12 Jul

How Many Backlinks Do I Need to Rank in Google? Full Analysis and Free Template

In this post I am going to demystify the confusing question and provide you with a template and system to answer a key question…

“How many backlinks do I need to get to the first page in Google?”

Want My Team to Complete a Backlink Competitive Analysis For You?

I show you everything we do to analyze a websites competitive position in terms of links in this monster of a post!

If you want my team to complete this analysis for a REALLY low price simply sign up below… 

How Does This Quick Valuable Service Work?

  1. Order by clicking on the link below
  2. Enter your URL and email into a short form
  3. Receive a custom report prepared by me and my team in under 1 week!

From the report you will know…

  • ​What keywords you are currently ranking for
  • Who your competitors are
  • How many quality links they have
  • How many quality links you have
  • Suggested strategy to close the gap between you and your competitors!

The Confusion!

People often email me with some variation of the above question and I can definitely understand the frustration!

  • “I have done everything the gurus say to do and done great keyword research and created great content but I get so little traffic and am not ranking anywhere near the first page!”
  • “I built a website, it doesn’t get the rankings it deserves and when I search for answers I end up in paralysis by analysis”
  • “I know I need backlinks but I don’t have any clue as to how many I need 5, 10, 100, 1000? How can I tell”

This frustration is completely understandable…I shared it as well.

The Case for Backlinks

If you do 3 things well when it comes to building a website it is going to get traffic…

  1. Solid Keyword Research 
  2. Create better content than anything else out there
  3. Get more quality backlinks than your competition

If you do those 3 things over time it will be rare you don’t have success!

The first 2 (keyword research and content) are well documented but how many and how to get links is definitely not simple!

Brian DeanBacklinko.com July 5, 2016

Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor

MozRanking Factors

The 2 most important factors are links “1. Domain Level Link Features” and “2. Page-Level Link Features”

What If There Was a Systematic Way to Know the Answer!

What I am going to share with you today is a systematic way to break down the questions above and truly understand how many links you should be prepared to get to compete with your competition.

We will simplify this question way down to 4 steps and include a template for you to follow!

Whether you are thinking about going into a market or are currently in one this process can be used to know what you need to do to compete!

How To Analyze The Number of Backlinks You Need to Compete?

Overview:

  1. What are the keywords you are currently ranking for (or attempting to rank for)?
  2. Who are your top competitors?
  3. What is the gap in terms of the number of links your competition has vs you?
  4. Get the additional links you need to either compete or better yet crush your competition!

Detailed Tutorial:

For the purposes of this tutorial we are going to use a website that I have no association with as the case study site!

Introducing our case study site, http://rangefinderadvice.com/ (I have no association with this site). We are going to consider ourselves the owner of this site and try to answer the question of how many links do we still need to get to page 1?

For this tutorial there is a Free Google Document template that helps with this

Step 1 – Determine what keywords you are currently ranking for using SEMRush.com

For the case study site http://rangefinderadvice.com/ it is clear that there are some pillar articles they are wanting to rank for so we will do the analysis for each of these 3 pages to say how many links are needed for each of the main money pages to rank well…

  • http://rangefinderadvice.com/best-golf-rangefinders/
  • http://rangefinderadvice.com/best-hunting-rangefinders/
  • http://rangefinderadvice.com/best-golf-gps-reviews/

Running each page through SEMRush.com we see how the site is doing for each of the target keywords…

  • ​URL = rangefinderadvice.com/best-golf-rangefinders
    • Keyword = Best golf rangefinder
    • Google Rank = 24
  • URL = rangefinderadvice.com/best-hunting-rangefinders
    • Keyword = best hunting rangefinder
    • Google Rank = 5
  • URL = rangefinderadvice.com/best-golf-gps-reviews
    • Keyword = Best golf GPS watch
    • Google Rank = 20


(Enter the URL into SEMRush and see what keywords it ranks for or how it ranks for the keyword you are targeting)

(Enter the details into the free Google Spreadsheet Template I created here for you)



Step 2 – Find your competition for those keywords using Google

In this step you want to find sites similar to yours that are ranking well in Google for the keyword you are wanting to rank for.

  • TIP – The key is to identify sites similar to yours! You don’t want to be comparing your site to an Amazon Page or Wikipedia page… if you are an ecommerce store find other similar ecommerce store or likewise if you are an Amazon affiliate site (such as this example).
  • In the example the first 3 results are all amazon affiliate sites which shows that as long as the on page content and SEO is of a similar quality the key difference maker is the number of links!


