service
    • Aug Update – Steady business

Part 5 – Put Outside Capital to Work Efficiently

Aug Update – The businesses in the project are performing very well but the 2 deals we had on the table didn’t pan out as one slipped through our hands and the other we walked away from. Several hot ones right now on the table we will be looking at.

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $11,625
  • Actual Net Income = $63,138
  • 2017 Average Net Income = $49,170

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

A record month is always a good month!

With many big wins and losses in one month I am happy with the effort the entire team is putting into growing the business.

As of today, we have a new hire started and are excited for what we will be able to do with her added capacity. In addition, several new sales/marketing channels are planning on being opened up for the different businesses with some expected to fail but optimistic some will bear fruit!

Source: affiliate4

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15 Aug

Definitive – Best Keyword Research Tool to Determine Keyword Competitiveness

My last post reviewed how effective MarketMuse was at predicting a piece of contents success in Google.

This post digs deeper into MANY keyword research tools to try and show what tools can help provide us an edge!

So… What is The Best Keyword Research Tool? What tool provides a keyword competition score that gives us the best ability to predict how well an article will do in Google?

 

Analysis Summary – What Tools Competition Score Correlated With a Higher Google Rank

The list below shows the tools ranked from the tools whose competition score was most positively correlated with a higher Google Ranking.

Comment 1 – The results surprised me with both Ahrefs and SEMRush underperforming my expectations and LongTail pro overperforming my expectations. I expected SECockpit to do terrible as the competition score it provides I never find to be a reliable analysis.

Comment 2 – The accuracy of this analysis essentially means those top 3 were tied. The margin of error would be larger then the difference between the results.

Based on this analysis I recommend using one of the top 3 tools when identifying keywords to create content for (it is now what we do at ContentRefined.com)! 

This post is going to help with exactly that, giving you the ability to choose the right tool available to give you a competitive advantage in targeting keywords that you can then turn into successfully ranking articles.

There are so many different websites and companies that have or are starting to develop keyword difficulty or SEO difficulty tools. But once you input a phrase and determine the existing competition and window of opportunity what weight should the number or percentage that they provide actually hold.

Previously in “Rank in Google with Certainty” I only analyzed Ferzy, SEMRush, and SECockpit on a very basic level. For this article I expanded that research to include ahrefs, Long Tail Pro, and cognitiveSEO while also including search volume influence (based on feedback from you in my last article).

I have also analyzed competition domain authority, trust flow, headline click-through-rate, and more but look for that to be shared in another post!

 

Now for the Fun Stuff (if you are a data geek!)

Using some articles from my various money site portfolio and all of Content Refined’ created content I have been able to compile enough data points to provide some statistical insight into predicting the performance of ranking an article around a certain keyword.

I have broken the 6 different tools into two tiers as the results within the tiers are statistically indifferent.

So here are the results…

Worst Performing Group (Worst Ability to Predict)

  • SECockpit

SECockpit keyword difficulty tool uses a percentage system. Scoring below 30% and as close to 10% while maintaining a reasonable search volume is a typical metric we use. However, with only a moderate correlation of 17% SECockpit has the least predictive tendency of the tested tools.

 

  • Ahrefs

Ahrefs provides an absolute number score out of 100 to determine the difficulty you would encounter to rank for a searched keyword.  While it only held a statistical correlation relevance of 23%, I do like that it provides a suggested required number of backlinks to go with the score.

NOTE – I was surprised by this result, the guys at AuthorityHacker who do great work had found AHrefs tool to be the best when it came to Keyword Difficulty but we found it to not perform very well.

 

  • SEMRush

With SEMRush you get a percentage score out of 100 with being below 70-75% as a target. Still only holding a moderate 25% correlation, SEMRush is the best of the tools found in our 2nd tier.

 

Best Performing Group (Best Ability To Predict How an Article Will Rank)

  • Ferzy

Ferzy is a newer tool on the market and will provide an absolute score out of 100 with varying levels of ratings categories. At 35% statistical correlation it offers to be one of the strongest predictors of keyword difficulty and ability to rank of the tools tested.

 

  • cognitiveSEO

cognitiveSEO is new to me and recently came out with a new keyword difficulty and content analyzing tool. Both seem to work great and at a 37% correlation it compares and competes well with some the more well known tools. The content analyzing tool offers a competitor to MarketMuse at a more reasonable price, but the effectiveness difference is still to be determined…(more to come on this in the future).

 

  • Long Tail Pro

Behold the Long Tail Pro, the final tool analyzed. Coming in with a statistical correlation of just under 40% it is the most predictive tool but not by much. I was surprised by this as LongTailPro has been around for a long time and I would have thought one of the newer tools would have come out with a better predictor.

 

Question – What if we adjust for search volume?

Monthly SearchesahrefscognitiveSEOFerzyLong Tail ProSECockpitSEMRush
ALL23.07%37.49%35.71%39.37%17.31%24.17%
< 1,0008.5%27.52%28.07%24.30%0.57%19.48%
> 1,00024.59%30.22%30.65%39.28%10.43%19.57%
> 2,50031.48%31.68%35.58%44.29%1.27%29.62%

 

When the varying search volumes for a keyword were separated the results varied little. The three successful tools reviewed before held their ground in being the most successful predictors.

 

Summary

In conclusion, the results shown offer that there is a significant competitive advantage available if you are using the right tool. Ensuring that you follow a strategy of 500-1000+ monthly searches and a low recommended score from the varying scoring systems from tier 1 tools you can start your content creation process with a stronger chance of ranking well in the end!

But remember, when looking to rank there are so many factors involved that only one step of the process can only provide so much insight and competitive advantage. When we look at 40% being the maximum predictor for keyword difficulty, we have to realize that the weight the keyword difficulty score carries in the overall process of creating ranking content.

