08 Aug

Beginners Guide To Copywriting: How To Write Affiliate Product Reviews That Sell.

Including product reviews on your niche site is a really, really smart way to establish yourself as an authority and start making affiliate revenue.

Because think about it: product reviews are one of the most commonly searched for pieces of content on the internet.

As consumers, we know we’ve got an internet full of other people’s opinions at our fingertips.

So when we think about making a purchase we’re not 100% sure of, we take to the internet to help us make our decision.

So for you as a niche marketer, this is a huge opportunity to take advantage of.

Finding new or commonly purchased products for people in your niche to review on your website is a great way to both get traffic (because of all the organic search for it).

And to put up some affiliate links for additional passive income.

But since copywriting is something this community often seeks help with (both Jawad and I have recently written about it), knowing how to write an honest, reputable, and effective product review might not be one of your business strengths.

So in this post, I’ll walk you through the steps you need to take with easy-to-follow, formula-style instruction.

Ready to get started?

 

 


What You’ll Learn

  • What a product review is and what it isn’t.
  • The different sections that make up a product review.
  • Written samples for each section of the review.
  • When and how to write the intro.
  • Why you must write about the downsides of a product.
  • How to incorporate a story if you haven’t actually used the product yourself.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Our Sample Product

Today I’ll walk you through this tutorial while pretending to review a digital kitchen scale.

At the time of writing, it was the #5 best seller in the Home & Kitchen department on Amazon.

So it seems like it’d be a worthwhile product for a food or cooking niche site to review.

This is what it looks like:

 

copywriting for affiliate products

 

DISCLAIMER: I don’t actually own this product or any other related products if mentioned. I’ve also never used this product or any of the other ones mentioned. The example product description and the claims I make may not actually be my true opinion of it—they’re just examples. They may not even be factually correct. Again, this is just an example and not a reflection of the featured product or the seller.

 


A Great Product Review – is NOT a Sales Page

As a niche marketer wanting to make money from your website, it’s natural to want to highlight only the best aspects of the products you’re reviewing, but I’d challenge you to not let yourself do that.

Because the thing is, when people search for product reviews, they want to know the good and the bad.

They know that true perfection doesn’t exist in this world, so any product review claiming that is going to be inherently suspicious.

I’ll be approaching my sample product review from a positive point of view.

But please notice that I won’t be trying to make a hard sell or a hard call to action like I normally would on a sales page.

A head’s up: you’ll notice the sections move quickly from one to the other.

This is because you’re focused on helping the consumer make smart shopping decisions and you want to provide the most precise, valuable information in the shortest space possible.

The less they have to read to get to the information they’re actually looking for, the more they’ll appreciate you.

 


Features

What does this thing do?

What ultimate benefits does this specific product (or other products like it) provide?

What are its specs?

This is where you answer those kinds of questions.

This section is short, sweet, to the point, and answers the most immediate questions in a reader’s mind.

For example:

This kitchen scale by Ozeri weighs powders, liquids, and animal and plant-based ingredients—even in large pieces—up to 11 pounds.

It’s designed primarily for home kitchen use, and it’s super light-weight.

It’s 1.15-pound frame is 8.25 inches wide, six inches long, and just under two inches high.

 


Who It’s For

After you give the basics of what it is, describe the ideal user.

If you’re the kind of niche blogger that writes about yourself and your experiences a lot you can work in some of your own opinions here of how well the product worked for a person like you, with a little commentary on why.

This scale is for people who care about extreme accuracy in cooking… even if it’s just a meal at home for themselves. People who prize precision in their recipes.

So if you’ve read some posts on my blog before, you know that I appreciate a good, accurate recipe, but for me, cups and teaspoon amounts are easier to deal with than weighing.

Though I’m not much of a baker, I did try a few ultra-specific baking recipes with this scale, and I have to say I was quite pleased with the results.

 


Pricing & Purchase Details

After you talk about what the product is and who it’s for, you still need one more section of basic details: which is how much the item costs and where it’s available for people interested in buying it.

(Yes, this is where you can provide an affiliate link.)

This section is short and sweet… maybe even the shortest one of the bunch.

Normally, this scale costs $34.95 on Amazon, but right now it’s on sale for only $13.95 plus free shipping, which is more or less the expected price range for this type of product and functionality.

 


Pros

Here, of course, is where you talk about the benefits of the product.

Whereas a sales page would be hundreds (or more) words long and all about the benefits of the product, you want to be short and sweet here.

You want to list out all the good thing this product has going for it.

But without getting lost in sounding like a salesman because you’re desperate to start making more affiliate earnings from clicks.

Try something like this:

The really cool thing about this kitchen scale in particular is that it calculates the weight of your net ingredients and automatically detects and subtracts the weight of any bowl or container you’ve got them sitting in. This is awesome for measuring liquids, and means there’s WAY less cleanup involved in between ingredient chopping, saving you tons of time in the long run.

And since it’s digital, the makers put on a unit button that’ll convert grams to ounces and pounds to kilograms.

Hint: the way something looks usually isn’t a pro.

People can see what it looks like in the picture and decide for themselves how nice they think it looks.

So writing things like “chrome finish and two large buttons” in this section is just redundant.

 


Cons

This is the fun part.

But if you’re in love with a product and can’t find anything bad to say about it, know that someone has.

Just check the one-star and two-star reviews on Amazon if you need inspiration.

And PLEASE, do not write out cons that aren’t really cons.

You readers are looking for actual, useful advice, and the entire point of a cons section is to be useful.

So don’t say something like “this scale is so lightweight you might be scared if breaking it if you try to weigh anything above five pounds.” That’s not a true downside.

Focus on the things that make the product less usable, and believe me, there will be something you can write about.

Here’s what I wrote for the kitchen scale:

I’d imagine that the reason someone would buy such a seemingly detailed scale is to be incredibly accurate in their cooking.

Unfortunately though, this scale seems to have a tendency to only measure in even numbers, or to jump between even numbers when weighing ingredients.

It also doesn’t seem to pick up on added weight if you add it slowly, so if you don’t know how much of something is the right weight, it’s best if you keep taking it off and adding it on the scale as you adjust amounts. If you’re not using a dish to hold the ingredients, this can get really annoying.

 


Alternative/Similar Products

If the sections above have driven the consumer to be a little unsure of whether or not this scale would be the right one to use in their kitchen.

Or if they’re still in the window shopping stage and want to consider more options, this section will be gold to them. (And to you.)

Here’s where you can promote other products that are similar to the one you’ve just reviewed, but have different features, price points, and pros and cons. (And yes, it’s another place to add affiliate links.)

A good idea is to take your cons section and find products that fill those gaps.

You don’t need loads of products, just enough to give people alternatives, feel empowered, and keep them on your site.

Hint: Write reviews of all the products you recommend too, and link to them in this section.

Here’s one way you can present them:

If absolute accuracy is important to you, I’d actually recommend this kitchen and postal scale, which gets raving reviews for its accuracy, though it is a bit heavier and not as wide.

Another good alternative is this Weighmax scale, which doesn’t seem to have problems measuring the tiniest little added increments of ingredients.

 


Your Final Opinion

Here’s where you give your opinion on the product.

And yes, it does need to be a biased opinion… this is why people are reading your review.

If all they wanted was generic info on specs and what other people were saying, they’d just look at Amazon and its reviews. Make it memorable.

Here’s what I wrote for the kitchen scale:

For me, I’ll be sticking with my measuring spoons.

Like I’ve said though, I’m not much of one for precise accuracy in cooking and I don’t bake, so I’m not exactly the target customer for this product, though I do appreciate what it’s capable of doing.

And honestly, with a sale price point of less than $14 and free shipping? I think dealing with some of the cons are totally worth it.

 


Add an Intro

Now that you’ve got all of your information gathered and your product review almost completely written, you need to write an intro to draw people in.

There’s certainly nothing wrong with diving into the features straight away, but it’s not that interesting.

Look at the different highs and lows of the product that you’ve written about and tease the reader along a little bit to keep them reading.

When my sister in law saw me struggling to get a cake recipe just right and recommend the Ozeri Pronto kitchen scale, I wasn’t sure if it was something I’d actually need. (I’m kind of a minimalist and like to keep counter space—or any—clutter to a minimum.)

She saw me hesitate and offered to bring it over and let me use it for a week while she was on vacation. And use it I did. Here’s the rundown on the product itself and what I thought about it:

 


The Full Review

Now that I’ve shown you how to write the different pieces of a review, here’s the full thing put together:

 

When my sister in law saw me struggling to get a cake recipe just right and recommend the Ozeri Pronto kitchen scale, I wasn’t sure if it was something I’d actually need. (I’m kind of a minimalist and like to keep counter space—or any—clutter to a minimum.)

She saw me hesitate and offered to bring it over and let me use it for a week while she was on vacation. And use it I did. Here’s the rundown on the product itself and what I thought about it:

Features

This kitchen scale by Ozeri weighs powders, liquids, and animal and plant-based ingredients—even in large pieces—up to 11 pounds.

It’s designed primarily for home kitchen use, and it’s super light-weight.

It’s 1.15-pound frame is 8.25 inches wide, six inches long, and just under two inches high.

Who It’s For

This scale is for people who care about extreme accuracy in cooking… even if it’s just a meal at home for themselves. People who prize precision in their recipes.

So if you’ve read some posts on my blog before, you know that I appreciate a good, accurate recipe, but for me, cups and teaspoon amounts are easier to deal with than weighing.

Though I’m not much of a baker, I did try a few ultra-specific baking recipes with this scale, and I have to say I was quite pleased with the results.

Pricing & Purchase

Normally, this scale costs $34.95 on Amazon, but right now it’s on sale for only $13.95 plus free shipping, which is more or less the expected price range for this type of product and functionality.

Pros

The really cool thing about this kitchen scale in particular is that it calculates the weight of your net ingredients and automatically detects and subtracts the weight of any bowl or container you’ve got them sitting in. This is awesome for measuring liquids, and means there’s WAY less cleanup involved in between ingredient chopping, saving you tons of time in the long run.

And since it’s digital, the makers put on a unit button that’ll convert grams to ounces and pounds to kilograms.

Cons

I’d imagine that the reason someone would buy such a seemingly detailed scale is to be incredibly accurate in their cooking.

Unfortunately though, this scale seems to have a tendency to only measure in even numbers, or to jump between even numbers when weighing ingredients.

It also doesn’t seem to pick up on added weight if you add it slowly, so if you don’t know how much of something is the right weight, it’s best if you keep taking it off and adding it on the scale as you adjust amounts. If you’re not using a dish to hold the ingredients, this can get really annoying.

Alternative Products

If absolute accuracy is important to you, I’d actually recommend this kitchen and postal scale, which gets raving reviews for its accuracy, though it is a bit heavier and not as wide.

Another good alternative is this Weighmax scale, which doesn’t seem to have problems measuring the tiniest little added increments of ingredients.

My Final Opinion

For me, I’ll be sticking with my measuring spoons.

Like I’ve said though, I’m not much of one for precise accuracy in cooking and I don’t bake, so I’m not exactly the target customer for this product, though I do appreciate what it’s capable of doing.

And honestly, with a sale price point of less than $14 and free shipping? I think dealing with some of the cons are totally worth it.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Incorporating a Story… Even if You Haven’t Used the Product

So, yeah. That “story” I put in my mock product review above was totally fake.

I have no idea what my sister in law’s cooking habits are, but I know for damn sure she’s not the type to use some sort of baking scale.

DO NOT DO THIS.

I provided that fake story as an example of what an ideal affiliate product review should read like.

And it should include a unique story, because otherwise you’re just repeating the same dull information your visitors already read on Amazon and other product review sites.

They haven’t come to your site to re-read that same stuff… they’ve come for a unique perspective they can’t find anywhere else.

And ideally, you’d have used the product for yourself and have enough personal experience to speak about it intelligently for yourself.

But what if you haven’t used the product?

If you’re trying to grow an affiliate-based niche site quickly, you’ll need to review a lot more products than you have the budget to buy or the time to test out.

But don’t worry.

You can still get some “unique” stories no one else on the web is publishing associated with that product in two different ways:

  1. Ask a friend who’s used the product to tell you about their experience with it.
  2. Find a good review on Amazon and message the reviewer asking them to go more in-depth for a product review feature.

The first strategy is pretty straight forward: ask someone you know to tell you about their experiences with the product.

Dig a little deeper for the story behind why they started using it, and just tell the story from their point of view.

The second strategy takes a little more work, but isn’t that difficult.

When you see an Amazon review you’d like to know more about, click on the review title.

Underneath the review, you’ll see a comments section where you can respond to the author.

And when you respond, the author gets an email notification, and can decide if they’d like to respond to you or not.

This way you can get a unique story to tell along with the product without repeating what your visitors already read.

 

copywriting for affiliate products

 


And Finding the Pros & Cons if You Haven’t Used It

Remember when I was talking about how you absolutely have to include legitimate pros and cons of a product you’re reviewing on your site?

That necessity doesn’t change just because you yourself haven’t used the product.

Ideally, you’d be able to pull these details out from the friend you interview who’s used it or the person whose Amazon review you respond to.

But sometimes (especially if people LOVE or HATE a product), they’re blinded by their own biases and really don’t know what to say when it comes out to listing out pros or cons.

This is where Amazon reviews come in really handy.

So yeah, it’s not really ideal to re-publish something your reader could have read earlier in their product research, but listing out pros and cons outlined in different Amazon reviews is one of the best ways to maintain your credibility as a niche product reviewer, even if you haven’t used the products yourself.

It’ll take some time to do, but see if you can read (or at least skim) through all of the Amazon reviews relating to a product to get a sense of the most common problems and the most common praises.

But while you’re doing that, dig for frustrations and praises that come up more than once, but aren’t the most common, and make sure to include them.

Adding these less common comments about the products will lend you some niche credibility since you’re obviously doing your research and not just regurgitating the easiest-to-find information, and dedicated niche readers will notice that.

 


How To Find Pros & Cons Step by Step:

So here’s how to actually do what I talked about above:

Locate your Amazon product. In this case, it’s the digital scale.

Then scroll down to the review section and look for this:

reviews

 

This is where you can read reviews by any star rating.

To find out the cons, click the 1 star or 2 star ratings then scroll down again.

1star

I found this review first:

 

totally uselsss

 

And it’s filled with gold. Look what they’re saying:

“You cannot expect accuracy with this”

“I needed to add 5 grams of yeast to my bread pan. I already added a lot but the reading is still zero. It ruined my bread.”

These are obviously massive problems this scale has.

So your cons could look like this:

  • Not accurate enough for making bread because the reading meter is off.
  • The weight reading does not show accurate figures down to the single gram, making it inefficient for precise baking.

Here’s another one:

 

high

 

“It only weighs in even numbers.”

“I purchased this for bread making. It had to be very precise. I wanted to measure 5g, but the weight kept shifting between 4g and 6g.”

With this information, your could add this to your cons section:

  • This scale only weighs in even numbers, so if complete accuracy is what you’re looking for, this isn’t for you.

And finding the pros is just as easy. All you have to do is click the 5 star reviews and start reading:

 

accurate

 

“Accurate within a gram or two. Since I’m not selling drugs this is perfect.”

And then this one…

 

great

 

“Purchased this scale primarily to weight coffee beans so the 1 gram resolution was important!”

“Scale works like a charm – easy to use, very accurate, and flexible in terms of the units”

“Small enough that storage is easy”

So your pros could look like this:

  • Accurate within a gram or two of weight. So as long as you’re not selling drugs, it’s perfect.
  • Ideal for weighing coffee lovers weighing beans beans due to the 1 gram resolution.
  • Easy to use, accurate, and flexible in terms of units, so you don’t have to collect a bunch of different scales.
  • Small enough for easy storage, saving countertop space when it’s not in use.

So, yes, everything you need to know about a product’s pros and cons can easily be found on Amazon.

And, as I mentioned above, one of the best way to sell a product is to tell stories. Personal stories do work best, but in some instances you’re just not going to have them.

Mining reviews on Amazon for information can easily help with build a simple story—either by getting a reviewer to communicate with you directly about her experience, or digging deeper for pros and cons that aren’t so easy to find on other product review sites.

You could write one about the time Mr. Cheung used it to make bread and it caused a disaster because on inaccurate weighing then recommend a better product.

Or the time Doug successfully used it to weigh your coffee beans and ended up with the perfect cup.

Or even that time Mr. Jones decided to become a cocaine dealer and ended up giving away double the product due to the weighing issues. 😛

Latching a story into your review, even if you’ve never used the product before, isn’t hard. If you look hard enough, there’s stories waiting around to be told everywhere.

So use them.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Write & Publish Product Reviews Quickly

As you can see, writing a product review is not an all-out, difficult, tooth-pulling affair.

It’s pretty simple and straight forward once you’ve got the formula down, and something you can replicate for every single product you’d like to be featured on your niche site.

Plus, they make great keyword-rich pages that can glean organic traffic and make a fair amount of passive income… especially considering the minimal amount of time they take to write.

If you’re looking for ways to monetize your product reviews even further, check out this post.

And if you really want to take your affiliate income to the next level, check out Stuart’s 101 Digital Affiliate Hacks.

It’s so full of traffic-generating and money-making ideas that you’ll be busy for days optimizing your site for more income.

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post Beginners Guide To Copywriting: How To Write Affiliate Product Reviews That Sell. appeared first on NicheHacks.

Source: affiliate9

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21 Jul

3 Key Positions Required For a Successful Team and Online Business

We Are Hiring – If you are interested in a 2 month internship(paid) working at our office please see this job description and apply!

APPLY HERE

This post is to try and share what I have learned building multiple teams online and a recent review of my business teams revealed some of my failings (which I share below).

There is a common question I get about how do I manage to get so much done…. The fact is “I” don’t.

In reality within my business I don’t do many of the day to day tasks. The majority of my day is reviewing reports, weekly one on one meetings with my managers, writing these posts, talking with clients, strategy for clients and coming up with new business ideas is the majority of my non-email work week.