Now enter the 3 competitor URLs into the Google Sheet Template



Step 3 – Determine the difference in the number of referring IP’s between you and your competition.

Now it is time to determine if us ranking at 25 for the same keyword and similar sites is due to the number of backlinks to the site and if it is the reason how big is the gap?

Using MajesticSEO.com we enter each ranking URL into the Site Explorer.

Our Example Website:



1st Place Result:



Now entering the number of Referring IPs into the spreadsheet provides a picture showing the gap between the site we are wanting to rank and the first page results.



  • TIP 1 – You can do this all with a free account if you are just wanting to analyze 1 site
  • TIP 2 – NOT every backlink is created equal. If you want to get a more accurate analysis you can choose a TF level to filter out. For example remove all Referring IPs with a TF < 5 to get a better understanding of the link profile you need to overcome.

Step 4 – Determine the Gap and How to Close It!

Now that you know how your site matches up to the first page competition it is time to decide how do you act on this information.

In the template I tried to provide a suggestion on how to close the backlinks.

If this was my personal money site and I had an average gap in the number of referring IPs to the homepage I would have the following strategy…

  • 7 White Hat Outreach Links (guest posts, sponsored posts, broken link building, outreach, ego bait etc)

This would help close the gap by around 27 links which should allow us to get to page 1 based on the quality of the links but at a minimum would give us a really good understanding of how many additional links would be needed.

Here is the full analysis for the sites 3 main pages…



What I find very interesting is that there is one of the three pages that is ranking on the first page in position 5 and it is the only one of those 3 articles that has a small gap.

  • TIP – One aspect of SEO I really enjoy is the ability to see marginal improvement and adjust course as needed. What this means is that if you think you have a 50 referring IP backlink gap… don’t try and close it all in one big blow schedule it out over
  • TIP – Regardless of your gap and budget I advise that you schedule out the link acquisition over time (2-3 months in the case study example).
  • TIP – The best backlink strategy is one that uses a mix of backlink sources and doesn’t over-rely on any one tactic regardless of how “safe” it is. My goal is to ensure Google can not “finger print” my money sites as “built with PBNs” or similar.

Does this Repeatedly Work?

Does this systematic method of analyzing the number of backlinks you might need work? Here is one example of a team who used an extremely systematic approach to build up a portfolio of sites in 2015.

Their approach was extremely systematic with each site going through the a detailed/systematic process of…

  1. Solid Keyword Research
  2. Great Content Creation
  3. Similar Backlink Analysis (they relied heavily on PBN sites for their links in this case)

The results of their systematic approach was the creation of a very healthy looking portfolio of sites!



Can My Team Help You?

Want My Team to Complete a Backlink Competitive Analysis For You?

I show you everything we do to analyze a websites competitive position in terms of links in this monster of a post!

If you want my team to complete this analysis for a REALLY low price simply sign up below… 

How Does This Quick Valuable Service Work?

  1. Order by clicking on the link below
  2. Enter your URL and email into a short form
  3. Receive a custom report prepared by me and my team in under 1 week!

From the report you will know…

  • ​What keywords you are currently ranking for
  • Who your competitors are
  • How many quality links they have
  • How many quality links you have
  • Suggested strategy to close the gap between you and your competitors!

Source: affiliate4

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07 Apr

Learn Niche Marketing from Donald Trump: 8 Powerful Lessons from the 2016 Presidential Campaign

Donald Trump and niche marketing? You gotta be kidding me!

I know that’s what you’re thinking.

Like him or not (I don’t), Donald Trump has made the race for White House much more interesting.

He has attracted support and criticism from all corners of the country and has caused the kind of polarization that’s not often seen in American politics.

But why should I be talking about him here on NicheHacks?

Because, even if you don’t like him, there’s a LOT you can learn from his run for the Republican nomination.

Yes you can learn niche marketing from Trump.

Look closely.

As a niche marketer, you’re directly or indirectly selling products all the time. You create content to convince people about the usefulness of the products you’re promoting.

That’s exactly what presidential candidates and politicians do as well. They sell ideas and dreams and convince people about the usefulness of their policies.

When Trump started his campaign, he was not even an outsider. He was mocked, ridiculed and wasn’t considered a serious contender.

He was a newbie in the politics niche.

(See more niche research posts here)

But he powered his way to the top of the republican polls and, as I write these lines, has just won the Hawaii caucus to further his claim for the Republican nomination.