While it is necessary to find good keywords, the rest of the process must be completed at the same level of effort and quality to maintain the opportunity to rank. So combining a keyword difficulty tool with a content analyzer tool, backlink analyzer tool, and so on is essential to maximize opportunities.

Look forward to an upcoming post where I will wrap up this round of statistical analysis by exploring additional tools and factors that help you rank like domain authority, trust flow, and headline score. Finding out that there may be an auxiliary tool for helping rank could be a difference maker.

Hope you are enjoying these more statistically driven posts!

If you have any questions or ways we could expand on this analysis please let me know!

Source: affiliate4

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08 Aug

Rank in Google With Certainty? – Maket Muse Review Updated Data Analysis

The “holy grail” we are chasing with our data analysis is being able to predictably rank an article in Google with certainty!

Our vision is being able to say… given a number of metrics for the keyword and article we can produce an article that ranks well in Google!

 

BEWARE!! – THIS POST HAS A LOT OF DATA!

If you don’t like data/statistics and geeking out on analysis I would recommend you skip this article!

 

I have previously talked about MarketMuse and it’s ability to suggest what keywords to focus on and which to use to add depth, all with the idea to create a better article that ranks predictably well in Google!

I have been using MarketMuse to enhance my money site portfolio but more importantly, provide top quality articles for Content Refined since November of last year and have been learning a lot!

This is where the second round of MarketMuse testing and analysis comes in. Previously we reviewed how the data for MarketMuse relative to Google rankings performed here – http://authoritywebsiteincome.com/rank-content-in-google-with-certainty/. In that article, I shared the results of Content Refined articles success in Google using different available online tools I use.

While more time has passed and more articles continue to be created I figured we would be able to provide a larger set of data to use for research and provide a stronger analysis of the MarketMuse tool more specifically. So in this round of analysis, we went deeper and came up with more ways to analyze the results that MarketMuse provides each time you run your content through their ‘Content Analyzer’.

In this post I will run through the results of our second MarketMuse analysis in terms of their ‘Content Depth Score’ and ‘Word Count’ metrics on an absolute scale and weighted scale.

What do I mean by absolute and weighted in terms of MarketMuse? Well for absolute scores I used the exact score as provided by MarketMuse to analyze its ability to predict the ability to rank in google. For weighted scores I took the absolute score and divided it by the average and best scores, for the topic as provided by MarketMuse. Using the weighted scoring (which we didn’t last time) we hoped to be able to account for the niche or keyword competition level and recognize how much better than the average or best score you need to be in the certain topic to perform that much better in Google.

Lets Get to the Data!

We analyzed 2 pieces of a data in 3 ways each…

ONE – Content Depth Score

TWO – Word Count

Then tried to make the analysis a little more accurate by comparing (or normalizing) the score of the given article relative to the competition.

Analysis 1.1: Absolute Content Depth Score as a Predictor of Google Rank

Correlation: 38%

Statistical Meaning: There is a weak to moderate correlation that the higher the content depth score the more likely the article will rank.

Importance: 2 / 5 – This low correlation comes from not having a baseline for each topic’s competition. A score of 15 could be a great score for a topic but not be perceived well in this analysis since it is considered to low.

 

Analysis 1.2: Absolute Word Count as a Predictor of Google Rank

Correlation: 30%

Statistical Meaning: There is a weak to moderate correlation that the larger the word count the more likely the article will rank.

Importance: 1.5 / 5 – Once again there is no competition baseline to compare what a competitive word count looks like for a given topic but the correlation in this scenario comes from the larger word count having more room for quality content to be included giving an article more depth. Always something to keep in mind.

NOTE – We saw the very long posts seeming to perform better… 10/12 posts that were over 3,000 words ended up in the top 20.

 

Analysis 2.1: Weighted Content Depth Score vs the Avg as a Predictor of Google Rank

Correlation: 41%

Statistical Meaning: There is a moderate correlation that the higher the content depth score is relative to the average content depth score the more likely the article will rank.

Importance: 3 / 5 – When each content score is compared to the top 10 average in MarketMuse’s database the scores can be compared on neutral grounds. What I thought would be the most successful predictor is. We are excited to continue this analysis and overlay this normalized MarketMuse content score with keyword research data to take this analysis to the next level!

 

Analysis 2.2: Weighted Word Count vs the Avg as a Predictor of Google Rank

Correlation: 39%

Statistical Meaning: There is a weak to moderate correlation that the larger the word count is relative to the average word count the more likely the article will rank.

Importance: 2 / 5 – The highest predictor metric for word counts… this basically says it is important to have your article longer than the average of your competition. 

 

Analysis 3.1: Weighted Content Depth Score vs the Best as a Predictor of Google Rank

Correlation: 29%

Statistical Meaning: There is a weak to moderate correlation that the higher the content depth score is relative to the best content depth score the more likely the article will rank.

Importance: 2.5 / 5 – With the level of correlation it makes hard to trust but still trying to be the best or close to the best in the world of MarketMuse will help!

 

Analysis 3.2: Weighted Word Count vs the Best as a Predictor of Google Rank

Correlation: 22%

Statistical Meaning: There is a weak correlation that the larger the word count is relative to the best word count for a topic the more likely the article will rank.

Importance: 1.5 / 5 – There is usually one article with an astronomical best word count for the topic so this makes it difficult to compare. However being that one article with the best word count is a clear benefit in ranking.