For every new project I look to setup a team, sometimes this isn’t possible and I do most of the activities myself (IE my initial FBA business). But for the most part the benefit I have seen from using a team has been huge and one of my key questions when evaluating new projects is who am I going to work with on that project.

This post is going to focus on how I go about building and setting up a team for a new project whether it is existing team members or new people I am partnering with.

In addition, I will go into examples of some of my teams and the failures I have recently identified in my business.

Plus I will wrap up with 5 steps anyone can take to get their business setup with an efficiently functioning team!

 

The #1 Book The Shaped My Thinking Around Team Structure for Businesses

The most important book that changed the trajectory of my business was E-Myth revisited.

This book was significant enough that it was the audiobook I chose to re-listen to on my final drive from where I (used to) work to my families hometown.

A central theme of that book is that for every business(or project) there are 3 key “people” involved in the business…

  1. Entrepreneur
  2. Manager
  3. Technician

In many businesses the same person wears multiple hats but in most businesses that have a large amount of success these positions are held by specialists.

For my own businesses/projects when I review the team structure for each key project it clearly shows which businesses are setup in this way and which businesses are not.

What is most telling is that the businesses that are not are the ones that are having more challenges than the others.

A Hidden Benefit of Playing the Entrepreneur Game as Part of a Team

The hidden benefit of tackling projects in a team structure is the desire to not let people down.  When I am working with a team structure and I know that me completing a task is holding someone else up I feel more responsibility to get it done. This team structure helps fight the often death of any new project… the owner getting very interested and then once the interest starts to drop off people often let projects die. Having a team is one of the systems I like to put in place to ensure a project has the best chance of success given the eventual dip or loss of enthusiasm.

build an online team

Examples Of How I Setup My Teams:

Below is several of the online projects I have and how well they fit into the structure (Entrepreneur / Manager / Technician) discussed above and in E-Myth Revisited.

 

ListingEagle.com:

ListingEagle.com is a software as a service web app for amazon FBA sellers wanting to monitor their listings for any hijacker activity.

Here is how the team is setup for this business…

  • Entrepreneur – Jon
    • Identified the idea, assembled the key team members/partners/affiliates and funded the development and responsible for overall direction of the business (with input from the team).
    • Runs the weekly one on one meeting with the manager of the business to review metrics and direction.
  • Manager – Ian
    • Responsible for the metrics of the business completing (or assigning to a technician) the various day-day operational activities (support tickets, paid traffic, outreach, social etc).
    • Reviews business metrics (with an awesome SAAS dashboard he built) at a weekly 1:1 1hr meeting
  • Technician – Shane / Ian
    • The absolutely critical technical role for this project was Shane who developed the tool which continues to perform extremely well!
    • In addition there are many other “technician” type activities that Ian is responsible for managing and handling only as long as necessary to develop an SOP to get it off of his plate.

This setup is one of the best examples and the most clear demonstrations of how I like to build a team.

So far it has been working extremely well with everyone focused on their core strengths and appreciative of having someone else taking care of the tasks that they are both not as good at or enjoy as much.

The structure of this team has helped it beat out competitors and start working its way to be the default tool for Amazon FBA Sellers wanting to monitor their listings for hijackers.

 

New Authority Site:

This project involves working with my key team lead to develop a site she is a partial stakeholder in.

For people looking to build an authority sites this setup could be instructive

  • Entrepreneur – Kelley / Jon
    • This project is a little unique where Kelley (project manager at LightningRank) is setting the plan with me only advising and tweaking the vision and strategy.
  • Manager – Kelley
    • Kellley is responsible for all metrics of this business and it gets reviewed with myself at our weekly one on one call.
  • Technician – Distributed team
    • For all the different tasks the jobs are assigned to the appropriate technician on our team. Content to the writers, content publishing to those technicians and much of the higher touch outreach work is being done by Kelley herself.

Most times authority sites are being executed by one person with only a little support from specialised technicians. This model with the manager reporting to the entrepreneur to provide direction and accountability seems to be working very well.

Another way to achieve a similar benefit is to work with a coach or mastermind group to help hold each other accountable.

I am currently consulting with one client and we are definitely seeing both the benefit of the accountability and separation of the manager and the technician working well.

 

LightningRank.com SEO and Backlink Services

LightningRank.com is my main services arm of my online business where we provide world class PBN site creation at unbeatable prices and links from my own very high powered PBN.

This business has a lot of customer contact with each order being handled by Kelley.

  • Entrepreneur – Jon
    • Setting vision and testing out all strategies on personal sites.
  • Manager – Kelley
    • Handling all customer order fulfillment and order completion tracking.
    • Managing all team leads
  • Technician – Distributed Team
    • There is a team lead for each functional task that reports to Kelley and under each of those team leads they have the authority to hire/fire as needed to hit their metrics and a QC team in place that reports to Kelley independent of the team leads.
    • Key sales functions in this business are also performed by myself when appropriate.

All of the projects above are moving along well and if I contrast with a few of my projects that are having challenges it is because I have not clearly defined the appropriate team and team roles.

 

BrandBuilders.io Website Creation for Amazon FBA Branded and Amazon Affiliate Sites

BrandBuilders build world class websites for Amazon FBA sellers who want an off Amazon presence and Done For You Amazon Affiliate sites.

  • Entrepreneur – Jon / Andrew
    • Identified the opportunity, setup the key team member with serious skills (Andrew) to run the business as an entrepreneur not just manager along with establishing key relationships/marketing opportunities.
  • Manager – Andrew
    • Handles all orders and manages the fulfillment of customers
  • Technician – Distributed Team
    • Multiple people work on Andrew’s team

 

My team structure which is not performing as well…

 

FBA Businesses

My two main FBA businesses that I have a unique setup with are moving in the right direction but the momentum is shaky and it is not flowing as well as I would like.

  • Entrepreneur – Jon/Investors or Jon/Partner
  • Manager – Jon or Partner or Hired Expert
  • Technician – Jon or VA or wife or daughter of partner or hired expert

When I contrast the businesses above which are churning away seamlessly right now with the FBA businesses which I am still battling with to get up to the operational capabilities I want to see.

Although these businesses have had both bright and not so bright spots the challenge is that progress is continually a struggle without the right structure.

 

Key Takeaway for My Business

The way I need to continue to advance my business is establish a well functioning team for each of my businesses.

 

How To Get Your Online Team Setup for Success…

If you find you might have fallen into what Michael Gerber in the E-Myth revisted calls the entrepreneurial trap and are a technician working in your business and not on it or you don’t have a team functioning as well as you would like here is a 5 step plan to get it setup for success…

  1. Document the activities that need to get completed in the business
  2. Document the procedure to complete those activities
  3. Create an org chart and document which position is responsible for which task
  4. Assign people to each position (it is ok and likely necessary to assign the same person to multiple positions)
  5. In the end make sure it is clear that the three roles in the business are understood and it is clear who is fulfilling that roll…
    • Entrepreneur
    • Manager
    • Technician

 

Final Comment

Re-listening to e-myth revisited and having an honest look at my business projects was very revealing! It was a great reminder than whenever I am setting up a team to execute a business I need to make sure the 5 steps above are completed and at a minimum there is very clear definition of who is fulfilling the Entrepreneur, Manager and Technician!

For those of you that have built online businesses have you fallen into a similar trap?

REMINDER – We Are Hiring – If you are interested in a 1.5-2 month internship(paid) working at our office please see this job description and apply!

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19 Jun

7 Time Management Techniques for Affiliate Marketers

According to Stuart’s scientific research into who the ideal NicheHacks reader actually is, most of you guys hold down full-time jobs.

Which is wonderful (predictable income is nice, after all), except for the fact that your job takes up 40 hours of your week plus any commuting time.

Leaving you with little time left over for your family, your social life, and building up your niche site for passive income.

Which is freaking hard.

When I worked full-time, I thought for the first few months that I could keep my writing business going on the side, but I was wrong. So, so wrong.

It once took me three months just to write one researched client article. Something I can now turn around in a week.

So you’ve got a challenge in front of you, for sure. But it’s not an impossible one.

Loads of people have built up sustainable niche businesses on the side of their full-time job.

The trick is knowing how to use your time properly and to not waste it doing things that won’t ultimately contribute to growing your bottom line.

Because let’s face it, you may see yourself with less than a full working day’s worth of hours to commit to your site per week.

The good news is, being time-starved will only get you down if you let it.

Because if you face that reality head-on and plan carefully to get the most out of the time you do have, you can accomplish way more towards your passive income goals than you ever expected.

 

 


What You’ll Learn

  • How to identify what needs to be outsourced ASAP
  • What systems to set up first so you save time immediately
  • Why “wasting” time planning is actually a time-saver
  • How far out to plan your goals so you never get lost or confused
  • How to stop the information overload and not feel guilty about it

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


1. Track Your Time, Implement the 80/20 Rule & Achieve More Success

Each niche is different, and so is the business model of each niche site.

Because of that, how you need to allocate your time to maximize your revenue is different, too.

But I can tell you that tracking your time with one of the internet’s many free time tracking apps will show you where you’re spending the majority of your time

And which of those activities are the ones that are actually tied to generating money.

And normally, once you identify those revenue-generating activities, you’ll discover you only spend 20% of your time on those activities.

And 80% of your time on “filler” activities that feel like work but don’t actually contribute to your bottom line.

Many times (in my case, even), those non-revenue generating activities can take up 90% of your time or more, if you aren’t careful.

Known as the Pareto principle, or the law of the vital few, it was named after an Italian economist who noticed in 1896 that 80% of Italy’s land was owned by just 20% of the population.

He also observed that in his own garden, only 20% of the pea pods grew 80% of the peas.

So when you know what those activities are that take up SO MUCH of your time, you can put them in a list and search for an inexpensive virtual assistant who can take care of those things for you.

For example, I noticed that I was spending way too much time (hours and hours, actually) on research for client projects.

And even though that activity was technically profitable, it didn’t help me grow my site or my business in any way, and it was something I could easily outsource, allowing me to work on even more projects.

So even if I spend $10 per hour for 5 hours of research… at only $50, I still make a decent profit on my work and opening the floor for more to come in.

Another entrepreneur realized that going to networking events wasn’t getting her any clients, but speaking engagements (which were much fewer and far between) got her loads of work.

Instead of continuing to bust her butt to do a good job with networking events, she cut them out and foucsed on speaking engagements instead—cutting her working hours by 60%.

Tweet this time management technique.

 


2. Set Up Systems That Work While You Do Whatever You Want

Doing business online is the default for almost every single business that exists… whether it’s considered an “online business” or not.

Social media management and posting, email lists, staying on top of trending topics, and even keyword research are things that can all be done with free or paid software.

For example, posting randomly to Twitter and other social media channels usually isn’t something that directly generates revenue for any business.

But it does create a nice brand resonance and build loyalty among your existing fan base.

But something like Buffer only costs $10 per month plus time it takes to set up.

And once the setup’s done, it keeps posting to social media for you, without any active involvement from your part.

 

 

Buffer

Buffer lets you schedule your social media posts in advance so you don’t have to log in multiple times every single day just to keep your social media presence strong.

 

This is a great way to spend a few hours on one task, and to make sure you keep “doing” it in the future without actually spending any time on it.

Tweet this time management technique.

 


3. Plan First & Accomplish More

When James outlined how to build a niche site in just 10 hours per week, he suggested that you always use the first hour to plan.

It might sound silly and a little extravagant (especially when you’ve already got so little time to work on your niche site as it is), but it will absolutely set you up for success.

Because when you spend time planning first, you naturally focus on things that will steer your niche site towards growth, and not things that bury your productivity… like responding to emails.

In fact, James suggests, limit your admin work (like email) to just one hour per week… or approximately 1/10 of the time you spend working on your niche site.

If you need to hire an assistant or set up software to make sure that’s what happens, then do it.

Planning is so valuable, in fact, that according to research done by Bplans, businesses who take the time to plan are twice as likely to succeed in achieving their goals.

And in the same vein of this sentiment… I’d suggest making your to-do list the day before and sticking to it.

This is the biggest productivity hack I have for myself… to the point that I use a small weekly planner, so the stuff I can add to my daily to-do list is limited.

Making sure I knock out my most important business-based and client work every single day.

Tweet this time management technique.

 


4. Make a 90-Day Plan for Reachable, Achievable Growth (Don’t Get Sucked Into ‘Hacks’)

One of the biggest problems we have when trying to grow a niche site is reading about how others used a “hack” to grow their niche site.

And decide we need to drop whatever strategy we’re working on to implement the exact same steps they’ve done.

But the thing about “hacks” that no one ever really talks about (and I hope Stuart won’t smite me for writing this on his site, which is called NicheHacks) is that they don’t really exist.

When you hear of massive, explosive growth from a strategy like guest posting, for example, it’s either a total unicorn of a situation

Or the author is really underplaying the careful strategy he used in approaching the “hack” that got him all the growth.

And either way, none of it happened by pure, dumb luck.

We all want instant gratification, but we’ll never get it by seeking it.

Instead, it’s best to plan what you want to accomplish with your site in the next three months.

Break it down to a weekly basis of tasks, and commit to knocking out those tasks steadily.

So even when there are times where you feel like you’re grinding through without any results, you’ll be able to look back on the progress you made the next week to easily see that it wasn’t all for nothing.

It was all for a goal that you’re working towards and will accomplish.

So besides keeping you from wasting your time by chasing trendy ideas, this strategy ensures you use what little time you have towards accomplishing your big-picture goals.

And, because it’s only 3 months, ensures you don’t get too overwhelmed by working with a year-long timeline.

I do this for my own business and it’s totally revolutionized how far come on a month-by-month basis towards my major goals.

I even surprised myself by tripling my revenue from March 2016 to April 2016 and launching a YouTube channel—things that would have never happen if I hadn’t planned them in advance. (So, yeah, it works.)

Tweet this time management technique.

 


5. Limit the Time You Spend Communicating

Sending emails, doing Twitter shoutouts, and commenting on blog posts and forum threads can feel like work.

But unless you’re actively closing a sale or implementing growth of some sort, it isn’t.

If you work with a support team, let them know in advance that you’ll only be checking your email once or twice a day.

So you don’t get sucked into chatting with them for 45 minutes. You’ll both know that communication needs to be brief, so you’ll get to the point even faster.

And even if you don’t have a support team and you’re building your site totally on your own, only allow yourself to do these types of activities once per day, and limit your time window surrounding them.

This forces you to get to the most important messages more quickly.

And discard the clutter that stops you from focusing on the most important things… like the things that will drive more affiliate sales.

Tweet this time management technique.

 


6. Set & Keep Working Hours to Guarantee Higher Productivity

“When you tell your brain that you can work at any time and from anywhere,” said Jawad in one of his posts, “it loses focus and doesn’t know when to actually get in the working mode.”

If you’ve got a window of available time where you can work on your site every day or every other day, give yourself a hard stop time and STOP working when that time rolls around.

Stop working even if there’s still a few things on your to-do list.

It can be tempting to just keep working until you’re finished.

But if you stick to a hard stop, it trains your brain when it needs to be in a highly-productive working mode.

“Without structure,” said Joel Runyon on Lifehack, “it’s easy to let non-essential things get in the way of actual work.

Because you haven’t designed exactly how you want to spend your time, it’s easy to let other people come in and steal 15 minutes here, and 30 minutes there.”

But with a set routine, he says, “you don’t get the luxury of indulging people in things that distract you from your goals because you know exactly what you must do in order to get the end result that you desire.”

Tweet this time management technique.

 


7. Stop the Information Overload to Get More Finished

I know, I know. I run an online business too.

I wish I could sit and listen to every single webinar produced by every single successful online business person, but I simply can’t.

I’d learn a lot, but I’d never get anything done.

So I have to pick and choose… which means that every few months, I go through and unsubscribe from different lists to keep the information overload to a minimum.

So if there are blogs you read only because you know ‘everyone else’ is reading them and you ‘should’ too because they’re ‘popular’ and ‘full of good advice’, it might be time to actually stop following those blogs.

Don’t feel bad about it—it’ll actually be better for your business in the long run.

There’s plenty of good, free advice to go around, so “missing out” on one blog really doesn’t mean you’re missing out at all.

Plus if anything’s that good, it’ll go viral and you’ll see it anyway.

Tweet this time management technique.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Make the Most of Your Time

I may have said earlier in the article that I don’t believe in “hacks,” but I do believe in working smarter towards your goals… which in many ways, is a “hack” in and of itself.

And one of the best ways I’ve found to work smarter is to learn from people who’ve already been there and done it.

And with running a niche site, traffic is crucial. (Because especially if you’re an affiliate, no traffic = no sales.)

So, to help you make the most of your time and not have to “pay your dues” by learning from lots of your own mistakes, Stuart’s put together a guide on 101 smart traffic strategies you can employ to get the traffic you need to sustain your site

And much quicker than if you were trying to figure it out on your own.

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post 7 Time Management Techniques for Affiliate Marketers appeared first on NicheHacks.

Source: affiliate9

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02 May

So What Do You Do Online? Plus How To Keep Control Of Multiple Projects

One of the questions I have gotten a lot lately is so what exactly is an “internet business”  or “what exactly do you do”?

Similarly a lot of my online friends ask me so how many projects do you have on the go and how do you manage them all?

With this post I hope to be able to answer both.

I will show exactly what I do with my online business and also all the different projects I am currently involved in…

What Is My Online Business

If I had to describe my business am I an affiliate marketer, website developer, investor, software creator, SEO, private label FBA seller, ecommerce operator? The short answer is yes to the majority of those but I guess the easiest way to describe it is that I am an online entrepreneur (I get a little gag reflux when I say that because it is very over-used). If someone has a better description I can steal I would be very happy to hear it!

 

How Do I Make Money Online

I will get into many of my projects below but the simple formula is that I build/buy online businesses (usually authority websites) and then convert the traffic into money through different monetization strategies.

This is definitely a simplification but for almost every project this high-level formula remains the same…

Picture1

Why Do You Share/What Businesses Do You Run?