 

trump

 

It’s fair to say he’s making a lot of people uncomfortable both in the Republican and Democratic parties.

No matter whose side you’re on, you can’t ignore Donald Trump.

Here’s what you can learn from his campaign so far, and apply it to your niche marketing business

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


What You’ll Learn in this Post

  • How to be regarded as an expert in a new niche
  • Why you don’t need to worry about people outside your niche
  • How to stand out from your competition and get noticed
  • The secret to earning big money using low-priced products

 

 


1. Know Your Audience To Create the Right Strategy

Trump knows his audience very well. He owns a huge business empire and is aware of the importance of in-depth market research.

He has identified the issues of his potential voters and shaped his campaign accordingly. His objective is to get his audience take action and vote for him. And he knows exactly how to motivate them to do so.

As a niche marketer, this is one of the first things you need to do when entering a new niche. You need to understand exactly who you’re targeting, how you can provide them value with your content and make them take action.

In simple words, you need to do some market research and know your audience as much as you can.

You don’t want to end up creating lots of content in a niche that has no buyers, or create the wrong content that has no appeal to your potential buyers.

 


Action Items:

  • Thoroughly research your niche before investing time and money in a full-scale niche marketing business.
  • Create accurate buyer personas, understand your audience and create content that resonates with them.

 

 

Kevin Stirtz“Know what your customers want most and what your company does best. Focus on where those two meet.” ~ Kevin Stirtz

Click here to Tweet this!

 

 

 

 


2. Focus on Your Niche and Don’t Try to Please Everyone

I don’t like Donald Trump. I think he’s arrogant, he promotes hate and he discriminates people on the basis of religion and race.

But that’s just my opinion.

Does he care what I think?

Hell no!

He doesn’t care because I don’t fall in his niche. I’m not his target market so my opinion doesn’t hold any value for him.

That is exactly what you need to do as a niche marketer.

In fact, the whole idea behind niche marketing is to pick one very specific niche, identify its needs, and create content that makes people take action.

If your niche site is about kitchen appliances, you don’t write about the latest Google search algorithms.

Why? Because your audience doesn’t care about it and the topic holds zero value for your business.

So people like me can ridicule and criticize Trump as much as we want, but it won’t stop him from winning the Republican nomination race because his niche is right behind him.

 

Action Items:

  • Identify the topics that resonate with your audience using BuzzSumo, and create laser-focused content for your target market.

 


3. Create a Benefit Driven Niche Marketing Strategy To Win Customers

One of the biggest problems facing an average American citizen since the 2008 recession is financial security and well-being.

This includes everything from job security and health coverage to old age benefits and taxes.

These are the things that directly impact a common citizen.

By focusing his message and his campaign on the welfare and well-being of the common people, Trump has gained a lot of support from the people who believe their current government isn’t doing enough for them.

The punchline of Trump’s campaign “Make America Great Again!” signifies exactly that.

 

trump1

 

As a niche marketer, you need to design your marketing strategy around the benefits of your products or services.

For example, if you’re running a micro niche site or a product review site, don’t create content that only discusses product features and price tags.

Rather, tell your readers exactly how those features can solve their problem and fulfill their needs.

This is why expert SEOs optimize their content on the customer needs and problems, instead of product features only.

The same rule applies to paid marketing channels like Facebook and Google Ads. For example, NicheHacks Facebook Group member Mohammed EL Khiyati regularly shares case studies of high-performing Facebook ads.

 

fbads1

 

Most of them are focused on the core benefits of the product, not just the features.

Identify the real need behind your products and use your marketing strategy to highlight the key benefits of your product.

 

Action Items:

  • Review your current marketing content and increase your focus on highlighting the benefits.
  • Visit industry specific forums or run surveys on your audience to identify their real needs

 


4. Be Anything But Boring If You Want To Stay in the Game

How many times did you stop and listen to Jeb Bush or Ben Carson during the Republican debates? How many of their statements do you remember?

I don’t know about you, but I remember none.

But what about Trump?

I can easily recall more than a dozen incidents, speeches or remarks from his campaign.

What does that tell you about marketing?

Right from the start of his campaign, Donald Trump has said some outrageous and even disrespectful things about different people and communities.

In one of his speeches, he termed all Mexicans as criminals and called for a complete ban on Muslim immigrants. He even made fun of a disabled reporter.

 

trump3

 

But none of that affected the approval rating among his supporters, his niche. In fact, if anything, such remarks only earned him even more free air time and publicity.

In marketing terms, his content stands out from the crowd and makes people take notice. And that is precisely why his supporters love him.