 

SUMMARY

MarketMuse

Content Depth Score

Word Count
Absolute0.380.30
Weighted w Avg0.410.39
Weighted w Best0.290.22
    Two Important Take-Aways!
  • For our articles that ranked in the top 10 they had an average weighted content depth score vs the average of 132% over the average content depth score of the top 10 in that topic.
  • For the articles that ranked in the top 10 in terms of word count, we had a average of 92% of the word count vs the average word count.

The main concept to consider from all this is that while there is no easy or guaranteed way to rank, MarketMuse offers the opportunity to provide a competitive advantage to the varying degrees supported above.

Therefore if you do use it, to maximize its potential, to be most effective it is recommended that you stay above the averages and as close to the best content depth scores while writing between 1,000 – 2,500+ words.

 

Whats Next – Big Stuff Coming! 

Stay tuned over the upcoming weeks as I will continue to roll out additional analysis posts regarding Keyword Difficulty as a Ranking Predictor (what keyword research tool provides the best predictive abilityas well as Other Additional Factors as a Ranking Predictor over the upcoming weeks based on the results of my Money Site and Content Refined’s articles.

 

Want to Benefit from All of This Analysis?

As always I will be happy to keep sharing everything I am learning as we work very hard to get incredibly good at predictably producing content that will perform well in Google!

For you to benefit from all of this effort simply follow along in the posts or if you want to leverage these learnings you can use the Content Marketing team that is producing this data… ContentRefined is working very hard to become the best content marketing company in the world!

To give ContentRefined a try you can use this coupon to save 10% on month 1 – datageek – signup here!

Source: affiliate4

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01 Aug

Mortgage Crushing Challenge Update – Deep Dive into My Strategy

For me the mortgage crushing challenge or MCC is a great opportunity to test out some very efficient hands off strategies in an attempt to build up my site.

What is the MCC? The mortgage crushing challenge is a goal we set with our internal team and invited others to join in that results

This post is going to cover…

  • A couple successes people are having with their site!
  • My Exact 3 Part Strategy
  • Results So Far

Special Note – I am very happy to say that a few people participating in this challenge are having a LOT of success!

 

My Strategy Update:

Knowing my restrictions on time my plan was to come up with a strategy that would take minimal time while at the same time be able to test out a slightly unique strategy.

  1. Push out LOTS of super low competition content to the site
  2. Use my 301 Building Block Strategy
  3. Use PBN for bulk of link building efforts and then use highest quality link building services

I wish I was able to put more time into this project but ultimately I need to figure out how to be lean.

 

My Website Strategy Break-Down (for this project):

Part 1 – Create Content around Super Low Competition Keywords

The content strategy I have been using here is to identify sites that rank well for some obviously low competition keywords and then see what other keywords they are ranking for using SEMRush.

Then with those keywords I get quality articles created using a very similar process

To date using this system I have 80 posts on the site.

I plan to keep pushing content to the site.

 

Part 2 – 301 Building Block Strategy

This is the part of this strategy where my process gets a little unique!

I planned/still plan on heavily relying on the 301 Building Block Strategy!

What Is the 301 Building Block Strategy? It is the process of buying an expired domain, putting a money site on it, checking how it performs in Google and then moving it and the contents of it over to the main money site. The idea is that the cumulative effect of multiple 301 Building Blocks is a site that grows in authority and helps push up the other not perfectly related articles.

 

A VERY detailed step by step tutorial on how to do each of the steps shown above is located here – http://authoritywebsiteincome.com/301-building-block-part-2/

 

Results for MCC Using 301 Building Block Strategy:

So far I have only executed 3x  301 Building Block strategies and they were initially very effective but one keyword that was driving the majority of the results has been slipping.

The spin-off benefit for the site has not been as evident as I would like. For this strategy to work 1+1>2 and right now I can’t say that it is.

However, a lot of the analytics data is thrown off from one post which ranked VERY well for awhile and swayed the traffic numbers substantially.

The image below shows the top 10 pages for my MCC site and

  • Green = Not 301 Building Block Articles
  • Blue, Orange & Purple are all 301 Building Block Pages

 

 

Part 3 – Leverage Expired Domains for Link Building

I have not done as much of this as I had planned.

There was a 5 site PBN built for it and about 15 UseMyPBN links built to the site. This has been enough to keep the site moving

The number of links is climbing nicely but the quality is below where I want it to be…

 

 

Overall Results

The overall results have been mixed. I have seen the site being able to rank for some very high traffic keywords but sticking the rankings has not been as easy as I had hoped.

For example one major keyword had amazing ranking for awhile and generated a ton of traffic but ultimately because what people were searching for couldn’t be provided by just content the metrics on that page I believe resulted in rankings dropping.

 

 

Traffic

 

Due in large part to the popular page above it looks like the site is on a downward trend but if we removed that one outlier page the site is slowly/steadily growing still.

Income

This has yet to be a major focus of the site but the site has earned a still disappointing small amount…

  • Jan = $0
  • Feb = $2.64
  • Mar = $12.72
  • Apr = $31.27
  • May = $118.53
  • June = $108.24
  • July = $TBD

Year to Date = $273.40

 

Summary:

Although the earnings are not where I want them and the traffic growth isn’t where I want it I plan to see this entire experiment through following this strategy.

Moving forward I will continue to leverage the 301 Building Block strategy and lots of content for super low competition keywords.

I do wish I had more time to invest in this project and it is REALLY great to see people like Matt and Kelley having success with their site!

If you are working on accomplishing a similar goal in 2017 I hope it is going well for you and would love to hear how your site is coming along!

Please leave a comment below with a short update on your site and what is working well/not working for you. If you have any questions I can try to answer I will do my best!

Source: affiliate4

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24 Jul

June Income

June was a solid month. Although the results did not hit the target we were still able to push forward a lot of larger initiatives.

In particular, the team has a few big projects that are on the go and we are pushing hard on some larger goals.