People wonder why share so much information about my online business and why not leverage that sharing to sell an information product. Instead of selling an info product I have chosen to go a different route that I believe adds more value… share everything for free and leverage me and my teams skills to sell the same services I am using to build my business.

My model is most closely aligned with a player/coach model where I don’t talk about anything I am not actually doing in my business and only sell services that I am also personally using to build my business.

For me it is important that my ratio of shovel selling to gold digging remains balanced (hopefully some people got that reference ? ).

 

So How Many Projects/Businesses Do I Have?

My business has 4 main focuses and under each of these “divisions” I have several key projects on the go.

Here are my 4 main divisions to my online business…

  1. Portfolio of Websites
  2. AuthorityWebsiteIncome.com
  3. SEO Services Business
  4. Amazon FBA Business

Picture2

Let me break this down into more detail to include both the projects I have with each and the main activities that need to be performed to keep the business moving.

 

Portfolio of Websites – 5 Key Activities/Projects:

I have around ~40 websites that make money with some performing better than others.

To keep this business moving here are the several projects/activities I need to stay on top of…

  1. Website Building– I have done this less frequently recently but still build authority sites when I identify a niche I am wanting to go after.
  2. Website Buying– Buying websites quickly and at a price point that doesn’t make sense for the seller to list on the more popular marketplaces has been a decent project for me. As always if any reader is looking to sell their website that is making money quickly please let me know!
  3. Website Management– Having all these websites I require a team to execute the right activities to help them all grow. The primary activities to manage my portfolio of websites that I now have a team to help me do are the following…
    1. Keyword Research
    2. Content Creation
    3. Backlink/Outreach Effort
    4. Monetization Improvement
    5. Website management (hosting/updates etc)

Team:

The team including the number of people for each position I have to execute this work is the following…

  • Website Builder (0.5) – Does double duty in my services business as well
  • Keyword Researcher (0.5)
  • Content Publisher & General VA (1)
  • Hosting/Website Lead (0.25) – Used for all kinds of different projects/problems

 

AuthorityWebsiteIncome.com – 2 Key Activities/Projects:

AuthorityWebsiteIncome.com is a key project on all on its own. For the majority of my other divisions I am continually setting up systems/teams to pull myself out of the day to day operations of the business. However, with AuthorityWebsiteIncome I write every post (rare exception for a guest post). In addition I am the only one responsible for doing any outreach/promotion.

  1. Highly Useful Content Creation – I create 1 detailed and highly useful post per week.
  2. Outreach within community – Participate in others podcasts or similar
  3. Manage email list/marketing funnel – I haven’t done a good job of this but the idea is to

Team:

  • Content Creation & Outreach – Myself
  • General VA for Posting (1)

 

Services Business – 2 Key Projects

  1. LightningRank.com
    1. Expired Domains for Sale
    2. Done For You PBN Service
    3. Use My PBN Service
  2. BrandBuilders.io
    1. Done for You Amazon FBA Brand Websites
    2. Done for You Affiliate Websites

Team

Below is the team I have to run my business including the number of people by role…

  • Higher level outreach/marketing (1) – Me
  • Project Manager (1) – Kelley
  • Domain Finding Lead (1)
  • Domain Finding Team (3)
  • Domain Backlink Review Lead (1)
  • Content Creation Lead (1)
  • Writers (5-10)
  • Content Reviewer QA/QC (1)
  • Website Building Lead (1)
  • Website Building Team (2-5)
  • Hosting and IT Lead (1)
  • Hosting and IT Assistant (1)
  • General VA (1)
  • The BrandBuilders Team is its own team led by the business lead/partner for BrandBuilders (Andrew)

This business is relatively complex with a LOT of moving parts and systems some human and some software that all need to be working together.

The business manager Kelley is doing a great job keeping all of these moving parts for LightningRank humming along and continuing to deliver awesome rankings to both my sites and customers!

 

Amazon FBA Business – 4 Key Projects

Amazon FBA is the newest online project I have been working on for the last 9 months.

The systems and team to run this business is still getting developed and I will be looking to build a world class team in this space over the coming months!

  1. Brand #1 – Sale and partnership– I am in the process of closing on the sale of this business and joining into an ongoing partnership with the buyer.
  2. Brand #2 – Investor Group– Working with a group of investors to rinse and repeat my Affiliate Site to Amazon FBA business model.
  3. Brand #3 – Next Personal Brand– I will be looking to launch another private label business off the back of one of my affiliate sites. This is a lower priority than #1 & #2 above.
  4. SAAS – ListingEagle.com– This is a very exciting project that is weeks away from launching! A web app that monitors people’s Amazon Private Label listings to ensure there are no hijackers and if there are it notifies them IMMEDIATELY and helps them through the process of getting rid of them!

Team

The team and systems are less developed for the FBA business. Most activities are still being completed by my wife and I. I am training up a VA to be my go-to resource for this business.

  • Inventory Management/Customer Support etc (1)
  • General VA (1)
  • ListingEagle has a GREAT team…
    • Business Development Lead
    • Developer (20% of his time for 1 month)
    • Advisors (3 – very little time commitment)

 

Final Thoughts

This post is meant to provide a behind the scenes look at how my business is setup to hopefully give you some ideas as well. In addition, I hope it helps explain what I do online.

If you are just getting started DO NOT feel overwhelmed with this post, it has taken me 7 years to build up to this business and team. Start with one project, do it yourself, build systems hire a VA to take over those systems and move onto the next part.

If you work online and have to answer the question so what do you do… let me know what you say as I haven’t yet found a good way of explaining it!

Source: affiliate4

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25 Mar

[Case Study] How I Made $9,954.79 In 5 Days, From An Affiliate Product, Using Fill In The Blank Email Templates

Struggling with affiliate marketing?

Can’t make many, if any, commissions?

I know how that feels as it was exactly the problem I faced for years.

But now I have affiliate marketing mastered.

And I just made $9,954.79 in 5 days from a single affiliate product (a digital one at that).

All by using fill in the blank email templates that YOU can download and use for yourself.

Yep, these work for ANYONE in ANY niche.

Sounds too good to be true, right?

Well don’t worry I will prove it to you.

You just need to keep reading this post from start to finish to find out how…

 


What You’ll Learn:

  • The strategy needed to create a profitable affiliate campaign like this one.
  • Why DIGITAL affiliate products make for the most profitable ones to promote.
  • The fill in the blank templates I use in all of my affiliate promotions and how they work for anyone in ANY niche promoting ANY product.
  • The emails you need to send BEFORE the promotion starts that no one else is sending.
  • The ‘secret’ trick to build up curiosity and get people interested in the product.

 

 


The Product In Question

Now if you’re on the email list or in the Facebook group (and if not, why not? You’re missing out) you’ll have seen the buzz for this product.

It was Michael Cheney’s ‘Commission Black Ops’.

A ‘top secret’ military style themed product launch about affiliate marketing.

Love or hate the military theme or Michael’s style (he’s a controversial figure) this launch was a popular one selling over 4,000 copies in the 5 day launch period.

One of Michael’s earlier training’s The Commission Machine is partly responsible for my current affiliate marketing success.

Before I went through that training I was doing just OK with affiliate marketing and able to make a few hundred dollars per promotion and occasionally land in the bottom 5 of an affiliate contest leader board.

But it was all very hit and miss and I couldn’t replicate it every time.

My affiliate marketing promotions had no strategy or structure.

And my promotion emails were very repetitive.

I’d just write whatever came into my head and often end up talking about the same thing over and over again in my emails.

Then I completed The Commission Machine training and things changed.

I learned from Michael how to structure an affiliate promotion to be the most effective.

And how to write emails basically using formulas and styles that worked EVERY time.

He also showed me some new email types I’d never used before like the FAQ, story and checklist email

Immediately after implementing the training I went from making a few hundred dollars per promo and occasional spots at the bottom of the leader board….

…to making THOUSANDS of dollars per promo and WINNING affiliate contests.

So when I heard about Commission Black Ops I knew I had to get advanced access to it and check it out.

So that’s what I did.

Michael hooked me up with an advanced copy and it blew my mind.

He is talking about things no one else is talking about.

Affiliate marketing strategies and techniques that other people aren’t teaching or doing.

Yet they work like crazy.

I know because I used some of them during my promo for Commission Black Ops to make that $9,954.79 in 5 days I mentioned earlier. 😉

I’d just like to say quickly…

Thanks very much for trusting me enough to invest in this course through my link, I really appreciate that.

I know that you likely are on multiple marketers lists and heard about this from other people too.

I’m glad I was able to give you enough value to make a decision on this and help you make a purchase.

So now you know what the product in question was.

And WHY I choose to recommend it to you.

Let’s take a look at the results…

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Conversions, Sales and Cash

So in total during the 5 day launch period I sold 380 copies of Commission Black Ops plus a further 91 of the upgrades. (Thanks for investing through my link, appreciated and wise move!)

This is the most front end sales I’ve ever made of a single affiliate product on JVZOO and by a considerable amount (Over 80 ahead of my second biggest seller “The Launch Bible 2.0 by Alex Jeffreys) though not the most in terms of income.

The front end offer was converting steadily at around 9% for me throughout most of the launch (which is a bit higher than my usual 7% average conversion)

But rose up to 11.65% in the final 48hrs when I introduced my bonus offer and the scarcity of the launch coming to and end came into play.

The first upgrade (done for you emails) converted at a steady 12.98% thanks to how awesome this offer was.

Michael was paying 100% commission right across the funnel to affiliates so I made a cool $7,954.79 in commissions for selling 380 front end and 91 one time offer products.

 

commission Black ops sales for blog

 

I also made an extra $2,000 in bonus cash for being the third top affiliate seller in the competition (I was gunning for at least 2nd in this one so sadly I fell short but the competition was fierce so I can’t complain).

 

#3 on Commission Black Ops

 

You’ll likely recognize some of those names in the screenshot above.

Some seriously big hitter affiliates and tough competition.

So I appreciate everyone who invested through my link as I know you are likely on multiple lists and I wasn’t the only one mailing you about this one.

A quick look through my stats show that I had about 4% of people who bought via my link refund, not too abnormal but higher than I’d like to see especially on such an incredible product.

Note:

If you’re wondering how he makes any money when he’s giving away 100% commission then here’s how it works…

These affiliate launches are merely a way to generate leads (customers) at break even (or perhaps even a loss to begin with).

And then once the customer is into the sales funnel you can make money off them on the ‘back end’ by promoting your own or affiliate products further down the line.

It’s a classic marketing technique and works well but you need to know your numbers first.

Before you can pull off a launch like this you have to know EXACTLY what a customer is worth to you over their life time value so you know how much you can spend (on the launch) to acquire new ones.

It’s no use giving away 100% commissions and lots of bonus cash to affiliates if you can’t make money back off your new customers on the back end…you’ll go broke quick. 

 


The Winning Affiliate Strategy You Need To Deploy To Make More Affiliate Commissions

Usually when promoting an affiliate launch I would just steam straight in on day 1 when the product launched and send the first email out at launch time.

But I took a slightly different approach this time….

I’d been going through a product called Commission Accelerator by Jason Parker and Richard Legg previous to writing my Commission Black Ops promo emails.

And they shared a strategy they’d been using with great effect to build up anticipation for product launches and increase sales.

I decided to take this strategy and alter it slightly to suit affiliate promotions.

So a full week BEFORE Commission Black Ops launched I went to work.

 


Warm Up & Pre-Sell Emails To Grab Peoples Attention

I started off gently warming the email list up to the topic by sending them to the Niche Reaper Case Study post which shared some of my previous affiliate marketing results from last month.

Then to an older post on the blog that shares some lessons I learned from being a top affiliate on JVZOO.

This was just to set the scene and get on topic.

Then followed were 2 straight up content emails designed to get peoples attention and focusing on the topic of affiliate marketing done in the way super affiliates (like Michael Cheney) does it.

As I know many of the NicheHacks tribe are focusing on being an Amazon affiliate, which is fine but in my experience a very limiting business model, I had to warm them up to the idea of promoting digital products and doing affiliate promotions via email.

So I sent out a controversial email titled “The Case AGAINST Niche Marketing” and in it I talked about how most niche marketers are doing affiliate marketing ‘wrong’ as it’s not the way most super affiliates are doing it (and who doesn’t want to be a super affiliate, right?).

But without going into any details of how the super affiliates ARE doing it and promising to reveal that in the next email.

Then the next day an email was sent called “The Case FOR Niche Marketing (When Done Correctly)” and in this email I shared what most of the super affiliates ARE doing i.e. promoting digital products, building email lists, not relying on 4% Amazon commissions or SEO traffic.

This set the scene and got everyone thinking about the same thing and geared towards learning how a super affiliate operates.

In “The Case FOR Niche Marketing” email I dropped in a little nugget about how I knew of an eccentric British guy making $39,041.46 every month from affiliate marketing and how I’d share some of what I’d learned from him in the following days email.

This is where things got interesting…

 


Using Mystery & Curiosity To Keep People Interested

From here in I spent the next 3 days BEFORE the launch started talking about the “eccentric British guy who made $39K per month from affiliate marketing” and how he was “recruiting special affiliate operatives if they could meet 4 requirements”.

But without saying exactly who he was or revealing too much.

This all tied in nicely with the ‘top secret military’ theme of the product and launch.

This is actually something I learned from my advanced copy of Commission Black Ops.

Michael talks about using mystery and intrigue to get people hooked rather than straight out telling them exactly the WHO, WHAT, WHERE and WHY.

I usually am quite to the point in my promo emails and would usually just tell you “Michael Cheney, the legend that he is who makes $39K per month, has a new product called Commission Black Ops out next week and here’s why I’m going to recommend it” so this was a whole new strategy for me.

In these 3 pre-launch emails I had my affiliate link in the emails to click even though the launch hadn’t started.

When clicked you were taken to an email opt in page and told you could register interest in becoming an “affiliate special operative” and await further instructions.

This built up a real hype and intrigue for everyone involved and kept them guessing and interested.

And because they had clicked my affiliate link they were instantly ‘cookied’ with my affiliate ID meaning I’d got the jump on most other affiliates who wouldn’t be promoting until launch day.

You’ll learn later in the post just how effective this strategy was ;-).

 


The Launch Finally Arrived

Then finally a week AFTER I started warming up the email list to Commission Black Ops the launch arrived.

By this time everyone on the list was warmed up to the subject and intrigued about what was going to be revealed thanks to the warm up and pre-launch emails.

Their curiosity had been peaked and they wanted to know more about this eccentric British super affiliate making $39K per month.

Now as I’ve mentioned I use fill in the blank templates on ALL my promotions (and if you bought Commission Black Ops from my link you have those as a bonus, check inside JVZOO)

If you didn’t buy Commission Black Ops from me you can still get these.

They are an optional upgrade after you purchase 101 Digital Affiliate Hacks.

I will talk more below about the individual email types and the results they had.

In this section I just want to share the strategy you need to follow if you want to sell a LOT of affiliate products during a launch.

You must mail DAILY and this keeps the product fresh in your audiences mind.

And each email must be different from the last.

You cannot just say the same thing over and over every email (I used to do this before going through The Commission Machine training and people got so bored and stop reading).

Many people need to be exposed to a product multiple times before they buy.

And you have to mail especially hard on the launch and final days as this is when most people take action (early adopters and fence sitters)

I always mail 3 times on the launch day:

  • Email 1 @ launch time
  • Email 2 @ 3PM EST
  • Email 3 @ 9PM EST

(You’ll be astonished when you see later in the post how many of my overall sales came on the first day of the launch)

Usually just once each other day of the launch.

Then 3 times on the final day again:

8AM, 3PM, 9PM usually.

Final day sales accounted for another huge amount of all my sales (again this is revealed later in the post)

I share more of my strategies in 101 Digital Affiliate Hacks.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Re-Sending Emails To People Who Didn’t Click

On the days I was only sending 1 email I would re-send it to anyone who did not CLICK the link 12 hours after I’d originally sent it.

(This is easy in Aweber just go to the ‘stats’ section of a sent email click the ‘CLICKS’ tab then you can save a segment of people who did NOT click and send only to them)

This was resulting in a doubling of opens, clicks and conversions from those emails in some cases.

Re-sending emails resulted in an extra 50 sales which is a huge 12.72% of total front end sales.

It would be a huge mistake NOT to do this.

People miss emails, they end up in spam folders, they are busy and distracted, or they operate on different time zones.

Give them the best chance to see it.

 


Do You Need To Offer Bonuses?

Now this is an interesting thing…

If you read my last case study on the NicheReaper launch I talk about, not for the first time, how bonuses aren’t essential for a launch and how I often don’t use them (usually leave my promos to the last minute and don’t have time!).

That if your audience trusts you enough and you give them value they’ll buy regardless.

Well that is true to an extent…I won the NicheReaper contest after all without them.

However there’s no doubt a well thought out bonus that compliments the main product can tip a lot of people on the fence over to become buyers.

I decided I would create a bonus for this one and had a good idea.

There were 3 things I thought Commission Black Ops could use to make it a super product.

  1. A guide on how to build an email list (as I know many of my tribe don’t have one yet).
  2. The fill in the blank email templates I use on every affiliate promo so they could use them straight away
  3. An analysis of a top affiliates emails so they learn WHY they work and copy them for their own promos.

So I gave away as a bonus:

  • A checklist and report on how to build an email list
  • The fill in the blank email templates
  • An analysis of my #1 contest win for NicheReaper plus analysis of a series of other emails from some of my best selling affiliate promos.

As a whole the tribe loved them.

And the 2 bonus emails I sent out resulted in a huge chunk of ALL my sales which is huge (I’ll reveal how much later in the post).

I made sure not to announce the bonuses until day 3 of the launch.

This was to push anyone on the fence over and it worked well.

 

The list of bonuses (not including the surprise bonuses ;) )

The list of bonuses (not including the surprise bonuses 😉 )

 


To Promote To Your Social Media Groups or Not?

Usually I don’t really promote much to the social media group preferring to leave it as a truly social place.

And I assume anyone who’s really interested in NicheHacks is on the email list.

That might have been a big mistake….