As a niche marketer, if you copy and recycle the same content that everyone else is creating, no one will take notice.

You need to be unique and, more importantly, create the kind of content people love reading and sharing.

 

Shares-by-Content-Type

 

Action Items:

  • Add personality to your content, write in a conversational tone and add a bit of humor because you can’t afford to be boring.

 


5. Don’t Wait for Others to Knight You as an Expert – Knight Yourself!

Donald Trump is not a politician, and none of his competitors considered him a serious threat when he started campaigning.

He was a newbie no one was willing to take seriously.

But he’s managed to carve out a niche for himself and has a loyal fan base. As a result, he’s killing it in the Republican nomination race and has established himself as a serious candidate.

He didn’t wait for anyone to knight him as an expert. Instead, he knighted himself and it seems to be working well.

This is exactly what you need to do when you enter a new niche.

You need to establish yourself as an expert so that people trust your recommended products and willingly buy from you.

And how do you do that?

By putting yourself out there and creating high-quality content in your niche. Instead of waiting for people to label you as an expert, do it yourself.

This is exactly the strategy that Glen Alsop (ViperChill) has used and established industry-specific digital marketing agencies in dozens of niches.

 

Action Items:

  • Focus on creating a strong brand image on your niche site.
  • Write in-depth and detailed content using lots of snapshots and data references.
  • Fake it till you make it.

 

 

 

Glen ViperChill“As the millionaire consulting coach Alan Weiss would say, people feel like they need someone to ‘knight them’ before they can provide value to others. I’m telling you to knight yourself” – Glen Alsop

Click here to Tweet this!

 

 

 


6. Use Social Media To Keep Your Audience Engaged

Every presidential candidate holds press conferences and invests heavily in advertising.

In fact, this particular Republican nomination campaign has seen unprecedented amounts of money being invested into television and radio advertising.

But Trump has gone one step ahead of his competitors.

He has used social media, Twitter in particular, much more effectively than any other republican or Democratic candidates.

 

trump4

 

He’s run Q&A sessions, connected with his niche and even mocked his competitors openly in his Tweets. Most importantly, he understands how to create viral content.

 

trump5

 

 

Social media is important, even if you’re creating a niche site for affiliate marketing.

You need to connect with your target audience, build conversations with them and win their trust. You need to approach social media scientifically .

And it’s not just about sharing your content all the time. Social media is about being social with your network and connecting with them regularly.

 

Action Items:

  • Build a full-fledged social media strategy for your niche marketing business. NicheHacks has a lot of great advice on doing that.
  • Build your email list and keep your audience engaged.

 


7. Build Your Audience With a Compelling Offer and Use Upsells to Earn Big

Even some of the most die-hard Trump fans don’t agree with everything he says. Many of them have reservations about his opinion on women, minorities, and several other matters.

But they still support him.

A major reason for that is Trump’s sales strategy.

Just like a smart internet marketer, he didn’t pitch the hard to sell ideas upfront. Instead, he targeted the lowest hanging fruits and got people on board.

He pitched them the dream of a great America.

Once they joined him and started listening to him, he voiced his opinion on some of the more controversial subjects.

This is exactly how smart niche marketers use upsells and down sells as well.

If you ever wondered why every life changing product on JVZoo or Warrior Plus costs between $7 and $9, you need to understand this concept.

The $7 -$9 products are there to get people on board. They’re like freebies that help you attract relevant subscribers.

The real sale comes after that.

That’s where marketers use customized products, software updates and consultancy packages as upsells that make them millions.

 


Action Item:

  • Offer freebies and low priced product to build your email list.
  • Use autoresponder campaigns to pitch upsells
  • Stay in touch with your subscribers to keep the sales rolling

 

 


8. Build the Right Partnerships to Grow Your Business

No presidential candidate can go all the way without building the right partnerships and getting endorsements from influencers.

Right from the start of his campaign, Trump has involved different celebrities, businessmen and influential figures to show support for his campaign.

More recently, his Republican colleagues Chris Christie and Ben Carson also announced their support for Trump.

The lesson is simple – if you want to succeed in a new niche, you need to build the right connections.

This is why influencer outreach and networking is so crucial to the success of your niche marketing strategy.

If you know the right people and they openly back what you say, a LOT more people will listen to you and trust your advice.

 

Action Items:

  • Identify influencers in your niche using BuzzSumo or Ahrefs.
  • Develop and follow a comprehensive outreach strategy from the first day you enter a new niche.