The results from this month were a little disappointing! Having been growing nicely and having a string of very solid months back-back it felt like a step backwards when the final results of this month came in. However, when I sit back and look at the overall/absolute results I really shouldn’t be disappointed… but alas human psychology is cruel and regardless of the size of the earnings one key to satisfaction is growth.

Many projects are underway nicely but a couple of my core businesses which can be a little cyclical had down months at the same time. I am looking forward to them bouncing back for July and moving forward.

Hopefully, this post will shed some light on how I build/operate my online business and gives you some useful insights. There are plenty of areas for improvement in my business and I try to highlight these as well!

Hope your summer is going well and your business is growing!

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

 

Key Successes

  1. Great Acquisition – Working with a very small group we have acquired a couple great FBA businesses and have a world-class manager installed/ready to grow the business! The business achieves ~40% net margins which is very rare for FBA businesses. A couple great options for acquiring FBA businesses are TheFBABroker (who we used in this case), FE International or EmpireFlippers.
  2. Scalable Site Growth – My site building initiative this month is having a lot of success with continually adding more and more traffic
  3. Unique Acquisition – A deal will close in July that started in June I will be excited to share the story behind it!
  4. Shopify Site Had Record Month – One business that had a record month was my Shopify site.

 

Key Failures

  1. Diversification Isn’t Always Awesome – Diversification is great because it generally means that earnings/business results will not have huge swings. But… when a couple of the bigger businesses have a couple naturally down months the benefit of diversification isn’t as obvious.
  2. Consistency – This is the most concerning failure of the month but my lack of consistency in terms of putting out highly useful content is the biggest failure in June.
  3. Facebook Ads – I launched and tested a free + shipping offer for my Shopify site and did not have any success with it unfortunately!

 

2017 Business Goals

Below is my businesses main goals for 2017…

 

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

June Update – Traffic definitely took a dip on this business as a couple very well performing posts slipped in rankings.

  • Traffic = 15,071
  • Earnings = $108.24

2. Buy 1 Site Per Month

June Update – No new sites for my personal portfolio were purchased in June. None of the ones that came across my plate were interesting. I will have one new small/medium sized acquisition to chat about next month

  • GOAL = 1 New Website Purchased
  • ACTUAL = 0 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Desire a simple/efficient/non-invasive sales process (no option is easier to sell to)
  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

3. Scalable New Site Creation Strategy adds $5k to Portfolio

June Update – Traffic has been working out extremely well with this project! Across the new sites I have grown the traffic to 55k uniques last month! This is a great sign for the project but we are SUCKING at turning that traffic into earnings. No point in having all this traffic without converting it. We will continue pushing hard to earn more from the traffic.

  • Traffic – 55,210
  • Earnings – $380.10

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

June Update – Solid performance from my Shopify Ecommerce site helped out the portfolio a lot. I am still struggling with monetization and have put pressure on myself and my team to not do anything other than grow earnings this month for the portfolio!

 

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

June Update – Not a great month for content production! What I have started is a mastermind for content marketing which I go to weekly and combined with this monthly update and that mastermind my goal is to get caught up on quality content production!

  • Plan = 4
  • Actual = 2

2. Systematic Promotion of my Content and Building of my List

June Update – No Progress  – One of the team members it is on their list.

3. Increased Intelligence with Email Automation

June Update – No Progress – Need to carve out a dedicated workday to go through this!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

June Update – 12,782 which is all I should expect if I am only producing 2 articles in a given month! Summer usually has a small downturn in traffic due to vacations and such but no excuses I need to do a much better job on this site! I feel I owe you this audience more then I have done over the last month.

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

June Update – Great signs that the culture of systems and SOPs is getting embedded. Team members are rolling out procedures without being prompted and are starting to see the benefit.

  1. LightningRank.com – Quality and Efficiency Improvements

June Update – No change this month, continuing to see great results for clients with many very LARGE PBNs being discussed now.

Visit LightningRank.com for Link Building Services!

  1. ContentRefined.com – 20k MRR by June & 40k MRR by End of Year

June Update – A weird billing nuance where anyone who signed up on the 31st got billed on the first showing up in July vs June with my tracking has this number a few thousand less. CHURN is the enemy of any growing recurring subscription business! For us we were experiencing some awesome growth numbers but with a big push last month and then some normal/happy customer churn we have seen this growth slow.

  • Planned MRR = $20,000
  • Actual MRR = $26,031

4. BrandBuilders.io Structurally Well Setup & New Offering Launched

June Update – Achieved – The TurnKey affiliate sites ready in 24hrs are selling out in a handful of hours every time we launch!

PRIMARY GOAL – SYSTEMATIC GROWTH!

 

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • June Update – Continuing to perform solid but not amazing. Running it very lean and piling up some cash in the bank.
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • June Update – Business is performing solid, a little behind the planned numbers but solid!
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • June Update – This business we are running until out of inventory and then wrapping up.
  • Brand #4 – CK – Systematic Growth to $20k/month Profit
    • June Update – A big promotion push has this business moving nicely again
  • Brand #5 – PC – Successful launch and $5k/month Business
    • May Update – Only a couple months in and sales are starting to pickup. Showing some definite signs of promise!
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • June Update – VERY disappointing results on this business. Although it was a great plan the results did not line up with what we were looking for. Despite the affiliate site driving $40k worth of sales to a competitor the same amount of traffic to our site has driven $0!
  • ListingEagle.com  – Hijack and Listing Suppression Monitoring Service
    • June Update – Steady business

Part 5 – Put Outside Capital to Work Efficiently

June Update – A great deal and manager has been onboarded with this project. We are continuing to look for additional world-class un-hireable managers who are looking to play a bigger game. Feel free to reach out if you have a world class skill set, proven track record growing a business and are looking to play a bigger game!