In the first 2 days of the launch we had endless posts in the Facebook Mastermind Group from different posters asking about the launch or saying they’d bought.

So with all the buzz surrounding it I decided I would post some promos to the group and posted one per day for the rest of the launch.

And I’m VERY glad I did as when you see the results the Facebook promos bought below you’ll be shocked.

 


Lessons to Learn About Affiliate Promotion Strategy:

  • Warm your audience up to a launch before it goes live. If you get them thinking about the topic / product before it’s even on sale there’s a much better chance they’ll be receptive to buying it when it’s released.
  • The mystery and intrigue angle works well. If you tell people EXACTLY what something is and spill out all the details why would they even bother clicking your link most of the time?
  • Also if you tell someone TOO much it’s easy for them just to decide “this isn’t for me” and not give it a chance and shut off instantly.
  • Most affiliates will not promote until launch day so get the jump on them and send your audience down your affiliate link in advance to get them cookied.
  • Mail EVERY day and give people multiple chances to buy. People need to be exposed to a product multiple times before they will buy.
  • Mail HARD on the first and final days as these are always when the bulk of sales come in.
  • Re-send to anyone who doesn’t CLICK 12hrs after the original email goes out. Just because they didn’t click first time doesn’t mean they won’t the second.
  • Bonuses whilst not essential certainly help when well thought out. People LOVED them and resulted in a massive amount of all sales which you’ll find more about below.
  • Don’t forget about your social media groups – not ALL are on your email list and it DOES convert.

 


The Fill In The Blank Email Templates I Used To Make $9,954.79 In 5 Days

So you know by now I use fill in the blank email templates on every promo.

They are a mix of classic copywriting techniques adapted to email.

Sales email templates I found online from the likes of Digital Marketer here.

Some email formulas I learned from Michael Cheney.

And templates I created based on my own best performing affiliate emails.

I won’t talk too much about them as if you invested in Commission Black Ops through my link you already have these.

If you didn’t you can get them when you purchase 101 Digital Affiliate Hacks + the first upgrade order.

Below I will share exactly how many sales each email type made and examine the best performers.

 


Emails Used & Percentage of Total Sales:

  • Presell:  6.8% (Send before launch for 3 days) *
  • LIVE: 10.8% (Day 1 @ Launch time)  *
  • Results: 12.72% (Day 1 @ 3PM)
  • Gain: 4.83% (Day 1 @ 9PM)
  • 60 Seconds: 8.91% (Day 2 @ 8AM + Resend 12hrs later to no clicks)
  • Logic: 3.31% (Day 2 @ 8AM + Resend 12hrs later)
  • Bonus: 12.47% (Day 3 @8AM + Resend 12hrs later)
  • Final Bonus: 5.60% (Day 4 @ 8AM + Resend 12hrs later)
  • PAS: 2.04% (Day 4 @ 9PM)
  • Fear: 9.16% (Final Day @ 8AM)
  • FAQ: 4.83% (Final Day @ 3PM)
  • Final Warning: 2.54% (Final Day @ 9PM)
  • Facebook Posts: 16% (4 posts over 3 days. From here on I’ll do every day)

*There’s 2 templates up there you won’t have

And that’s because they don’t exist yet they were created for this promo for the first time.

They are:

  • Presell
  • LIVE

As I mentioned this was the first launch I decided to do a pre-sell warm up for.

Those are the emails I talked about at the start of the post building up interest and curiosity.

And the LIVE email was simply an email to announce the launch had gone live.

It was simple and to the point announcing the product had launched, nothing fancy, no template needed.

Because I’d warmed everyone up to the launch I felt there was no need in the first email to say too much.

People were expecting something and had been given enough details to know there was a launch on so I simply said it was live rather than the usual email trying to tell WHY you needed to get this training.

 


Analysis of the Best Performers & Important Emails:

Here’s I will analyse both the most important and best performing emails of the campaign so you get an idea of WHY they work.

 


The Presell Emails Accounted For 6.8% of ALL My Sales 

The pre-sell emails accounted for 6.8% of all sales.

Not as much as I’d hoped but considering this was the first time I used them impressive all the same.

“Cookie-ing” people earlier with your affiliate ID and getting the jump on other affiliates works and I will do this on EVERY launch now.

Warm your audience up BEFORE the launch even if it’s only for a day or two.

Use mystery and intrigue to get people curious without giving too much away. It builds excitement and anticipation.

 


The LIVE Email Gets 10.08% of All Sales

If you’ve warmed up your audience before the launch in the way I laid out above this is the simplest email in the world to do.

A short, to the point, email telling them it’s launched.

Nothing fancy needed.

And it worked as 10.08% of all my sales came from this email.

 


The Results Email Really Does Get Results

As always this email, which is one of my own original template creations, gets results every time.

Most affiliates are promoting things they’ve never used.

If you can show actual results from the product you’re promoting, or even from previous products from the vendor or from doing something similar, people will pay attention.

If you don’t have any of that (and that might be reason to question why you’re promoting the product in the first place) then find results OTHER people have had using the product,

The vendor, his students, testimonials, people in social media groups or forums. If you look you will find.

Very few are doing this result sharing type emails.

In this promo I shared my results from my last affiliate promotion of NicheReaper where I won the affiliate contest.

I talked, truly, about how strategies I used on that launch were some of the stuff Michael had taught me in the past.

This email resulted in 12.72% of all my sales.

Use this email template!

 


The Bonus Email Brought In A Nice Bonus

As you can see above the bonus emails (there were 2 one announcing the bonus and another giving a final warning that they would be removed) brought in 18.07% of all sales.

The trick is not to announce these bonuses until at least half way into the launch and use it as a means to get anyone on the fence to take action.

And to make it clear why your bonuses will make the main product better.

Show how it addresses any issues the product has like if it has something not included which you feel should be.

Or how it will speed up the end result the main product offers.

That’s exactly what I did with this offer.

I said Commission Black Ops was great but there was 3 things not included that I thought would make it even better and those were my bonuses.

They don’t need to be difficult or expensive. Often simple reports and checklists work really well.

 


F – E – A – R

The ‘FEAR’ email is one of my favorite emails and always very effective.

It’s a Digital Marketer email template and you simply use fear of missing out to get people to take action.

You always use this one on the final day to hammer home the point this product is about to go offline or up in price and that they’ll lost out.

And also talk up the wider issues that will result from NOT taking action.

For example…

In the online marketing niche people are involved because they are struggling for money and need more.

So you show them how not buying this product NOW not only means missing out / paying more

But will mean nothing changes in their lives, same financial situation, still working 50+ hours a week, same stresses and worries.

That their money worries will likely get worse (it’s true).

And that the chance of a better life, the one they came looking for when they joined your email list, has been lost.

(This works best when you know your audience inside out. If you don’t already create a customer avatar and get to know them)

This might sound over the top or fearmongering.

But it’s NOT.

The fact is people came to you because they have a BIG problem in their lives (e.g. whether that’s lack of money & freedom, being overweight and unhealthy or unable to find a girl…whatever).

And they believe you have the solution to it.

It’s your DUTY to get the products which solve their problems into their hands and do the job you’re supposed to do as a marketer.

So if you don’t remind them WHY they came to you and what the consequences are if they DO NOT take action you’re not doing your job properly.

People forget and become complacent. I know I do all the time.

Sometimes we need a kick in the ass to get us back on track.

Don’t make sh*t up just to scare them, be realistic, but be sure to lay it all out and be brutally honest about it.

If you don’t they might never take action and their problems will never get solved. Help them!

 


FEAR + Zig Ziglar Technique….

In this email I also used a neat sales techniques I recently learned from reading “Secrets of Closing The Sale” by Zig Ziglar.

The book was written before I was born and meant for person to person sales people (Zig himself sold Cookware door to door for years).

But the lesson in it is still valuable…

Zig shows that how if after all your best pitches you still haven’t closed the sale (which is exactly the case by the final day of a launch when the FEAR email goes out)…

…then you have to address the fact that you yourself have failed as the prospects (your audience members) mentor to show them fully the benefits of this product and why they need it and you’re sorry for that.

This shuts down their defenses (that in many cases have wrongly been built up or over something they misunderstood) and allows you to give one final pitch.

In your final pitch you must be sure to empathize with their situation, remind them WHY they came to you for help and that you have the solution and clearly show how investing in this product will give them the desired end solution they are looking for.

And of course explaining how it must be done NOW as it’s about to go offline.

The FEAR email always performs well but this one did extra well at over 9% because it used Zig’s technique.

 


60 Seconds To What Now?

You might have seen the ’60 seconds’ template mentioned above and be wondering what it is.

It’s the easiest way to tell a story and make a sale I know.

It’s a copywriting formula by Kevin Rogers called The 60 Seconds Sales Hook

You can download it for free here: 60 Second Sales Hook

Which allows you to write simple, but powerful, stories that hook your reader in and make them buy.

I use it on EVERY promo and it’s consistently a top performer.

It accounted for 8.91% of ALL sales on this promo.

You simply tell your audience about a problem you used to have (that they relate to).

Highlight how bad things got because of this problem (again empathizing with their situation)

Talk about a discovery which turned things around for you (the thing which solved your problem)

And then talk up up much things have changed for the better now (showing the benefit they are looking for in their lives)

And then share the discovery with them so they can try it for themselves.

BOOM, sale is made!

Works every time.

 


People Buy Stuff From Facebook Posts?

As I’ve mentioned a couple times now…

I don’t usually do promos in the Facebook Group.

But the buzz in there about the product was high with lots of questions and topics on it.

Some were questioning how legit it was and whether Michael was the real deal.

Others were talking about how awesome Michael and the product was.

And some had no idea what we were talking about as they aren’t on the email list.

But people were excited.

So I decided that because of that, and the fact there’s 15,000 members in there, I had to do some sort of promo.

So I took some of the best performing emails.

Pasted them into a real basic WordPress page (sales page style with no distractions or ways to click off)

And then I shared part of the email in the Facebook page and urged people to read the full post on the page

And of course at the bottom was my affiliate link leading to the sales page.

I’m glad I did because the 4 posts I did to the Facebook group accounted for 16% of my overall sales on this promotion.

I will do promo posts to the Facebook group from here on in using this style of sending them from Facebook to a page then onto the sales page.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


Lessons to Be Learned From The Email Templates:

  • If you’re not using fill in the blank email templates yet then you’re wasting time and losing out on affiliate commissions – use them! (They are available as an upgrade AFTER you buy 101 Digital Affiliate Hacks here)
  • You absolutely have to warm your audience up before hand and use pre-sell emails to get them curious about the launch before it’s even happened, this will increase your sales.
  • Share results (your own or others if you don’t have them) in promos and you will be rewarded with big conversions and affiliate commissions, people love to see results.
  • Whilst bonuses are not 100% essential to do well in a promo (my NicherReaper contest win being proof of that) in big launches with a ton of competition they can certainly do serious damage and bring in lots of sales, so consider a good valuable bonus that complements or enhances the main product
  • Don’t be scared to scare your audience into taking action, that’s why they joined your audience, the FEAR email template works.
  • Learn basic copywriting formulas like the 60 Seconds Sales Hook. They are easy to implement and they work every time bringing in tons of sales (8.91% in this case)
  • The FEAR template especially works when you hook it up with the Zig Ziglar secret I shared – try it!
  • Don’t forget about your social media audiences, in this promo they accounted for 16% of my overall sales and usually I don’t even promote to them!

 


Wrapping Things Up

In this post I shared how I made $9,954.79 in 5 days, from an single digital affiliate product, using fill in the blank email templates.

But I also went beyond that in sharing my strategy and some insights in to WHY this stuff works.

So that you get a better understanding of it and can adapt it to your own affiliate promos.

Knowing the strategy AND having the email templates is how you’ll succeed with this information. (See how to write emails that win affiliate competitions)

I hope you enjoyed getting inside my mind and seeing how a successful affiliate promo is run.

And that you’ll start using these techniques and strategies on your own affiliate promos…

…as they work for ANY person, promoting ANY product, in ANY niche.

And it doesn’t matter whether you’re promoting digital or physical products, this works!

But ONLY if you put it into action and you will won’t you?

For now though….

I want you to do just ONE quick thing for me, OK?

Tell me in the comments section below your biggest takeaway from this post…

I will reply to all comments.

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post [Case Study] How I Made $9,954.79 In 5 Days, From An Affiliate Product, Using Fill In The Blank Email Templates appeared first on NicheHacks.

Source: affiliate9

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05 Mar

[Step by Step Guide] How to Use ClickBank to Find a Profitable Niche in 10 Minutes or Less

ClickBank was the first affiliate marketing program I ever head of.

It was after my my university graduation in 2010 and I was desperately looking for a way to make money online since the job market for new journalists was horrible.

It was fascinating to me that so many digital products existed, and that people could just write about these products on their websites and earn loads of money from their living rooms.

ClickBank had been going strong a long time before I discovered it, though. And it’s still going strong today… six years later.

We’ve already talked about how you can use Amazon to discover a profitable niche that you’re interested in… but what if you’re after commission shares a bit higher than the pennies Amazon hands out?

If it seems more your style to promote fewer products in a bigger way than a typical Amazon affiliate site, looking though ClickBank’s offerings for an idea of digital products that sell well is a great place to start.

Before we start this article I want YOU to go to Clickbank.com and follow through with me step by step as you read through the article and see what niches you find in the next 5-10 minutes.

(See more niche research posts here)

Ready?

OK let’s go…

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


What You’ll Learn:

  • The two numbers you need to look at to find out if a ClickBank product is worth promoting.
  • How to sort products in sub-niches to get to the information you need faster.
  • What factors to assess to see if a particular sub-niche would make a profitable niche site idea.

 


1. Choose a Broad Category from The Marketplace

From ClickBank.com’s home page, click on “Affiliate Marketplace” in the top center of the page.

 

cb home

 

Then choose one of the broad categories from the category list on the left-hand side.

 

marketplace

 

When the menu drops down, choose a sub-category you’d like to explore. For this example, I’m going with Self Help > Marriage & Relationships.

 

subcategory

 


2. Sort Your Product Results to See Whether This Niche is Worth Your Time

By default, ClickBank sorts the products listed under your chosen sub-category by popularity.

Keeping your results sorted by popularity may work depending on your niche, but since we’re going to be concerned with the gravity score next, try sorting the product results by gravity (high to low) instead.

 

sort results

 

Tweet this tip

 


3. Look at Commission Rates & Gravity Scores to Get an Idea of Profit Potential

The “Avg $/sale” amount is how much you earn on the product as an affiliate each time someone buys from one of your links.

“Grav.” is the gravity score, and it shows how many affiliates have earned money by promoting that product over the last 12 weeks.

The numbers are represented in decimals because each affiliate is assigned a number, the maximum of which can be 1.0, based on how recently within that eight weeks they made the sale. It also takes refunds into consideration.

So, theoretically, the higher the commission and the gravity score, the better.

This is what we’re working with in the Marriage & Relationships niche:

 

gravity

 

Within the top 10 gravity-based listing, commissions range from $30.52 to $88.43, and the gravity scores from 34.19 to 114.69.

And while a higher gravity score may mean higher competition to sell this product within your niche, it also means that the landing page does a great job at conversion.

What gravity score you want to go for depends on you and your marketing preferences: Affilorama suggests a gravity score between 6 and 25, while Karen Huang suggests going for products that are higher than 100.

Tweet this tip

 


4. Make Sure the Landing Pages Don’t Feel Scammy

Some ClickBank landing pages tend to have, shall we say, a bit of a scummier feel to them than others.

Not all, of course.

But those forced pop-ups that you have to close just to get out of the tab are definitely more commonplace than on marketplaces like ShareASale.

If a niche looks promising, like this relationships sub-niche does, you’ll want to double-check all the products that fit within your commission and gravity score range.

While looking through them, ask yourself these questions:

  • Is this a page I’d be happy to land on if I were someone in my target audience?
  • Do I feel like the page author is trying to pull one over on me?
  • Is the pricing fair for the perceived value?
  • Is this something you think your audience would actually buy?

If the answers are in your favor, wonderful. If not, keep looking. Just because one or two products don’t work for you doesn’t mean others won’t.

For example, the 5th item on the Marriage & Relationships list is a product called “Obsession Phrases.”

It sounded interesting, but when I clicked through, there was nothing but a video that I was forced to watch… no text, nothing telling me what this product was actually about.

And no way to find out if this product would be for me or if I’d just be wasting my time watching the video.

As a web surfer and a marketer, this pisses me off like crazy, so that’s one I’d scratch off of my list of possibilities.

 

video

Fortunately, there are plenty of other items that have a good commission rate and gravity score I could sell if I wanted to start a site in the marriage and relationship niche.

 


5. Make Sure You’ve Got More than One Product to Work With

“One of the biggest mistakes that many people who are new to ClickBank make is that they focus on a particular product or set of products to sell before they focus on a particular niche,” suggests Blogpress.

Of course, the more options of products to promote that would relate to your new niche site, the better, but Affiliorama suggests making sure there are at least five.

Because beyond having more than one product to promote, the fact that multiple profitable products exist within a sub-niche tells you that this is a profitable niche you’ll be able to generate substantial income from whether you work solely with ClickBank products or items from other sites as well.

Let’s say that my requirements were at least $25 in commission per sale and a gravity score of 20 or higher.

At the time of writing this article, I’d have 14 products on ClickBank to choose from, so it’d be a good decision.

Tweet this tip

 


6. Repeat Steps 1-5 to Find Your Best Niche

Even if you uncover a decent niche on your first try, it doesn’t mean that there aren’t better ones out there.

Try to find 3-5 decent niches that meet your criteria to compare the possibilities of profitability within each one before making your decision.

 


7. Do More Niche Research to Discover More About Your Audience

After you find a profitable niche on ClickBank, you’ll know that this is information people are both actively searching for and paying for.

But before you start a site, it’ll also be helpful to do a little more research into the people that make up that niche and their other online and buying habits based on their interest in what you’ll be writing about.

For example, even though you know ClickBank has some good products to sell, you might want to find out more on how profitable it is across the internet.