 

 

“It’s not about what you know. It’s about who you know that matters more”

Click here to Tweet this!

 

 

(P.S. If you’d like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]

 


Trump Must Be Doing Something Right!

Smart marketers are ready to learn from anyone who can benefit their business.

Personally, I’m not a supporter of Donald Trump.

But I think you can apply many of his strategies to your niche marketing business.

You can’t deny that his campaign has been very effective so far. He’s competing with some really smart people and outshining them every time.

So he must be doing something right.

Tell me why you think Donald Trump has been able to generate so much momentum in his campaign and what other things we can learn from his marketing strategy in the comments below…

Oh and what did you learn about niche marketing from Donald Trump? 🙂

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

The post Learn Niche Marketing from Donald Trump: 8 Powerful Lessons from the 2016 Presidential Campaign appeared first on NicheHacks.

Source: affiliate7

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28 Mar

How to Make Money Online – The Formula for Success!

I can guess that like me when you first started your journey to making money online you came across ebooks/courses/gurus who promised fast money with little effort!

Hopefuly you quickly moved past those without wasting much money and realized they were all bull shit!

So is there really a “secret” or “blueprint” or “formula” to succeeding at making money online?

I do believe there is a formula for online success and it is NOT a secret!

In this post I am going to share…

  1. My journey to discover this “formula”
  2. The Formula for Online Business Success
  3. Testing the formula against several hypothetical people and predicting their eventual success.

My journey to discover this “formula”

I have shared a lot of details about my LONG journey from 2007 to now with my online business.

When I first got started there was many very high ticket courses that seemed to be promoted everywhere and promised to have the secret to making millions online. Butterfly Marketing, Product Launch Formula, Mass Control to just name a few of these blockbuster internet marketing course releases.

On top of these there were thousands of EBooks and smaller courses which made similar promises.

Fast forward 9 years and not a lot has changed in the world of selling high ticket courses online and questionable eBooks. However, I do believe today there are a lot more people sharing free useful actionable information!

My journey to finding what I believe is the formula for online success was not direct. In hindsight even though I never purchased any course/ebook I was guilty of chasing shiny objects and believing people when they talked about how easy strategy (blank) was.

The formula, like most things in life, is a little messier than the often quoted motivational sayings.

These statements although partially true are WAY to simple…

  • Content is king
  • The money is in the list
  • You just need 1 great idea
  • Work hard and the rest will take care of itself
  • Always add value
  • Its not what you know but who you know
  • It takes money to make money
  • Recurring revenue is the only way to build a profitable business
  • You need to build funnels
  • Focus on your mindset and everything else will take care of itself
  • Just follow your passion

Many of these have some truth but their simplicity is dangerously misleading and induce a mild gag reflux!

So what is the formula to build a successful online business?

The formula for online success as I like to think about it is the following…



This is the way I like to think about my online business.

If I am improving my knowledge and skills using the resources(money/team) I have with the connection I have built up and working my ass off on an important/substantial problem/good idea I will achieve success!

What Does This Formula Mean for You? Will You Succeed Building an Online Business?

When you thinking through your online business how are you doing at maximizing your rate of achieving success?

  • Knowledge – Do you have knowledge that you can bring to your business that puts you in a unique situation? For example are you a sourcing agent and looking to move into the FBA business model? There are a ton of possibilities of what knowledge you can bring to your online business.
  • Skills – Do you have or are you gaining a skill that you can be one of the best at in the world? Are you an expert or becoming an expert at SEO, conversion rate optimization, Facebook advertising, driving traffic from pinterest, guest posting etc (thousands of possibilities)
  • Resources – Are you bringing resources to your business? Whether that is capital, a team or something else.
  • Work Effort – Are you busting your ass? Are you pushing through the pain and working on your business consistently?
  • Size of Problem / Quality of the Idea – Do you have a good idea for solving a meaningful problem for a large number of people. The bigger the problem you are solving the fewer people you need to reach and vice-versa… the smaller the problem you are solving for people the more you will need to reach.

Examples?

Will Carl Succeed?

Meet fictional person Carl… Carl is an experienced corporate manager who is looking to exit his corporate job and pursue an online business to spend more time with his family.

Will Carl achieve his goals? Is he achieving success?

(Knowledge (little relevant knowledge) + Skills (very capable manager) + Resources (has funds to deploy) + Connections (building connections to leverage))

x

(Work Effort (working everyday on his business))

x

(Size of Problem/Idea (tackling businesses with a large potential))

=

Rate of Achieving Success

Based on this assessment he is deploying his captial in a well managed way working on his business everday and tackling a large potential business. I would be confident that his rate of success will result in him achieving his goals of replacing his day job income!