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $11,275
  • Actual Net Income = $37,827.23
  • 2017 Average Net Income = $45,962

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

June was a tougher month! I need to evaluate if my focus is correctly allocated or not especially when it comes to providing useful posts at AuthorityWebsiteIncome.

This I believe has been my biggest issue with my business over the last couple months and I will be addressing it!

Please let me know in the comments below what posts have been the most useful for you and I will work

Source: affiliate4

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21 Jul

June Income Report

June was a solid month. Although the results did not hit the target we were still able to push forward a lot of larger initiatives.

In particular the team has a few big projects that are on the go and we are pushing hard on some larger goals.

The results from this month were a little disappointing! Having been growing nicely and having a string of very solid months back-back it felt like a step backwards with the final results of this month came in. However, when I sit back and look at the overall/absolute results I really shouldn’t be disappointed… but alas human psychology is cruel and regardless of the size of the earnings the one key to satisfaction is growth.

Many projects are underway but a couple of my core businesses which can be a little cyclical had down month at the same time. I am looking forward to them bouncing back now 🙂

The Business “Divisions” For My Online Business:

  1. Money Site Portfolio
  2. AuthorityWebsiteIncome Blog
  3. Services – Web Development, Content Marketing & Link Building:
  4. Amazon FBA Business
    • Brands 1-6 – All have specific targets for 2017
    • ListingEagle – Amazon FBA Hijacking and Suppression Monitoring
  5. Put Outside Capital to Work Efficiently in the Online Asset Space

Key Successes

  1. Great Acquisition – Working with a very small group we have acquired a couple great FBA businesses and have a world-class manager installed/ready to grow the business! The business achieves ~40% net margins which is very rare for FBA businesses. A couple great options for acquiring FBA businesses are TheFBABroker (who we used in this case), FE International or EmpireFlippers.
  2. Scalable Site Growth – My site building initiative this month is having a lot of success with continually adding more and more traffic
  3. Unique Acquisition – A deal will close in July that started in June I will be excited to share the story behind!

Key Failures

  1. Diversification Isn’t Always Awesome – Diversification is great because it generally means that earnings/business results will not have huge swings. But… when a couple of the bigger businesses have a couple naturally down months the benefit of diversification isn’t as obvious.
  2. Consistency – This is the most concerning failure of the month but my lack of consistency in terms of putting out highly useful content is the biggest failure is June.

2017 Business Goals

Below is my businesses main goals for 2017…

 

Part 1 – Passive Authority & Niche Website Income Profit/Loss

3 Goals in 2016 for my Website Portfolio Business

  1. Everyone Win at the Mortgage Crushing Competition

June Update – Traffic definitely took a dip on this business as a couple very well performing posts slipped in rankings.

  • Traffic = 15,071
  • Earnings = $108.24

  1. Buy 1 Site Per Month

June Update – No new sites for my personal portfolio were purchased in June. None of the ones that came across my plate were interesting. I will have one new small/medium sized acquisition to chat about next month

  • GOAL = 1 New Website Purchased
  • ACTUAL = 0 New Website Purchased

If any readers are looking to sell their profitable site(s) VERY QUICKLY let me know by emailing me. I can let you know in 12hrs if I am interested and complete the purchase in 24-48hrs – Contact Me Here

I have found the right sellers are those…

  • Desire a simple/efficient/non-invasive sales process (no option is easier to sell to)
  • Looking to sell FAST (under 24hrs has been accomplished!) (shorter time for due diligence on my end increases risk for me)
  • Not wanting to spend a lot of time on the sales process (analytics and income proof is all I need)
  • SEO done to the site can be questionable and that increased risk will be reflected in the sales price
  • Understand that the benefits of the bullet points above means the sales multiple will be lower than if you went a more traditional route

If you have a profitable website you are looking to sell fast please let me know

  1. Scalable New Site Creation Strategy adds $5k to Portfolio

June Update – Traffic has been working out extremely well with this project! Across the new sites I have grown the traffic to 55k uniques last month! This is a great sign for the project but we are SUCKING at turning that traffic into earnings. No point in having all this traffic without converting it. We will continue pushing hard to earn more from the traffic.

  • Traffic – 55,210
  • Earnings – $380.10

PRIMARY GOAL – OVERALL INCOME FOR WEBSITE PORTFOLIO GROW TO $15k/MONTH CONSISTENTLY

May Update – Great results on the traffic for new projects but I really need to pick things up when it comes to the earnings!

Part 2 – Authority Website Income Blog Profit/Loss

3 Goals in 2015 for AuthorityWebsiteIncome.com

  1. Post Once Per Week

May Update – Hit my target this month which was great. In particular I was very happy to reveal the level of analysis we are putting into content marketing at ContentRefined.com and what the data there is showing! The 2 most predictive metrics that allow you to tell if a site is going to rank!

  • Plan = 5
  • Actual = 5

  1. Systematic Promotion of my Content and Building of my List

May Update – No Progress  – One of the team members it is on their list.

  1. Increased Intelligence with Email Automation

May Update – No Progress – Need to carve out a dedicated workday to go through this!

PRIMARY GOAL – GROW TO 30k VISITORS PER MONTH

May Update – 13,760… Tons of work needed!

Part 3 – Services Business Profit/Loss

  1. Systems First Focus

May Update – Modified tracking system with each team members weekly scorecard having a focus on it.

  1. com – Quality and Efficiency Improvements

May Update – Great progress on an improved process that is showing some serious benefits already! We are excited to continue to roll this out to our sites and clients.

Visit LightningRank.com for Link Building Services!