(Check out Chapter 6 in The Ultimate Guide to Finding a Niche Market for detailed instructions on working out whether or not your chosen niche is profitable.)

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


Getting Started & Factors to Consider

ClickBank is an easy platform to find digital products to sell on because of the fact that everything is digital.

(See this start here page if you’re just starting out)

The seller doesn’t have to worry about running out of supply, and they can deliver to as many people as you sell to. (So, in theory, there’s a limitless commission amount you can earn.)

And even if you decide to make ClickBank products the main money-maker on your site, it’s always nice to have ways of rounding out your affiliate earnings with product listings from other sites.

What was some of the research you did to decide whether or not your nice was profitable enough to pursue after you discovered that it had been profitable for other people?

Did you try this process and what niches did you find?

Let us know in the comments….

The post [Step by Step Guide] How to Use ClickBank to Find a Profitable Niche in 10 Minutes or Less appeared first on NicheHacks.

Source: affiliate7

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13 Feb

How To Run A Niche Site Without Neglecting Your Family

Have you ever had the itch?

The feeling that no matter what you’re doing, you’re always focused on the opposite.

If you’re working, you’re thinking about all the family and home tasks you should be doing, like what time soccer practice is, how you’re going to make up working so many hours to your partner, or if you’ve got enough food for dinner in the fridge.

If you’re with your family, you’re always thinking about that email you need to send, or that piece of work you’ve neglected, or that quick Skype call you need.

And it’s like an itch you can never quite scratch.

If you’re anything like the 30 work-from-home people I spoke to for this article, you’re probably feeling it right now as you’re reading this article.

You’re either neglecting your family, or your business. That’s how it feels at least.

But the truth is, it doesn’t need to be that way.

There is a way you can scratch that itch and work effectively (even with a three year old running around the kitchen), without that horrible feeling of letting your family life slip.

And, in this article, I’m going to show you how…

(See more niche research posts here)

 


What You’ll Learn

  • How To Take The Pain Out Of Working From Home
  • Why You Should Make Your Kids Work For Free (And They’ll Love It)
  • Some Sappy Stuff About Family Bonding
  • The Real Importance Of Getting Out Of The House

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


But James, You Don’t Have A Family…

If you’ve read any of my articles before, you’re going to know that I’m free, single and 23.

I have a family, but not in the “Charlie, get down from the window ledge, I’m trying to write an article!” way. Which is why I’ve not decided to write this article on my lonesome.

I’ve used a focus group of 30 work-from-homers with families who have given me insights, and solutions, that they use.

As well as throwing it out there to the Nichehacks and Inbound.org communities…

So, let’s not focus on the fact that I’m not a family man just yet (sob), and the fact that I’ve come prepared with situations that are guaranteed to help you make more of your time, and without neglecting your family.

You can check out the replies to the Facebook thread here and the Inbound Thread here.

 


Solution #1: Take Airplane Days To Remove Distractions

One the biggest issues of working at home is getting the space to work.

That is, people not bugging you. Kids not pestering you. And, getting some peace and quiet to actually get some work done.

Because, for some reason, when people see you have a computer set up on a piece of furniture you own, that’s a free pass to ask you stupid inane questions that could wait until later.

Or, for your kid to start feeding the dog Lego bricks.

So, this solution is to give you a little bit of extra space and remove distractions for a couple of hours.

 

Screen Shot 2016-02-02 at 09.40.00

 

Bryan Hassin, university professor and start up lover, came up with the idea of taking Airplane Days where you cut yourself off entirely from the world. No phone. No internet. No contact from people. It’s just like you’re sat in your airplane seat (and refuse to pay $20 for WiFi).

Pencilling these into your diary means you can allocate dedicated time to your work, a little like the pomodoro technique , and get more done.

It also takes away the worry of the usual home life stuff, because you can’t deal with that right now.

They don’t have to be full days, either.

You can do this for two or three hours at time if you’ve got a really hectic family life.

But this selfishness is important to the success of your Niche Site.

Because if you’re only ever getting to give work half your attention, you’re only going to produce half the results.

Some of my friends have incorporated this successfully by:

  • Taking your kids to a two or three hour activity (and making your partner the emergency contact)
  • Finding a new workplace, where nobody knows them, and settling in to work for a few hours
  • Assigning one or two evenings a week as ‘work time’, or a whole Saturday or Sunday morning

You’ll have to experiment with what works for you.

But by taking some time away from your family to do quality work, you can eventually give them more of your time.

 

src2

“Happen to things, don’t let things happen to you” – Stephen R. Covey 

Click Here To Tweet This!

 

 

 


Solution #2: Get Your Kids (Or Partner) Involved In Your Work

Yeah, you read that right. Don’t worry, it’s not as absurd as it sounds.

When I was a kid, my Dad was in the Navy and he could rarely get time off work.

So when I used to visit him, he’d take me onto the base. Let me take part in the courses he was running, let me go in the helicopters with him and play around with the computers in his office.

 

Screen Shot 2016-02-02 at 09.35.09

 

Now, your Niche site probably doesn’t have such James Bond-esque features.

But, your family understand your work is a big part of your life, and they’ll want to see the world through your eyes too.

That doesn’t mean give them the boring, mundane stuff you don’t want to do. Give them some fun and engaging tasks that help you, and don’t feel like work.

Things like:

  • Getting your kids to choose the images for your blog posts
  • Test headlines (or in-article jokes) on your partner
  • Let them help you come up with silly, crazy ideas when you’re mind mapping ideas and solutions
  • Just straight up ask them for help

The ideas one is big for me in a creative niche.

I’ll often get my little cousins to suggest silly article titles, or ask them to write what they think a topic is about, just to give my imagination a kick start.

But, the main thing here, is that by incorporating your family into your work, they’ll better understand your situation and give you less crap for working.

And, if the tasks are fun enough, you might even get them coming back to ask for more.

 


Solution #3: Use Parkinson’s Law To Do More Work In Less Time

One of the most common issues I found with my work-at-homer’s was that they always felt like there was never enough time.

That, even without distractions for a couple of hours, they couldn’t finish all the work they need to. Which is where Parkinson’s law comes into play.

If you’re unfamiliar with Parkinson’s law , here’s a definition of it (that I wrote because I’m good at words and stuff):

The amount of time you give a task, is the amount of time it takes

Let me explain:

Parkinson’s law states* that a task will swell (or shrink) to fit the time allocated to it. So, whether you give your task six hours, or twelve, that’s how long it’s going to take. Within reason at least.

For example, your 10,000 word eBook won’t get done in one hour if you set that as your goal. But, you could realistically complete a chapter in that time.

 

Screen Shot 2016-02-02 at 09.41.26

 

The problem with family (and home) based working is that you tend to just let activities carry on, without a defined end point.

Your article will be completed at ‘some point’. Your emails will be sent ‘before the end of the day’. You’ll make a start on that free download ‘this afternoon’.

But by giving this work a defined end point, you can get a lot more done.

Give yourself a specific time frame, or plan out your day. And you can do that to involve only work, or to involve just family, or both.

For example:

  • You will complete the first chapter of your eBook between 11am and 1pm
  • You will play with Jeremy (that’s a kid’s name right?) in the park between 2pm and 3pm
  • You will send Jeremy to his room and work on your second chapter between 3pm and 4pm

Joking aside, giving yourself these defined end times will push you to complete more work in a tighter period of time.

Meaning that while you might not be able to put more hours in the day, you can get more out of the ones you do have.

* There are lot of people who try to debunk Parkinson’s Law , or at least the way it’s treated in modern society. Now, I don’t claim for this method to be real science, I just claim that it works for me, for people who work at home with families, and it could work for you, too.

 

palin_sandison500_14479t_400x400“I enjoy writing, I enjoy my house, my family and, more than anything I enjoy the feeling of seeing each day used to the full to actually produce something. The end.”

Michael Palin

Click Here To Tweet This! 

 


Solution #4: Get Out Of The Goddamn House (For All Of Your Sakes)

The most common theme for all work at homers (family, or otherwise)? This…

Damn. Right. Everyone can understand this. And, it plays a big part in why people tend to neglect their families when they’re working.

Because your home environment is your work environment, the itch get’s stronger and stronger. Sadly, work tends to win this tug of war, too.

Screen Shot 2016-02-02 at 09.44.30

 

Now you might be thinking, “James, I’m always out of the house. I have kids activities, people, family, friends and everyone tugging at me all the time to get out”.

But that doesn’t count as being out of the house.

After all, you never actually switch off from work doing these.

Instead find times, ways and means to bond as a family in places that are away from work.

Okay, that was all lovey-dovey and mushy. So let me give you some theory behind it.

Firstly, it’ll help you work.

Because as researchers have found , new sights, sounds and experiences spark new synapses in the brain. Giving you a new, more creative edge in your work.

Secondly, family bonding time teaches your family how to work better together , giving you a better dynamic as the team that you are. Meaning everyone becomes more understanding of each other.

You’ll get argued with less for working, but you’ll also feel more compelled to put the laptop down and meet other family member’s needs, too.

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


We Are Family…

I got all my sisters with me! 

Okay, nostalgic sister-sledge based comedy aside, let’s recap how you can run a niche site without neglecting your family:

  • Block Out Airplane Days: Take a day (or couple of hours) where you have no phone, email, internet, or any connection to the outside world. By removing all of your distractions you can focus on getting more work done in less time, and have more time for your family outside of it.
  • Get Them Involved: Get your kids, or partner, involved in your work by giving them fun tasks to do. They’ll have more understanding for how much you work when they see what it is that you’re actually doing.
  • Take Advantage Of Parkinson’s Law: Set yourself tight and specific deadlines to mentally focus on getting more work done in less time. Don’t let tasks run on, give yourself a set time you need to finish, and you’ll find you’ll end up getting more done at a higher quality.
  • Get Out Of The House: Partly, because cabin fever can be a killer. But mostly because having family bonding time can increase compassion and understanding, giving you more space to work in the long run.

Do you have any work from home (with out without family) problems?

Let me know in the comments, I just might have a solution for you…

The post How To Run A Niche Site Without Neglecting Your Family appeared first on NicheHacks.

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30 Jan

Affiliate Marketing Trends 2016: 37 Experts Share Their Thoughts On The Future Of Affiliate Marketing

Changes are coming and the question is…

Are you ready for them?

The growth and focus on mobile responsive websites as well as authority websites seemed be  the trend of 2015.

But it seems there’s so much more that’s happening as we move further away from traditional “niche” sites that are based around one or two products.

We’ve asked 37 top affiliate marketing experts to share the insights and challenges they see coming up in 2016 and their solutions/suggestions to take advantage of upcoming trends and changes.

(See how you can make your own coupon site)

Here’s their answers…

 

 

Content
  1. Drazen Prastalo, founder of IncomeMesh.com
  2. David Schnieder, CEO and co-founder of Ninja Outreach
  3. Sean Si, founder of SEO Hacker and Qeryz
  4.  Justin Cooke, founder of EmpireFlippers
  5. Zac Johnson, founder of Blogging.org
  6. Tor Refsland, founder of TimeManagementChef
  7. Neil Patel, co-founder of Crazy Egg and KISSmetrics, blogs at NeilPatel.com
  8. Brian Lang, founder of Small Business Ideas Blog
  9. Karl Kangur, partner and editor in chief at MonetizePros
  10. Robbie Richards, blogs at RobbieRichards.com
  11. Dennis Seymour, co-founder of LeapFroggr
  12. Tom Hunt, founder of Virtual Valley
  13. Evgeniy Garkaviy, co-founder of Marches Hour
  14. Marko Seric, founder of HowToMakeMyBlog.com
  15. Matt Wolfe, founder of MultiplyAuthority.com
  16. Marcus Miller, head of SEO, PPC & digital marketing at BowlerHat.co.uk
  17. Adam Connell, founder of BloggingWizard.com
  18. Tim Soulo, head of marketing at Ahrefs
  19. Kristi Hines, freelance writer and blogs at KristiHines.com
  20. Gael Breton, co-founder of Authority Hacker
  21. Lauren, founder of From Corporate To Career Freedom
  22. Dominic Wells, founder of  HumanProofDesigns
  23. Giles Thomas, conversion optimization expert and founder of AcquireConvert
  24. Tung Tran, founder of Cloud Living
  25. Hernan Vazquez, co-founder of Semantic Mastery

  26. Kam Jennings, founder of Adventures On The River
  27. Chris Guthrie, founder of UpFuel.com
  28. Josh Coffy, founder of Flight Media
  29. Douglas Cunnington, founder of Niche Site Project
  30. Dr Paul Johnson, editor of A Luxury Travel Blog
  31. Harris Schachter, founder of Optimize Prime
  32. Venchito Tampon, CEO and co-founder of SharpRocket
  33. Al-Amin Kabir, founder of Marketever
  34. Adam Nolan, blogs at AdamNolan.com
  35. Adithya Murali, inbound marketer at TechWyse Internet Marketing
  36. Michael Erickson, founder and CEO of Search Scientists
  37. Terry Kyle, founder of SEO Traffic Hacks

 

 


Drazen Prastalo, founder of IncomeMesh.com

Affiliate marketing won’t change drastically in 2016, those who were successful in 2015 will remain successful if they continue to follow the same principles.

The affiliate formula is always the same – find out what people need or desire (pain points) and put the solution in front of them.

Now, what separates successful affiliates from unsuccessful ones is persistence (most of the time).

Yes, we all fail from occasionally, but the ones who keep going are the ones who succeed in the end.

From my personal experience finding the solution for people’s problems and showing it to them in a clearest way possible, is the way to go.

Sure, traffic matters, but you don’t need tens of thousands monthly visitors to make money online. I have about 3000 visits per month and I make between $500-$1000 promoting affiliate products.

I do that by presenting the products in a bit different way, answering all the question a potential buyer could have and I do my best to show a live demo of each tool/product I recommend.

You can see what I mean in my Thrive Leads Review article.

For everyone starting in affiliate marketing I would suggest to be as descriptive as possible when reviewing products.

Use unique images, videos and text. Write longer articles, format your articles nicely and optimize your website for SEO.

First impression matters too, so make sure your website looks nice, but keep the usability and functionality at the highest rate possible.

In short, if you want to be successful in affiliate marketing in 2016, make sure to be different, to over-deliver and to answer all the questions your visitors might have (so that they don’t need to look for it elsewhere).

 

 

 


David Schnieder, CEO and co-founder of Ninja Outreach

Affiliate marketing is done through the medium, which customers want to buy.

Traditionally this has been content but now I believe we are seeing more and more people move to video, as that is what people want to consume.

Therefore, one trend I see is video playing a larger role in affiliate marketing, which will inevitably give rise to video search engines like YouTube (already important, but easily overlooked).

Additionally, we are seeing more and more marketers using personalized drip campaigns that are highly triggered based on user behavior.

This makes complete sense to me, and I believe it will start to catch on now that lower cost tools are available like Drip (not cheap, but affordable).

DAVIDsch

 

 

 

imageedit_66_2346254345


Sean Si, founder of SEO Hacker and Qeryz

What key trends will shape 2016 affiliate marketing strategies?

I think Affiliate Marketing will increase on eCommerce products and will see a massive segmentation on SaaS products – basically due to SaaS products are vastly increasing and eCommerce is rising in usage, visits and popularity.

Is it all about mobile? More quality traffic? More copywriting and content?

Personalization? Focusing on user experience?

I think mobile affiliate marketing is very interesting if mobile websites and payment gateways can make affiliate purchasing (or purchasing in general) to have a seamless, friction-less experience for mobile.

Everything’s compressed and simple in mobile browsing – so if mobile purchasing could be as compressed and simple in 2016, I think affiliate marketing could see a huge boost in sales volume.

The Google-backed Accelerated Mobile Pages could also prove to be a powerful way for affiliate marketers to earn through publishing – and distributing those publications to mobile apps that take advantage of AMP loading such as Flipboard and the Native Twitter app.

How can affiliate marketers best grow and engage their audience for the new year?

Email marketing. I think it’s been proven and tested that email is the best converting and retention method that affiliate marketers use.

There’s tons of data to back my statement out there. Email is changing drastically. Google is making it so – as well as the other multiple email plugins and integration out there such as Streak and Hubspot’s Sidekick.

 

sean si

 

 

justin cooke


 Justin Cooke, founder of EmpireFlippers

In the last few years, we’ve seen a ton of standard, run-of-the-mill affiliate sites.

You know the type – those niche-specific Amazon review sites that aren’t well differentiated and don’t have terribly helpful content.

There are two things I’d love to see in 2016:

1. Honest, heads-up review sites.

This probably wouldn’t work if you’re comparing one set of belts to another, but what if you were to create in-depth, meaty write-ups on CRM’s for small-medium sized businesses? (i.e. Salesforce Vs. Microsoft Dynamics) Optin Software? (Leadpages Vs. Unbounce)

If you look at most of the reviews for this software you’ll find fairly crappy content in systems that have no data (probably test accounts?) from marketers, not real users. Can’t we do better than that as affiliates?

2. Blended monetization methods

Instead of your standard niche Amazon affiliate site, why not take a more holistic view of the visitors? What problems are they trying to solve? Are there any infoproducts or paid communities that might be a good fit for them?

These are the kind of questions that will lead to more opportunities for affiliate marketers.

It will be interesting to see how 2016 shapes out.

 

justin cooke

 

 


imageedit_2_5494365986Zac Johnson, founder of Blogging.org

Having been in the industry for 20 years now, I’ve been able to see a lot of transitions in affiliate marketing over the years.

People are always saying this will change and that will change… but at the end of the day, it’s about changing your business with the environment.

Affiliate marketing is always going to be here (in one form or another) and it’s always going to make money as long as you continue to focus on the value provided and user experience.

Yes, yes… you’ve heard that before — but as cliche as it sounds, it is the real business model behind legitimate online businesses that make money year after year.

Anyone can make money with a fly-by-night ad campaign or website, but if you want to make long-term money, you need to think like a real business.

Here are some key tips to help you find more success with affiliate marketing in 2016.