Will Steve Succeed?

Steve works in an office and is very interested in online business. Has been reading and gaining a lot of knowledge. His goal is to quit his day job, travel the world and work from his laptop.

So will Steve succeed?

(Knowledge (very knowledgeable about all facets of internet marketing) + Skills (has not focused the development of any skill to a world class level) + Resources (does not have any capital to deploy) + Connections (friends with others online but no strategic connections))

x

(Work Effort (does not work consistently, works for a few nights and then takes a weak off))

x

(Size of Problem/Idea (focusing on “passive income” sites and micro niche sitesl))

=

Rate of Achieving Success

Based on this I am confident that UNLESS Steve does a few things he will NOT achieve success!

  1. Steve doesn’t have connections or resources so he NEEDS to develop a Skill to a world class level!
  2. Spotty and inconsistent work effort is a guaranteed way to not succeed!
  3. Trying to nibble on small problems/ideas without truly helping anyone is a guaranteed way to ensure the rate of business success will remain small.

The key takeaways I wish I had known when I was getting started…

  1. It is ok if you don’t have resources but you need to bring something to the table. If you don’t have connections, money or knowledge than you better develop a skill to a world class level!
  2. Nothing happens without hard work. All the knowledge/skills/resources and connections mean nothing if you don’t work hard.
  3. Your idea doesn’t have to be “great” it just can’t be terrible. Especially if you are getting started the opportunity cost of not getting started while you wait for a “great” idea is a bad decision. Everyone shifts direction as they go through their business and getting started is the only way to know which direction to shift. If you have a decent idea just get started.

If you liked this post than the post about an idea being a multiplier of success is great and the book The Millionaire Fastlane(shady sounding title but awesome book) would interest you.

I talk a lot about developing a skill, the only way to do this is with deliberate practise. A great book about the importance of deliberate practise is Talent is Overrated.

Tackling big project with massive effort can be daunting… a great book to get people in the right mindset for this kind of effort is 10X rule by Grant Cardone (his style is not for everyone and took me a bit but I really like the message)

My Final Thoughts

This post was written out of frustration for the massive discrepancy I see out of people who contact me. Some very obviously are setting themselves up to be successful and it is just a matter of time, while other are violating so many parts of this formula that I simply know unless they change they will fail!

Making a business successful online is not complicated but it is HARD!

I encourage you to honestly test where you are at on this formula and identify which blocks you can increase to increase the rate you are achieving success.

You may have noticed that I wrote “rate” of success multiple times in this post. I don’t believe success is a static point in time. Someone who has been wildly successful but is now falling apart (drugs/selling out etc) is no longer a “success” while someone who is achieving success at a rapid rate but is early on their journey is a “success”.

This is paraphrased from Earl Nightengale…


Earl Nightingale

Success is the progressive realization of a worthy goal or ideal.

 

 

If you are on the journey to being successful and you based on the formula above you are checking most of the boxes congrats!

If you don’t think you are checking enough of the boxes in the formula that it may be time to really consider why you are building an online business and if the sacrificies necessary to be able to check enough of the boxes is worth it!

I would be very interested to hear what you guys think of this formula both the good and the bad!

 

Source: affiliate4

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06 Nov

The Beginning of the Online Sales Revolution?

It’s been a while between blog posts for me, my sincere apologies for being so quiet on the blogging front, but I’ve been super busy working on my own products and brands, but I decided its time to provide a marketing update and share some of the things I’ve been learning and hopefully help in some way.

I started making my own brands via private labeling about 18 months ago now, when Google started causing all sorts of problems for SEO websites, and all I can say is boy am I glad I did, as the results are incredible and the scope is huge for online ecommerce, and this is what I want to cover in this post

I’ve discussed this in a few previous, post here: Private Label Products and also here Creating Your Own Brand. However in this post I want to discuss the opportunity there is right now for ecommerce, and why it’s somewhat wide open for physical product marketing online compared to saturated business models like ebooks.

Surely Ecommerce is Saturated Right?

The short answer is HECK NO! Most people have a false assumption that ecommerce must be flooded by now and too late to get into, and to be honest I don’t care so much when I hear people say that, as they clearly have no idea what they’re talking about and it means there’s more money for me to be made while they miss out.