  1. com – 20k MRR by June & 40k MRR by End of Year

May Update – With a price increase at the start of this month A LOT of clients jumped on signing up for the service right at the end of the month. Overall another solid month! We are working hard on increasing the number of customer acquisition channels.

  • Planned MRR = $18,000
  • Actual MRR = $27,452

Visit ContentRefined.com for Content Marketing Services!

  1. io Structurally Well Setup & New Offering Launched

May Update – Achieved – The TurnKey affiliate sites ready in 24hrs are selling out in a handful of hours every time we launch!

PRIMARY GOAL – SYSTEMATIC GROWTH!

Part 4 – Amazon FBA Business

  • Brand #1 – HG – Running Lean and Spinning off Cash
    • May Update – Continuing to perform solid but not amazing. Lean and piling up some cash in the bank.
  • Brand #2 – CF – Quarterly Dividends Ahead of Baseline
    • May Update – Dividends getting paid out!
  • Brand #3 – NT – Path To Strong Market Position and Successful Pillar Product
    • May Update – Continuing to sell at a slow/steady rate.
  • Brand #4 – CK – Systematic Growth to $20k/month Profit
    • May Update – Several negative reviews have hurt the return to growth for this project but we are throwing everything we have at it.
  • Brand #5 – PC – Successful launch and $5k/month Business
    • May Update – Only a couple months in and sales are starting to pickup. Showing some definite signs of promise!
  • Brand #6 – SE – 4X Value Expansion with Dream Team!
    • May Update – At the end of last month we were days away from having this go live.
  • com – Hijack and Listing Suppression Monitoring Service
    • May Update – Staying flat/slightly declining business. Very little additional effort going into this but the business is well supported and appreciated by anyone who NEEDS to know if their listing has been suppressed.

Part 5 – Put Outside Capital to Work Efficiently

May Update – Expect a BIG case study on this soon

Overall Income Update

Original Monthly Net Income Target (original goal $15k/month reliable income by age 35)

  • Target Net Income = $11,100
  • Actual Net Income = $51,574.21
  • 2017 Average Net Income = $47,590

 

Gross revenue is a vanity number for my business and I do not share it.

Final Comments

May was another fun month with the welcoming of some additional in house staff!

A few BIG issues definitely need to be worked this month including increasing my earnings per visitor for my portfolio of sites. In addition ContentRefined needs to focus on addressing getting more customers  from non AuthorityWebsiteIncome audience.

Overall things definitely seem to be moving in the right direction and the problems we are working on solving go a lot further

Source: affiliate4

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11 Jul

1 Year Quit Anniversary – What Has Changed?

It has been one year since I left the day job and pursued my online business activities full time.

I wrote a very in depth post on how I got to the point of quitting my day job – http://authoritywebsiteincome.com/quit-my-job/

This post is going to cover…

How Have My Results Been Since I Left the Day Job?

I will break the results down into 3 parts…

  1. Have I achieved my 2 main reasons for quitting?
  2. Financial Results since I quit?
  3. Have I successfully mitigated my concerns about quitting?

My Main Reasons for Quitting:

I had 2 MAIN reasons for quitting…

  • See What I Can Do on My Own – Online entrepreneurship has a lot of opportunities I am excited to explore. I may or may not regret this decision but I am 100% certain if I never took a shot at building something on my own I would always regret it! (from my post 1 year ago)
    • Results after 1 year – I am definitely aligning the pieces of my business between projects and people on my team to be able to make a bigger impact. I would say that I haven’t achieved as much here as I would like but believe the combination of building an amazing team and getting heavily involved in some BIG projects has me moving all pieces of my business in the right way to make a big impact.
  • Ski/Bike/Hike With My Family – My oldest child will be 36years old if I were to retire at 65 (3 years older than I am now) and the number of hours I work per day between now and then were not going to go down based on the path I was on. But the main reason is I simply wanted to ski, bike and hike with my family in my hometown! (from my post 1 year ago)

Results after 1 year – I have without a doubt massively increased the amount of time I get to spend with my family since leaving the day job. Now being home routinely between 3:30 & 4:00 vs 6:30 (on good days) we are able to do an outing almost every day depending on the season (beach, hike, bike or skiing). Plus flexibility to take time off for activities whenever it makes sense for the family. I do believe I still work too much to have a proper balance on the health side and see opportunities for improvement here.

Overall both of the main reasons I wanted to leave my day job to pursue my online business full time have been moving in the right direction. I am especially proud of the amount of time I get to spend with my family.

Financial Results:

“enjoying” working online full time is certainly great but how have the businesses results been? They have been solid, hitting my stretch targets (barely) and having a lot of success with a few new projects.

Have I successfully mitigated my concerns about quitting?

I had been working insane hours (80+ combined day and online job) and pushing myself VERY hard in the couple years before I left the day job. I had some concerns that the loosening of my schedule and the loss of a single clear goal would negatively impact my business. Here are my thoughts on the results…

  • Getting Mentally Soft – For the last few years my schedule has been a little bit insane. Approx schedule… wake 6am, leave for work 6:30am, work 7am-5:30/6:00, Home at 6:00/6:30, family time until 7:30/8:00, work from 8pm-11pm(sometimes much later). Following this schedule was TOUGH and it, like training for anything, resulted in me being able to be disciplined about working. Will I now go soft since I won’t be working the same number of hours?
    • Results After Year 1 – I would say I definitely have gotten softer. My crazy dedication to working EVERY night no matter how tired/sick I was has slipped. Now I take nights (even the occasional day) off. Some would say this isn’t a bad thing but I do think I am getting softer as a result!
  • No Single Inspiring/Driving Goal – Achieving my goal of leaving the day job had become an obsession and now my current goals are less tangible… will my business not have a stimulating goal and as a result be directionless?
    • Results After Year 1 – The goals have become a little more project/business specific. There is a central overall goal for myself which I don’t discuss publicly but am working towards. Because of the new focus on building a business I am continually inspired to build something awesome.
  • Playing Not to Lose – For those that play/watch sports we all have experienced/seen a team take the lead and then play not loose vs playing to win. Will I now play not to loose vs take bigger swings?
    • Results After Year 1 – This one I am very happy to say is not a problem. I would say I am becoming less risk adverse and need to have the controls in place to make sure I don’t risk too much. Over the last 8 months I have put more money to work, hired more staff and started more projects.