  • Find a niche and work really hard at becoming the authority in that space (especially if you are focusing on a brand or being a well-known expert). The more you niche down and have an exact audience, the easier this will be to accomplish.

 

  • Google is still Google. The best traffic is still coming from Google, plain and simple. When someone searches for something in Google and they find what they are looking for, that is a working business model. Put in the time and effort to create something that provides value time and time again and your site will rank higher and work for you while you sleep.

 

  • Link building is still a top priority. No matter what “SEO experts” say and how many Google updates come out, at the end of the day, if you want to rank ahead of the competition you need to acquire high-quality backlinks to your site.Guest blogging, infographics, PR and social media are all great methods for increasing backlinks. Need even more ideas? Check out this list from Backlinko.

YOU are the business! For most affiliate marketers, it’s a one-man operation. This means you are going to be responsible for your own success and failure.

Don’t let one winning campaign get to your head.

Instead, think about how you can grow and scale into something much bigger — this includes building out your own sites, ad campaigns, mailing lists and actually owning the data and products you are selling.

Affiliate marketing is here to stay, now you need to make sure you get the most out of it in 2016!
ZAC JOHNSON

 

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


 


Tor Refsland, founder of TimeManagementChef

If you are an affiliate marketer and have more than 10 niche sites just waiting to take off, please raise you hand.

Just as I thought, almost everyone.

What if I told you that you could do far better in your business if you only focused on one website? (Yes, you read correct.)

You have probably heard the saying: people hate to be sold to, but they love to buy.

Who do people buy from?

If you answered, “from people they know, like and trust”, a high five to you! *SLAP*

How can you get people to know, like and trust you?

By creating engaging content that solves your audience’s biggest struggle for free.

As the successful Internet marketer, Eben Pagan, says: “It’s all about lowering the free-line”.

This means that you are giving away more valuable content for free than your competitors.

Key trends for affiliate marketing in 2016:

  • The affiliate marketers that will do great in 2016, will be the ones that:
  • Are able to put their personality out there and stand out
  • Create awesome personalized content for their audience
  • Who are able to attract the right clients
  • Who are managing to build their brand fast

And there is one key to building your online brand fast…

Have a blogger outreach strategy.

Nothing is more important than to build relationships with other influential marketers.

If you have built great genuine relationships with 5 influential affiliate marketers, you could create win-win opportunities:

  • By promoting their stuff (which you knew was top notch) to your email list
  • By promoting your stuff (if you have your own products) to their list, which would increase conversion, since they would already saying nice things about you.
  • If you don’t have any products, you could become a “broker”. Matching great affiliate products to affiliate marketers, taking a 5-10% fee by putting great deals together.

You are probably thinking: “Okay, Tor. I get it. Networking with other influential marketers is important. But does it really help to build your brand fast?”

Great question indeed.

Judge for yourself.

In achieved the following in my first year of blogging:

Got 2000 targeted Twitter followers in 38 days (free traffic) – I now have about 12 300 followers

  • Wrote a post that generated 20,231 page views in 6 days, 1500+ social shares and 80 comments
  • Increased my email list in 779 subscribers in 60 days (by working 40 days)
  • I got featured on 85 blogs within my first year of blogging.

Nothing of that would have been possible if it wasn’t for my blogger outreach strategy.

Want to hear something really cool?

When I launch my next product, which will be of high quality and a good match for the influencers I know, I can probably get many of them to become an affiliate.

 

TORREF

 


Neil Patel, co-founder of Crazy Egg and KISSmetrics, blogs at NeilPatel.com

Affiliate marketing will become harder in 2016.

Sure as you already know it is shifting towards mobile and tablets, but people are getting used to the concept of affiliate marketing.

Consumers will be less likely to just click on links… as an affiliate you will have to spend more time creating valuable content and educating before you generate the sale.

 

Nader’s thoughts: People just won’t click on anything. Users are more aware of affiliate marketing so they’ll be careful with who they trust. 

So you, as a marketer, will need to figure out how you can help your visitors (do make sure you found your niche first so you know what to solve for your readers) as much as possible before sending them off to an affiliate link.

neil patel

 

 


Brian Lang, founder of Small Business Ideas Blog

Many things will remain the same for affiliate marketing in 2016 – affiliate marketers will still have to provide value to their audience and work hard to grow their following.

As far as changes, I believe that opportunities will continue to grow on mobile for affiliate marketing and affiliate marketing will continue to grow beyond North America and expand into global markets.

 

Nader’s thoughts: Marketers should work smart in the sense of work quality, they need to position themselves as an authority in their niche or they’ll struggle to grow a following. 

 

BRIANLANG

 

 

 


Karl Kangur, partner and editor in chief at MonetizePros

More and more people will start treating their affiliate websites as businesses.

A lot of beginners are still struggling with affiliate marketing and in most scenarios, it’s because they’re following “the old model”.

They’re outsourcing low quality, short content and just throwing something up on the web.

As Brian Dean and many others have demonstrated with guides like the skyscraper technique – quality content is key for both SEO, social traffic and most importantly, conversions.

I think that’s where we’re headed now.

A lot of the “old school” niche marketers are revamping their sites with better and better content, focusing more on the user, their problems and their experience.

Another key trend seems to be the death of “one-off” niche sites.

People are now understanding that the typical Adsense / affiliate template of picking one super specific keyword and building a whole site about it isn’t the way to go long-term.

Authority sites are on the rise and I believe that’s a good thing for the industry.

 

KARL

 

 

 

 

imageedit_45_8003497168


Robbie Richards, blogs at RobbieRichards.com

I think most of the same affiliate marketing techniques will prove effective at generating revenue in 2016.

Even with competition intensifying and new niches popping up seemingly every hour, the old school battle tested affiliate strategies will hold strong.

Here are 4 strategies that worked really well for me in 2015, and where I will continue to focus in 2016:

1. Long form review posts

Check search volume around “review” and “tutorial” related keywords for your affiliate products.

For example, this Thrive Leads review and SEMrush tutorial are arguably the most comprehensive you’ll find anywhere online.

They both rank top 5 in Google and drive a lot of middle funnel traffic that converts pretty well.

2. Leverage influencer opinion to sell affiliate products 

Where possible target “best [product]” keywords with expert roundups.

Here is an example.

In the post 58 online marketing experts rated SEMrush the #1 keyword research tool.

It ranks #1 in Google for it’s target keyword and drives a ton of targeted traffic each month.

Influencer ratings and an exclusive trial code generate new signups every day.

3. Leverage your email list

This one is HUGE. Specifically, there are two ways I’ve found this to work well.

First, set up an upsell series.

For example, I’m in the process of building out an affiliate autoresponder for anyone downloading my content promotion eBook.

As soon as the subscriber confirms their email address, they will be redirected to a thank you page with a video sale letter that sells a small ($7) tripwire offer (eg. how to rank expert roundups #1 in Google).

When someone buys the tripwire they are then redirected to a core offer page where I will upsell them into a paid affiliate online marketing course.

This series is effective in capturing the lead with a free eBook, instantly turning the lead into a customer (tripwire) and then maximizing affiliate revenue with a higher ticket upsell.

Second, I’m using Thrive Leads to build smart links.

When someone clicks from my email to a blog post they don’t see any opt-in forms.

This is redundant. Instead, they see a popup that promotes a relevant affiliate products.

4. More email 

You don’t have to write a blog post to promote affiliate products.

Treat your site and list like a business.

Don’t be afraid to send promotional emails every so often.

And, use video and short email tutorials to deliver value without selling. Educate and build trust with your audience.

A couple no-brainers to end.

Make sure you’re targeting top funnel keywords and driving those visitors through some type of affiliate autoresponder series.

Use middle funnel keywords with “best”, “review”, “tutorial”, “comparison” modifiers to bring in more middle funnel traffic that tends to convert better.

Make sure your site is FAST and mobile-friendly.

 

robbie

 

 


imageedit_11_2442202743Dennis Seymour, co-founder of LeapFroggr

To be honest, the affiliate marketing game hasn’t changed much.

We just have new technology, media and networks to play with.

For me, media that lets people feel connected to you will have the best converting results which is why blogs with loyal followers and email subscribers has consistently converted people over the years.

There’s not much to say that hasn’t been said over the years.

For the next year, audio, specifically podcasting will have an even bigger role compared to this year.

I can see the trend due to the rise of this type of media being more and more accessible.

More and more shows are being produced and the producers are getting better at pushing affiliate products in a subtle way.

Using audio is one of the fastest ways for people to feel connected with you so this will only get bigger over time.For those that are comfortable with video, then this is definitely your media of choice.

It converts really well because like audio, it connects you to the person watching it.

And it’s pretty “under the radar” with all the new up n’ coming vloggers, it still doesn’t get much “press” in terms of affiliate marketing.

Though a lot of people “hear” or “know” that video is a big deal, not much people actually jump in. It’s not as crowded as blogging, that’s for sure.

Want to see examples?

Hop on to YouTube, find shows with 50k-200k++ subscribers and you will see that they have “sponsors” but they are also affiliates for as well.

 

DENNISSEYMOUR

 

 


imageedit_59_4262466140Tom Hunt, founder of Virtual Valley

As the barriers to entry continue to lower, I believe the proliferation of content that we have seen during the past couple of years will only increase.

I think that each and everyone of us online marketers has a choice…

Your success will come down to your ability to create a connection with your audience.

If people truly believe that you care about their results, regardless of your niche, you will remain relevant (as will be proved by your revenues).

However, if you just pump out bland, cookie-cutter content that does not add value or more importantly: connect with your audience… you will get lost in the noise.

So, which will it be?

 

TOMHUNT

 

 


imageedit_25_5148888386Evgeniy Garkaviy, co-founder of Marches Hour

Personally for me I do not think that affiliate marketing will be completely different in 2016.

I think it will continue moving in the segment of mobile, more quality traffic, more personalized content and focusing on user experience.

But if you look at affiliate marketing in 2016 and in 2012 for example, you will see that it has greatly changed. I want to say more about each part of affiliate marketing that you should definitely consider in 2016.

  1. ComScore says the number of mobile-only internet users now exceeds desktop-only and it means more focus on mobile website today than in 2015. Not having a mobile website or having not mobile friendly is a big mistake.

 

graph 1

 

Also in April 2015 Google added one more signal to their ranking algorithm – having a mobile-friendly website. It affects websites that do not display well on mobile devices.

  1. High quality content is more important than backlinks. Some people can’t agree with this hypothesis but very often when you create really quality content – backlinks come naturally and much more than you expected.
  2. Social media. Stop thinking about the number of followers and the number of post shares/retweets. Social media is not only about sharing but it is also about trust of your social account. If your followers see that you share only quality and relevant content, in future they will retweet it without reading. For example, I’m working on Hope Spring Twitter account for the past few months. And even now when we have a little less than 500 followers, our posts getting very good social activity. For example this one:

 graph 2

 

  1. User experience. Google wants your content to be valuable and they want to show only quality content in TOP of the search results. This means, you should think about your site reader/buyer. Be sure they are not having troubles when viewing your website.

Landing pages must be optimized for the user and not for Google search or Google Adwords. When creating a new landing page, you need to keep user’s experience in mind.

 

EVGWATER

(Click here to tweet this)

 


imageedit_41_7715950127Marko Seric, founder of HowToMakeMyBlog.com

For me the main trend is that things don’t change as fast as we think.

In 2016 there are still couple of key things you need to do well in order to be a great affiliate marketer.

These are the same things that also made you a great marketer last year and this year.

First you need to create content that fills the need of an audience.

Something great, something different, something they cannot get other places. Something that has a very natural and organic connection to the affiliate program you are promoting.

Second you need to get out there and reach out to this audience.

You need to go where they are and work on showing them value you can create in their lives in order to get them to come and visit your site.

If you do these things well you will provide value to an audience which will help you get great results for your affiliate offers too.

Good luck and all the best for 2016!
MARKOSERIC

 


imageedit_68_5999403964Matt Wolfe, founder of MultiplyAuthority.com

2016 is going to be the year of the webinars.

Sure, webinars have been around forever but all of the tools that make webinars easy through Google Hangouts and all of the new automated webinar tools make doing webinars so much more accessible.

More and more people are catching on that doing live webinars is actually an easy way to make sales and that you don’t need to be selling your own product to be successful.

Combining easy Facebook ads with live and automated webinars to pitch a product as an affiliate (with a couple of your own added bonuses) will be the quick path to commissions.

The core things that have always worked will continue to work…

Growing a list, building a personal brand, creating a platform, and then recommending products from atop your platform is a fundamental affiliate marketing strategy.

Mixing live and automated webinars into the mix will create easy affiliate commissions.

That’s my prediction as well as a big part of my personal game plan.
MATT WOLFE

 

 


imageedit_37_3483891312Marcus Miller, head of SEO, PPC & digital marketing at BowlerHat.co.uk

As with everything online where traffic is primarily driven by search and social there is one overall trend that will impact strategy in 2016 and beyond.

Fortunately, we can sum this up in a single word: quality.

A lot of the affiliate sites out there are driven by PBN’s or low quality SEO link based strategies.

Google is tightening up and the coming Penguin Algorithm update in Q1 2016 will likely hurt lots of PBN networks which will knock on with many affiliate sites.

Visitors also demand more. The content must be useful. It must be genuinely insightful.

Subject matter experts will prosper and low quality affiliate sites will see less engagement.

The giants of internet commerce like Amazon can’t provide the information that prospects demand across the board so there is still a place for affiliate sites yet they must tackle quality.

They must have a reason to be visible in search and they must provide truly valuable information that helps visitors make a purchase decision.

In many ways it will be business as usual in 2016 but affiliate marketers must focus on providing value and filling a gap – do this and your site will rank, by worthy of real sustainable links and continue to drive your affiliate earnings in 2016 and beyond.
MARCUS BOWEL

 

 


imageedit_4_5782878831Adam Connell, founder of BloggingWizard.com

With the ever growing importance of mobile and the ease of purchasing on mobile devices, usability and site speed will be a top priority.

Fortunately most content management systems such as WordPress have plenty of responsive themes available, so the biggest challenge will be site speed.

One area to consider here will be how your page load times are impacted when simultaneous users are accessing your site.

Sure, most shared hosts do ok when there are a few people on the site, but the truth is that most crumble under the pressure and load times skyrocket.

So investing in a decent host is essential. The use of CDN’s like MaxCDN can further improve page load times without any technical hurdles.

Here’s the bottom line:

If your page load times are bad – it’s costing you money.

Financially, you’ll be better off paying more for a faster host.

What other changes could we see?

I think the big one will be a focus on copywriting/conversion optimization.

There are so many products out there that could get you more commissions, if only they put some effort into writing a more compelling sales page.

Creating sales pages and running split tests to improve conversions is easier than ever with the technology available.

So we should see more brands/product-creators step up their game.

 

 


imageedit_57_8330076318Tim Soulo, head of marketing at Ahrefs

What I’d love to see more from affiliate marketers in 2016 is…

CASE STUDIES!

It’s not enough to put a link to a product somewhere in your article.

It’s not enough to bring people to the landing page and describe how cool that product is.

The most surefire way to sell something is to paint a picture in customers’ head where he is using your product and getting some results with it.

And the best way to do that?

Show him a real case study of how YOU have used that product and what you got from it.

This is something I didn’t see very often in 2015 and I’m hoping that in 2016 affiliate marketers will be putting to the test every product that they’re trying to sell and sharing their case studies with potential buyers.

 

 


imageedit_35_2051507025Kristi Hines, freelance writer and blogs at KristiHines.com

Affiliate marketers in 2016 will definitely need to focus on higher quality content.

Since many rely on search rankings to get visitors to their website, and Google is making it harder for sites without great content to rank, it makes sense that quality content needs to be a high priority to get search traffic and visitor conversion to affiliate offers.

 

Nader’s thoughts: Readers are looking for content to help satisfy their needs and questions, so marketers need to put out high quality content. Without great content, you won’t have any love from Google.

 

KRISTIHINES

 

 

 


imageedit_19_8582419298Gael Breton, co-founder of Authority Hacker

I think 2016 is going to be the end of fly by night affiliate marketers.

You know, those who create review only sites or slideshows on with text to speech reading a sales pitch, hide their faces and throw a call to action in every 100 words.

As brands are starting to understand the power and ROI of content marketing, they are slowly pushing these kind of brand keyword hijacking away.

However, their understanding of content marketing also makes them want to partner with strong 3rd party who can offer a more objective view on their product which is a position they can never fill themselves.

That means that if you can be that powerful 3rd party that polarizes an audience around who you are and be that 3rd party they need to convince a part of their audiences, brand are going to red carpet you to work with them as an affiliate.

This happened to me a few months ago when working with the guys at Ahrefs.

I decided I wanted to promote the product because I think it’s the best on the market by quite a margin and got in touch with them to explain what I wanted.

They not only gave me free tool access, they also offered $2000+ of product to give away to my audience during the promo and even promoted my Ahrefs related content to their large email list.

The marginal cost for them was almost nothing (some software access and 1 email) but the gain for me was massive.

Tens of thousands of people discovered Authority Hacker.

I was able to give free stuff worth thousands of dollars to my loyal followers and at the same time I was able to justify giving free SEO training away as part of the promo as an affiliate.

Today, I get monthly commissions that are still a result of this one promo and I probably will for many months to come.

I have no doubt that this kind of true partnership will be what pushes affiliate marketing forward in the future.

I would not be surprised to see many companies close their open registration and work with a selected few partners instead.

 

GAEL

 


 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 

 


imageedit_4_4800812818Lauren, founder of From Corporate To Career Freedom

Any affiliate marketer looking to make their mark in 2016 is going to have to do one thing to stand out from the crowd: build a relationship.

Gone are the days where you can make a healthy income as an affiliate marketer by being an anonymous entity on the internet, and simply sending an email out to the masses.

The market is becoming more competitive, and to differentiate yourself from the competition you have to have a bond with your audience.

Don’t hide behind an email address; become the face of your brand.

Communicate with your audience via video. Do live streaming using Periscope.

Build a tribe using Facebook groups.

Get to know your followers by name, talk to them on a one–to-one level, and listen to what they have to say.