This year ecommerce sales topped 1.2 TRILLION dollars, which is a massive 19% increase from 2012. If that figure doesn’t shock you then you might want to read that again. But here’s where it gets interesting, did you know that despite all this growth online, that figure still only represents approximately 10% of total retail, in some markets it is actually less. Simply put, the vast majority of retail is still done offline!!

(Image from CaptureCommerce.com)

What does this mean for online entrepreneurs like you and I? It means we are at the start of the ecommerce wave, we’re only getting warmed up.

Are you too late? I don’t think so, quite the opposite, there’s plenty of room for great ecommerce businesses. In fact due to the growth of the entire online shopping market, you could have an ecommerce business, and once making money, you could potentially do nothing and still grow each year by a minimum of 10%.

It’s Only Going to Get Easier

As technology gets better and more accessible for more folks, and mobile devices improve, online shopping is only going to get easier which will further drive the growth.

Furthermore operational costs for online retail are also coming down as new and more efficient systems for couriers, inventory management and distribution develop. The brick and mortar style business will continue to experience more and more pounding from online retail and it’s not going to stop anytime soon.

The way I see it folks is if you don’t get into ecommerce now your children and grand children will be wanting to know why you missed the online ecommerce gold rush, so grab your slice now I say!

What’s the Best Way to Get into Ecommerce?

In my opinion there are a few great ways to get into this ecommerce boom. The first is dropshipping, the second is selling on Amazon via private labeling or on your own store too.

Dropshipping

I discussed dropshipping before in previous posts here: For Those Who Don’t Like Stock, but to give you a quick overview, this is where you set up an ecommerce store but you don’t buy any stock that to warehouse yourself or do any of the shipping and handling. Instead you list products for sale on your store and when you make sales you send the orders over to your supplier and they ship direct to your customer for you. You obviously pay the supplier, but at wholesale prices and the customer who bought the product off your site paid retail.

Dropshipping has many benefits, the main ones being no stock, no shipping, no capitol investment, easy to scale fast and best of all 100% digital, so you can work from anywhere in the world, even if you need a phone line as you can redirect these via skype or to a mobile phone, or take all support via email or a ticketing system instead.

Private Labeling

I’ve talked about this a lot recently so you might want to read a previous post on the topic here: Private Label Products. I’ve experiencing considerable success doing this now, and am focusing on this even more moving forward. Private Labeling is brilliant as you can have your own product to market, and not have any of the restrictions that selling another companies brand sometimes comes with. You set the price, you design the brand, you call the shots!!

You can sell your own private label products on Amazon, which is a huge buzz right now, and for good reason as its works incredibly well. I got my own younger brother into this and after 6 months from starting from scratch and while working a full time day job he’s now doing on average 40-50 sales a day!! Needless to say he’s pretty happy with that result!

When selling on Amazon you really are crazy not to take advantage of the Amazon FBA (fulfillment by Amazon) service, as its world class and means you can scale fast and effortlessly. You can, and I do, sell my own private label brand on my own online ecommerce store also, and it works well, especially if you use 3rd party logistics.

To summarize folks, physical product selling via ecommerce is only at the beginning of the boom phase and there is plenty of room for everyone currently. There will come a day when things saturate out, but that day is still a long way off yet!

I will be blogging more about physical product selling moving forward as it is now where I heavily focus, so plenty to come.

The Beginning of the Online Sales Revolution? is a post from: Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing

Source: affilate5

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29 Jul

Is SEO Really Worth the Time These Days?

I’m sure I will ruffle a few feathers with this blog post, but what the heck I need to come out and say it “Is SEO really worth the time these days?”

Now before I explain myself I want to say a few things, first I want to hear your opinions on this so we can all learn from each other, and also I still do SEO, BUT no where near as much as I use to and only in certain situations which I will explain below.

A friend of mine contacted me the other day on skype and asked me about a certain backlinking service being offered, which was very expensive indeed, and asked my honest opinion if he should subscribe. My honest answer to my friend was this “Don’t bother with SEO in your situation its a waste of time and money and not good long term strategy”. As much as he probably was hoping for a different answer, I think he appreciated my honesty.

Thanks SEO It’s Been Fun

Over the past 5 years SEO has done very well for me, it was my primary focus for a long time and I made a lot of money doing it. It use to be very easy to rank a websites pages for medium competition keywords and get traffic, which then was turned into leads or sales immediately. It was happy days for everyone involved.

However since Google began its relentless attack on the SEO community a few years back, where they first unleashed Google Panda, soon followed by Google Penguin, this all changed.