What have I done?

Here are the major changes I have done over the last year…

  1. Grew my in house team from 0 to 2 full time and 3 summer interns
  2. Started a couple big new projects
    1. ContentRefined.com
    2. One investment vehicle I will talk about more later
  3. Increased my rate of site building
  4. Focused more on education and extending my time horizon from only a few years to much longer

Summary

I can say with certainty that leaving my day job was a great decision for my family and so far 1 year out my pocket book as well.

However, the fears I had around getting soft and not having a crystal clear goal I don’t think I have sufficiently mitigated. But overall I am extremely grateful for the world we live in where running this type of business is possible. The ability to both throw myself at a business and not sacrfice time with my family is pretty amazing I am extremely grateful for that!

If you are working towards a similar goal please know it is possible and can be done faster then it took me 7years to reach. BUT… it is not easy… I want to stress that it took me 7+years from when I first started and ~3 years after I got serious about building my business to hit the numbers I needed to hit.  Good luck to anyone looking to do the same!

Source: affiliate4

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05 Jul

6 Figure Success Story – Non Native English Website Builder Sells Content Website for 6 Figures

I am always thrilled when I get to hear about success stories! Today’s post includes someone who also allowed me to interview him about how exactly he had so much success.

Here are the highlights:

  • Mr “D” is a non-native English speaker (who initially believed this would be a limitation)
  • Started in 2014 grew his site to 5k per month and sold for ~150k in 2017 (USD)
  • Content – Content was sourced from multiple sources and then over the last 7 months leveraged ContentRefined.com content exclusively.
  • Link Building – Used PBNs initially and then turned to Guest Posting and Editorial Links after
  • Monetization – Ads/Affiliate. He had a lot of success with AdThrive.

 

Worked On His Business Not In It! Reinvested and Managed the Process!

What I was most impressed with was Mr D’s ability to test to find the best services and then combine them to create an awesome combination! Then once he had a winning combination he simply scaled content and links as much as he was able to reinvest.

  • Website Development – Using some of his own skill as well some help he was able to get his site up. If this is your bottleneck checkout BrandBuilders.io!
  • Keyword Research & Content– He tried a lot of different content strategies but as he says below “ContentRefined was the best”. Once he started using Content Refined for keyword research, content creation and publishing the site grew by 3x in 5 months!
  • Link Building – Using PBNs initially and then moving onto GuestPosts and Editorial Links was Mr D’s link building strategy
    • PBNs
    • Editorial Links
    • Guest Posts (if interested in a good source for guest posts enter your email here and I will send you details)
  • Monetization – Leveraged the experts at AdThrive to grow his earnings.

 

Interview

 Tell us about your background and how you got involved in this online business world.

I am 29 years-old and I was previously working in tech support but I wanted to start my own company. I read about websites that can make money and decided to start my own in 2014 in the home/family niche.

For a year, it was not earning anything but I did not have a lot of time to work on it because of my day job. I built some links and added some content and it finally took off in the summer of 2015. From there, I just grew it with more content and more links.

How did you first find out about this whole world of building sites that can make money?

I first found out about it on a forum where I saw that it was possible for non-native english speakers to build sites, so that encouraged me to try. So I tried and eventually it worked out.

In that year where there wasn’t a lot of success and you were working part-time, you kept persevering. What drove you to keep working through that year when you weren’t seeing the results you were hoping for?  

It takes patience, I know it cannot be done in a few months and you can’t quit!

 

Jon Comment – This I believe is the single greatest determining factor if someone will have success building a website that will make money or not. The results will not come as quickly as you would like and if you stop you are guaranteed to fail!

 

What was your growth plan for this site when you first started? Did you have an idea on how you were going to build up this site and get traffic?

Well, since it started to earn for itself the plan was to grow and improve it in several areas; content, monetization, and building links. Those three areas were the main focus for me.

  1. Regarding monetization, I tried several options, I experimented with Minion Ad, AdSense, and I finally settled with AdThrive because they are much better than any other.
  2. For content production I continually used better quality writers, Content Refined was the best.
  3. To build links, I used PBN’s, guest posts, outreach, and buying some editorial links on Huffington Post and some other magazines. All that together paid off.

What was your content production schedule at the start?

In the beginning, I chose to publish 10 articles and then I waited. I didn’t publish anymore until I built enough links from PBNs, forums, blog commenting… etc., to rank and then I developed a content plan. I researched my competition with SEMrush and Ahrefs to find as many keywords that the other websites are ranking for. I made a spreadsheet of those keywords, grouped them into articles, and then just worked through that excel spreadsheet.

 

Jon Comment – If you are interested in learning more about this strategy I have a free tutorial here on basically this exact same process.

 

At what rate did you keep publishing content and how did it change over time?

Well, it was pretty consistent in the last 9 months at 4 posts per month but before that it was 2 or 3 articles per month. I never did more than 5 per month because I was going after quality not quantity.

For ContentRefined posts these graphs show the progress of a few different keywords from the time it was published until the time the site was sold.

 

From a promotion and outreach standpoint, how did you promote the site and how did that change over time?