You’ll learn a lot about what they need and how you can best serve them.

That sort of connection is priceless.

And it’s that sort of connection which is going to be the key to your success in 2016.

 

LAREUN

 

 

 


imageedit_13_9677976626Dominic Wells, founder of  HumanProofDesigns

I wouldn’t say that there is going to be anything specifically different in 2016 compared with say, 2015.

I’d expect a continuation of the trend that’s been growing these last few years. More and more affiliate marketers need to do the following:

1.) Help people with free information.

2.) Show people the benefits of using whatever it is they’re promoting.

The more a blogger can demonstrate why something is worth having, the easier it will be for them to get sales.

Simply promoting something isn’t going to be as effective as it used to be.

I think this is going to be more noticeable than things like “Mobile” or “User Experience”, which are hard to quantify anyway.

 

Nader’s thoughts:Affiliate marketing isn’t exactly changing, it’s evolving. Things that have been happening over the last year are just going to multiply in effect. So if consumers want user-friendly websites, you better focus on making your website as user friendly as possible. Check out these 1 hour upgrades you can apply to your website right now. 

 

DOM

 

 

acquireconvert


Giles Thomas, conversion optimization expert and founder of AcquireConvert

As the tech world shifts and changes at a rapid pace into 2016 and beyond, affiliate marketing has to adjust and keep pace too.

Content marketing will play an ever increasing role in 2016, with more niche and nuanced markets emerging and growing.

We’ll see the increase of niche sites like eCommerece Platform that cater to single specific needs and generate revenue from more or less one affiliate relationship, in this case Shopify.

Also the growth of personal brands within these increasingly niche spaces, where experts leverage their authority and brand equity to gain traffic and transactions.

Other areas of growth and change for 2016 within affiliate marketing will be performance marketing and mobile commerce.

 

GILES

 

 


imageedit_61_7463244855Tung Tran, founder of Cloud Living

The core principles are still the same really.

I’d focus on creating great content that adds value then putting it in front of the right people by promoting it.

Organic traffic still converts the best, but I’d not ignore social media traffic though.

Networks like Pinterest and Instagram have grown significantly and proved to be very effective for lots of businesses.

 

Nader’s thoughts: Great content should be a priority for affiliate marketers as well as promotion. Take advantage of any kind of traffic you can. Just look at our post on how to write a good post. 

 

TUNG

 

 

 


imageedit_23_3945826970Hernan Vazquez, co-founder of Semantic Mastery

If you want to be on top of your affiliate game in 2016 you’ll need to focus on three main things:

One is user experience:

  • How is your site adding value to the user so they decide to purchase through your link?
  • How is your website experience different from the rest so you get a lot more attention, traction and sales?
  • How valuable your website is for the Search engines, based on user behavior?

Remember that is the user that determines how much money your affiliate site is making every month.

More so in 2016, when users will be more informed, connected and they’ll be more exigent regarding quality and content.

Second is mobile:

  • How easy is it to purchase from a mobile device?
  • How is the mobile traffic flowing through your website?
  • What can you do to make it better, easier or more entertaining so that the mobile user solves his need instantly?

Mobile has surpassed actual desktop traffic.

This tendency can only go up in 2016.

If you’re not looking at conversions made from mobile devices, you’ll be leaving a ton of money on the table.

Third is relationships:

  • How many products developers have you contacted directly?
  • How many deals did you get from talking to them?
  • How can you help them increasing conversions so that you both make more money?

Many product developers are just people that are willing to learn or be helped in order to sell more.

Many times you can get a better deal if you contact them directly and you can also help them to enhance their sales funnels, which will benefit both of you.

Check out this free guide that shows how I used 5 sources of free traffic to bring 5,492 new visitors in 30 days. 
HERNAN

 



imageedit_31_3600853234Kam Jennings
, founder of Adventures On The River

By Definition We Rise…

2015 was a big year for “free line value.” So much information was being given away for free in an effort to build authority and trust by so many people.

Always value BUT always pitch.

It’s the awareness of the product that is important and that people are missing. In a sea of “free line value,” people are branding themselves but not defining themselves with anything that actually costs money.

There is a balance to the free and the paid but in 2016, those that define themselves as people with products to sell AND an interest in helping others will find success.

Effective email marketing and high open rates will continue to be based strongly on who the email is from and less on the subject line.

So never has it been more important to define yourself as someone who provides great value and entertainment BUT that always has something that people can buy that they associate you with.

Social media will continue to dominate the space.

This is where the people naturally are now, so to pull them away to your website is almost like pulling them off the grid.

They will visit for information but generally they filter right back to the social network to talk about what they found.

That means one thing to me…

Whatever you are doing in 2016 needs to be mobile friendly.

It’s not a tiny market share that you can afford to ignore anymore.

My grandma is using a smart phone for Godsakes…and she hates the internet…but she loves Amazon.com…you tell me which way the wind blows man, because she’s like 88 years old.

The bottom line is make sure it looks good on a phone and make sure they can buy it from their phone.

Something that I have noticed a lot of in 2015 is people disregarding small amounts of traffic.

People like to play games with numbers and estimate percentages but here is the truth…

Some people ask, “I am only getting 20 visitors a day to my website…that is why I am not making money” and it’s funny to me.

Really? Maybe it’s because you’re ignoring those 20 visitors.

If you had a membership section on your website and got just 1 of those 20 a day to convert then you would increase your income by 11,700 dollars over the course of 12 months.

That’s just one. Get one of those 20 people to buy a day.

Anyone could accomplish that if they were focused on it and not on more, more, more, more, traffic.

Traffic maximization is a neglected art.

In closing I say this to you all.

2016 is going to be an EPIC year one way or another for some people. For others it will be more of the same.

Be honest. Define yourself pointedly and with a purpose to help but also to thrive. If you don’t thrive, then you don’t last.

I implore you now, go forth and thrive. This is a new day. It’s okay to be the salesman. In fact, it’s critical.

 

KAM

 

 

 


Chris Guthrie, founder of UpFuel.comimageedit_63_2834560226

For the last several years I believe we’ve been moving toward the direction that you need to provide a personality that readers can connect with along with subject matter authority.

A more personal branded site is easier to connect with readers than one where you have no connection to the author.

That said, there are always exceptions like building a large team of writers etc but I assume most people are interested in doing this as a solo entrepreneur (at least to start).

 

Nader’s thoughts: Simply said, you need to be the face of your site if you want to connect with your readers. People make it harder to gain their trust and this is especially hard if you can’t put out quality content (see how to create affiliate reviews).

 

CHRIS

 

 


imageedit_29_7656820524Josh Coffy, founder of Flight Media

As to affiliate marketing, I’m not a huge affiliate marketer.

I do believe that simply writing content isn’t enough, anymore.

The design and user experience is becoming a strong differentiator.

You can have a great content, but a crappy website will affect conversions.

You can also have a great website and crappy content. Both are essential.

 

Nader’s thoughts: Anyone can write content, so content is not going to make you different as an marketer.

You need to focus on design and user experience just as much as you would with your content.

Look at the case study we did on ThisIsWhyImBroke.com and you’ll see what Josh is talking about. 

 

JOSH

 

 

 

imageedit_15_5784846227


Douglas Cunnington, founder of Niche Site Project

I don’t see affiliate marketing being majorly different in 2016 than in 2015.

We have seen trends – more marketers moving to white hat strategies – and I expect those trends to continue.

I am mainly familiar with Amazon Affiliate Niche Sites so this process still holds true. (see image) Again, there might be more of a focus on Guest Posting and networking over Private Blog Networks.

PBNs and gray hat tactics still work just fine, but they do have more risk for Google penalties

 

Nader’s thoughts: While affiliate marketing won’t change much, it may just evolve with white hat strategies as Google kicks in more updates.

Guest posting is pretty much an evergreen strategy you can always apply.

 

DOUGLAS

 

 

 

imageedit_17_6369805667


Dr Paul Johnson, editor of A Luxury Travel Blog

Two primary trends will continue to shape affiliate marketing in 2016.

Firstly, it will be mobile.

The huge shift we have seen to mobile and tablet devices looks set to continue and will continue to influence affiliate marketing as well as marketing as a whole.

With this, consumers will be increasingly more comfortable with making online purchases from these devices – something that hasn’t yet grown as rapidly as the take-up of the devices themselves.

Secondly, it will be all about anticipation.

With the market so saturated nowadays, success will come to those who are best able to identify the next hotly-anticipated product… before it hits the shelves.

In the old days you could just put up landing pages for products you wanted to sell; now, being able to identify those niches – and prepare for them before anyone else – will hold you in good stead for 2016.

 

DR PAUL

 

 

 


imageedit_21_9402444656Harris Schachter, founder of Optimize Prime

In 2016, I think affiliate marketing will become more disguised and niche-ified.

Because the average online shopper is getting more and more savvy, old marketing techniques aimed at immediate conversion are less and less effective (for example “banner blindness”).

Online consumers are also doing more research before making a purchase decision, lending more emphasis to high quality content like in-depth product descriptions and reviews.

What this means is that affiliate marketing needs to cater to the information-seeking consumer more than the purchase-seeking consumer.

If you’re not providing the information about the product/service, then someone else will.

Going hand-in-hand with the increase in detail will be the new niches created to form what I refer to as product-based communities.

I have seen this in many industries now, where websites curate very specific types of products, geared towards a single audience, which are very successful.

Rather than being the one-stop shop online (think Walmart), success will come from investing time and specificity into the audience and content.

If you can hone in website to cater to one specific type of consumer with a narrow range of products, you’ll find high audience engagement and repeat business.

 

HARRISC

 

 

 


imageedit_49_4004912231Venchito Tampon, CEO and co-founder of SharpRocket

Earning affiliate commissions through blogging requires some strategic approaches this year (2016).

Here are a few things that I’m looking at this year’s trends in affiliate marketing:

1. Produce informative guides/resources with customer buying intents drives higher conversions than the usual or regular publishing of blog posts.

A strategic execution goes like this: use mini guides to make customers aware of the products/services or get them consider those for their needs and then use internal linking to case studies, testimonials or proof of work that would help visitors convert to customers.

2. Develop content using psychology-based copywriting – using call to actions (CTAs) and proper words that nudges visitors to take actions is an essential skill that requires testing or experiments.

3. Invest in user experience and web design, as it allows web users to navigate your pages easily.

Which makes it easy for them to see products or services endorsed by your blog.

4. Build relationships with like-minded publishers and influencers through email outreach and social sharing.

Initiate conversations with them to build a network of allies and help your website benefit from these relationships.

Contributing posts to other blogs allows you not only to get links but followers and referred customers back to your blog.

You can check out this post for actionable link building tips on email outreach.

5. Ensure that your website is mobile-friendly since visitors are now going to mobile these days.

For tech industries, a huge percentage of web users are using mobile for web browsing.

6. Grow your audience by participating in niche-specific online communities like forums and Q&A websites.

While doing this, spend time on content distribution so you can constantly increase traffic from authoritative websites without spending too much from your budget.

 

VENCH

 

 

 

imageedit_39_9204283498


Al-Amin Kabir, founder of Marketever

As an Amazon niche site builder, I think Google will start devaluing niche sites with just a

couple of pages.

They will prefer authority websites over niche sites in 2016.

Niche site builders need to focus more on content, content design, and improving overall user experience.

Apart from publishing just a bunch of reviews into Amazon niche sites, marketers need to publish more solution oriented contents, and guidelines.

Google started to penalize a large number of niche sites (manual Thin Content Penalty) built with less or no value for readers (they are doing this massively now).

This trend will continue in 2016.

So for niche site builders, it will be a challenge of ‘adding value, or die.’

For niche site link building, marketers need to focus most of their efforts on creative and high-quality link building.

PBN (private blog network) links will get a hit for some, who are excessively using a single PBN for multiple sites without any topic-based relation among them.

To survive in 2016, I would say, stop thinking small.

I would suggest not to build dozens of small sites, but to focus more on 1 or 2 sites.

Start with a narrow topic and expand your vertical as your site grows.

Publish a lot of fresh contents on a regular basis. Target more keywords, and solve more problems of your audiences.

 

AL ALMIN

(Click to tweet this)

 

 


imageedit_8_6525708317Adam Nolan, blogs at AdamNolan.com

What key trends will shape 2016 affiliate marketing strategies…

I think we’ll see a rise in affiliate marketing for smaller e-commerce shops.

It seems that’s a HUGE wave that’s crashing over our community right now and hot on the trails will be affiliate marketers with a whole new line up of products (at better commission than Amazon) to promote.

Is it all about mobile? More quality traffic? More copywriting and content? Personalization? Focusing on user experience?

I’ve been watching this pretty closely and most of my traffic is still 50/50 between desktop and mobile, but my audience is typically a lot older so that could be the reason why the mobile % isn’t higher.

As always copywriting and direct marketing are king. I’m not big on content creation, but I do know it works (Case in point – NicheHacks 😉 )

 

ADAM NOLAN

(Click to tweet this)

 

 


imageedit_51_5819882702Adithya Murali, inbound marketer at TechWyse Internet Marketing

I expect the trend of set-and-forget niche affiliate sites to slowly die.

Affiliate marketing is more of brand building and email marketing these days, and it has outgrown over thin content sites that are built to rank for standalone keywords.

And with Hummingbird in the picture, from a SEO perspective, it might be high time to stop thinking about thin and small affiliate sites and exact match keyword rankings, and rather think about big authoritative brand sites and broad keyword rankings.

Also, 2015 saw the explosion of eCommerce affiliate marketing.

I expect this to continue in 2016.

eCommerce has been exploding over the past few years, and online sales is expected to hit about 1.6 trillion this year.

More and more people are buying more and more varieties of stuff online, and this trend will only grow.

Finding hot products, finding and targeting the right audiences, creating profitable stores and getting sales is not that much of a hurdle with the platforms offered by Amazon and eBay, and the advertising ability offered by Facebook and Google.

 

AIDTHYA

 

 

 


imageedit_47_6222966313Michael Erickson, founder and CEO of Search Scientists

My most successful clients that sell millions every month all have one thing in common: they’re completely focused on their customer’s experience.

No tricks and nothing too secret here.

Provide honest answers to questions when people are in research mode. Provide comparisons when people are comparison shopping.

Provide a seamless checkout experience when people are ready to buy.

Form a relationship at the top of the funnel with trust, and they’ll be more likely to purchase at the bottom of the funnel.

People are very quick to assume “All I need to do is buy traffic”, when really they should be thinking “How can I provide real value to a customer at each stage of the sales funnel?”

Dominate the sales funnel and push out your competition week by week.

 

MICHEALERICK

(Click here to tweet)

 


imageedit_53_3315572481Terry Kyle, founder of SEO Traffic Hacks

1. Go for recurring commissions.

Try as much as possible to promote products/services that offer recurring commissions

For example; look at how Adobe is transforming/securing its financial future by moving to monthly software subscription.

2. Look for gaps

Look outside the conventional affiliate channels as affiliate marketing gets more saturated e.g. non-English markets, non-Google search engines/sites, not-typical affiliate type products (e.g. travel insurance in South Africa).

3. Mobile devices are not for the complex purchases.

I’m yet to meet one person who actually buys stuff on their phone but it can be a channel for engagement, relationship building etc, just don’t expect (slightly) more complex actions from someone on a smartphone (like optin or purchase).

BUT, make sure your site is functional and readable on a mobile device – don’t take it for granted and test it on different devices.

Try reading an inner page article on TechCrunch and you’ll see what I mean about not assuming your sites are fine on mobile.

4. Biggest secret in affiliate SEO?

Brand terms that get a ton of search volume usually have very little SEO competition and are pretty easy to rank for, PLUS how hard is it to convert someone already searching for ‘cheap Rolex watch’ (590 searches a month)?

‘Rolex’ gets 368,000 searches a month, ‘Rolex watches’ 90,000 a month, some of the current US Page 1 ranking pages for ‘Rolex watches’ have almost no backlinks.

And yes there is a Rolex affiliate program, it’s called Amazon.com

5. Don’t forget about lead generation for affiliate marketing.

Offervault has some such offers like legal leads for all kinds of specific (and bizarre, but high paying) litigation. The less well-known the sub-sub niche, usually the lower the competition.

6. SEO, or any kind of traffic generation, without retargeting and/or listbuilding is stoopid.

The average visitor attention span nowadays is microscopic (think sub-10 seconds) so without another mechanism to get your offer in front of them, that’s money/time/energy largely wasted.

Obviously with affiliate marketing, you need to know your ROI numbers VERY well with ad spend but that’s essential with whatever you’re doing online.

7. As illustrated above, go after keywords in niches where the brand building has ALREADY been done for you.

For example; rather than trying to convince your site visitors that anonymous John Smith’s XYZ weight loss course on Clickbank is an amazing solution, instead promote “Weight Watchers” which has a long established brand name.

The difference in conversions will astonish you and yes, “Weight Watchers” DOES have an affiliate program run via Commission Junction which you can see here.

It’s a pity that their commissions suck but you get the idea.

 

TERRYKYLE

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 

Nader here again…What are your thoughts? Are you ready for any of these predictions?

(Learn how to create a review website here)

Is there something these experienced marketers have missed that you think should be included?

Share your thoughts in the comments below.

 

The post Affiliate Marketing Trends 2016: 37 Experts Share Their Thoughts On The Future Of Affiliate Marketing appeared first on NicheHacks.

Source: affiliate9

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24 Jan

How to Use Amazon to Find Your Next Profitable Niche In Less Than 30 Minutes

Tell me if this situation sounds familiar:

You know you want to launch a new niche site to boost your income and explore its potential, but you’ve got no clue where to start.

You know it needs to be in a niche that’s profitable, but you can’t really put your finger on how any of your personal interests could earn you loads of money.

Because even if you know there’s a lot of money to be made in say ‘natural diet supplements’, for example, you’ve actually never taken any of them in your life and wouldn’t know what the heck to talk about… so you stay frozen.

You know your new niche needs to be interesting and exciting enough for you to write and talk about all the time, but don’t really know how the things that are exciting and interesting to you could be grounds for a profitable niche.