Yes I had a fair few sites slapped hard by these updates, enough so that I now don’t plan any business activity that relies on organic search engine traffic for it to work. I now view organic traffic of this nature as an extra bonus and nothing more.

Now of course there will be the die hard SEO people out their that will claim they have never once been hit by a Google update, which I think is pure lies, that will tell you its still easy. However what they often neglect to explain is that with all these recent Google updates you need a labyrinth of hidden backlinks and underground black hat (they will say they are ‘grey hat’, yeah right) techniques to fool Google.

I don’t doubt that some folks are still doing super well with SEO, but the question begs, for how long, are you really able to outsmart Google forever…I doubt it.

The major concern with SEO these days, is that you can pour a lot of time and resources into a great site only to wake up one day, and this has happened to me on more than one occasion, to find that Google has dropped your site and you’ve lost all of your traffic. You have NOTHING to show for your efforts and you most certainly do NOT have an asset.

However as much as I’m no longer “PRO SEO” this is only in certain circumstances and it also depends on your goals, which I will now explain.

When SEO Isn’t a Waste of Time

Ok so like I said I still do SEO in certain circumstances, but only when it’s not my primary source of traffic for a site or when I’m working with an authority domain, as I explain below:

Amazon Product Pages

As most of you will know, I’ve been getting into creating brands and selling on Amazon, using the Amazon FBA model. I think this method is fantastic and I’ll be blogging more about this over the coming months for all of you.

In a nutshell this is where you create your own private label brand of a product and sell it on Amazon. When you do this you can do SEO on your Amazon product URL. Why do I still do SEO in this situation you might ask? Because I’m doing SEO on an Amazon page and that domain has HUGE authority with Google and the results are better than when doing SEO on a WordPress blog.

Not only that though, but you don’t have to continually rely on your ranking in Google for your Amazon product page to make money. The reason for this is that using SEO to get you traffic will help you sell your product in Amazon, and as you sell more in Amazon, the product starts to rank higher INSIDE AMAZON, and once it does that Amazon has enough of its own traffic to sustain sales. This means you are not at the mercy of Google and their nasty algorithm changes.

Guest Posting Opportunities

I also still do SEO on existing sites but only where the sole traffic strategy is not SEO. In this situation I will be doing Adwords and other forms of traffic generation, sometimes even offline marketing, and do low key guest posting out reach to get good quality links over time for the website. This way I’m not doing high risk SEO, and over time I collect good links and the SEO kicks in eventually.

As part of this same strategy I’ll also continually be adding new fresh content to my website and aim for topics where I can target relevant longtail keywords. By doing this, overtime the website will also collect more organic traffic from SEO, but again I do not rely on this for the website to be successul.

YouTube Videos

The exception to the rule when it comes to SEO is YouTube videos. I still find that YouTube videos done right do respond to SEO, and the sort of SEO that would get a website slapped silly. Why are YouTube video immune to slaps? I am not sure, but perhaps because Google owns YouTube and also the YouTube domain, like Amazon, carries a huge amount of authority.

You can use YouTube for a variety of marketing purposes, such as making affiliate sales and building email lists.

Summary

Some people will never let go of SEO, the reason being that the type of sites they build and services they sell don’t work with paid traffic very well, especially the likes of Adwords. Your typical affiliate site will never go done well in Google Adwords, and the marketers that focus on these don’t like to spend money on other forms of paid traffic. So they stick with SEO to the death, rather than find a different business model.  They choose to stay where they are comfortable and the service providers, software creators and backlink services, keep coming out with more and more tools and services that ‘apparently’ outsmart Google, and so the Merry-Go-Round continues to spin!

Before I close this post and open up for your comments, I want to leave you with this. If all you want to achieve online some extra cash to pay the bills or buy the odd toy here and there, then you might be ok with taking more risks as your goal is not building long term business assets. For this group carrying on and relying 100% on SEO for your traffic and hence revenue source is ok.

However for those of you who sincerely want to build a long term business that create assets and something you can sell one day, then I suggest you think differently and do not continue with SEO as the major source of your traffic and income. I’ve now resigned to the fact that you should never sell a site that relies on SEO for its traffic, its not fair to and people who buy these sites are crazy.

I have to say it took me a while to make this mindset change, but eventually I did and now I am building great long term assets which will serve me well for years.

That’s my honest take on SEO these days folks, and now I open it up for your comments.

Is SEO Really Worth the Time These Days? is a post from: Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing

Source: affilate5

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