In the beginning I used PBNs, and then I switched to outreach to other sites to write guest posts for them. I also published a few infographics and offered it to other sites to obtain links. With that method you offer infographics to other sites and also offer to write an introduction for it and you place the link into the introduction, it worked great. I bought some editorial links on Huffington Post and Buzzfeed …etc. and I also had another method that I thought was a good idea but didn’t work as well; I offered to write a review for manufacturers if they sent a product example hoping that it would get published to their sites with my link. It did work for a few links but not for most.

 

Did you do anything with an email list, or videos, social media…etc?

No, I collected emails but did nothing with them as I did not have the time. In terms of social media, I had some limited success with pinterest. I had about 30 visitors per day but nothing special.

 

What have been some of your biggest takeaways in terms of what you have learned from what you were originally thinking you would be doing to what you ended up having so much success with?

Honestly, it takes luck to build a successful site. Choosing a niche is a very important part, for me it was a lucky guess. The home/family niche is a somewhat competitive niche, it’s not easy and later I found out that many strong sites were ranking in the first 10 results but nonetheless I kept going and eventually succeeded.

 

Jon Comment – A lot of people get hung up on choosing a niche… if you are looking for help with niche selection you can checkout some ready made “Turnkey” sites for sale at BrandBuilders.io.

 

What are some of the basic traffic numbers, revenue numbers, and the multiple for the sale price?

Well, traffic stats were about 120,000/month. Earnings were 4k at the beginning and reached 5k when I sold it.

The multiple for sale price was about 30x the monthly earnings and I sold through Empire Flippers.

 

How many hours a week did you average over the years working on the site? And what would a typical week look like for you in terms of how those hours were spent?

I worked at least 10-15 hours per week. I was mostly finding link building targets, formatting articles, sending outreach emails, reading seo blogs, and doing research during those times.

 

What sources of information did you find helpful throughout this journey?

Initially, I built the site after watching Spencer Haws. Your website AuthorityWebsiteIncome.com was useful and Niche Pursuits had a course/internship where Perrin built a site and had tutorials on it. After watching them, I built my site. I found that Matt Diggity has some interesting articles, I’m trying to implement his methods.

How have these earnings and this sale impacted your life?

I quit my day job a month ago!! Today is my first day as a full-time online entrepreneur.

I’m planning on building out other websites and investing in real estate. I have many other areas  of interest to explore and my plan is to expand and continue with SEO.

 

Jon Final Comments & 3 Takeaways!

I am very impressed with the results that Mr D was able to achieve! He grew his website to life changing income numbers for him resulting in him leaving his day job. Pretty amazing!

Here are the 3 takeaways I have from his story…

  1. Work on your business and not in it (but don’t overlook the details)
  2. Reinvest in what is working
  3. Stick with it even when it isn’t delivering you the results you want!

 

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27 Jun

Humanizing Ecommerce – Live Call and Live Chat Support for Shopify

As my business continues to morph I am enjoying tackling new and interesting projects with the right teams!

At the end of last year I added a Shopify site to one of my sites and this year have added another.

I had been hesitant to jump into Ecommerce because I thought it would be another set of skills I would need to master but have found it to be a great compliment to my business.

Results for My Shopify Store:

Although starting a BUNCH of projects has a BIG downside the upside is it identifies a TON of new problems I can throw myself and my team at to solve!

This post is about a couple of those problems and how a team I am involved with is working to solve them…

Problem/Opportunity:

Humanize Ecommerce by Bringing Live Chat and Live Call Support to the Shopify Masses!

If you are an Ecommerce store owner then it can be very difficult to offer the level of customer support you want to provide to your customers without spending either a TON of money or being attached to your phone!

People know Live Chat and Live Call support would be nice to have managed but unless they are a giant team there are not many cost effective options!

Live Support Is Not Just About Support – It Is About Sales and Conversions As Well!

Providing a superior customer support experience to your visitors is vital but live support is not just about customer support it is also about increasing sales!

In many studies both a phone number and live chat have been shown to improve conversions!

From MyWifeQuitHerJob “Having a phone number in plain view is VERY IMPORTANT!”

From KissMetrics Both Phone and Live Chat Results…

Solutions…

Live Chat and Live Call Support EXCLUSIVELY for Shopify Ecommerce business owners!

LiveChatNinjas.com

LiveChatNinjas was actually a business that was started by someone else and then me and a team purchased it with the plan of continuing to work on it and grow it.

LiveChatNinjas offers 24hr x 6 day per week support for your customers to answer customer support and technical questions.

Checkout LiveChatNinjas Here

 

LiveCallNinjas.com

In addition to the team running LiveChatNinjas we saw an opportunity to expand the same audience to cross promote a similar service for phone support!

So a great programmer (turned manager) has put together a very robust system that allows for metered billing and we have a scalable local (Canadian) Shopify and phone support team handling all the calls.

(example usage report for one of our clients)

Checkout LiveCallNinjas Here

 

To Answer the Inevitable Question…

Typically whenever I talk about a new project I get questions along the lines of “how do you keep everything straight” the answer is a simple structure of meetings and spreadsheets…

  • Daily Execution Standup Meeting
  • Weekly 1:1 Meeting With Each Business Manager where we review the project tracking sheet for their business
  • The manager does all the hard work!

The fun part of some of these type of projects is you never know if you are onto a winner or not… all we can do is put together the best possible offer, price it competitively and get people aware of it/drive traffic to it!

What do you think… are we onto a winner here Humanizing Ecommerce with LiveChat and LiveCall Ninjas?

If you or if you know anyone who might benefit from these services we would love to chat with them and help continue to validate the product/market fit… just reach out to me jonhaver11@gmail.com

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