Enter: your Amazon account.

Even if you don’t purchase from Amazon all that much, I’m willing to bet you have an account there and do some searches every now and then.

And since Amazon is so focused around product sales and monetization, this is the perfect place to explore your interests to see how profitable they’ll be.

(See more niche research posts here)

I’ll walk you through my own Amazon account, screenshot by screenshot, to show you ways to get niche ideas from products you’re genuinely interested in, and how to validate that the niche concept could be profitable.

 


What You’ll Learn

  • Where to start digging for a niche based on your personal interests
  • What numbers to look at to see if a niche is profitable & where to find them
  • How to take a broad category and narrow it down to something more specific and niched

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


1. Identify Your Interests: Login to Amazon & Scroll Down the Home Page

You’ll notice that Amazon is giving you tons of recommendations based on the things you’ve purchased, the items you’ve looked at, your wish list, and even what you’ve bought specifically for Kindle. (You can always promote these 50 red hot Amazon products to make money with)

Scroll through and pick the list that jumps out at you. Don’t over-analyze: you can always go back and pick a different list later.

Based on what I see, I think I’ll go with my Kindle recommendations:

 

kindle amazon niche research

Looks like we’re talking about products in meditation today, folks.

 

Alternative: if you don’t have a history built up with Amazon, they’ll still do a great job of showing you items that are profit-turning and selling well on their site, so you can explore one of those areas instead.

Tweet this tip to your followers.

 


2. Get Started: Click on One Product & Check Out Its Categories

Choose a product or book from the list that you feel embodies your personal interest in the niche.

For example, since I feel like meditation makes me a happier person, I chose Real Happiness: The Power of Meditation by Sharon Salzburg.

 

amazon niche research

My starting point in finding a profitable niche based on my interests: choose one suggested product and move forward from there.

 

Then scroll all the way down to the bottom until you see “Similar Items by Category.” This is where the fun investigation starts.

 

amazon niche research

Looking at the sub-categories to the far right is where you’ll find the specific niches you’ll want to dig in to.

 

Since “Kindle Store” and “Kindle eBooks” aren’t exactly the niches I’m concerned about right now, the ones I’m most interested in are:

  • Meditation
  • Religion and Spirituality
  • Happiness
  • Stress Management
  • New Age

 

 


3. Check Your First Product’s Amazon Ranking for Profitability

Before we go crazy and start clicking off of the page on those categories (read: niche suggestions), scroll back up the page to the product details.

 

amazon niche research

While all the info about file size and publisher is nice, what we’re really concerned about is the rank, which is the very last item in this list.

 

While it’s certainly noteworthy that this book is #70 in stress management, what you want to pay the most attention to is the overall number.

I can see that this book is #58,967 in the paid Kindle Store. Which, admittedly, isn’t all that great. But since this is only the Kindle store we’re talking about (I did come in on my Kindle recommendations list, after all), this isn’t telling the full story.

We need site-wide numbers. Or at least to check out book-specific numbers.

To get those, I scroll back up and select the paperback version of the book instead of the Kindle one.

 

amazon niche research

In the product details of the paperback version of the book, we see different ranking numbers since it’s considered a different product.

 

NOW we’re talking. I can see that overall, in the entirety of books on Amazon, this ranks #1,764—meaning it is very popular. Only 1,763 books sell more copies than it does. And when you think about the broad scope of books on Amazon, that’s nothing.

Different niche marketers all give different advice on the ranking number cutoffs, but they do all agree that paying attention to overall ranking is important.

Rachel Rolfe suggests if you check out a category (niche) on Amazon, you want to have at least three books in the top 50,000 to know that you’re in a profitable niche.

Andrew Makar suggests that there should be three books in the category’s top 10 with a rank of 15,000 or lower.

And if you’re looking for physical products to feature and sell, Josh Shogren says they should have a rank of 5,000 or lower, be between $10 and $50, and under 2-3 pounds.

We’re not going to get as picky as Josh for today (we’re only trying to pick a niche, not products yet), but according to Rachel’s and Andrew’s standards, this book makes the cut.

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4. Check the Sub-Category’s Profitability 

Since this particular book also ranks really well in stress management (#14), I’ll click on that category from the product details.

 

amazon niche research

Annndddd… suddenly we’re all about adult coloring books.

 

For those of you who may not know, giving adult coloring books for Holiday gifts was a huge trend in the US for the 2015 holiday season, so that explains why I’m seeing all these “best-sellers.”

Since this is a trend and I don’t think anyone will be buying new coloring books in bulk anytime soon (we gave away enough to each other to keep our coloring needs content for at least a year), I don’t want to base my research on seasonal trends.

All I have to do to avoid this is to not investigate anything that’s a coloring book and pay attention to the actual books that have had real staying power in this category.

Fortunately, I don’t have to scroll very far.

 

amazon niche research

Turns out the holiday season’s trend only affected the top six results. Not bad.

 

Of the products 7-16 on this list, I open them all into new tabs. (You know, going after the top 10 without paying so much attention to that coloring book trend.)

 

amazon niche research

Yea, that’s a lot of tabs.

 

In each of these tabs, I’m going to scroll directly down to the product information to check out their overall ranking.

#7 = 23,245
#8 = 1,704
#9 = 922
#10 = 2,336
#11 = 1,180
#12 = 1,319
#13 = 1,563
#14 = 1,764
#15 = 1,917
#16 = 1,943

Looks like we’re onto something here, no?

These number rankings are incredibly low. (Well, except for #7.) And the low numbers in product rankings means that these are products people are buying regularly.

Which for me, means that I could write about something I’m interested in (meditation for stress relief) and have the potential for a very popular niche site in doing so.

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5. Repeat Steps 1-4 to Find Your Profitable Niche

I got lucky and uncovered a profitable niche with my first try, but maybe your Amazon results weren’t so lucky.

No worries… this process doesn’t take that long—even if you do have to repeat it a few times, and it’s very easy to go back to your home page and start again with a new product or book suggestion based on your own personal interests.

All you need to do is go back to the products Amazon was suggesting to you, click on another one, and begin the research process and rank-checking from there.

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


Start Exploring the Products to Sell Within Your Profitable Niche

Following this process was super simple, and doing it quickly took me from the idea that I might want to start a niche site that has something to do with meditation to the knowledge that I can start a profitable niche site about meditation for stress relief.

Checking rank on Amazon is by far one of the best ways to make sure your new niche idea has buyers out there, and that there’s a steady audience of people interested in that topic that you can serve.

Of course, this niche research knowledge is only surface-level and might not tell you the exact products you should sell. If you want to dive more into profitability based on actual products you could review and sell on your site, enter your niche into the search bar and select “All Departments” and check the product rankings of those items.

 

find amazon niche, amazon affiliate products

Some profitable, non-book products I could sell on my niche site about meditation for stress relief.

 

What do Amazon rankings say about the niche site you’ve been working on lately?

Or if you’ve yet to start a niche site, what kind of topic results did you get from following the above steps?

The post How to Use Amazon to Find Your Next Profitable Niche In Less Than 30 Minutes appeared first on NicheHacks.

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24 Nov

How To Write The Perfect Affiliate Product Review

What is it with affiliate product reviews?

They’re so good for your site.

But they’re just so damn hard to write.

And, it’s frustrating. Because they should be so straightforward, shouldn’t they?

You’re just giving your thoughts on a product.

But then your inner marketer climbs out of the woodwork.

Should you say this? Should you talk about that? What can you do to get the best return from it?

Which leaves you somewhere between writers block and fear. And you have no idea what to say.

Don’t worry, with this article, that’s about to stop.

 

(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


What You’ll Learn

  • The simple formula you need to create a perfect affiliate review every time
  • How to use free graphics to create reviews your audience will devour
  • The real reason you should be writing product reviews
  • Why it’s more important to be honest than nice

 


Why Should You Write Product Reviews?

A lot has been written on the benefits of having your products reviewed. From the fact that 88% of consumers trust online reviews as much as personal recommendations. Through to the way that they can give you up to an 18% rise in sales.

But not a lot has been said on the benefits of writing a product review.

Let’s take a look at why you should be writing product reviews then:

  • Money: I’ll cover this a little more in depth next. But, you can make affiliate sales quite swiftly from product reviews.
  • SEO: You can target more long-tail keywords and drive more specific search traffic from people looking for the product. (If you’re a beginner at SEO, check out this guide)
  • Authority: By reviewing products, and having people engage with them, you can create more authority in your niche. Because you must know what you’re talking about if you have a platform to speak from.
  • Free stuff: A lot of people will give you free access to their tools and products too. Meaning that, even if you don’t get paid, you have a new toy to play with.

Which, no matter where you are in you niche site journey, you can always benefit from. Even well established Pro’s like Matt Woodward still review affiliate products on their sites to reap these benefits:

 

Screen Shot 2015-11-12 at 13.48.19

 

But, before we get into it, I need to be really clear with you about the real reason you should be writing product reviews…

 

 

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“Affiliate marketing has made businesses millions and ordinary people millionaires” – Bo Bennett

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The (Secret) Reason You Should Be Writing Product Reviews

Hint:

It’s not about any of those benefits I just mentioned.

There’s nothing wrong with reviewing a product you’re an affiliate for. Don’t get me wrong at all. But if the main reason you’re writing the review is to make money, you’re not going to provide an impartial – or honest – opinion.

Just like a blog post, a sales page or any other piece of copy, it’s not about what you want to write. It’s about what your audience wants to read.

So, before you write a product review, think of this:

Why do you read product reviews?

Chances are, it’s one of the reasons from this list here:

  • To find out the pro’s and con’s of a product
  • To see if people would recommend you use it
  • To look for other people who have had success with it
  • To make sure you’re spending your cash wisely
  • To check for any alternatives
  • To make a decision about whether to buy or not

For example, for my recent trip to Peru, I was looking to choose a hostel in Lima. And, I finally made a decision based on the common themes in the TripAdvisor reviews:

 

Screen Shot 2015-11-12 at 11.40.29

 

Because it made it feel like a sound investment, and I knew that even if I got a boring hostel I’d still have a nice clean one that’s welcoming and friendly.

Here’s the best bit about product reviews, too:

They’re already looking for a reason to buy.

They’re engaged and interested and have the desire to buy the product. They’re just looking for a way to verify, or sway, their decision. You don’t need to sell to them.

You don’t even have to worry about writing a good review either. If you’re honest with people, they’ll pick up on it. And, overall, it’s been found that bad reviews can improve conversions by 67%.

That means you don’t need to give a five star review to every product you want to sell. Hell, you don’t even have to give a great review to a product you’re an affiliate for.

You just have to give a real one.

Okay, with that out of the way, let’s look at what it takes to actually craft an epic product review…

 

 


Step #1: Write Better Reviews By Getting To Know The Product

This is by far the biggest mistake you can make in writing your review. Not actually ever using the product, seeing the product, or owning the product.

If you try and write your review from other people’s opinions, or what you think the product would be like, you end up creating a flimsy review that doesn’t really say anything.

What do I mean?

Let me give you a quick example. I’ll do a mini review of two SEO tools, Majestic and SERPed. One of them I’ve used, one of them I haven’t.

Guess which one is which:

 

Majestic:

“The Majestic SEO suite is great. It has an easy to use interface that even a beginner could get to grips with. And, with it’s unique trust flow and citation flow metrics, it’s a great addition to your arsenal for future SEO too”

 

SERPed:

“I love the SERPed interface. It’s simple and easy to navigate, while the simplistic and flat design makes it still beautiful to look at. And where other tools have one layer of depth, SERPed has at least 10. It shows you not only the results from their own database, but from those of all their competitors tools too. Making this a perfect all in one suite.”

 

So, which one of those products have I actually used? Yep, that’s right…

SERPed.

You can tell simply by the fact I was able to go to more depth about specific things. Instead of a general overview of what the product would be like.

So before you set out to review a product you either need to:

  • Request access from the product owner
  • Purchase the product yourself
  • Access a free trial or sample (if available)

And spend a day or two getting used to it. Try it in different situations, for different problems and even put it in the hands of your friends and family. The more you learn about the product at this stage, the better the review in the end.

 

800ead063e4e9fe425ae15d0c83ea4f4“If your goal is to provide value, then it’s absolutely crucial for you to have the product in your hands (or on your computer)”

Karol K 

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Step #2: Use Honesty To Make More Affiliate Sales

There’s going to be a little voice in the back of your head that says, “Be nice, they put a lot of hard work into this”.

This is a problem I face when I review local stage shows. Because I know what it’s like to be an artist and put your work out there, and for people to say bad things about it.

But that still doesn’t stop me from publishing two star reviews:

 

Screen Shot 2015-11-12 at 12.07.43

 

But you can’t give in to that voice and write a nice review just to stop hurting someone’s feelings.

Your service isn’t to the product creator, it’s to your audience. And they need to know the truth.

So don’t worry about writing something that might upset someone.

That’s part of creating content (see this post before creating your next blog post), and what the other person accepted when they put their work out into the world.

 


Step #3: How To Stack Information So You Don’t Lose Customers

There’s one truth about the internet you need to understand as a niche site owner:

People are always ready to stop reading.

At any point in your review they could just go, “Nope, I’ve had enough of this!” and move on to something else. So it’s important to make sure the start of your review contains all of the most important information.

Someone who has this down to a perfect art is Robbie Richards.

Take a look at this recent review he did for Thrive Leads

Look at these snapshots:

 

Screen Shot 2015-11-12 at 12.17.37

 

Screen Shot 2015-11-12 at 12.17.50

 

All of the important information is in the first few seconds you’re on the page.

You can see what he thinks of the products. The features you need to know about.

The benefits to the potential customer. And, why you should carry on reading.

There’s enough information here to help you make a decision on whether to buy the product alone.

Never mind when you delve into the extensive review beneath it all.

You should look to include:

  • Your star rating of the product
  • The stand out features of the product
  • The people it will benefit most
  • Best places to buy/save money (if it’s relevant)
  • Picture of the product in action

Like this review for a Dyson Hoover:
Screen Shot 2015-11-12 at 12.48.35

 

You can easily use a free tool like Canva to create these reviews as well. I made this spoof image to review Stuart in under 5 minutes:

 

Screen Shot 2015-11-12 at 13.07.43

 

Okay, I’m a writer not a designer. But you get my point. Even a dodgy image like that is easy to process and adds a lot of value to a reader before they’ve even got into the main content.

 

 


Step #4: The Simple Content Hack To Create Epic Reviews Every Time

This is a copywriting tool I learned from a great copywriter called Andy Maslen in his book Write To Sell. But I’ve adapted it slightly to make it fit product reviews a little better.

The original is a little acronym called AIDCA:

 

  • Attention: Grab your reader’s attention and hold it
  • Interest: Build their interest in buying the product
  • Desire: Make them want it
  • Conviction: Give social proof of why they need it right now
  • Action: Give them a simple, powerful, call to arms

And you can read more about that one in this post I wrote right here. But for Affiliate reviews, you’re going to alter it to AIDACA:

 

  • Attention: Grab their attention and hold it.
  • Interest: Explain what makes the product interesting.
  • Desire: Explain the interesting pro’s and con’s of the product.
  • Alternatives: What else is available out there.
  • Conclusion: Your final verdict of the product.
  • Action: If they want to buy it, here’s a powerful call to action.

 

This template is a little more flexible and suitable to different product reviews. Because this isn’t a sales piece, it’s a review.

Here’s a short examples of how this might look for a product to give you an idea of that in action:

 


Duolingo: Online Language Learning Software

 

Attention: Have you ever wished for free language software you could take anywhere in the world? Well, now you have it.

Interest: Duolingo brings together all the tools you need to not only learn, but remember, a language. Spaced repetition, speech, translation and context. And it does it all in one beautiful desktop, mobile and tablet compatible app.

Desire: The smart software constantly combines different aspects of the language, and pools them together, to give you a true real world feel of using the language.

But, like any online software, it has it’s bugs. There are occasionally inconsistencies and bugs that get in the way. Which can mean you learn the wrong word or spelling from time to time.

Thankfully there are community threads for each individual question or task on hand for those instances to help you along.

Alternatives: Other products in the market, like Memrise, do a better job of providing you with ways to to remember words – using mnemonics and images – but don’t have the same ‘game’ element that Duolingo has perfected. So if you’re looking for a mix of entertainment and education, I’d say Duolingo is your better option.

Conclusion: I’ve been using Duolingo to teach myself spanish for a number of weeks now. And, while I’m not as far along as I thought I’d be, I’ve made much better progress remembering the basics than I expected.

The game element is actually more addictive than I expected. And, wanting to continue my daily ‘streak’ made me study on the days I’d normally have slacked off.

The process has been frustrating at times, but like any game, it’s always fun in the end. And this is a great way for anyone on any budget to learn a language.

Action: Memberships have, and always will be, free for Duolingo. So you can sign up right here.

 

It’s a simple formula that you can check through and create perfect body copy for your reviews. And, you can expand it however you want by:

  • Including images
  • Case studies
  • Experiment results
  • Comments and feedback from people you shared it with

The list really is endless. But even if you wrote one sentence for each of those points you’d still have a product review people want to read.

 

 

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“The voice or style of your review should be honest and factual. You should not try to hype up the product.” – Loz James

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(P.S. If you’d like to download a free list of 101 expensive affiliate niches click here or the image below)

 


The Truth About Affiliate Marketing…

All it really takes is honesty.

It builds trust. It creates tribes. And it’s going to drive you more sales.

If you take nothing else from this article, let it be that.

But here’s the main lessons from this article to help you write epic affiliate reviews:

  • Don’t write for the money: Write to serve your audience.
  • Get to know your product: So you reviews are always believable and thorough.
  • Don’t be scared: To give an honest (or bad) review.
  • Put the important information first: And use graphics to drive your points home and keep customers.
  • Use the AIDACA formula: To create perfect body copy every time.

The rest, my friend, is up to you.

Agree, disagree? Let me know in the comments…

The post How To Write The Perfect Affiliate Product Review appeared first on NicheHacks.

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